Reliance Fresh

IN PARTIAL FULFILLMENT FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
Submitted By
KSHITISH JENA
Roll No. : 11MBAS03557
Guidance Of:
Mr. Dibyendu Panda
Store Manager
Mahanadi Vihar, Cuttack
DATE - 10.05.2013
Srikant Chandra Pradhan

IMST, Angul
DDCE, SAMBALPUR UNIVERSITY
MBA-09
SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557
EXAMINERS CERTIFICATE
This summer training report is submitted by Kshitish Jena of MBA

bearing the Roll No. 11MBAS03557 under DDCE, Sambalpur
University and forwarded for evaluation.
Internal examiner
MBA
External examiner
CERTIFICATE FROM ORGANIZATION

This is to certify that the summer training report entitled, Customer
Potential Analysis of Mahanadi Vihar, Cuttack is a Bonafied record
of Interim report carried out by Kshitish Jena at IMST, ANGUL Bearing
Roll No - 11MBAS03557 of has successfully completed his project for
the partial fulfillment of MBA. He has worked sincerely in this duration
and has completed the summer project successfully.
We wish him all the best in his career.
Dibyendu Panda
(Store Manager)
MBA
CERTIFICATE FROM THE GUIDE

This is to certify that work entitled Customer Potential Analysis of
Mahanadi Vihar, Cuttack is a piece of work done by Kshitish Jena
under my guidance and supervision for the partial fulfillment of degree
of MBA, IMST, Angul.
To the best of my knowledge and belief the thesis:
a. Embodies the work of the candidate himself.
b. Has duly been completed.
c. Fulfills the requirements of the rules and regulations relating to
the summer internship of the institute.
d. Is up-to the standard both in respect to contents and language
for being referred to the examiner.
Signature of the Faculty Guide

Srikant Chandra Pradhan
MBA
DECLARATION
I KSHITISH JENA student of IMST, Angul declare that the summer training
project report entitled Customer Potential Analysis of Mahanadi Vihar,
Cuttack. with special reference to Reliance Fresh is the produce of my
sincere effort. This Summer Internship Project Report is submitted by me alone,
at IMST, Angul, for the partial fulfillment of the course MBA, and has not been
submitted to any other educational institutions for any other purpose.
Kshitish Jena
MBA
ACKNOWLEDGEMENT
Gratitude and thank giving are a part of formal protocol which is needed to be followed while
preparing a project report. For this the first and foremost I am thankful to THE ALMIGHTY
who gave me a great opportunity to do this project and making this project a success.
I take this opportunity to express my gratitude to Mr. Sarat Meher (HR-TRAINEE,
Reliance Fresh) & Mr. Dibyendu Panda (Store Manager, Mahanadi Vihar, Cuttack) for
giving his guidance, full support and time to complete this summer project. His words,
experience and method of motivating the trainees always motivate me to do something better
with professionalism. I also thank to him for not only allowing in this organization as summer
trainee but also for various knowledge of retailing, which I gained from his experience and
guidance. Whole heartily I express my deep gratitude to our honorable Director, IMST,
Angul for his supportive nature. With a deep sense of gratitude and humble submission I
would like to express my heartiest gratefulness to my Faculty Guide SRIKANT Chandra
Pradhan, IMST, Angul for guiding me throughout my Summer Internship Project.
Kshitish Jena
MBA
CERTIFICATE OF APPROVAL
This is to certify that the summer training report entitled:
Customer Potential Analysis of Mahanadi Vihar, Cuttack
Submitted by Kshitish Jena (Roll No 11MBAS03557), Sambalpur University, Burla towards
partial fulfillment of the requirements for the award of the degree of Master of Business
Administration (MBA) is a bona fide record of the work carried out by him under the able
guidance of Srikant Chandra Pradhan, Faculty, IMST, ANGUL.
(Approval of the center director)

Center Director
MBA
CONTENT
Certificate from the Organization
Certificate by the Guide
Declaration
Acknowledgement
Abbreviations Used
On The Job Training( OJT)
Objectives of OJT
Week wise OJT
Introduction on Retail
Reliance Industries Ltd
Reliance Retail Ltd
Reliance Fresh
Reliance Fresh, Mahanadi Vihar, Cuttack
Hierarchical Structure of RF- Mahanadi Vihar
Objective of Study
Limitation of Study
Research Methodology
Analysis of Data
Findings
Recommendations
Conclusion
Appendix
Bibliography and Webliography
MBA
MBA
ABBREVIATIONS USED
1. SM - Store Manager
2. ASM - Assistant Store Manager
3. CSA - Customer Service Associate
4. MSR - Membership Service Representative
5. CSD - Customer Service Desk
6. EAN - European Article Number
7. GRN - Goods Received Note
8. PO - Purchase Order
9. POS - Point Of Sales
10.ILO - Integrated Lights Out
11.EOD - End Of Day
12.MFT - Membership Finance Traveling
13.PI - Physical Inventory
14.SEL - Self Edge Label
15.AN - Article Number
16.UPC- Universal Product Code
17.JPC- Japanese Product Code
18.POG- Planogram
19.SAP- System Application Programming
20.DCC- Daily Count Correction
21.FDI- Foreign Direct Investment
22.RIL- Reliance Industries Ltd
23.RRL- Reliance Retail Ltd.
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ON THE JOB TRAINING

