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DCC SDN.

BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

PREFACE

ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH

Alhamdulillah we have finally completed our business plan. To be honest, none of


us thought that we can finish this job on time but apparently we did and thank to Allah
SWT for giving us the strength and the will to get it done.
During the whole period of preparing this business plan especially during the final
week before our presentation and before submitting this proposal, we went through a lot
of tough times. We believe without one person that has been guiding us throughout this
journey, we will not going to make it until the finishing line. That person is our tutorial
lecturer Madam Aishah binti Mohamed. We would like to express our high gratitude for
her delicate advices and guidance to us. Thank you very much.
Thank you also to all group members for their assistance and we would like also
to thank to every single person who helped us directly or indirectly. Thank you so much.

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BUSINESS PROJECT
PROPOSAL
AS1205E

COVER LETTER

DCC SDN. BHD.


NO.7 Lorong Baiduri 1,
26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur.

Madam Siti Aishah Binti Mohamad,


Lecturer (ENT 300),
Universiti Teknologi Mara Pahang,
26400 Bandar Tun Abdul Razak,
Pahang Darul Makmur.

24 SEPTEMBER

2012
Dear Madam,

ENTREPRENEURSHIP BUSINESS PLAN


As partial requirement of the ENT300 - Fundamentals of Entrepreneurship subject, we
are obliged to submit a Business Plan project to you.
2.

For this purpose, we have decided to take the cookies and cake service through

our company DCC SDN.BHD. We chose this type of business since there is plenty of
business opportunities and potentials in this industry in the area of Bandar Tun Abdul
Razak Jengka and residence area. Besides that, these areas are a populated and
commercialised area with a good geographical location, being in town centre, is a bonus
point to our company.
3.

As such we submit to you the report on Business Plan for your approval. We

would like to record our thanks and appreciation to madam. We anxiously hope that it
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DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

will meet your expectation and that you will be satisfied with the proposed Business
Plan.

Thank you in advance.

Sincerely,
.................................................................................
(MUHAMAD FITRI BIN MUHAMAD KASIM)
General Manager,
DCC SDN.BHD.

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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
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Table of Contents
PREFACE..........................................................................................................................1
ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH........................................1
COVER LETTER...............................................................................................................2
DCC SDN. BHD.................................................................................................................2
ENTREPRENEURSHIP BUSINESS PLAN.......................................................................2
(MUHAMAD FITRI BIN MUHAMAD KASIM).....................................................................3
INTRODUCTION TO THE INDUSTRY..............................................................................8
PARTNERSHIP AGREEMENT..........................................................................................9
COVER LETTER.............................................................................................................21
DCC SDN. BHD...............................................................................................................21
EXECUTIVE SUMMARY.................................................................................................23
OBJECTIVE OF THE ORGANIZATION..........................................................................24
FINANCIAL INSTITUTIONS.........................................................................................24
ENTREPRENEURS.....................................................................................................24
SUPPLIERS.................................................................................................................24
CUSTOMERS...............................................................................................................24
VISION.............................................................................................................................25
MISION............................................................................................................................25
MOTTO............................................................................................................................25
GOAL...............................................................................................................................25
PURPOSE OF THE BUSINESS PLAN...........................................................................26
BACKGROUND OF THE BUSINESS.............................................................................27
COMPANY LOGO............................................................................................................28
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BUSINESS PROJECT
PROPOSAL
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LOGO DESCRIPTION.....................................................................................................28
PARTNERS BACKGROUND...........................................................................................30
.........................................................................................................................................30
PARTNERSHIP AGREEMENT........................................................................................36
INTRODUCTION TO ADMINISTRATION........................................................................50
Administrative objectives:.............................................................................................51
Administrative mission:.................................................................................................51
Business vision:............................................................................................................51
ORGANIZATIONAL CHART.........................................................................................52
TASKS AND RESPONSIBILITIES...............................................................................53
LIST OF RUMENERATION..........................................................................................54
LIST OF FURNITURES................................................................................................55
LIST OF EQUIPMENTS...............................................................................................56
LIST OF STATIONARY................................................................................................56
LIST OF ADMINISTRATION BUDGET........................................................................56
Introduction...................................................................................................................59
Marketing Objective......................................................................................................59
Product and Service Description..................................................................................60
Target Market................................................................................................................60
DCC Company target market focus on :.........................................................................61
Demographic segmentation.........................................................................................62
Market Size...................................................................................................................62
Market Size...................................................................................................................62
Market Share................................................................................................................63
Competitions.................................................................................................................64
Sale11
Forecast...............................................................................................................65
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PROPOSAL
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Marketing Strategy.......................................................................................................66
Product and Service.....................................................................................................67
Price Strategy...............................................................................................................68
Discount Pricing........................................................................................................68
Promotional Pricing...................................................................................................68
Product Bundle Pricing.............................................................................................68
Place Strategy..............................................................................................................69
Promotion Strategy.......................................................................................................69
Flyers.........................................................................................................................69
Signboard..................................................................................................................70
Banner.......................................................................................................................70
Business Card...........................................................................................................71
Internet Ads...............................................................................................................71
Marketing Budget.........................................................................................................72
Product Description......................................................................................................74
Packaging.....................................................................................................................75
Operational Department Statement.................................................................................77
Department Mission.........................................................................................................77
Organizational Chart........................................................................................................77
Component of operational plan.......................................................................................78
Business Input..............................................................................................................78
Business output............................................................................................................78
Transformation process................................................................................................78
Feedback......................................................................................................................78
External Environment...................................................................................................78
Operational
System.........................................................................................................79
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BUSINESS PROJECT
PROPOSAL
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Process Planning.........................................................................................................79
Process Flow Chart...................................................................................................79
Cakes........................................................................................................................79
Cookies.....................................................................................................................80
Activity Flow Chart....................................................................................................81
Production Planning.....................................................................................................82
Cakes........................................................................................................................82
Cookies.....................................................................................................................82
Business Operation and Hours....................................................................................83
Material Planning..........................................................................................................83
Bill of Materials (BOM)..............................................................................................83
Cakes........................................................................................................................83
Cookies.....................................................................................................................83
Material Requirement Schedule................................................................................84
Total Raw Material.....................................................................................................85
Caf Furniture and Fitting.............................................................................................86
Machine and Equipment...............................................................................................87
License, Permits, and Regulation Required.................................................................88
Items..........................................................................................................................88
Types.........................................................................................................................88
Remark......................................................................................................................88
License for Signboard...............................................................................................88
License......................................................................................................................88
Majlis Daerah Maran.................................................................................................88
Employees Provide Fund (EPF)...............................................................................88
Regulation.................................................................................................................88
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KWSP........................................................................................................................88
License for van and motorcycle................................................................................88
License......................................................................................................................88
JabatanPengangkutanJalan (JPJ)............................................................................88
Typhoid injection.......................................................................................................88
Regulation.................................................................................................................88
JabatanKesihatan Malaysia......................................................................................88
Attended Basic Food Management Course..............................................................88
Regulation.................................................................................................................88
Ministry of Health Act...............................................................................................88
Halal certification.......................................................................................................88
Regulation.................................................................................................................88
JabatanKemajuan Islam Malaysia (JAKIM)..............................................................88
Scheduled Of Remuneration...........................................................................................89
Operation Budget.............................................................................................................89
Implementation Schedule................................................................................................90
Kitchen Layout.................................................................................................................91
Caf layout.......................................................................................................................91
Introduction......................................................................................................................93
Projected Administrative, Marketing And Operations Expenditure..................................95
Projected Sales And Purchase........................................................................................97
Collection For Sales&Payment For Purchases...............................................................97
Economic Life Of Fixed Assets And Depreciation Method..............................................97
Increase In Working Capital (If Any)................................................................................98
Ending Stock For Raw Material And Finished Goods.....................................................98
Rate Of
11Taxation (For Private Limited Company)............................................................98
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BUSINESS PROJECT
PROPOSAL
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Business Background......................................................................................................99
Sources Of Finance.........................................................................................................99
Project Implementation..................................................................................................100
Source of Financing.......................................................................................................101
Table Of Depreciation....................................................................................................104
Cash Flow Performa......................................................................................................108
Pro-Forma Income Statement....................................................................................110
Pro forma balance sheet.............................................................................................111
Financial ratio analysis...............................................................................................112
Graph and performance.............................................................................................113

