Master in Maketing and Communications

Masters Degree in
Marketing and
Communications
October 2014 October 2015

www.RomeBusinessSchool.it
info@romebusinessschool.it
Masters Degree in Marketing and Communications

Contents
Overview........................................................3
Evaluation And Monitoring.................. 10
Testimonials...................................................3
Learning Options...................................... 11
Target Recipients.........................................5
Full-Time On-Campus............................. 11
Training Objectives.....................................5
Distance Learning Through Live
Professional Outlets....................................6
Course Contents..........................................6
Internationality............................................8
Paid Internships And
Career Service...............................................9
World Class Teachers..................................9
Tutoring..........................................................9
Online Lessons.......................................... 14
In-House...................................................... 14
General Learning Structure.................. 15
Course languages..................................... 15
The Selection Process............................. 15
Attendance fees........................................ 15
Study grants............................................... 16
Learning Materials......................................9
Instalment payments and loans......... 16
Registering In The Rome Business
Schools Alumni Association................ 10
Enrolment procedure.............................. 16
Certificate.................................................... 10
Contacts....................................................... 16

Overview
The Rome Business Schools Masters Degree in Marketing and Communications is the ideal
academic course for professionals seeking a world-class degree programme in these disciplines,
leading to a successful global career in the field.
The programmes quality teaching, its international paid internship offerings and its career and
networking services all contribute to make this programme the perfect fit for anyone who is
looking to rise to the top in the world of business.
Testimonials
Having completed the Rome Business Schools Masters Degree
in Marketing and Communications, I have to say I would highly
recommend this programme.
The small size of the classes allowed the adoption of effective
learning methods, which also created a positive atmosphere. I also
found the lecturers to be very supportive and flexible. I was treated
like a professional and my ideas and comments were always
valued.
The Rome Business School gives you the opportunity to meet excellent people and build
up your network while studying in the heart of Italy. The lectures make use of real-life
examples allowing you to get a wider picture of the solutions that can be brought to a
company.
I also had the chance to apply my newly acquired knowledge to real life situations by
doing an Internship in Market Research for an Italian company in Urbino, Italy. On
completion of the Internship, I can say that the Rome Business School has truly helped me by
giving me the tools through which to understand the global market and how to be innovative
in the workforce.
the Rome
Business School
has truly helped
me by giving
me the tools
through which to
understand the
global market
and how to be
innovative in the
workforce.
I am absolutely sure of speaking for my peers when I state that completing this Masters Degree
programme does not herald an end to learning but a continuation.
It is definitely a programme that fosters both your individual and professional growth.
Gabriela Contreras Escobar - Mexico
I would judge the Rome Business Schools Masters
Degree in Marketing and Communications very
positively. I would recommend it for its excellent
educational path and for the competency and politeness
of the entire staff. Among the more positive aspects, I
would like to mention the care in which the concepts are
transferred, the availability of the faculty to promptly
clarify any doubts, the rigorous and always captivating
studies, which are very effective, and the well structured exercises.
Ivano Steri - Italy
I would recommend
it for its excellent
educational path and
for the competency
and politeness of the
entire staff.

I quickly realized
I came, I saw, but only with what I learned
was I able to conquer! All thanks to the
that I did not want
Rome Business School. The Rome Business
the programme to
School has literally transformed me into
a better professional. When I began the
end because, thanks
Rome Business Schools Masters Degree in
to it, I saw my own
Marketing and Communications, I quickly
realized that I did not want the programme to
skills blossom from
end because, thanks to it, I saw my own skills
within me, realising
blossom from within me, realising a potential
I did not even know I had. This is deeply rooted in the highly interesting
a potential I did not
course contents. Today, I run a business in my home country Nigeria
even know I had.
thanks also to the multicultural component of the Rome Business
School. I have always thought that finding a job without previous work
references would not be possible, but today, with this program under
my belt, it is rather easy thanks to all of the self-marketing skills learned at the Rome Business School.
Getting the job of my dreams, thanks to the managerial strategies I discovered at the Rome Business
School, was as easy as snapping my fingers.
Humphrey Akanazu, Consultant, Nigeria
My experience in participating in the Masters Degree organized by the

