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characteristics,
features/benefits,
product
strategy/mix,
life
cycle,
techniques
that
are
offered.
Employer
engagement
and
vocational
contexts
Learners need access to different providers so that they can examine the range of products that
are offered. A visiting speaker from an organisation related to the programme, engaged to help
learners consider the importance of issues such as sales technique, branding, and staff training,
will enhance delivery.
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