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BUSINESS PROJECT
PROPOSAL
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INTRODUCTION TO THE INDUSTRY

Cafe industry is a thriving and developing industry in the current century. With the
growing expense of growing business and organizations, each of them seeks to spend
a lot of time towards their daily works.
Nowadays, many people have no enough time to get their balance diet because
their own daily works. This industry, will cover up their meals anytime they need. This
products are very simple, easy, and good for health.
Truly, this is a global industry for everyone.

PARTNERSHIP AGREEMENT

With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of DCC SDN. BHD. The reason of this partnership
agreement is made in order to make sure that all the business operation run accordingly
to the schedule and the main objective of the business can be achieved.
All the partners as below within the business organization make this agreement
in front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected to
represent us.
It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:
This partnership is registered under the name of DCC SDN. BHD.
The partners have also agreed to accept the position in DCC SDN. BHD.
enlisted as follow:

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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Muhamad Fitri Bin Muhamad Kasim

General Manager

Rahmah Binti Ahmad

Administration Manager

Mohamad Azfar Bin Zakaria

Marketing Manager

Nuramalina Binti Mat Yusoff

Operation Manager

Norshazelin Binti Zainol

Operation Manager

Nur Hayati Binti Ahmad @ Abdullah

Financial Manager

It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffer from any loss, of which the negligence caused by
anyone of the partners, that partner will be responsible for the loss.
All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.
It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she must give a one month notice to the other partners.

Each of the partners :


Must have and act in good manner and has faith and be trustworthy between each
partner in all business matters.
Must give full effort in any way for the success of the company
Must keep all important information relating to the business confidential from people
outside the business organization.
Must settle all personal problems without involving the company.
All the partners is strictly forbidden (except with the consent from all the partners) to:
Give or11
transfer own share to the public or people outside the business organization.
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BUSINESS PROJECT
PROPOSAL
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Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.
Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.
Act or become a surety to any side or person in any activity that can jeopardize the
partnership deed or agreement.
Dispose any asset or liability such as debts, money, or others owned by the partners.
If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the nextof-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.
This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.
It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).
Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, address
No.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.

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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Yours truly,

.............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712

First witness,

..............................
Rahmah Binti Ahmad
811126-01-5222

Second witness,

..............................
Mohamad Azfar Bin Zakaria
880406-14-5115

Third witness,

.................................
11 Binti Mat Yusoff
Nuramalina
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

840212-14-6445

Fourth witness,

..............................
Norshazelin Binti Zainol
830210-11-3455

Fifth witness,

..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445

Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln 15/44
40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which is located at
NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang Darul Makmur.
With a contribution of 20% of the total share of RM82, 000, I promise to accomplish
every duty assigned and willing to give full commitment towards the organization
management. I also promise to obey the rules and the regulations as states in DCC
SDN.BHD.

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DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Yours truly,

.............................
Rahmah Binti Ahmad
811126-01-5222

First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712

Second witness,

..............................
Mohamad Azfar Bin Zakaria
880406-14-5115

Third witness,

.................................
Nuramalina Binti Mat Yusoff
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840212-14-6445
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Fourth witness,

..............................
Norshazelin Binti Zainol
830210-11-3455

Fifth witness,

..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445

Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44
Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
Yours truly,

.............................
Mohamad Azfar Bin Zakaria
11
880406-14-5115
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

First witness,

.............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712

Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222

Third witness,

..............................
Nuramalina Binti Mat Yusoff
880406-14-5115

Fourth witness,

.................................
Norshazelin Binti Zainol
11
830210-11-3455
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Fifth witness,

..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445

Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,
Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82, 000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.

Yours truly,

.............................
Nuramalina Binti Mat Yusoff
840212-14-6445

First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
11
811019-14-5712
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
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Second witness,

..............................
Rahmah Binti Ahmad
811126-01-5222

Third witness,

.................................
Mohamd Azfar Bin Zakaria
880406-14-5115

Fourth witness,

..............................
Norshazelin Binti Zainol
830210-11-3455

Fifth witness,

..............................
11 Binti Ahmad @ Abdullah
Nur Hayati
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
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AS1205E

800125-06-6445

Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, Jln
Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partner
for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun
Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82,000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.