Rome Business School was very positive, I had several opportunities to learn
new concepts and expand my existing knowledge; moreover, all the course
content is connected to the actual work environment of each participant.
The experiences
relayed to me by
the experts allowed
I would recommend the Rome
me to better
understand my
Business Schools Masters
field. I would recommend the Rome Business
Degree in Marketing and
Schools Masters Degree in Marketing and
Communications because it allowed me to build
Communications because
up a large knowledge base and a familiarity
it allowed me to build up a
with industry practices along with offering
me opportunities to make career connections.
large knowledge base and
This masters degree was very useful lto me;
a familiarity with industry
I believe it was worth the time because it not
only increased my knowledge, but because it
practices along with offering
also gave me the opportunity to grow as an
me opportunities to make
individual and simultaneously expand my
industry knowledge in-context.
career connections.
Antonella Aurelio, Groupama Insurance,
Italy

Target Recipients
The Masters Degree is designed for all those who are seeking their first exposure to the world
of marketing and communications or for all those who are already working in this environment,
but are seeking to expand their knowledge of their own field, all within a structured
environment.
Students interested in taking part this Masters Degree are typically:

graduates with or without previous experience in marketing and communication
marketing professionals
communication professionals
p rofessionals working in a variety of marketing and communications environments who want to
develop a wider knowledge of marketing and communications and improve their work in this
field
e ntrepreneurs who are seeking to
build foundations in marketing and

communications knowledge.
Training Objectives
E xpanding the knowledge and ability to
apply the most cutting-edge marketing

and business communication strategies.
R ecognizing individual market
components and using this understanding

for better marketing management.
L earning how to launch and manage the

most effective marketing strategies.
F orming an effective integrated marketing

plan.
U nderstanding the process of defining
and implementing streamlined

communication strategies aligned with
business objectives.
M
astering the use of communication tools and channels.
A pplying marketing and communication knowledge to a variety of business contexts.

Professional Outlets
Course Contents
On completion of this Masters Degree, you

will be able to work as:
Part 1 Defining Marketing and the

Marketing Process
M
arketing & Communications Manager
M
arketing Strategist
M
arketing Operations Specialist
Web Marketing Manager
S ocial Media Manager
S ales Manager
C ommunications Manager
A dvertising Manager
E vent Manager
P R Manager
1. Introduction to Marketing
2. Company and Marketing Strategy

Part 2 Understanding the Marketplace
and Consumers
3. The Marketing Environment
4. Marketing Information Systems and
Research
5. Consumer Markets and Consumer Buyer
Behaviour
6. Business Markets and Business Buyer
Behaviour

Part 3 Designing a Customer-Driven

Marketing and Communication Strategy and
Mix
7. Segmentation, Targeting, Differentiation and
Positioning
8. Product, Services, and Brands
Part 4 Competing on an international scale,

ethically
18. Creating a Competitive Advantage
19. International Marketing and The Global
Marketplace
20.Marketing Ethics and Social Responsibility
9. New-Product Development and Life-Cycle

Strategies
10. Pricing: Understanding and Capturing
Customer Value
11. Pricing Strategies
Part 5 Special Contents

The technical/professional teaching is
enriched by:
C ompany tours, to get to know managerial
12. Marketing Channels
systems and players from the inside
13. Retailing and Wholesaling

14. I ntegrated Marketing Communication
Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing
A rtistic-cultural programmes, aimed at
stimulating creativity, innovation capability

and complex system understanding
Training in interdisciplinary competencies,

such as:
B usiness English
S elf-marketing
I nterpersonal communication techniques and
PNL
P ublic speaking
LeARn To
LeARn To is the Rome
Business Schools exclusive
programme aimed at
learning and doing business
through art, included in
the Masters Degree course.
Exhibitions, conferences,
concerts and movies for a
360 cultural growth.
Rome Business School students at Romes Palazzo Barberini.

