Assessment Task 3

BSBMKG515A Conduct a marketing

audit

CRICOS Provider no. 01718J (VIC) 01459A (WA)

Marketing Audit Report

Submission details
Candidates
Name

Phone
No.

Assessors
Name

Phone
No.

Assessment
Site
Assessment
Date/s

Time/s

The Assessment Task is due on the date specified by your assessor. Any
variations to this arrangement must be approved in writing by your
assessor.
Submit this document with any required evidence attached. See
specifications below for details.

Performance objective
For this assessment candidates are required to assess and analyse
information gathered in Assessment Task 2 and present a report describing
and auditing marketing activities of the case study organisation.

Assessment description
Prepare a marketing audit report for the case study organisation you have
completed internal and external audits for, using the report format
determined in Assessment Task 2. You will need to outline the data you
gathered and collated and examine its alignment with the marketing plan.
Note: Excerpt from letter of appointment is different to that found in
Assessment Tasks 1 and 2.

Cambridge International College

V29/10/14 RTO No. 2325 CRICOS Provider No.01459A
Created By: Leigh Pember 17/05/2015
Page 1 of 3

Assessment Task 3

BSBMKG515A Conduct a marketing

audit

Procedure
Using the case study information provided to you, complete the following
steps.
1.

Write a marketing audit report, based on your findings from

assessment 2, ensuring you:
a. present information in a report structured format (example page
44-46 of your unit guide).
b. report the outcomes and findings from the marketing audit you
conducted in Assessment Task 2, using plain and clear English
with correctly structured paragraphs.
c. map the heading for the body of your report against those found
in the marketing plan provided in assessment 1.

Specifications
You must provide:
a completed marketing audit report, with written information as

outlined above.
Your assessor will be looking for:
evidence that you analysed and identified the needs of the case

study
evidence that you have analysed the marketing activities of the

organisation and effectively reported on the activities.

Distance-based learners
Complete assessment as per instructions.

Case study information

Excerpt from letter of appointment
Ready-made marketing engages you to conduct a marketing audit on their
client Sartos Gourmet Pasta.
You are to map your findings to the headings and assumptions

contained in the Marketing Plan Sartos Gourmet Pastas

December 2008 to identify variations.
The audit is to make findings in relation to the marketing plan,

culminating in a report that compares the marketing plan

assumptions with actual findings. It is expected that the report will
follow the outline of the marketing plan.
Cambridge International College
V29/10/14 RTO No. 2325 CRICOS Provider No.01459A
Created By: Leigh Pember 17/05/2015
Page 2 of 3

Assessment Task 3

BSBMKG515A Conduct a marketing

audit

Therefore the body of the report will include:

Situation Analysis
Marketing Strategy
Financials, Budgets, and Forecasts
Controls.

Cambridge International College

V29/10/14 RTO No. 2325 CRICOS Provider No.01459A
Created By: Leigh Pember 17/05/2015
Page 3 of 3