Yours truly,

.............................
Norshazelin Binti Zainol
830210-11-3455

First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712

Second witness,

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..............................
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Rahmah Binti Ahmad


811126-01-5222

Third witness,

.................................
Mohamad Azfar Bin Zakaria
880406-14-5115

Fourth witness,

..............................
Nuramalina Binti Mat Yusoff
840212-14-6445

Fifth witness,

..............................
Nur Hayati Binti Ahmad @ Abdullah
840212-14-6445

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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Verify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, address
No. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.
Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.

Yours truly,

.............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445

First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712

Second witness,

..............................
Rahmah Binti Ahmad
11
811126-01-5222
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DCC SDN.BHD
BUSINESS PROJECT
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AS1205E

Third witness,

.................................
Mohamad Azfar Bin Zakaria
880406-14-5115

Fourth witness,

..............................
Nuramalina Binti Mat Yusoff
840212-14-6445

Fifth witness,

..............................
Norshazelin Binti Zainol
830210-11-3455

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BUSINESS PROJECT
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EXECUTIVE SUMMARY

DCC Sdn. Bhd. is a new company that operated in Malaysia. It is the first
company that being managed by bumiputera. The name of this company is come out
from the imagination by the partnerships members. It shows that how we positioning our
products in customers mind until they can remembering our companys name, simple
and easily to pronounce.

As for the business, we are providing a special, delicious cookies and cakes for
the Malaysian. As we go thru with the changes of environment, people nowadays dont
put on simple food on their own daily meals. So, our surveying we conclude that we are
going to provide the Malaysia with de simple, special, cookies and cakes, that are well
in high products quality.

We are starting the business with the total capital of RM250,000 and all of the
partners are contributing RM60,000. We have six workers that is general manager,
administration manager, operational manager, marketing manager, financial manager,
and one from the operational department.

Our market target of customers characteristic is come from all income level, and
for all of the customers level of ages. Even children also can effort to buy our products.

Business plan is necessary to all entrepreneurs. It is prepared toa group of


people which are owners itself, bankers, suppliers, customers and employees. This plan
include in Business Plan chapter which is consists of marketing, operation, organization,
and financial plan.
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We are believe that we will be able to achieve our business goal with our business
financial position statement. We will get our return modal within short time and our
current ratio will cover our liabilities and put our business in comfort stage with the
highest

OBJECTIVE OF THE ORGANIZATION


FINANCIAL INSTITUTIONS
The business plan is a communications tool to inform and persuade the
financial institutions in order for the business to support a loan application
and venture capital and equity funding. Financial institutions will need to
be convinced of the viability of the business.
Entrepreneur have to explain the purpose of the loan, its usage and
repayment method. Financial institutions will expect the plan to cover all
the main points.

ENTREPRENEURS
Business plan enables the entrepreneur to evaluate new product line and
services, promotion, or expansion. They need to understand and forecast
the companys staffing needs and to document marketing plan because a
well-documented marketing plan is essential to the growth of a business.
Besides that, business plan helps them to define agreements between
partners and to better understand the competition, analyze it and
understand companys competitive advantages.

SUPPLIERS
The business plan is significant to convince the suppliers of the capability
of credit given on purchase of materials from versatile suppliers.
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CUSTOMERS
The business plan should be able to show the benefits and rewards it
brings to customers when using the service. We can define the benefits
and perceptions of the characteristics of the service according to customer
preferences.

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VISION
To give the best cookies and cakes to all people with the healthy ones and make the
people loves cookies and cakes.

MISION
1 To ensure that customer get the best quality of cookies and cakes.
2 To give the healthy cookies and cakes and ensure it can be eat by all stages of
ages.
3 Giving the best services that comes with a good quality of food.
4 Satisfy each of the customer needs and avoid all sides of cognitive dissonance.
5 Tried our best to fulfill the customer needs.

MOTTO
Quality Is Our Priority.

GOAL
Personal Goals:

Devote at least 40 hours per month specifically to marketing

Obtain at least one speaking engagement per month related to organic food and
living

Set up operations so that it is possible to take two week vacation in second year
of operation

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Business Goals:

Achieve total annual revenue of over RM300,000 in year 2

Achieve an average monthly transactions per customer of 6 by end of year 4

Achieve average monthly spend per customer of RM36 by end of year 3

Strategic Goals:

Raise funding to expand or franchise in the fourth year of operation after the
concept and brand has been proven

Achieve 99.5% customer satisfaction (199 in 200 customers leaves satisfied)

Achieve 15% market of Union Station breakfast customers by end of year 3.

PURPOSE OF THE BUSINESS PLAN

Basically, this business plan was prepared with certain purpose. Below are the identified
main purposes of the business plan;

1 As an important piece of document that will serve as guidance to the owner,


investor, suppliers, customers and our companys partner.
Creating a clear and transparent outline for current and future referral; to avoid
miscommunications

or

understandings

among

all

parties

involved

and

participating, as well as gaining confidence and fervour from all the stakeholders
in our business endeavour.
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2 To attract banker.
To convince the bankers in black in white that the business is an ideal investment
and expected to flourish in its industry thus obtaining and incremental rise up in
the capital application in order to help the business venture.
3 As guideline for companies operation
This is important to ensure that all the activities goes smoothly and are aligned
with the organizations goals and objective in achieving long-term success in the
industry.
4 To distribute business resources effectively.
To become cost-efficient in every task and to eliminate the wastage elements in
all aspects of the businesses.

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BACKGROUND OF THE BUSINESS

Our cafe, DCC Sdn. Bhd., was developed on July 1 st 2012. DCC was built at
No.7 Lorong Baiduri 1 Lot Nadi Kota, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur.

This caf was established by 6 partnership members, that consist of two man
and four woman, that cooperated together. The idea come when one of the partnership
members suggested that cookies and cakes can get owesome respond from customers
that come from all of level of ages. DCC is providing variety of cookies and cakes. The
materials used to make this products is suitable for every types of customers taste. This
cafe also provides various types of cookies and cakes for every race in Malaysia.

We hope that this business is meeting the demand of each our prospect. To built
this business, we have put all of our effort and does some research on the market
demand for the products. We also hope that our business, DCC Sdn. Bhd., can run
smoothly. For all of our companys staff, we hope that they are giving all their effort on
perform their own duties. The most important in this business is we want to make sure
that every customers will satisfy with our products and services quality. So, we believe
that DCC Sdn. Bhd. is profitable and will be successful in Malaysia also will burst out to
international market.