Internationality
To provide its attendees with an international level training and professional opportunities, the
Rome Business Schools Masters Degree course in Marketing and Communications includes:
TEACHING CONTRIBUTIONS BY PARTNERING INTERNATIONAL
UNIVERSITIES AND BUSINESS SCHOOLS
Universidad
de Veracruz
Ukraine
University
Tbilisi State
University
Belgrade
Business
School
These teaching contributions provide valuable knowledge on the features and dynamics of
countries such as Armenia, Brazil, Georgia, Russia, Serbia, Mexico and the Ukraine, thus ensuring an
incomparable training wealth.
INTERNATIONAL STUDY TOUR
The Masters degree course includes the opportunity to study
abroad for a week, which will give you a chance to learn further
management models and systems worldwide. Students who might
not be able to travel abroad may still follow the lectures comfortably
from home via the latest generation platform for distance education
employed by the Rome Business School.
PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid intenships in numerous
Countries at major companies and organisations.
A MULTICULTURAL ENVIRONMENT
The Rome Business School prizes intercultural exchange as a source
of personal and professional development. Students from all
continents regularly attend its courses.

Paid Internships And Career Service

Attending this Masters Degree course entitles to:
I nternational paid internships at leading companies and organizations;

I nclusion of your CV in the Rome Business Schools database and its distribution to businesses,
organizations and head hunters belonging to the Rome Business Schools international
network;
A free CV review;
S upport in the management of job interviews;
N etworking meetings with international managers, professionals and business owners;
A personalised search and flagging service for the best job opportunities.
World Class Teachers

T he Masters Degree course faculty is made
up of highly selected international university

professors, trainers and business managers,
drawn from a variety of operational and
professional fields and thus able to bring to
the table a rich array of up-to-date experiences
and competencies. The teaching approach is
aimed at the acquisition of know-how, thus at
transferring competencies truly useful for the
attendees professional development.
Tutoring
F or both the on-campus and the distance-
learning courses, attendees can always

count on the assistance of a tutor for any
clarifications they may require, for the
completion of the tests and exercises required
by each module and for the final project
Learning Materials
S tudents registered for the Masters Degree
course will be issued with a wealth of learning

materials, including: slides, text books, case
studies, articles, videos and useful internet
links.

Registering In The Rome Business Schools Alumni Association

A ttendance in the Masters Degree course entitles to become part of the Rome Business
Schools Alumni Association, the international network through which students of the Rome
Business School can share ideas, experiences and projects. Many facilitations are also available
for attending further training courses.
Certificate
A t the end of the course, attendees will be issued with the official diploma for the Masters
Degree course.
Teaching Techniques
Evaluation And Monitoring
The Rome Business School employs a wide

array of teaching methods:
Learning quality is guaranteed through a

thorough monitoring and evaluation system:
L ectures
C ase study analysis
E xercises
A ssisted private studying
G uest speakers
Videos
C ompany tours
C omplementary cultural initiatives
1. Written tests for each course module
10
2. Individual project work

3. A final exam

Learning Options
The Rome Business Schools Masters Degree in Marketing and Communications can be attended,
based upon preference, in either English or Italian, with the following options:
ON CAMPUS
DISTANCE LEARNING
full-time
executive
through live online lessons

with tutoring
IN-HOUSE
Full-Time On-Campus
STRUCTURE
Lectures are held in Rome, from Monday to Thursday, for a total of:
1 000+ learning hours, made up of:

5 00+ lecture hours
3 50+ assisted study hours
1 50+ project work hours
11
A n internship lasting between 6 weeks

and 1 year (duration and country are
based upon the attendees interests)
A complementary cultural programme

Executive On-Campus
STRUCTURE
Lectures are held in Rome, on Saturdays, for a total of:
5 50+ learning hours, made up of:

