AUL ARDEN, author of the international sstseller IT’S NOT HOW GOOD YOU ARE, “§ HOW GOOD YOU WANT TO BE, is a rmer executive creative director at Saatchi Saatchi and a legend of British advertising. e now owns a photographic gallery. WHATEVER YOU THINK HT NMIHT 77120990 PAUL ARDENS* i100 world’s hestselling t irs NOT HOW I'S HOW GOOD YOUWANT TOBE. The world's bestselling took by PAUL ARDEN ‘If I’d read this book ten years ago, I'd be Prime Minister now.’ Gordon Brown* lawsy ed WISOddO JHL MNIHL‘WNIHL MOA NAARIVHA :THIS BOOK EXPLAINS THE BENEFITS OF MAKING BAD DECISIONS. IT SHOWS HOW RISK IS YOUR SECURITY IN LIFE. cee ae AND WHY UNREASON IS BETTER THAN REASON. IT'S ABOUT HAVING THE CONFIDENCE TO ROLLTHE DICE. | £7.99 | CAN $19.00 iaaa