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

COMPANY LOGO

LOGO DESCRIPTION
As for the logo that we are really put a mean on every words or colours that we use. For
the companys names, DCC, we interpret as:
D-Daily
C-Cookies
C-Cakes
These words represent our products in DCC Sdn. Bhd. We illustrate it from our main
and side products, cookies and cakes, and we use and combine together the first letter
from each words to form DCC. It is very simple, easy to pronounce and to be
remembered by our customers.
As for the colours, we represent it as:
Dark blue, red and yellow (c-k-i-e-s), light blue(cakes)
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

-represent as attractive medium towards our customers that comes from every level of
ages.
For the two pieces of cookies picture, we represent it as:
-showing the symbolic as our main products.
Chef Hat
-symbolic as our products, cookies and cakes, are made by the best chef.
Cake Decorating Icing Tips
-showing that we also give cake decorating icing service to our customers who wants to
decorate their own cakes.

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

PARTNERS BACKGROUND

Position

General Manager

Name

Muhamad Fitri Bin Muhamad Kasim

Identity Card Number

811019-14-5712

Address

No.9 Jalan SS4B/13 Kelana Jaya

E-mail Address

shat_81@yahoo.com

Telephone Number

017 -2344567

Date of Birth

19. 10. 1981

Age

31

Marital Status
Academic Qualifications

:
:

Single
SPM

Diploma in Business Study


Bachelor in Administrative Science
Master in Corporate Administration
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Skills

Knowledge and Skill


Experience

Creative Thinking and Excellent


:

Leadership Skill, Technology


Open Small Business

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Position

Administration Manager

Name

Rahmah Binti Ahmad

Identity Card Number

811126-01-5222

Address

No. 08 jln 15/44 40200 Shah Alam

E-mail Address

nurasha@gmail.com

Telephone Number

017-6663290

Date of Birth

26. 11. 1981

Age

31

Marital Status
Academic Qualifications

:
:

Engaged

SPM
Diploma in Business Study
Bachelor in Industrial Relation

Skills
Experience
owns

11

Creative and critical skill.


:

6 years experience industrial relation and


Family business.

DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Position

Marketing Manager

Name

Mohamad Azfar Bin Zakaria

Identity Card Number

880406-14-5115

Address

B44 Aman Dua,Damansara

E-mail Address

Zaamcquint@gmail.com

Telephone Number

0176973419

Date of Birth

06. 04. 1988

Age

Marital Status

25
:

Academic Qualifications

Single

SPM
Diploma in Business Study
Bachelor in Event Management
Master in Corporate Administration

Course Attended

Donald Trump, How to Manage Successful


Business

11
Skills

Creative Thinking and Excellent in Photograp


DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Experience

Position

Operation Manager

Name

Noramalina Binti Mat Yusoff

Identity Card Number


Address

3 years in Trussing System

:
:

840212-14-6445
No. 30, Jln Bukit Indah, 1/7 Taman BukitIndah,
68000 Ampang, Selangor

E-mail Address

12leeshira@gmail.com

Telephone Number

013 - 8245915

Date of Birth

12. 2. 1984

Age

28

Marital Status

Academic Qualifications

Single
SPM

Diploma in Business Study


Bachelor in Administrative Science

Skills

Creative Thinking and Excellent


Leadership Skill, Technological

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Knowledge and Skill


Experience

Open Small Business

Position

Operation Manager

Name

Norshazelin Binti Zainol

Identity Card Number

Address

830210-11-3455
No. 3, Jln Melor, 1/3 Taman Merpati Indah,
68000 Rawang, Selangor

E-mail Address

shazelin@gmail.com

Telephone Number

013 - 4638749

Date of Birth

10. 2. 1983

Age

29

Marital Status
Academic Qualifications

:
:

Single
SPM
Diploma in Business Study
Bachelor in Administrative Science

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Skills

Creative Thinking and Excellent


Leadership Skill, Technological

Position

Financial Manager

Name

Nur Hayati Binti Ahmad @ Abdullah

Identity Card Number

800125-06-6445

Address

No. 67, Taman Melati, 28700, Bentong

E-mail Address

hayati@yahoo.com

Telephone Number

014 - 5360702

Date of Birth

25. 1. 1980

Age

Marital Status

32
:

Academic Qualifications

Single
SPM
Diploma in Banking
Bachelor in Finance
Master in Corporate Administration

Course Attended

Donald Trump, How to Handle Financial

11
Skills

Creative Thinking and Excellent


DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Leadership Skill & Technological


Experience

Open Small Business

PARTNERSHIP AGREEMENT

With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of DCC SDN. BHD. The reason of this partnership
agreement is made in order to make sure that all the business operation run accordingly
to the schedule and the main objective of the business can be achieved.
All the partners as below within the business organization make this agreement
in front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected to
represent us.
It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:
This partnership is registered under the name of DCC SDN. BHD.
The partners have also agreed to accept the position in DCC SDN. BHD.
enlisted as follow:

Muhamad Fitri Bin Muhamad Kasim

General Manager

Rahmah Binti Ahmad

Administration Manager

Mohamad Azfar Bin Zakaria

Marketing Manager

Nuramalina Binti Mat Yusoff

Operation Manager

Norshazelin Binti Zainol

Operation Manager

Nur Hayati Binti Ahmad @ Abdullah

Financial Manager

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffer from any loss, of which the negligence caused by
anyone of the partners, that partner will be responsible for the loss.
All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.
It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she must give a one month notice to the other partners.

Each of the partners :


Must have and act in good manner and has faith and be trustworthy between each
partner in all business matters.
Must give full effort in any way for the success of the company
Must keep all important information relating to the business confidential from people
outside the business organization.
Must settle all personal problems without involving the company.
All the partners is strictly forbidden (except with the consent from all the partners) to:
Give or transfer own share to the public or people outside the business organization.
Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.
Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.
Act or become a surety to any side or person in any activity that can jeopardize the
partnership
deed or agreement.
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Dispose any asset or liability such as debts, money, or others owned by the partners.
If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the nextof-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.
This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.
It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).

Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, address
No.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.