(OJT)
OBJECTIVES
On the job training (OJT) is the practical exposure of the real industry and helps an individual
in acquiring the skills for the career road ahead of him. The objectives of my OJT are as
following.
First and foremost objective is to generate sales for the store as much as possible.
To gain complete knowledge about the different sections of the stores and how they
operate.
To build relationships with every customers and endeavor to make them loyal
customers of Reliance Fresh- Mahanadi Vihar.
To maintain good relationship with the store employees.
To find out ways to enhance customer footfall at Reliance Fresh Mahanadi Vihar.
To motivate employees to achieve store target.
To come up with innovative ideas for sales promotion of Reliance Fresh Mahanadi
Vihar.
To make customer aware of the benefits of the product and convince them to buy the
product.
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1st Week
April; 10th was the day where I started my summer internship programe.that day I had a nice
feeling because we are for the first time exposed to the corporate world. We had to report to
the head office at sharp 10:00 am at FORTUNE TOWERS 1 st floor where the reliance office
is situated. After reaching there we all had to wait for 2 hrs because the man we are supposed
to meet was not there. So instead of meeting him we all meet Mr. Subir Verma (HR
TRAINEE). He has a dynamic personality in him which was clearly evident from his
introduction and the way he interacted with us. . Then he with another HR MR. Sarat meher
had a brief interaction of what exactly Reliance industry is all about. Then we all were
assigned for respective There are predominantly 5 6 work heads assigned to do a project on
the new format named H EALTH & WELLNESS , some were assigned to do a project on
dairy, some were into operations , Some were assigned to foresee the work conducted in the
marketing division. They have put me in Operation in Mahanadi Vihar store of Cuttack. Mr.
Sarat Meher took training session where we came across many retail term, how IT used in
retail. He spoke about Reliance Retail & Reliance Fresh. On 12 th I went to the store. There I
have assigned to take customers feed back & make a survey to find out what are the products
customer didnt get in the store.
2nd Week
During the 2nd week of our SIP I was told to do the sales work as assist customer .For this
purpose Mr. Bikash Lenka Assistant Store Manager Reliance Fresh, Mahanadi Vihar guided
me personally and taught me various aspect of sales, along with sales I was also learning
Store Operations Reliance Fresh. I learnt how the stock is transferred from DC to the store
and how the Stock Transfer Note is checked in the store on that basis a Goods Received Note
is prepared and then it is entered into SAP.
3rd WEEK
Week -3 was very much informative for me as I learned lots of things in this week. In this
week a very important aspect of organized retail was taught to us which is the backbone of
visual merchandise i.e. PLANOGRAM. A planogram is the systematic way of arranging the
different product category in the bays of the store, on the basis of planogram the product are
arranged in the store, for every category there is a planogram and on that basis the stock is
also maintained in the store basically the stock of planogram consist of 6 days. In the
planogram there are these things,
Category: - The Category is the basic unit of analysis of making merchandising decisions.
In general category is the assortment of items that the customer sees as reasonable substitutes
for each other. In Reliance Fresh there different category such as Staples, Processed Food,
Non- Food, Dairy etc.
Bay: - Bay consists of different fixtures which are used in the store to keep the products.
The different kinds of fixtures which are used in Reliance Fresh are
1 Wall Rack
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2 Floor Rack
3 Hyper
4 Promo Bin
5 Top Pallets
6 Peg Wall
Article No. : - Article Number is the internal numbering code of Reliance retail which is
used to recognize the product on the basis of number as the software can easily recognize the
article no and it remains constant whereas EAN always varies due to offer for eg. If the a
product is having a offer and there is both old and new stock is available in the store then on
the basis of Article no EAN is changed on that product in which offer has been promoted.
Bar Code (EAN):- The machine-readable representation of the UPC Bar codes are read
by a scanner that passes over the code and registers the UPC. The width of each black line
and the subsequent white space between each line coincides with the numbers of the UPC.
UPC (pronounced as separate letters) Short for Universal Product Code, a unique 12-digit
number assigned to retail merchandise that identifies both the product and the vendor that
sells the product. The
UPC on a product typically appears adjacent to its Bar code, the
machine-readable representation of the UPC. The first six digits of the UPC are the vendors
unique identification number. All of the products that one vendor sells will have the same first
six digits in their system. The next five digits are the products unique reference number that
identifies the product within any one vendors line of products. The last number is called the
check digit that is used to verify that the UPC for that specific product is correct.
There are now five versions of UPC (A E) and two versions of EAN
(European Article numbers; version 8 - 13). The Japanese Article Numbering (JAN) code has
a single version identical to one of the EAN versions with the flag characters set to ``49''.
UPC and EAN symbols are fixed in length, can only encode numbers, and are continuous
symbolize using four element widths.
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SAMPLES OF BAR CODES
Stacking:- Stacking is the arrangement of product one upon another so that the same
merchandise could be arranged according to demand.
Facing:- Facing is the face of the merchandise which is to be looked by the customer while
shopping on the basis of the product size and amount facing is decided.
Depth:- Depth is the amount of a particular merchandise is to be kept in the shelf on the
basis of the size of the merchandise depth is decided.
MBO:- MBQ is the total number of a particular merchandise which is to be kept on the
shelf.
SAMPLE OF PLANOGRAM
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CATEGORY
BAY
SKU
ARTICLE
EAN
NO
NAME
NO.
CODE( European
SHELF
FACING
DEPTH
STACKING
MBQ
Article Number
Processed
Food
Parle
490006733
8901719701009
Glucose
Biscuit
231 Gm
pp
4th Week:- In this week I learned procedure before opening a new store, as the biggest
Reliance Fresh store approx of 10000 sq feet was opened in this week at KANIKA SQUARE
CUTTACK , I learned the different works which is done before opening a store . Again this
week was also very much informative regarding promotional aspect of Reliance Fresh as
during the last three days MAHA BACHAT MELA attracted a huge traffic to the store and
the best thing what I learned in this week that how the offers are generated.
5th Week:- This week was one of the best week during the OJT as his week was fully
devoted to promotion as this week Reliance Fresh arranged RAINBOW FEST i.e. KIDS
CARNIVAL to increase the footfall of the stores both in Bhubaneswar and Cuttack . Various
kinds of programs were arranged for kids which included CRAZZY COLORS , QUIZ
CRUSH, MAST QALANDAR FANCY DRESS, BABYS DAY OUT, CATWALK ,DANCE
COMPETITION and many other such programs , in Reliance Fresh Mahanadi Vihar Crazzy
colors, Quiz crush, Mast Qalandar & Nachle Mania were conducted due to the avalability of
space. The main objective was to increase the footfall which will ultimately increase the sales
of the store as per speculation Carnival resulted a huge success and a very good response
from the customer was found. Ultimately this fest was very good learning for me as during
this week I interacted to lots of people which helped me to understand the buying behavior of
the people , finally with the guidelines of my Store Manager I successfully conducted the
KIDS CARNIVAL in the store .
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16
A CRAZZY COLOR MOMENT
A VIEW OF MAST QALANDAR FASHION SHOW
Another important thing which I learnt this week was the MFT operations with the help of
MSR on CSD I learnt all the work which are been performed at Customer Service Desk.
Some of works which I learnt here are as following
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Enrollment for Reliance One Membership Card
Electronic Recharge of RIM & AIRTEL
Feed Back Form
Point Redemption for Discount
Telecalling
Offers Announcement
6th Week :- This week was devoted to understand the each and every activity of Store
Operation which is performed on daily, weekly & monthly basis respectively. Mr Bikash
Lenka Assistant Store Manager Reliance Fresh Lewis Road explained each and every activity
thoroughly.
Daily Activity which are performed in the store are
1. Receiving Milk
2. Morning Briefing
3. Job Allocation
4. Float at POS
5. Telecalling
6. DCC
7. Energy Portal(morning)
8. SEL Portal
9. Promo Check
10. Store Performance (morning)
11. Bread Intending
12. DC GRN
13. DSD GRN
14. Date Code Check
15. Update Reports
16. Store Performance ( afternoon)
17. SOP Audit Checklist
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18. Customer Voice Entry
19. Quality Audit
20. Dump
21. Markdown( food)
22. GRN Deposit
23. Energy Portal ( evening)
24. EOD
25. Footfall Report
Weekly Activity
1. Price Benchmarking
2. Leafleting
3. Imprest Submission
4. Mark Down(Non Food)
Monthly Activity
1. Physical Inventory
2. Update Registers
3. Consumables Indenting
4.
Consumables Booking
7th Week :- This week I learnt about the SAP as all the work which is performed in the
Reliance Fresh is done through SAP. SAP is actually a software which is specially designed
for Retailing purpose, basically there are 2 kinds of software used in Retail Sector to handle
all the operational work and they are called
1. Oracle
2. SAP
But the most widely used software is SAP and with the help of SAP almost each and every
work becomes systematic and easier to do because we dont have to maintain each and every
manual files if we are using SAP as once the data is entered in SAP then it is automatically
received by Head Office and the most important thing is that the chance of error is reduced
when we use SAP. In Reliance Fresh we call it as RETALIX STORELINE..
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Some of the important works which are done through SAP are as following
1. GRN
2. PO
3. PI
4. Commercial Activity
5. EOD
6. Store Performance
7. Store to Store Transfer
These are the some major activity which is performed through SAP else each and every
activity has to be entered in the SAP so that the work goes smoothly.
8th Week :- This was the final week of Summer Internship and this week I was busy in
collecting the data so that I could do justice toward my findings I use to collect the data by
asking the question to the customers so that I could get the response toward my work within
this week I interviewed 100 people and got 100 response . As well as I also went to various
hotels for tie-up with Reliance Fresh and again a new store was opened in Cantonment road,
Cuttack so we all were there for last 4 days of our SIP.
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INTRODUCTION TO RETAIL
Start of Retail Trade

