Mobile Value Added Services (VAS)

Questionnaire - IIM Calcutta

Exit this survey

1. Default Section
1. Please specify your age group:
Please specify your age group:

15-25

25-35

Less than 15 years

2. What is your monthly spending on your mobile bills?

What is your monthly spending

Rs.350-700

Rs.700-1500

on your mobile bills? Less than

Rs.350

3. Of this bill amount, how much money is spent on regular calls and
SMSes?
Of this bill amount, how much money is

70-90%

50

spent on regular calls and SMSes? More

than 90%

4. How aware are you about the existence of value added services like
news, railway, astrology, cricket, ring tones etc?

How aware are you about the existence of value added services like news, railway, astrology, c
services
Have seen the promos but really not sure about the service details
Havent seen or heard of these

5. How often do you use the Airtel Live or Vodafone FLASH!

service ? That is do you regularly connect to your providers portal?
How often do you use the Airtel Live or
Vodafone FLASH! service ? That is do you
regularly connect to your providers portal?
Use it every day on a regular basis

Occasionally, when the need arises

Do

6. Do you regularly use value added services like cricket, astrology,

railway, games and news?
Do you regularly use value added services like cricket,

Use 1-2 of these intensively

astrology, railway, games and news? Use all quite regularly

Please Specify the 1-2 services used

7. How much are you ideally willing to pay per interaction to check
cricket scores or the news?
How much are you ideally willing to pay

Rs. 1-2

Rs

per interaction to check cricket scores or the

news? Rs.1 and below

8. Is your cell-phone 3G ready?

Is your cell-phone 3G ready? Yes

No

9. Are you aware of the benefits of 3G services like Video call, live
streaming video, broadband internet speeds?
Are you aware of the benefits of 3G services like Video

Have seen it in promos and news

call, live streaming video, broadband internet speeds? Am

keenly following the 3G updates

10. For a 3G service like Video Call or Video Streaming, what rate
would you be willing to pay?
For a 3G service like Video Call or Video

Rs.5-8/min

Streaming, what rate would you be willing to

pay? Rs.2-5/min
Done

1. How many movies do you watch on average per month?

(Choose 1)
0

1-5

Rs

6-10

11-15

16-20

21 or more

* 2. How many episodes of tv-shows do you watch on

average per month? (Choose 1)
0

1-10

11-20

21-30

31-40

41 or more

* 3. What platform do you mostly use to watch films?

(Choose 1 or more)
DVD/Blu-ray

Television

Cinema/movie theater

Laptop/computer

Gaming device (e.g. PlayStation, X-Box)

Tablet

Mobile phone

Box

* 4. Do you watch movies and tv-shows online?

Yes

No

5. If yes to question number 4, what websites do you use

to do this? (Choose 1 or more)
Torrent

Streamiz

Project-free-tv

Other (please specify)

6. If no to question 4, why?

7. According to you, how important are the following

factors when streaming videon online?
Unimportant
Quality
Quality

Quality

Quality

Quality

Low price

Low price

Low price

Unimportant
Low price
Low price
Unimportant
Streaming/uploading

Streaming/uploading

Streaming/uploading

Streaming/uploadin

Streaming/uploadi
ng time
time Unimportant
Reliability

time

time

Reliability

Reliability

Reliability

Security

Security

Security

Accessibility (easy to

Accessibility (easy

Reliability
Unimportant
Security
Security
Unimportant
Accessibility (easy
Accessibility (easy to
Accessibility (easy
to find what you're
looking for)
to find what you're
find what you're looking
looking for) Unimportant for)
Subtitles

find what you're looking for)

Subtitles

Subtitles

Language options

Language options

for)

Subtitles

Subtitles
Unimportant
Language options
Language options
(original or
dubbed)

(original or dubbed)
Unimportant
Legal aspects

Legal aspects
Unimportant

(original or dubbed)

Legal aspects

Language options

(original or dubbed)

Legal aspects

Legal aspects

Unimportant
Easiness of
Easiness of
navigation of
website

navigation of website
Unimportant

Easiness of navigation

of website

Easiness of navigation

of website

* 8. Do you watch films or tv-shows with a device in

places with Wi-Fi? (e.g. trains, airport, airplanes, buses,
cafeterias)
Yes

No

9. If no to question 8, would you be interested?

Yes

No

* 10. Are you familiar with Netflix?

Yes

No

Not sure

Exit this survey

Media Usage Template

Easiness of naviga

1. How much do you enjoy watching movies?

A great deal

A lot

A moderate amount

A little

None at all

2. How often do you rent DVDs or videos of movies?

Extremely often

Very often

Moderately often

Slightly often

Not at all often

3. How often do you stream movies through a PAID online

service?
Extremely often

Very often

Moderately often

Slightly often

Not at all often

4. How often do you stream movies through an UNPAID

online service?
Extremely often

Very often

Moderately often

Slightly often

Not at all often

5. How often do you rent DVDs or videos of television

shows?
Extremely often

Very often

Moderately often

Slightly often

Not at all often

6. How often do you stream television shows through a

PAID online service?
Extremely often

Very often

Moderately often

Slightly often

Not at all often

7. How often do you stream television shows through an

UNPAID online service?
Extremely often

Very often

Moderately often

Slightly often

Not at all often

8. How often do you log into social media networks (e.g.

Facebook, Google+, etc.)?
Less than a few times a month

A few times a month

A few times a week

About once a day

More than once a day

9. How often do you purchase music in a digital format?

Extremely often

Very often

Moderately often

Slightly often

Not at all often

10. How often do you purchase music in a physical format

(CDs, records, cassettes, etc.)?
Extremely often

Very often

Moderately often

Slightly often

Not at all often

11. On a typical day, about how many hours do you spend

listening to a music streaming website ?
0-1

2-3

4-5

6-7

More than 7

12. How often do you stream music online?

Extremely often

Very often

Moderately often

Slightly often

Not at all often

13. How likely are you to pay for music content online
instead of using a free service?
Extremely likely

Quite likely

Moderately likely

Slightly likely

Not at all likely

14. How often do you download music from file-sharing

websites?
Extremely often

Very often

Moderately often

Slightly often

Not at all often

15. How often do you attend live musical performances?

Extremely often

Quite often

Moderately often

Slightly often

Not at all often

16. On a typical day, about how many hours do you spend

reading online news ?
0-1

2-3

4-5

6-7

More than 7

17. On a typical day, how likely are you to watch TV?

Extremely likely

Quite likely

Moderately likely

Slightly likely

Not at all likely

18. How often do you read magazines?

Extremely often

Very often

Moderately often

Slightly often

Not at all often

19. How often do you watch television shows?

Extremely often

Very often

Moderately often

Slightly often

Not at all often

20. On a typical day, about how many hours do you spend

watching TV?
0-1

2-3

4-5

6-7

More than 7

Done
Powered by

SurveyMonkey

Check out our sample surveys and create your own now!