Yours truly,

.............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

First witness,

..............................
Rahmah Binti Ahmad
811126-01-5222

Second witness,

..............................
Mohamad Azfar Bin Zakaria
880406-14-5115
Third witness,

.................................
Nuramalina Binti Mat Yusoff
840212-14-6445

Fourth witness,

..............................
11
Norshazelin
Binti Zainol
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

830210-11-3455

Fifth witness,

..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445

Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln 15/44
40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which is located at
NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang Darul Makmur.
With a contribution of 20% of the total share of RM82, 000, I promise to accomplish
every duty assigned and willing to give full commitment towards the organization
management. I also promise to obey the rules and the regulations as states in DCC
SDN.BHD.

Yours truly,

.............................
Rahmah Binti Ahmad
811126-01-5222
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712

Second witness,

..............................
Mohamad Azfar Bin Zakaria
880406-14-5115

Third witness,

.................................
Nuramalina Binti Mat Yusoff
840212-14-6445

Fourth witness,

..............................
Norshazelin Binti Zainol
11
830210-11-3455
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Fifth witness,

..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445

Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44
Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.

Yours truly,

.............................
Mohamad Azfar Bin Zakaria
880406-14-5115

First witness,

11
.............................
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Muhamad Fitri Bin Muhamad Kasim


811019-14-5712

Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222

Third witness,

..............................
Nuramalina Binti Mat Yusoff
880406-14-5115

Fourth witness,

.................................
Norshazelin Binti Zainol
830210-11-3455

11
Fifth witness,
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

..............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445

Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,
Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82, 000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.

Yours truly,

.............................
Nuramalina Binti Mat Yusoff
840212-14-6445

First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Second witness,

..............................
Rahmah Binti Ahmad
811126-01-5222

Third witness,

.................................
Mohamd Azfar Bin Zakaria
880406-14-5115

Fourth witness,

..............................
Norshazelin Binti Zainol
830210-11-3455

Fifth witness,

..............................
11 Binti Ahmad @ Abdullah
Nur Hayati
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

800125-06-6445

Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, Jln
Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partner
for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun
Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82,000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.

Yours truly,

.............................
Norshazelin Binti Zainol
830210-11-3455

First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712

Second11witness,
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

..............................
Rahmah Binti Ahmad
811126-01-5222

Third witness,

.................................
Mohamad Azfar Bin Zakaria
880406-14-5115

Fourth witness,

..............................
Nuramalina Binti Mat Yusoff
840212-14-6445

Fifth witness,

..............................
Nur Hayati Binti Ahmad @ Abdullah
11
840212-14-6445
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Verify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, address
No. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.
Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.

Yours truly,

.............................
Nur Hayati Binti Ahmad @ Abdullah
800125-06-6445

First witness,
..............................
Muhamad Fitri Bin Muhamad Kasim
811019-14-5712

Second witness,
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

..............................
Rahmah Binti Ahmad
811126-01-5222

Third witness,

.................................
Mohamad Azfar Bin Zakaria
880406-14-5115

Fourth witness,

..............................
Nuramalina Binti Mat Yusoff
840212-14-6445
Fifth witness,

..............................
Norshazelin Binti Zainol
830210-11-3455

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

ADMINISTRATION PLAN

INTRODUCTION TO ADMINISTRATION

In an organization, manager will have to play their role in order to achieve the
vision, mission, and objectives of the organization. Management of a company functions
by planning, leading and controlling.

DCC Sdn. Bhd. must have dicipline staffs as the representive of the company.
Administration will lead and take care of every staffs in the company so that they will
feel satisfied and secured. This management is responsible to make sure that staffs
welfare are guaranteed.

Administrative department will help assisting each of the employees by determines


the equipments and the personal needed in order to run business smoothly. This
department also plays its role to give a good look at the workforce during their
selections and training to maintain the standard of the specification.

Work with etiquette is absolute needed in DCC Sdn. Bhd. as stated in the
administrative objectives. Employees need to be committed and honest toward their
jobs. Administrative manager is able to instruct other employee in doing work. This
manager must record all things that happen in the company and outside that related
with the company beside helping general manager.
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Administrative objectives:
To determine the equipments and the personal needed in order to run business
smoothly.
A good look at the workforce during their selections and training to maintain the
standard of the specification.
To ensure the employee work with full commitment and honest.
To determine overall budget for administration in terms of fixed asset and other
expenses.
To use all the knowledge and share the good skill from each partners.

Administrative mission:
To satisfied every employees in the company by giving the appropriate
compensation and taking care of their welfares.

Business vision:
To gain low employment turnover by each year.

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

ORGANIZATIONAL CHART
GENERAL MANAGER

MUHAMMAD FITRI BIN


MUHAMAD KASIM

ADMINISTRATI
ONMANAGER

OPERATIONA
L MANAGER
OFFICE

DELIVERY (1)
DELIVERY
RECEPTIONIST
(1)
11

FINANCIAL
MANAGER

MOHAMAD
AZFAR BIN
ZAKARIA

NUR HAYATI
BINTI AHMAD
@ ABDULLAH

CAFE

RAHMAH
BINTI AHMAD
NORSHAZELIN
BINTI ZAINOL

MARKETING
MANAGER

NURAMALINA
BINTI MAT
YUSOFF
CHEF (2)
CASHIER (1)
WAITER (2)
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

LIST OF PERSONNEL
POSITION

PERSONNEL

General Manager

Administrative Manager

Marketing Manager

Operational Manager

Financial Manager

TOTAL

TASKS AND RESPONSIBILITIES


GENERAL MANAGER

Making decision and signing agreement


Must have a good communication skill to help solving employees problem.
Manage the activity so that it will be done smoothly.
Tend other manager to achieve goal.

ADMINISTRATIVE
MANAGER

Record and manage the organization document.


11
Give instruction other workers.
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Communicate and interact with the outsider.


Helping general manager.

MARKETING MANAGER

Promote the product.


Arrange strategy to attract customer.
Provide new idea to enhance sell.
Assist other to increase quality and quantity of productivity.

OPERATIONAL MANAGER

Supervise the workers.


Managing the operational budget.
Control the relationship between the workers.
Control the operational process.

FINANCIAL MANAGER

Collect and calculate companys financial document.