Early Trade
When man started to cultivate and harvest the land, he would occasionally find himself with a
surplus of goods. Once the needs of his family and local community were met, he would
attempt to trade his goods for different goods produced elsewhere. Thus markets were
formed. These early efforts to swap goods developed into more formal gatherings. When a
producer who had a surplus could not find another producer with suitable products to swap,
he may have allowed others to owe him goods. Thus early credit terms would have been
developed. This would have led to symbolic representations of such debts in the form of
valuable items (such as gemstones or beads), and eventually money.
Early Markets
Over time, producers would have seen value in deliberately over-producing in order to profit
from selling these goods. Merchants would also have begun to appear. They would travel
from village to village, purchasing these goods and selling them for a profit. Over time, both
producers and merchants, would regularly take their goods to one selling place in the
centre of the community. Thus, regular markets appeared.
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The First Shops

Eventually, markets would become permanent fixtures i.e. shops. These shops along with the
logistics required to get the goods to them were, the start of the Retail Trade.
Origins of Retail Chains

It is likely that, as markets became more permanent fixtures they evolved into
shops.
Although advantageous in many respects, this removed the mobility that a peddler or
traveling merchant may still have enjoyed. For some shopkeepers, it made sense to obtain
extra stock and open up another shop, most probably operated by another family member.
This would recover business from peddlers, create new business and the greater volume
would allow the shopkeeper to strike a better deal with suppliers. Thus the Retail Chain
would have started. It is thought that this process was started in China over 2200 years ago
with a chain of shops owned by a trader called Lo Kass. Excavations reveal that shops in
ancient Rome were, in many respects, much like small shops are today, so it is most likely
that retailer chains existed then. From Family Business to formal structure
although retail
chains would have been mostly run by families, as some chains grew, they would have
needed to employ people from outside of their family. This was a limiting factor as there
would have been a limit to the amount of trusted non family members available to help run
the chain. Another, even more definite limiting factor was the distance the furthest shop
would have been from the original shop. The greater the distance, the more time and effort
would have been needed to effectively manage outpost shops and to service them with goods.
There was, therefore, a natural barrier to expansion. That was the case until transport and
communications became faster and more reliable. When this happened towards the end of the
19th century, chains became much bigger and more widespread. Many of these businesses
became more structured and formalized, leading to the retail chains that we see today.
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How Retail Developed

Peddlers and Producers
The Retail Trade is rooted in two groups, the peddlers and producers. Peddlers tended to be
opportunistic in their choice of stock and
customer. They would purchase any goods that
they thought they could sell for a profit. Producers were interested in selling goods that they
had produced.
General Store
This division continues to this day with some shops specializing in specific areas, reflecting
their origins as outlets for producers (such as Pacific Concord of Hong Kong), and others
providing a broad mix, known as General Store (such as Caseys in the Midwest of the
U.S.A.).
Although specialist shops are still with us, over time, the general store has increasingly taken
on specialist products. Customers have found this to be more convenient than having to visit
many shops thus the term Convenience Store has also been applied to these shops. As the
popularity of general stores has grown, so has their size. This combined with the advent of
Self-Service has lead to the
Supermarket, or Superstore.
Self-Service Stores
Background
Up until the introduction of self-service stores, customers would simply ask the shopkeeper
for their goods. The shopkeeper would price them (weighing them if necessary), pack them in
a bag or other container (often supplied by the customer), tot up the bill and receive payment.
There was a personal one-to-one relationship between customer and shopkeeper. The First
Self-Service Store. This all changed in 1915 when Albert Gerrard opened the Groceteria in
Los Angeles, the first documented self-service store. This was soon followed a year later by
the Piggly Wiggly self-service store, founded by Clarence Saunders in Tennessee in the
U.S.
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Efficiency
These entrepreneurs noticed that their staff had to spend a great deal of time taking grocery
orders from customers. The groceries were stacked on shelves allowing customers to walk
around and browse, collecting their shopping in a basket that was supplied. The shopkeeper
would only need to tot up the final bill at the end of the process and transfer the goods from
the basket to the customer and receive payment.
Growth
This new type of shopping was more efficient and many customers preferred it. Although
personal service stores remain to this day, this new concept started a rapid growth of selfservice stores in the United States. Other countries were slow to take up the idea, but there
has been a steady rise in the global amount of self-service stores ever since.
OVERVIEW OF INDIAN RETAIL SECTOR