1 50+ lecture hours
2 50+ assisted study hours
1 50+ project work hours
A n internship lasting between 6 weeks

and 1 year (duration and country are
based upon attendees interests)
A complementary cultural programme
Distance Learning Through Live Online Lessons

You will be able to attend the live lectures from the comfort of your home or anywhere you may
choose, with the same learning effectiveness of the on-campus lectures.
For this option, the Rome Business School employs a cutting-edge
online platform, through which you will be able to:
Follow lectures with full video and audio

I nteract in real time in audio and video with the teacher and the
other attendees
Collaborate and share documentation

What will you need?
To get the most out of our lectures, you will need:
A PC or mobile device with an internet connection

An audio connection through PC or headphones/microphone
A webcam (optional)
12

Benefits of the Distance Learning Formula

Excellent learning materials
We will supply you with all the courses
learning materials as for the on-campus

option (books, text books, etc), and you
will be able to study and exercise from the
comfort of your own home, at your own
pace.
A personal tutor at your disposal
B esides the learning materials, you will
benefit from the constant support of a

Rome Business School tutor. The tutor will
follow you through the whole course, will
check your exercises and will be constantly
at your disposal for any clarification and
amplification.
Possibility of attending on-campus lectures
S hould you wish to, you are given the
possibility to attend some of the oncampus course lectures, arranging your
13
visit with our secretarys office in order to

best suit your needs.
Learning assessment
F or each of the learning modules, you will

be given a written evaluation in order to
monitor your learning progress.
A forum dedicated to the sharing of

experiences between students
T hrough our dedicated online forum,
you will be able to communicate and

share experiences and ideas with other
attendees of the Masters Degree course.
The same qualifications and certification as

the on-campus course
T he distance learning option Masters
Degree course entitles you to the same

qualifications and career service as the oncampus course option.

Distance Learning With Tutoring

You will manage how and when to study, with the support of a personal tutor.
This option is ideal for all those who wish to organize their study time with the maximum flexibility
and the guarantee of a true learning progress.
You will be provided with:
T he text book
T he presentations and the multimedia
materials
T he exercises related to each learning module

A personal tutor
T he teachers corrections and suggestions
R egular web conferences for amplifications
and clarifications together with the other
attendees.
Once enrolled, you will receive the paper

materials, the credentials to access the online
learning materials and you will be assigned
your personal tutor.
You will agree your work plan with your tutor,
who will assign and check your exercises and
you final project/exam.
In-House
The Masters Degree course can also be taken in-house,
i.e. directly at your company, agency, organisation or
professional headquarters.
In this case, the teaching structure, the minimum
number of attendees and the attendance fee are agreed
on a case by case basis with the requesting organisation.
14

General Learning Structure

Lectures
Defining Marketing and the Marketing process
Understanding the Marketplace and Consumers
Strategy and Marketing Mix
Competing on an international scale, ethically
Special contents
October
2014
Project work
Stage
Career-Service
March
2015
October
2015
Course languages
The Masters Degree course - in all its learning options - can be taken
in either Italian or English.
Entry requirements
All applicants must have a three-year degree (or be near completion).
Applicants for English-taught Masters must demonstrate English
language proficiency.
For both the on-campus and distance learning options and in order
to ensure a high quality training course, classes can consist of a
maximum of 15 attendees.
Attendance fees
FULL-TIME ON-CAMPUS - 7.500 (+ V.A.T. 22%)
EXECUTIVE ON CAMPUS - 3.500 (+ V.A.T. 22%)
DISTANCE LEARNING THROUGH LIVE ONLINE LESSONS: 2.500 (+ V.A.T. 22%, if applicable)
DISTANCE LEARNING WITH TUTORING - 1.800 (+ V.A.T. 22% if applicable)
IN-HOUSE: The attendance fee will be agreed case by case based upon the number of attendees
and the site selected for the course.
15

Study grants
For each learning option, 3 study grants are available - to partly cover the attendance fee - these
will be assigned based upon the candidates personal, previous experience and technicalmotivational profiles.
Instalment payments and loans