Keep maintaining companys profit.
Planning for reducing cost and increasing profit.
Control any immoral activity.

LIST OF RUMENERATION

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

SOCSO
2.5
(RM) (C)

TOTAL
AMOUNT
(RM)
(A+B+C)

NO OF
STAFF

MONTHLY SALARY
(RM)

EPF
12
(RM) (B)

1800

216

45

2061.00

1200

180

37.5

1717.50

Marketing
Manager

1200

144

20

1417.50

Operation
Manager

2400

144

40

1717.50

1200

144

20

1417.50

7800

828

163.00

8286.00

POSITION
General
Manager
Administration
Manager

Financial
Manager
TOTAL

LIST OF FURNITURES

PRICE PER UNIT


(RM)
500

TOTAL COST
(RM)
500

250

500

150

300

150

150

100

500

Sofa set

500

1000

File cabinet (large)

200

200

Reception table set

500

500

ITEM

QUANTITY

Meeting set
Document cabinet
(large)
Document cabinet
(small)
Official desk set
(large)
Official desk set
(small)

TOTAL

3650

LIST OF EQUIPMENTS
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

ITEM

QUANTITY

PRICE PER UNIT


(RM)

TOTAL COST
(RM)

Lamp

20

100

Air conditioner

2000

2000

Printer

588

588

Fire extinguisher

70

70

Telephone

40

40

Desktop

800

800

CCTV

150

150

Cleaning set

15

15

Emergency light

150

150
TOTAL

3913

LIST OF STATIONARY

ITEM

QUANTITY

PRICE PER UNIT


(RM)

TOTAL COST
(RM)

Office file

21

A4 Paper

12

24

Board

25

25

Other

150
TOTAL

220

LIST OF ADMINISTRATION BUDGET


11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

SUBJECT

FIXED ASSET
EXPENSES
(RM)

MONTHLY
EXPENSES (RM)

OTHER
EXPENSES (RM)

Fixed asset expenses


Office Furniture and
equipments

7563.00

Working capital
Salary

7800.00

EPF

828.00

SOCSO

163.00

Bills :
Electricity
Telephone
Water
Internet

120.00
50.00
60.00
68.00

Other expenses :
Preliminary
expenses
Stationary
expenses
TOTAL

3500.00
220.00

7563.00

9089.00

3720.00

MARKETING PLAN

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Introduction
Logically, the purpose of running a business is to gain profits and growth. This is a
fact that we cannot out run because there is no one on earth that will run a business just
to finish up their initial capital and waste their money. This is where the importance of
marketing plan plays an important role since it is one of the major step that will directly
contribute in achieving our business objective. Marketing includes activities such as the
assessment and satisfaction of present and potential customers, determining prices and
pricing policies, developing distribution strategies, and also communicating with
customers. This is not something small which can be done by one person alone, but it
needs the participant of everyone in organization. Therefore, it is a must for every
business people to be exposed on the basic knowledge of marketing.

Basically, a marketing plan is a written document that acts as a guidance in the


marketing field usually referred by the marketing manager. This includes marketing
activities such as the designing activities related to achieving the marketing objective
and the changes in the marketing environment. It is also a basis for all marketing
strategies and decision making. It is advice that every marketing manager to be aware
of this matter so that they can make sure all the plans are running smoothly and can
overcome errors so that the goals and objective of the company can be achieved.

Our company will be implementing various ways to make sure that our service will
attract many customers into trying and coming to our center. Beside that we will also be
informing our respected customer on our activities from time to time so that they will be
well informed and will not feel left out because we do not care about their feelings and
perspective view.

Our company, DCC SDN.BHD. will also be concentrating on target market,


competitors and promotional strategies in marketing services to reach our sales target.
Our business
main priority is to maximize our business profit without neglecting the
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

satisfaction of our customer. For that, it is important for our company to plan an
implement ways on achieving our customers satisfaction and gain their trust

Marketing Objective
i

To overcome other competitors in this area by using a well organize business

ii
iii

strategies.
To gain respect and trust from our customer by fulfilling their needs and request.
To be able on paying back the bank loan and overcome our initial cost within 2

iv

years.
To expand our business or even franchising our DCC Caf.

Product and Service Description


The business that we will be operating consist of two part which is major and minor.
The major business for our country is basically by providing products to customers
through our caf and delivery method and the minor part is consist of supplying our
products to catering service. We will provide our own hand make and fresh product that
is cakes and cookies. Our cakes comes at many unique and our own idea of flavors
such as fruit and ice cream icing vanilla that comes with fresh fruit slice on the top of
cakes like strawberry, mango, apple twist, grape, kiwi, and lastly our special recipe that
is chocolate banana. We always make sure that our fruit is in 100% freshness condition
so that our cakes quality will be in top condition. Our Second product is cookies,by
using more advanced baking machine and well trained workers, we guarantee that our
hand make cookies will be most delicious among other cafs cookies offered. All flavor
comes from cookies are specially create by our company such as chocolate moist,
strawberry cherry, guava brown sugar, apple twist and almond nuts.

Our company motto which is Quality Is Our Priority shows that we do care about
our product not just to fulfilled customers needed but we also always care about our
company pride by making product that comes with highest quality compared to other
11

DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

companys product. From this, our customers not only get their favourite cakes and
cookies but also they can taste the highest quality of our product all the time and can
also benefit their health.

Besides providing a good quality product and good environment and utilities in our
caf for the satisfaction of our customer, our company also will offer our products sell for
catering service usually made for important ceremony such as wedding and annual
dinner. This not only attract our customers to choose our product but at the same time
can increase our business income.

Target Market

Target market are also known as a group of customers or buyers that the
organization are trying to attract to use their service and buy their product. It is important
for our company to identify target market so that they can evaluate thus predict the
number of actual and potential customers in the market that would actually use the
service offered by the company since they will be the one who is going to generate the
sales and contribute to our company business. Other than that, the importance of
identifying the target market is so that we can estimate and do an early estimation on
weather our product and service is good enough to compete with other competitors.
This process is also known as the market opportunity analysis (MOA).From the
research done, we know that there are three general strategies used for selecting the
target market that are by appealing to the entire market with one marketing mix,
concentrating on one segment, or appealing to multiple market segments using multiple
marketing mixes.

