TABLE OF CONTENTS

Acknowledgement
Introduction
Event management
types of events
About The Organisation
Company Profile

ACKNOWLEDGEMENT

INTRODUCTION
Every time a person sees a programme like Filmfare awards or those pop concerts and
beauty pageants he/she is likely to wonder how people managed to set up such brilliant shows.
Every tiny detail from the point of entrance till the end, is a result of rigorous planning. Well thats
event management.
One of the fastest and most promising upcoming professions today, it means rubbing
shoulders with the whos who of the creme-de-la creme layer of the city. Event management
provides an opportunity for unleashing ones creative potential to a very high degree. Although it
possess a comparatively high risk quotient and requires lot of planning and hard work, the scope
offered buy this field is enormous.
Event management is a multi-million dollar industry, growing rapidly, with mega shows
and events hosted regularly. This industry includes fields such as MICE (Meetings, Incentives and
Events), exhibitions, conferences, seminars, weddings as well as live music and sporting events.
Designing and producing an event whether it is a meeting, corporate event, fund-raising
gala, conference, convention, incentive or other special event is like a live stage production. It is a
high-wire act without the safety nets. Once your event starts there are no second chances. Its done
in one take and there are no rehearsals. Any event, whether it is for fifty or in thousands, needs to be
detailed and scripted. The more detailed one is, the less the margin of error.
Event management is the process by which an event is planned, prepared, and produced. As
with any other form of management, it encompasses the assessment, definition, acquisition,
allocation, direction, control, and analysis of time, finances, people, products, services, and other
resources to achieve objectives. An event managers job is to oversee and arrange every aspect of an
event, including researching, planning, organizing, implementing, controlling, and evaluating an
events design, activities, and production.
Event management is an intricate weaving of the process and the scope of management
functions. Even if one of threads are eliminated, the fabric of the event is weakened, leaving holes
or places where it may unravel.

EVENT MANAGEMENT
Event Management does not have rigid or concrete definition. To try and define it would
mean to borrow extensively from mainstream management and media concepts. It usually consists
of conceptualisation, planning, budgeting and more importantly execution of the event.
In a way, event management is a very intimate for of marketing. It is a controlled activity
aim at a specific target audience. Events have always been there. In the past meeting, organising and
project planning were the form of event management as a profession. Today it is much more
professional and more organised a sector than, a decade ago. Event management was started, the
moment multi-nationals corporations started pouring in money realising events to be a form of both
publicity as well as a display of grandeur. It is difficult to pinpoint exactly when event management
broke away from the mainstream course and started carving a niche for itself in the industry thus
gaining importance as an actual choice of profession.
Companies realised that through events they can reach out to customers more closely and
intimately; as event event is catered to a specific target group of audience who at times are
consumers. Another factor is that they can reach out to consumers more effective in a cost effective
manner, that is considerably cheaper than mainstream media. It can also be called as experimental
marketing or niche marketing, where the environment is controlled to suit the needs of the
product.
The show being showcased and the output being far tangible than that of the conventional media.
An event is a niche communication medium that allows companies to reach their target audience
directly with tangible outcomes, which are not possible through traditional forms of advertisement.
Through events, we can select and reach out directly to the target audience, we can control our
budgets and at the end of the event tangibly analyse, if the event was a success or not. This is quite
difficult, in mainstream communications; where the results are intangible and we are unsure about
the viewing audience and whom the communication reaches out to.

Corporate Events
Conferences
Business Dinners
Product Launches

Glamour Events

Award Ceremonies
Fashion Shows
Celebrity Appearance
Music Concerts

Brand Events
Promotion of new brands
Management of existing brands

Televised Events
Events that are specially created for televised channels

Sports Events
Focused Around A Sporting Event

Concept Events
Theme Parties

Others

Weddings
Birthday Parties
Anniversaries
Family Events

Hybrid Events
An event that falls under more than one of the above for example a star night sponsored by a
television channel.

MISSION STATEMENT
To provide a wide range of services in the Event Production and Management
business with Commitment, Quality, Consistency and Timely Execution."