The attendance fee may be paid off in instalments and low interest rate loans are available through
banks with which we have special arrangements.
How to Apply
1. Email your application to info@romebusinessschol.it or fax it to +39 (0)6 96708812
This will include:
C urriculum Vitae
M
otivational letter: indicating why you wish to enroll, your expectations and your professional
objectives (no more than 200 words)
U niversity transcripts
C opy of your Passport/ID
IELTS, TOEFL or similar certificate of proficiency in English (not compulsory).
2 Application considered by Rome Business School

The Rome Business School Recruitment Team will assess your application and will contact you if any
additional documents are required. Complete applications are then considered by the Academic
Selection Committee.
3. Interview (either in person or online)
All candidates selected by the academic selection committee must interview with a member of the
faculty, either in person or online via Skype/Webex.
4. Application result
We will notify you informally by email of your application result, and you will receive either an
official offer notification with information on any outstanding conditions to complete, or an official
rejection notification within one week.
CONTACTS
Rome Business School

Email: info@romebusinessschool.it
Tel.: +39 (0)6 40044672
Fax: +39 (0)6 96708812
Website: www.RomeBusinessSchool.it
Facebook: www.facebook.com\RomeBusinessSchool
16

The Rome Business School Partners
Ukraine University
Universidad de Veracruz
Belgrade Business School
Tbilisi State University
17

Registration Form
To be faxed to +39 (0)6 96708812 or emailed to info@romebusinessschool.it
Course Title .............................................................................................................................................................................................................................................
Place and Date of Commencement................................................................................................................................................................................................
Participant: Surname ............................................................................................ Name .............................................................................................................
Address....................................................................................................................... City..................................................................................................................
State.......................................................................................... Zip...................................................................... Country ..........................................................
Phone....................................................................................... Fax ..................................................................... Email ...............................................................
Qualification:
Student
Entrepreneur
Manager
Professional
Freelancer
Other ............................................................
Only for registration as an employee:

Company billing information:
Company name .....................................................................................................................................................................................................................................
Address ...................................................................................................................... City..................................................................................................................
State.......................................................................................... Zip...................................................................... Country ..........................................................
VAT................................................................................................................................ Tax Code ......................................................................................................
Point of Contact:
Surname .................................................................................................................... Name..............................................................................................................
Phone ...................................................................................... Fax ..................................................................... Email ...............................................................
PAYMENT (to be made at the time of enrollment)

Payment of Euro .............................................. made by Bank transfer:
BANK ACCOUNT HOLDER: Rome Business School
IBAN: IT15W0200805219000102125005,
BIC SWIFT CODE: UNCRITM178L,
BANK ACCOUNT NUMBER: 102125005 BANK NAME: UNICREDIT
4 - WITHDRAWAL: In case of withdrawal of the
CONTRACT CLAUSES
participant from the course once it has already
1 - COMPLETION OF REGISTRATION: Registration begun, the Rome Business School will be entitled
is considered complete upon receipt by the Rome
Business School of this form, duly filled in and signed
for acceptance, along with the payment.
to issue an invoice for the entire fee; the participant

will retain the right to keep the educational materials
distributed during the course.
2 - CANCELLATION: It is possible to cancel
5 - CHANGE OF PROGRAMME: For didactic and
participation in the course within 9 calendar days
organizational reasons, the Rome Business School
(inclusive) preceding its starting date, communicating reserves the right to postpone scheduled classes
the decision by fax or email. In this case the sums
and modify the programme and/or replace teachers.
already paid will be returned. If the cancellation is
Any changes will be promptly communicated to the
received beyond the aforementioned time limit, the
companies and participants.
Rome Business School will be entitled to charge the
6 - LIABILITY OF PARTICIPANTS: Participants in the
full fee.
courses/Masters Degrees are personally responsible
for any damage caused to the classrooms, equipment
3 - IMPOSSIBILITY TO PARTICIPATE: In case of
and other items in the rooms used by the Rome
absence at the beginning of the course, the Rome
Business School will be authorized to issue an invoice Business School. Participants are also required to
abide by the internal regulations (signing registers,
for the full amount and retain the amount already
using computer equipment, etc..).
paid, subject to the possibility of the participant to
enroll in another edition or another course of equal
7 - PRIVACY: The processing of personal data is
amount.
carried out by the Data Bank of the Rome Business
18
Promotional Code
(if available):
..................................................
School in compliance with the provisions of personal