DCC SDN. BHD. Companies will be offering services regarding supplying products
for catering and delivery method, selling our special makes cakes and cookies, in cafe.
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

To execute our business plan, we have decided to open our first branch in Bandar Pusat
Jengka. Our choosen location is basically a small town with a small number of
population but shows huge potential to developed. Besides that, our companies is also
located near UiTM, an educational institution which is our primary target since most of
our customer will consist of students because cakes and cookies are always be the
choosen one for them to celebrating some events likes dinner, friends birthday and as a
present.

Our secondary target will be the children that lives around Bandar Pusat Jengka.
Many children likes cakes and cookies that come with variety colour and patern. So this
can be our secondary main target market for our products. The third target is mainly for
adults. Some adults have their favourite for cakes and cookies. So we provide some
basic flavor so that they can choose pure products.

DCC Company target market focus on :

Demographic segmentation
Marketer usually will take count on the demographic information since it is easily
obtain and have a direct effect on the consumers lifestyle, thus effecting our company
performance. Some common bases of a demographic segmentation involves the age,
gender, income, ethnic background, and family life cycle. Currently there is two cakes
and bakery shops located in Bandar Pusat Jengka for now. So, by building our caf that
included selling of cakes and cookies, we are for sure to get a good respond and
popularity from the resident here.

Market Size
Market size is actually referring to the number of potential customer located in a group
11including those proportion controlled by existing competitors which has the
of target
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

same target market. After conducting some research, we estimated that there are
around 20,000 people living around Bandar Pusat Jengka. There are actually covers
10km-25km around the Bandar Pusat Jengka. The population of family estimated is
between 500 to 800 families. The majority living in Jengka consists of Malays which is
99 percent, while the other 1 percent stands from other races such as Chinese, Indians
and others. This research and survey done included all type of ages such as adult,
teenagers and also children. The result of market size obtain is as follows:
PERCENTAGE (%)

NO. OF PEOPLE

Adult

35

7000

Students/Teenagers

37.5

7500

Children

27.5

5500

Total market size

100

20,000

Market Size
From 20,000 people, we had targeted about 70% as our target market to increase our
sale :

Children :
20%
Student :
35%

Target Market = population size x target market percentage


= 20,000 x 70%

11

Market Size = Target Market x Selling


Price
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Market Share
We have two business competitor that is offering the same product and service in
Jengka for now. Plus our competitor only offer selling products and caf but do not offer
catering services. So basically the market share before the involvement of our company,
DCC SDN. BHD., two of our competitors holds 55% and 45% respectively of the total
market share and can obtain income about RM2,100,000.00 a year. The table below
shows before and after of including the entry of DCC SDN. BHD. company :

Before involvement :
Competitors

Market Share

Total Per Year (RM)

Mons Bakery

55%

1,155,000

Kak Anas Bakery

45%

945,000

TOTAL

100%

2,100,000

Competitors

Market Share

Total Per Year (RM)

Mons Bakery

40%

840,000

Kak Anas Bakery

35%

735,000

DCC Company

25%

525,000

TOTAL
Competitions

100%

2,100,000

After involvement :

Competitions occurs when there are competitors, other business company that offers
the same type of service and product in the same area and to the same target market
as ours. This is something that we can not avoid since there will always be a new
competitors joining the target market. Since our DCC SDN. BHD. Company is still new
in business, we have other companies that have already start running the same
business
11 field as ours. In Jengka, basically there is two competitors and both the
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

company is located in Bandar Pusat Jengka. This will chances of our business to
succeed with the knowledge of analysis of other competitors strength and weakness. It
is important for us to improve from time to time to make sure that our company will able
to compete with the existing competitors.

Competitors that we are considering :


Competitors

Mons Bakery

Kak Anas Bakery

Strength
Strong brand name
Have their own regular
customers
Already established and is
known by many student
and Jengka resident

Well known around


Bandar Jengka
Good service

Weakness
Service hour too short
Low promotion and
activities
The environment is
not
Interesting
Expensive
Limited flavor choice
Facilities offered are
not the latest one

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Market Share

25%
40%

35%

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Sale Forecast
The expected income for DCC SDN. BHD. Company :

MONTH
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL

SALES COLLECTION
RM 59,700.00
RM 49,200.00
RM 48,000.00
RM 52,150.00
RM 53,500.00
RM 50,000.00
RM 38,100.00
RM 63,500.00
RM 53,500.00
RM 51,200.00
RM 55,500.00
RM 58,650.00
RM 525,000.00

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Marketing Strategy

There are actually plenty of activities involving the target market strategies such as
the selection of the target market, the setting of a marketing objective, the development
and maintenance of a marketing mix and other activities that will produce satisfaction for
our target market. Usually the marketing strategies consist of four major steps or better
known as the 4Ps of marketing. If these steps are followed and planned carefully, it may
produce and result a creatively combined interrelated and independent marketing
activities.

DCC SDN. BHD. Company has bright future to succeed in this business industry and
is expected to produce larger profits due to several factors. Our company will be
providing excellent products and services to satisfy our customer and at the same time
making some profit as well. In achieving our target, our company will be executing the
marketing strategies by introducing the product and service offered, price determination,
locating a strategic place for our company and also doing some promotion

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

In other words, marketing strategies plays an important role in achieving our


companys objective by introducing and attracting the customers. That is why DCC
Company is setting the marketing strategy based on the 4Ps formula that stands for:
i

Product

ii

Price

iii

Place/distribution

iv

Promotion

Product and Service


The first marketing strategy in 4PS formula basically begins with the product and
service offering. To attract our customer, we will be offering them high quality product
and serving them with the best services at a very reasonable and affordable price. This
is to make sure that our customers needs are not neglected and for them to feel
comfortable coming to our caf. We think that it is not right for our company to only
concentrate on getting profits without giving our customers the best service and
product. Based on our target market that is students, children and adults, we have
different strategy in our business to attract these type of our customers based on their
age and life style to choose our products.

Our first mainly target customers is comes from students. Basically students age is
range between 12 years old until 23 years old that study in many institutions around
Bandar Pusat Jengka. So, we can focus on our products by packaging method. Most of
the students like to buy cakes and cookies for their friends as present. By designing our
package box with unique and beautiful feature. This surely can attract them to buy our
products and can promote our products too to their friends.

