[INSERT YOUR BUSINESS LOGO]

Aisyaturrahmah
NIM.5783456465
Jl. Mangunsari Raya no. 34, Gunungpati 56254, Semarang

Fruity Gethuk
Business Plan

Prepared:5th March 2013

Executive Summary
The Business
Business name: Fruity Gethuk
Business structure: independent /go alone business/
Business location: Jl. Mangunsari Raya no. 34, Gunungpati 56254, Semarang
Date established: 1st April 2013
Products/services: Banana Gethuk, Rambutan Gethuk, Durian Gethuk, Salak gethuk

The Market
Target market:
Unnes students
Marketing strategy:
Spreading brochures and giving discount, leaflet, online, delivery order, franschise,

The Future
Vision statement:

Becoming the Excellent Gethuk Selling Centre in Semarang

Mission statement
1. Creating various delicious fruity gethuk
2. Promoting fruity gethuk as the best snack gift in Semarang

The Finances
We intend to get Rp 5,000,000/month.
We need Rp 32,000,000 to start-up cost and we already had Rp 15,000,000

The Business
Business details
Products/services: Fruity Gethuk

Registration details
Business name:Fruity Gethuk
Date registered:5th February 2013
Location(s) registered: Semarang
Business structure: go alone business

Organisation chart
[Mr J Citizen
Owner/Manager]

[Mr. Chris Brantley

[Mrs Cherie Laws

Marketing Manager]

Production Manager]

[Mr John Blue

[Ms Fran Reid

Salesperson

Salesperson]

[Mrs Eileen
Lawry

[Mr Jo Stevens
Staff)

Figure 1:Organisation Chart.

Products/services
Product/Service

Description

Price

Banana Gethuk

Made of cassava and Banana

Rp 20,000/pack

Durian Gethuk

Made of cassava and Durian

Rp 20,000/pack

Rambutan Gethuk

Made of cassava and Rambutan

Rp 20,000/pack

Operations

Production process

preparing the
cassava

packing

cooking the
cassava

chopping the
cassava

giving flavor,
food coloring,

mixing the
cassava with
sugar,
banana/rambuta
n/ durian

labelling

The Market
Market targets
University students because the price is affordable and it is delicisous, and they
come from miscellaneous regions that might bring this Fruity Gethuk to home.

S.W.O.T. analysis
Strengths
1. New product
2. Good for health
3. Cheap

Opportunities
1. near to Unnes which has a lot of
students
2. there are many medium and high
income people

Weaknesses
1. Durian, rambutan are seasonal fruit
2. Lasting for 2 weeks only
3. The product will only lasts for 5 hours

Threats
1. some similar product are available at
unnes
2. bhbjbj

Your competitors
1. Martabak
2. Gethuk Jogja

Advertising & sales

1.
2.

Spread fliers, brochures

Giving 50% discount for the first month

The Future
Vision statement
Becoming the Excellent Gethuk Selling Centre in Semarang

Mission statement
3. Creating various delicious fruity gethuk
4. Promoting fruity gethuk as the best snack gift in Semarang

The Finances
Assumptions
Start-up costs for 2013

Break-even analysis

Supporting documentation
Attached is my supporting documentation in relation to this business plan. The
attached documents include:

[List all of your attachments here. These may include resumes, inventory list,
survey/questionnaire and/or financial documents, photos/ pictures.].