Size of Indian Retail
India is one of the 10th largest retail markets in the world.
Organized retail constitutes only 4.6% of total retail sales.
However organized retail has been growing at over 40% p.a. in last two years.
Structure of Indian Retail
Indian retail sector is highly fragmented mostly owner runned mom and pop outlets.
Retail chain such as Pantaloons, Trent and RPG retail has growing rapidly while
Reliance, Aditya Birla Group is pumping huge money in retail sector.
Dairy Farm, Metro, Shoprite and Mark& Spencer are some international retailers
which are present in India.
Policy
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100% FDI is allowed in cash and carry format. Franchisee agreement are also
permitted in Indian retail sector
51% FDI is allowed in single brand retailing.
Government is examining further liberalization of FDI in retail trade.
Top players of India

Players
Revenues
for
2006-07
in US$
millions
Retail Space as
on May 2007
(Sq. ft.)
Format
Future Group
(Pantaloon Retail)
704
6,630,000 F&G, Specialty
Raheja Group
(Shoppers Stop)
220
1,590,000 F&G, Specialty
Tata Group (Trent,

Infiniti Retail)
111
880,000
Specialty Retail,
Electronics, Hyper
Markets
RPG Retail
146
810,000
F&G, Specialty
61
890,000
F&G
Aditya Birla
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RELIANCE INDUSTRIES LTD

Reliance Industries Limited is a Fortune Global 500 company and is the largest private sector
company in India, founded by Late Dhirubhai H. Ambani (1932-2002).It is Indias largest
private sector enterprise, with businesses in the energy and materials value chain. Groups
annual revenues are in excess of US$ 27 billion. The company started with textiles in the late
seventies, Reliance pursued a strategy of backward vertical integration in polyester, fiber
intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and
production to be fully integrated along the materials and energy value chain. The Groups
activities span exploration and production of oil and gas, petroleum refining and marketing,
petrochemicals (polyester, fiber intermediates, plastics and chemicals), textiles and retail.
Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fiber
producer in the world and among the top five to ten producers in the world in major
petrochemical products. The Group exports products in excess of US$ 15 billion to more than
100 countries in the world. Major Group Companies are Reliance Industries Limited
(including main subsidiaries Reliance Petroleum Limited and Reliance Retail limited) and
Reliance Industrial Infrastructure Limited.
Growth has no limit at Reliance. I keep revising my vision. Only when you can dream
it, you can do it.
-Late Dhirubhai Ambani
Reliance Industries Limited (RIL) is Indias largest private sector company on all major
financial parameters with turnover of Rs1,18,354 crore (US$ 27.23 billion), cash profit of
Rs17,678 crore (US$ 4.07 billion), net profit of Rs11,943 crore (US$ 2.75 billion) and net
worth of Rs63, 967 crore (US$ 14.72 billion) as of March 31, 2007.RILis the first and only
private sector company from India to feature in the Fortune Global 500 list of Worlds
Largest Corporations and ranks amongst the worlds Top 200 companies in
terms of profits. RIL is amongst the 25 fastest climbers ranked by Fortune. RIL also features
in the Forbes Global list of worlds 400 best big companies and in FT Global 500 list of
worlds largest companies. With long-term experience in modern supply chains and
provisioning, Hong Kong firms in the food and related products sectors the likes of Heng
Tai Consumables and ABS Procurement Co are sure to be viewing the changing Indian
retail scene with more than passing curiosity. Others, like ACM China, the greenhouse
specialist, are already getting involved.
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RELIANCE RETAIL LTD

Reliance Retail Limited, a 100% subsidiary of Reliance Industries Limited started rolling its
stores in November last year and today operates more than 500 stores in over 19 cities
spanning 2.5 million Sq ft. The formats that RRL operates in are Reliance Fresh, Reliance
Digital for consumer durables and information technology, Reliance Mart, a Hyper Market,
Reliance Trendz the apparel store, Reliance Wellness offering wellness products, Reliance
I store- the apple store, Reliance Footprint a footwear store , Reliance Jewels a jewelry
store Reliance Time-Outbooks, music and gifts store and Reliance Super- a Minimart
Format.
Reliance Retail has announced plans to set up one store for every 3,000 families within a
radius of 2 km across all locations by 2011. The company is competing directly with the large
number of traditional local provision stores. Reliance Retail is either going to set up new
stores in the identified areas or take over existing stores. The company has already done that
in Mumbai and other cities. Of the four million sq ft of retail space to be created under the
Reliance Fresh brand (for groceries), one million will be through acquisitions. The retailer
is also moving into laundry, personal care and apparel product lines, in which it plans to
launch
private
labels.
Reliance is planning to roll out its specialty format stores this year, beginning with consumer
durables, for which it has struck sourcing deals with companies in Hong Kong, the Chinese
mainland and with Videocon in India. To strengthen its links with farmers, the company is
setting up integrated agri-retail business centres, which include three processing and
distribution centres, 51 retail outlets for farmers and 75 rural business hubs, all with an
investment of US$445 million. Reliance Retail would build a business that would focus on
competitive offerings to Indian consumers across several verticals: Integrated food and
grocery, items of daily
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household consumption, apparels and footwear, electronic goods, lifestyle products and
services, home essentials and improvements, farm implements and inputs, distribution of
energy products and services, distribution of travel and financial services, entertainment and
leisure experiences, health and well-being products and services and educational products and
services. It would develop partnerships to bring the best of luxury brands from all over the
world to India and it would also develop linkages with opportunities in agriculture and food
processing. The company would have a pan-India footprint covering 1,500 cities and towns
and embracing all strata of the society.
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RELIANCE FRESH LTD

