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14 October 2014
SeaWorld is a leading theme park and entertainment company in North America which
delivers personal, communicative and educational experiences. The company attempts to enable
the customers to celebrate, connect with and care for nature. The company generates revenue
primarily through selling admission to the theme parks and from sale of food, merchandise and
other items within the premises of theme park. SeaWorld is committed to protect and preserve
the environment and the natural surroundings and it runs one of the worlds leading zoological
organizations and is a leader in animal welfare, training, husbandry and veterinary care, we are
committed to helping protect and preserve the environment and the natural world. One of the
major competitive strength is SeaWorld has a brand that consumers know and love. The
companys brand attracts and fascinates the guests from around the world.
The company owns and operates 11 theme parks, which including five top parks in North
America in terms of customer visits and attendance.

SeaWorlds portfolio of theme park is diversified in many respects. The theme parks are
located throughout United States. Each theme park displays a different mix of zoological and
family-oriented items. SeaWorlds varied portfolio of entertainment offerings attracts guests from
many countries. The theme parks equally appeal to regional guests too.

The company has a strong competitive advantage. The competitive position is protected
by many factors such as powerful brands, extensive animal collection and expertise. The animal
collection and zoological knowledge was evolved over five decades of working with animals and
would be difficult for competitors to imitate. The theme parks houses a variety of exciting
experiences, such as animal encounters, exploration of natural world, thrilling rides and
spectacular diorama shows. The company has commitment to research and conservation. It also
has knowhow of animals in zoological facilities and in conserving wild-animal populations.

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Many times the theme park has rehabilitated animals in need. There are nutritional formulas and
custom nursing bottles to feed the orphaned animals.
Principal direct competitors of the company include theme parks run by The Walt Disney
Company, Six Flags, Merlin Entertainments, Cedar Fair, Universal Studios and Hershey
Entertainment. Multiple factors determine the competition, which may include location, price,
authenticity and perceived quality of the rides. An atmosphere with cleanliness, the quality of
food and entertainment, weather conditions, ease of travel to the theme park and availability and
cost of transportation to a theme park are the major factors of differentiation. The SeaWorld seem
to be competing effectively.

REFERENCES

Lacey, Michelle. "Sea World to hold SpongeBob attraction". Gold Coast Bulletin, 2014.
Retrieved 14 October 2011.
Stojceska, Milena. "Sea World launches extreme new show". Gold Coast Bulletin.,23
January 2013)
Sea World, ". The Parkz Update. Parkz. 11 June 2013. Retrieved 22 July 2013.