Highlights Event Production and Management has played a colossal role, in exploring the vast potential
of the Indian market in Live Entertainment and Domestic Events. Highlights has been Promoting and
Managing high profile events like Product Launches, Conferences, Music Concerts, Game Shows,
Carnival Shows, Road Shows, Star Nites, Promotional Activities in India for a span of 9 years.
Highlights has been in service since 1994 and has done over 500 shows across South India. Highlights
is known for providing Complex logistic Solutions, Live Telecast and Unparallel Production Services.

THE HIGHLIGHTS STRATEGY

Business objectives
Clients insights
Simple, clean Planning
Cost effective production
On dot Execution
THE HIGHLIGHTS APPROACH
A TO Z
(Irrespective of the size or type of event the quality of the output will remain the same)
360 DEGREES
(A wide angle lens of cross platform thinking and synergies that connect our clients and us.)
24 X7
(Be simultaneously active, proactive and reactive.)
New creative ideas are needed all day, everyday.

THE HIGHLIGHTS STRENGTHS

Skilled manpower
Technical expertise
PR with celebrities, government officials & press media
Sufficient infrastructure
Good rapport with suppliers and vendors
Simplifying methods and costs
Disaster free events

WHAT MAKES HIGHLIGHTS DIFFERENT FROM THE REST?

Each event is taken as a scientific process right from creating a sequence out of an idea, to actually
going through it over and over again on total control over all areas of planning and execution.
With an eye to the New Age, which was yesterdays dream, Highlights has kept in touch with
technology to get to know tomorrow today. It is this familiarity with the best and latest technology
round the globe, and the urge to better their best every time, that sets Highlights apart from other event
management agencies.
They possess a diverse event planning experience and creativity, in addition to which they have
extensive knowledge of local resources and venues to craft a truly unique and memorable experience
for all their clients.
THE HIGHLIGHTS SEVEN STEP PROCESS

Highlights uses the following seven-step process for any event in order to ensure
satisfaction:
1. Develop and manage a comprehensive plan with budget, timeline and
logistics.
2. Organize and execute each phase of the plan in detail.
3. Negotiate services and arrangements with vendors.
4. Implement unique and creative solutions to achieve the goals of the clients.
5. Present regular status reports to the clients, on the progress of the event.
6. Provide complete on-site management on the day of the event.
7. Review and approve post-event billings.

THE HIGHLIGHTS TEAM

Behind the glare of lighting and high energy, are the various departments that build on a
plan, and put concept, creation and a memorable show up-front in all its splendor.
1. MARKETING - The Marketing department is further classified into two sections:
Corporate
This segment of the organization deals with conducting corporate based events such as
product launches, dealer meets, corporate theme parties, conferences, seminars and
inaugurations etc.
Commercial
Going public with this its where the action in terms of shows and concerts take place on
a huge scale. Its where everyone wants to be and the key to this is entertainment in all its
grandeur.
2. OPERATIONS - This is the nerve centre. It is where the opening bars of an idea
move on to become a symphony reaching a crescendo worthy of an encore! Here is
where concept, calculation, artist sourcing, logistics etc, are worked out.
3. PRODUCTION - From paper to hard core material and from imagination to reality.
This is where technicality takes over, with infrastructure, sound, lights, special equipment
and gizmos to make each event different and impact oriented.
4 .PERSONNEL - This department caters to the general upkeep and staff
requirements.
5.ACCOUNTS - Calculations and everything that involves numbershere is where it all

SERVICES RENDERED BY HIGHLIGHTS - Profiling the organization, Highlights has its

repertoire, an array of event capabilities that cover almost every area of entertainment.

Product Launches

Company Launches

Product Promotions

Consumer Promotions

Corporate outings

Alumni Meets

Building Inaugurations

In House Conference

Seminars

Dealer Meets

Public Relations

Venue Management

Sound and lights, execution and maintenance

Direct Marketing

Music Concerts

Contests (Dance, DJS, Intellectual, Culinary, Kids, etc.)

Theatre

Film Premiers

Theme Parties

Project Initiation, execution and management Trade Fairs

Symposiums

Sets, Decors & Props

Game Shows

Expositions

Fashion Shows

Press Conferences

Introduction