Reliance Fresh Supermarkets
Type-Supermarket
Founded-30 October 2006
Headquarters-Mumbai, India
Key people-Mr. Mukesh Ambani, CEO
Industry-Retail
Slogan-Growth Through Value Creation

Website-www.ril.co
Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by
Mukesh Ambani. Reliance has entered into this segment by opening new retail stores at
Hyderabad on 3 November2006. The Reliance Fresh supermarket chain is RILs Rs 25,000
crore venture and it plans to add more stores across different region by year 2011. Reliance
plans to invest Rs 25000 crores in the next 4 years in their retail division and plans to begin
retail stores in 784 cities across the country. Reliance has entered into this segment by
opening new retail stores into almost every metropolitan and regional area of India. The super
marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy
products and also will sport a separate enclosure and supply-chain for non-vegetarian
products. Also Besides, the stores would provide direct employment to 5 lakh young Indians
and indirect job opportunities to a million people, according to the company. The company
also has plans to train students and housewives in customer care and quality services for parttime jobs.
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Products
The stores, product selection and the prices have been designed keeping the average
Indian housewife in mind.
The super marts sell fresh fruits and vegetables, staples, groceries, fresh juice bars and
dairy products and also will sport a separate enclosure and supply-chain for nonvegetarian products.
Supply chain in Reliance Fresh
Reliance hopes to utilize its investment in its supply chain and will be starting Ranger
Farms, a wholesale format store to cater to fresh fruits and vegetables to small
vendors and stores.
Reliance is also utilizing its supply chain to source fruits and vegetables from specific
crop belts in the country.
For example- The apples come from Himachal Pradesh, onions come from Karnataka
and green leaves come from close by districts of Andhra Pradesh.
IT in Reliance Fresh
IT major IBM has tied up with Reliance fresh to provide required IT solution.
IT will provide system for Reliance Retail stores, processing, distribution & collection
center, primary and secondary transportation along with IT system for national and
state head quarters.
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RELIANCE FRESH, MAHANADI VIHAR

CUTTACK
Reliance Fresh Mahanadi Vihar was the first store which was opened in Cuttack, which is
almost 3347 sq foot. As being the one of the smallest Reliance Fresh outlet but the sales
per sq foot is good in the Orissa Zone. It consists of 2500 SKU of following categories
1. Staples
2. Processed Food
3. Hardline
4. Homecare
5. Baby care
6. Beverages & Confectionaries
7. Dairy
8. Frozen
9. Bakery
10. Non-food
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HIERARCHIAL STRUCTURE OF RELIANCE FRESH
Store
Manager
Assistant Store
Manager
Commercial
&
Accounting
Customer Service
Associates
Supervisor
Membership Service
Representative
Housekeepers
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INTRODUCTION
The study of customer potential helps the organization to improve their marketing strategies
by understanding followings: The psychology of how customer thinks, feel & select between different alternatives.
The psychology of how customer is influenced by his or her environment (culture,
family, signboard & media etc.)
The behaviors of customer while shopping.
Customer information processing abilities influence decision and marketing out come.
OBJECTIVE
To know the customer potential in Mahanadi Vihar, Cuttack towards Reliance Fresh.
To demonstrate the important knowledge of customer behaviors for the success of
retailing.
To know the various levels of customer decision making process.
LIMITATION OF STUDY
1. People are still unaware about organized retail.
2. Customer still prefers local kirana stores.
3. Response of customers while collecting data was very cool.
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RESEARCH METHODOLOGY
This section of the project emphasizes on the procedure used to accomplish the project. To
accomplish the project some data have been collected. The data collected through.
TOPIC OF THE RESEARCH:Our research topic is A study on customer potential for Reliance Fresh, Mahanadi
Vihar, Cuttack
OBJECTIVE OF THE RESEARCH:Our main objective of the study is to know the buying pattern of people of
Mahanadi Vihar, Cuttack.
METHODOLOGY:.I took personnel interview of the house hold through questionnaire. The sample size
was 100, collected by random sampling.
.
RESEARCH DESIGN: For this I prepared a structured undisguised Questionnaire, so that I could know
the correct data which should not completely biased towards Reliance Fresh.
RESEARCH AREA:My research area was Mahanadi Vihar of Cuttack city as my topic was to know the
customer potential of Mahanadi Vihar, Cuttack.
DATA COLLECTION:PRIMARY DATA: - It is the 100 samples. The sample contains 15 question.
SAMPLING:Sampling was random because my research was descriptive in nature as my research

will enhance the performance of Reliance Fresh not to solve any specific problem.
SAMPLING: - 100.
DATA COLLECTION:PRIMARY DATA: - It is the 100 samples. The sample contains 15 questions.
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ANALYSIS
DEMOGRAPHICS:SEX
Sex
Male
Female
Nos
39
61
Percentage
39%
61%
According to my survey out of 100 respondent, there are 61% female & 39% male
respondent.
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ANNUAL INCOME:Annual Income