data protection laws. Your data will not be disclosed
to third parties, and you may at any time request
its erasure. Should you not wish to receive further
communications about our activities, please tick this
box
8 - DISPUTES: In case of any dispute, the Court of
Rome shall be competent, to the exclusion of any
other Court.
By signing this form, I declare that I have read and

accept all the conditions specified in the Contract
clauses.
date ..........................................................................................
Signature (with stamp if company/institution)
....................................................................................................

Master in Maketing and Communications

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Master in Maketing and Communications

Загружено:

Авторское право:

Доступные форматы

Masters Degree in

October 2014 October 2015

Masters Degree in Marketing and Communications

Evaluation And Monitoring.................. 10

Distance Learning Through Live

Masters Degree in Marketing and Communications

Masters Degree in Marketing and Communications

My experience in participating in the Masters Degree organized by the

Masters Degree in Marketing and Communications

Students interested in taking part this Masters Degree are typically:

e ntrepreneurs who are seeking to

build foundations in marketing and

apply the most cutting-edge marketing

R ecognizing individual market

components and using this understanding

L earning how to launch and manage the

F orming an effective integrated marketing

U nderstanding the process of defining

and implementing streamlined

Masters Degree in Marketing and Communications

On completion of this Masters Degree, you

Part 1 Defining Marketing and the

2. Company and Marketing Strategy

Masters Degree in Marketing and Communications

Part 3 Designing a Customer-Driven

Part 4 Competing on an international scale,

9. New-Product Development and Life-Cycle

Part 5 Special Contents

C ompany tours, to get to know managerial

12. Marketing Channels

systems and players from the inside

13. Retailing and Wholesaling

A rtistic-cultural programmes, aimed at

stimulating creativity, innovation capability

Training in interdisciplinary competencies,

Masters Degree in Marketing and Communications

PAID INTERNATIONAL INTERNSHIPS

Masters Degree in Marketing and Communications

Paid Internships And Career Service

I nternational paid internships at leading companies and organizations;

World Class Teachers

up of highly selected international university

learning courses, attendees can always

course will be issued with a wealth of learning

Masters Degree in Marketing and Communications

Registering In The Rome Business Schools Alumni Association

Evaluation And Monitoring

The Rome Business School employs a wide

Learning quality is guaranteed through a

1. Written tests for each course module

2. Individual project work

Masters Degree in Marketing and Communications

through live online lessons

1 000+ learning hours, made up of:

A n internship lasting between 6 weeks

A complementary cultural programme

Masters Degree in Marketing and Communications

5 50+ learning hours, made up of:

A n internship lasting between 6 weeks

A complementary cultural programme

Distance Learning Through Live Online Lessons

Follow lectures with full video and audio

Collaborate and share documentation

A PC or mobile device with an internet connection

e ntrepreneurs who are seeking to

R ecognizing individual market

L earning how to launch and manage the

F orming an effective integrated marketing

U nderstanding the process of defining

C ompany tours, to get to know managerial

A rtistic-cultural programmes, aimed at

I nternational paid internships at leading companies and organizations;

1 000+ learning hours, made up of:

A n internship lasting between 6 weeks

A complementary cultural programme

5 50+ learning hours, made up of:

A n internship lasting between 6 weeks

A complementary cultural programme

We will supply you with all the courses

B esides the learning materials, you will

S hould you wish to, you are given the

F or each of the learning modules, you will

T hrough our dedicated online forum,

T he distance learning option Masters

T he exercises related to each learning module