<10000
10000-20000
>20000
No. of respondent
11
53
36
Percentage
26%
53%
21%
It is very clear from the above table & graph that there are 36% in Mahanadi Vihar, Cuttack
whose income is above 20000, 53% whose income is in between 10000-20000 and 11%
whose income is less than 10000.
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OCCUPATION:Occupation
Student
Salaried Person
Business Person
Professional
Home Maker
No. of respondent
12
32
27
04
25
Percentage
12%
32%
27%
04%
25%
In Mahanadi Vihar, Cuttack most people are depending on Govt. /Private Jobs & their own
business. So according to my survey 12% are students, 32% are salaried persons, 27% are
business man, 04% are professional & 25% are Home Maker.
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Q1) Which retail store do you prefer for shopping?
Name of the store
Food Bazaar
Reliance Fresh
Vishal Mega Mart
Salasar Mega Store
No. of respondent
27
51
08
14
Percentage
27%
51%
08%
14%
As per my survey 27% respondent prefer Food Bazaar for the brand name, 51% respondent
prefer Reliance Fresh for convenience, 08% prefers Vishal mega mart & 14% prefers Salasar
Mega store.
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Q2) what are the aspects you look for purchasing product from a retail store?
Aspects
Ambience
Product verities
Customer service
Nearness to home
Quality of products
Verities of brands
No. of respondents
02
21
31
22
17
07
Percentage
2%
21%
31%
22%
17%
07%
From the above table & graph it is quite evident that more people are looking for Customer
service. The above graph shows 02% are looking for ambience, 21% are looking for product
category, 31% are interested for service and 22% are looking for nearness, 17% are giving
importance to quality of products & 7% are looking for various brands available.
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Q3) How much amount you spent monthly for shopping daily use product & groceries?
Amount
Less than 500
500-1500
More than1500
No. of respondent
19
49
32
Percentage
19%
49%
32%
As we know Mahanadi Vihar is a posh area in Cuttack, so maximum people spent more than
Rs.1000. The above graph shows than majority people i.e. 49% are spending in between
Rs.500-1500, 32% are spending more than Rs.1500 and 19% are spending less than Rs. 500.
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Q4) where do you buy your groceries & daily use product?
Name of the store

Local Kirana Shop
Food Bazaar
Reliance Fresh
Any other Market
No. of respondent
53
00
36
10
Percentage
53%
00%
36%
10%
According to my survey 53% people prefer local kirana shop for purchasing their grocery
item, 36% prefer Reliance Fresh, 10% are going to other market and no one is going to Food
Bazaar for grocery item.
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Q5) Have you visit Reliance Fresh store?
Answer
Yes
No
No.of respondent
97
03
Percentage
97%
03%
As Mahanadi Vihar is a residential area most of the people have visited the Reliance Fresh
store. My survey result shows 97% people have visited the store. Only 3% are yet to open
their account.
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Q6) How frequently do you visit the Reliance Fresh store?
No. of times
Once in a month
Twice in a month
Once in a week
More frequently
No. of respondent
09
28
30
36
Percentage
09%
28%
30%
36%
As per my survey 28% customers visit the store 2 times in a month. 30% customers visit the
store once in a week, 36% people frequently visit the store and only 06% visit once in a
month.
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Q8) How Reliance Fresh store is different from other stores?
Basis of difference
Reasonable price
Wider product range
Customer Services
Better quality
No. of respondent
03
18
55
24
Percentage
03%
18%
55%
24%
The above table & graph says most people said service is the main basis which differentiate
Reliance Fresh from other stores. 55% people agreed upon this. 18% said wider product
range, 24% said better quality and 3% said reasonable price
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Q9) How would you rate the quality of our products?
Rating
Best
Good
Average
Poor
No. of respondent
31
48
18
03
Percentage
31%
48%
18%
03%
My survey shows most customers are happy with quality of product Reliance Fresh dealt.
48% of customer rate the quality as good, while 31% rated best, 18% said average and
only 3% rated the quality as poor.
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44

Q10) Are you a R-one card holder?
Answer
Yes
No
No. of respondent
98
02
Percentage
98%
02%
As we know Mahanadi Vihar is a residential area so most customer visit the Reliance Fresh
regularly, so 98% of the customer have R-One card with them, while only 2% dont have ROne card.
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Q11) Are you regularly using R-One card?
Answer
Yes
No
No. of respondent
42
58
Percentage
42%
58%
According to my survey despite being a regular visitor of the store most customers are not
using R-One card. The main reason is they forget to take the card while they go for shopping.
58% customer said they are using the card regularly and 42% said they are not using the card
regularly.
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Q12) Are you satisfied with the benefits of R-one card?
Answer
Yes
No
No. of respondent
26
74
Percentage
26%
74%
My survey shows most customers are not happy with the benefits provided by Reliance Fresh
through R-One card. 74% of customers said they are not satisfied only 26% customers said
they are happy with the benefits
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Q13) Are you a plastic card holder?
Answer
Yes
No
No. of respondent
37
63
Percentage
37%
63%
According to my survey most customers doesnt possess plastic card. Only 37% customer
said they have plastic card with them. While 63% customers didnt get plastic card.
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Q14) What other additional products do you want Reliance Fresh should keep in its store?
New product category
Fresh Vegetables
Fruits
Apparels
Electronic items
No. of respondent
42
28
11
19
Percentage
42%
28%
11%
19%
Most of the customers want Fresh vegetables & fruits Reliance Fresh should keep. 42% said
they want vegetables, 28% customer said they want fruits, 11% voted to apparels and 19%
said they want electronic items to be kept in the store.
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FINDINGS
1. Reliance Fresh store has opened in Mahanadi Vihar since December 2007, so all
the people of Mahanadi Vihar are aware of Reliance Fresh.
2. As this is a residential area & Reliance Fresh is a supermarket store, so most of its
customers are female. So in my survey 61% are female respondent and 39% are
male respondent.
3. It is very clear from the above table & graph that there are 53% customers whose
income is in between Rs.10, 000-20,000. 36% customers whose income is more
than Rs. 20,000 and 11% customers whose income is less than Rs. 10,000. So
from the above data we can conclude that Mahanadi vihar is posh area of Cuttack.
Because most of the customers are earning more than Rs. 10,000.
4. In Mahanadi Vihar most people are salaried person & depend on business. As my
survey shows 32% customers are salaried person, 27% customers has their own
business, while 25% customers are house wife/home maker and 12% respondent
are student. 32% salaried person also includes female.
5. As the store is situated in Mahanadi Vihar, so most people prefers the Reliance
Fresh for shopping. 51% said they like Reliance Fresh, while 27% vote goes to
Food Bazaar, Salasar mega store got 14% vote and only 8% people like Vishal
Mega Mart.
6. As we already know that it is posh area, so here 49% customers spent Rs.500Rs.1500 monthly for daily use products & groceries, while 32% customers spent
more than Rs. 1500 and only 19% customers spent less than Rs. 500.
7. While choosing a retail store for shopping most customers are looking for service
provided by the store. 32% customer said they look for service, while 22%
customer said they prefer nearer store, 21% people said they look the product
verities available in the store, 17% said they are more concern about the quality of
the product of the store, while 7% people are brand conscious and only 2% people
said they look for ambience. So we can conclude service is the key factor for any
retail store.
8. My survey shows despite the boom of organized retail industry, people are still go
to local kirana shop. As 53% customer said they prefer local kirana shop for
purchasing their groceries & daily use product. 36% in Mahanadi Vihar prefers
Reliance Fresh, 10% prefer other markets situated near by the area and no one
prefer Food Bazaar for purchasing groceries & daily use products.
9. As I have already said Reliance Fresh is in the Mahanadi Vihar, which is a
residential area so most of the resident has visited the store. 97% people have
visited the store, while only 3% people are still yet to open their account.
10. As Reliance Fresh is a supermarket thats why most of the customer visit the store
frequently. As per my survey 36% customer said they visited the store more
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frequently, 30% said they visited at least once in a week, 28% customer visited
twice in a month and only 6% visited once in a month.
11. Most of the people are happy with the behaviour & helpfulness of the staff of
Reliance Fresh, Mahanadi Vihar store. Because 55% customer said customer
service is the main factor which differentiates Reliance Fresh with other retail
store, while 24% said quality of the products is the differential factor. 18% said
wider product range is the factor. While only 3% people voted to reasonable price.
That shows most customers are not happy with the pricing of Reliance Fresh.
12. My survey shows most customers are happy with the quality of product Reliance
Fresh dealt. Highest no. of customer i.e. 48% rated the quality as good, 31% rated
as best, 18% said average and only 3% said poor.
13. R-one card is a card which is given to the customers to gain loyalty points & avail
discounts from the store. As most of the people visit the store thats why almost
every customer posses R-One card. According to my survey 98% customers have
R-One card with them. And 2% doesnt have the card.
14. As, when the R-One card first issued to the customers, was a paper card which is
temporary so most of the customers forget to take the card while they go for
shopping to Reliance Fresh. Thats why 58% said they dont use the card
regularly. While 42% said they use the card regularly.
15. Through R-One card if a customer shops for Rs. 100 then he/she will get 1 point.
The value of 1 point is 0.70paise. in this way when he has 25 points with his/her
card then he/she can redeem the point by taking discount of Rs. 17.50 ( 25 X
0.70). so to get discount of Rs. 17.50 he/she has purchase worth Rs. 2500. Thats
why most of the customers are not happy with the benefits of R-One card. 74%
customer said they are not happy with the benefits of R-One card. 26% said yes
they are happy.
16. The temporary R-One card which is a paper card issued to the customers when
they first enroll, is being converted to a plastic card later. It means if that customer
become a loyal customer to the store then a plastic card is given to him, after that
he/she is suppose to use that plastic card instead of that temporary card. So when a
customer possess plastic card with him then he/she is assumed as a loyal customer
of the store. My survey shows only 37% customers are plastic card holder and
63% customers said they dont have plastic card with him. It is because most
customers are not regularly using their R-One card.
17. As we know due to local vendors dispute Reliance Fresh doesnt keep fresh
vegetables & fruits in its store in Orissa. But 42% customer said they want fresh
vegetables to be kept in the store, while 28% customer said they want fruits. 19%
said electronic items should be their in a store like Reliance Fresh and 11% said
they want apparels. In this 11% most of them are young ladies.
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RECOMMENDATION
1. During my training I found most of the product upon which offer is going on
is not available in the store & most customers have to return back with empty
hands. So Reliance Fresh needs to keep as much as more products upon which
offer is going on.
2. Some of the CSA (Customer Service Associates) doesnt know about the
current offers. So, at that time they are not able to tell about the offers to the
customers. So they need to up-date themselves regarding current offers.
3. Many times offers shown in the signage doesnt match with the POS (Point Of
Sale). Thats why many customers get irritated with this kind of mis-match. So
Reliance Fresh needs to up-date their POS computer regarding offers.
4.
As the store is located in a residential area, so during afternoon time,

particularly from 11.30 A.M.-4.30 P.M. footfall is absolutely zero. So they
need give offer particularly for afternoon time. As it is a residential area so
most ladies customer those who are house wife might come for shopping to
avail the offer. The most important thing is they need to communicate or
promote these offer to the customers otherwise the offer is of no use.
5. Reliance Fresh offers gift set to its customers every week, those who shop for
Rs. 899, Rs. 999 etc. During my SIP many customer made complain that they
have already taken these gift set, so again these set will be wastage for them.
So instead of that gift set they want to get discount of that gift sets amount. So
Reliance Fresh can give discount or they need to change the gift.
6. Reliance Fresh need to target customers from other than Mahanadi Vihar.
During my survey I found CRRI is a potential area for the store. But
unfortunately only 1 customer comes to the store. Most people said they have
not seen the Mahanadi Vihar store. So they need to put board or hoardings in
the road showing the exact location.
7. They can go for news paper advertisement showing what is the weekend
special offer, what are the other individual offers. Because customer need to
aware of the offers. They can choose local news paper like Dharitri, Sambada,
Samaja etc. They can also go for tie-ups with FM Radio. Because most of the
people prefers FM-Radio as an entertainment. So it will also help the company
to promote themselves through FM.
8. In Reliance Fresh many customers come to purchase only one or two products.
During evening hours they have to wait for a long time to make the bill, which
irritates them a lot. Even I face the same problem. So they can make one POS
only for less than 7 items or 10 items like this.
9. In Mahanadi Vihar store I found that many schools are located around the
store. So many children are coming to the store & they are looking for sports
item. But unfortunately these items are not kept in the store. So in Mahanadi
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Vihar store they should try to keep sports items like- ball, bat, badminton,
chess board, tennis racket etc.
10. Some of the products which are fast moving like- curd, Kurkure, Uncle Chips,
Bingo are not available as per the customers requirement. So category
manager needs to check all this things. The important thing is most of the
chips, which has been stalked for selling are expired. So they need to check all
this things.
11. The DC vehicle which comes to the store in a very odd time i.e. at 10.30 P.M.,
during evening time, need to come to the store during afternoon time, because
during that time footfall is less & employee seat idle. So this is the best time to
utilize employees.
12. The security system needs to be tighter. Because the security system which
prevails in the store is not enough to check both customer & employee
shoplifting. One security guard should be there at the back office door. To
prevent shoplifting the store can fit convex mirror at the roof of the store.
13. During my training many customer asked me why Reliance Fresh doesnt
mention the exact VAT amount in its bill. During my SIP I went to various
hotels for tie-up with Reliance Fresh. They have asked the same thing. So they
should mention clearly regarding VAT in their bill.
14. Company should focus on employee satisfaction. Because most of the
employees are not satisfied with their job. Company should provide a special
discount card for its employee if they purchase anything from the store. Tea or
coffee should provide to employees in the store.
15. In non-food section like hair oil, face wash etc. less brands are available in the
store. Customers are not getting the brands they want. So category manager
should take action on this. They need to keep more brands on this type of
products.
16. In the chocolate section manual billing should be done to check the
shoplifting. That means who ever will purchase chocolate need to pay the
amount there itself. No need to bill it in the POS.
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CONCLUSION
My SIP has given me a live experience in learning like how to run & maintain a
store, how IT helps to retail organization, how to deal with the customer, how to
satisfy customer, how to maintain relation with the existing customers. I have
learnt the convincing & persuasive skills during my SIP.
This project work gave knowledge not only about retail business
but also the consumer behaviour. It also gave lesson about how culture of the
location affects the organization working style.
Different trainings are necessary for all kinds of jobs. A manager needs to know
the entire work take place in the organization to motivate employees. The survey
work gave me a chance to consult directly customers & know their expectation
from the company. Ive learnt about space management, basic need of the
consumer, employee motivation, stalking, dealing with customer and many more
grass root level knowledge.
I knew the difficulties faced by a manager & learnt how come up with more luster.
Ive faced an organization practically & Im very much happy to apply my MBA
knowledge during SIP.
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APPENDIX
QUESTIONNAIRES
Declaration: It is purely for academic purposes and the data given will not be passed on to
anyone.
We request you to kindly fill up the form..
PERSONAL INFORMATION:
NAME:
AGE:
a) 18-25 b) 26- 40
SEX:
Male Female
MARITAL STATUS:
Married Unmarried
OCCUPATION:
c) 41- 60 d) 60-or above
a) Student b) salaried person c) business d) professional

e) Home maker f) Retired person
MONTHLY INCOME: a) bellow Rs10000 b) Rs10000 Rs 20000

ADDRESS:
c) above Rs 20000
PHONE:
-----------------------------------------------------------------------------------------------------------Q1) which retail store do prefer for shopping?
a) Food Bazaar b) Reliance Fresh c) Vishal mega mart d) Salasar mega store
Q2) what are the aspects you look while purchasing product from a retail store?
a) ambience b) product varieties c) customer services d) nearness to your residence
e) Product Quality f) different brands for any item
Q3) How much amount you spent monthly for shopping daily use product & groceries?
a) Less than 500 b) 500-1500 c) more than 1500
Q4) where do you purchase your groceries & daily use product?
a) Local kirana shop b) Food Bazaar c) Reliance Fresh d) Any other market
Q5) Have you visit Reliance Fresh store?
a) Yes b) No
Q6) How frequently do you visit the Reliance Fresh store?
a) Once in a month b) twice in a month a) once in a week d) more frequently
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55

Q7) what are the products you purchase from Reliance Fresh?
1. Groceries
2. Staples
3. Frozen Item
4. Non-Food
5. Bakery
6. Process Food
7. Ice-Cream
Q8) How Reliance Fresh store is different from other stores?
a) Reasonable Price b) wider product range c) Good customer services
d) Better Quality of product
Q9) How would you rate the quality of our products?
Best
Good
Average
Poor
Reasons: a) Expired b) Damaged due to Bad packing c) bad quality of product
Q10) Are you a R-one card holder?

a) Yes b) No
Q11) Are you regularly using R-One card?
a) Yes b) No
If No, Please give reason:.
Q12) Are you satisfied with the benefits of R-one card?
a) Yes
b) No
If no, Please give reason:

Q13) Are you a plastic card holder?
a) Yes
b) No
Q14) What other additional products do you want Reliance Fresh should keep in its store?
a) Fresh Vegetables b) Fruits c) Apparels d) Electronic items
Q15) what more improvement Reliance Fresh can do which will give you a better shopping
experience: ---------------------------------------------------------------------THANK YOU For your co-operation.
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56
BIBLIOGRAPHY
Sources:1
2
3
4
5
MBA
Retail Management:- by Bajaj, Tuli, Srivastava

Marketing Management :- By Philip Kotler
Research Methodology: - By C. R Kothari & Taylor, Sinha &
Ghoshal.
www.google.com
www.ril.com
57

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IN PARTIAL FULFILLMENT FOR THE DEGREE OF MASTER OF BUSINESS

Srikant Chandra Pradhan

DDCE, SAMBALPUR UNIVERSITY

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

This summer training report is submitted by Kshitish Jena of MBA

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

CERTIFICATE FROM ORGANIZATION

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

CERTIFICATE FROM THE GUIDE

Signature of the Faculty Guide

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

(Approval of the center director)

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SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

ON THE JOB TRAINING

To maintain good relationship with the store employees.

To motivate employees to achieve store target.

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

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SAMPLES OF BAR CODES

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SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

A CRAZZY COLOR MOMENT

A VIEW OF MAST QALANDAR FASHION SHOW

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

Enrollment for Reliance One Membership Card

Electronic Recharge of RIM & AIRTEL

Feed Back Form

Point Redemption for Discount

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SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

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Start of Retail Trade

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The First Shops

Origins of Retail Chains

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How Retail Developed

customer. They would purchase any goods that

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OVERVIEW OF INDIAN RETAIL SECTOR

India is one of the 10th largest retail markets in the world.

Organized retail constitutes only 4.6% of total retail sales.

Structure of Indian Retail

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

51% FDI is allowed in single brand retailing.

Government is examining further liberalization of FDI in retail trade.

Top players of India

6,630,000 F&G, Specialty

1,590,000 F&G, Specialty

Tata Group (Trent,

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RELIANCE INDUSTRIES LTD

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RELIANCE RETAIL LTD

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557

SUBMITTED BY: KSHITISH JENA / ROLL NO: 11MBAS03557