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Secondly, our target is comes from children. As we know, children love something
with variety of design and type. This also goes to food. So, we also provide our product
likes cakes and cookies that comes with many design and colour to attract children to
choose our products. Example design that we use to decorate our cakes is by adding
toys on top of cakes and decorate the cake icing with their favourite cartoon. For
cookies, we add some candy likes M&M candy chocolate on top of the cookies. Parents
surely come to our caf to buy our products for their children.

Lastly, we can attract adults citizen to choose our products by providing high quality
and healthy products. Adults now always concern about their health in choosing food
that they want to eat. So, we take an alternative to serve our adult customers by
labeling our products from simple tags attached to our products package box. This can
make them more confident to choose our products because we have label our products
with approved certificate about quality and nutrient content in our products.

Price Strategy
The second most important strategy in business is price strategy. We made up some
strategy to promote our products to customers by planning some price tactics in our
business:

Discount Pricing
Every month, we will come up our products with special discounts to our customers
in first week of every month depend on products they buy. Customers that buy our
product in many quantity, we will give them special discounts such as every purchase of
up to RM50 will get 7% of discounts. This tactics will surely attract many customers and
existing customers to come at our caf always.

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Promotional Pricing
Our caf also will offer promotional pricing to our products in some important day
such as promotion for Hari Raya, Back to school, and National day. we will give special
price to every products they buy. From this, our income will increase more and at the
same time attract our customers too.

Product Bundle Pricing


Besides that, we also provide product bundle such as buy 2 set box of cakes that
comes with 1 box set of cookies with special price or buy 3 box set of cookies with 1 box
set of cakes. Customers will have many choice in their buying.

Place Strategy
The place or location plays an important role and is surely to affect our business.
That is why before setting up any business, we must first consider the location that we
choose on building up our business company. The reason supporting our choosen
location, that wil be in Bandar Pusat Jengka is due to its strategical location. It is located
in the center of attraction and has a large target market. Besides that, the chances of
our business to survive will also be higher since we offer more interesting services.

Promotion Strategy
DCC SDN. BHD. Company will be using plenty of methods and approach to
advertise our product and service offered. This is very important since it has been seen
that a good promotional strategy may influence and increase a companies income
based on several major companies that has already made an impact in the business
industry. The main objective of conducting a promotional strategy is to make sure that
the customers are well informed about our offer promotion and discounts. Another
reason for informed about our programme and other important agenda happening.
Another reason for promotional strategy is to attracted potential customers to come to
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

our place and at the same time can promote our business. This will be some of the
promotional strategies that we will be implementing for our business :

Flyers
We will be spreading our flyers around Bandar Pusat Jengka to inform the people about
our new business and the type of service that our company will be offering. By doing so,
we are hoping to attract them to come over to our place and try the service and product
that we are offering.

Signboard
A large signboard will be placed in front of our caf building so that people who are
passing by will be alert and noticed about the business that we are running. This
signboard also be design attractively using bright colours to make sure that our target
can be achieved. Beside that we also will be providing important information on our
signboard

Banner
We will be placing two banner around Bandar Pusat Jengka in this early stage so tht
people will know and be inform about the opening of our futsal business and its location.
The first banner will be placed at the bus station since that is one of the most suitable
location where people around Jengka will oftenly come. The second location of our
banner will be placed near UiTM. This is to attract the students there because we are
expecting
11 them as our major customer and it is a must for us to attract their attention.
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Business Card
For our business card, we will be giving our contact number and the address of our
caf so that it will be easier for our customer to contact us in order to book for catering
and ordering our product in packaging. This is seen to be one of the most effective way
to promote our business

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Internet Ads
Besides that, we also take opportunity to promote and sell our product and service in
all over the country by using internet as a medium to expanding our business
opportunity. By using internet ads that being offer by famous hosting website such as
Facebook, Twitter, Yahoo and Google, we can attract many customers in large scale
and this can surely increase our business income greatly.

Marketing Budget

DCC SDN. BHD. Company marketing budgets for promotion will be as shown below :
NO

ITEMS

1.

FIXED

WORKING

OTHERS

ASSET (RM)

CAPITAL

EXPENSES

(RM)

(RM)

TOTAL
(RM)

FIXED ASSET
1,000

2.

Signboard

1,000

PROMOTION
BUDGET

Flyers

Banner

Business
card

40
300
535

75

120

Internet ads

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

3.

OTHERS
EXPENSES

2,000

2,000

Grand
opening(launch)
TOTAL

1,000

195

2,340

3,535

Business card = each RM 0.50 x 150


= RM 75.00

Flyers

= each RM 0.50 x 80 pieces


= RM 40.00

Banner

= each RM 150 x 2
= RM 300.00

Internet Ads = 50cmx50cm x RM 30 each x 4 websites (Facebook, Twitter, Yahoo and


Google)
= RM 120.00

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Product Description

There are sample of our product description and price that we offer :

ITEM

Cakes (All flavor)

QUANTITY
(PER KG)

PRICE (RM)

30

Cakes : We provide cakes with 1kg,2kg and 3kg.We will charge RM15 for every kg add
by customers.

QUANTITY
ITEM

(PER
BOX)

Cookies (All
flavor)

15

PRICE
(RM)

10

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Packaging

There are some example of packaging box that we used to pack our cakes and cookies:
For Cakes

For Cookies

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

OPERATION PLAN

Operational Department Statement


As the department of operational, we need to ensure our department being great
supporters towards Daily Cakes and Cookies Sdn. Bhd in order for DCC to
archive our company goal as well. We will give our best work in order to
encourage our cakes and cookies into market by managing the operational
planning as well.

Department Mission

To ensure the operational of the business run smoothly;


To ensure the caf able to fulfill the customer demands on our goods and
services;
To able managed the operational of the company as well to achieve the company
vision and mission;
To optimize the customer satisfaction and avoid all types of cognitive dissonance;
Provide the best caf management that satisfied customer;
Having the best controlling in staffing and produced the best workplace for the
employee.

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Organizational Chart

Mohd Fitri Aziz


General Manager
Nor Shazeline
Operational Manager
(Indoor)

Nur Amalina
Operational Manager
(Outdoor)
Dilevery
(2)

Chef (2)
Waiter (1)

ORGANIZATIONAL CHART OF OPERATIONAL DEPARTMENT

External
Environment
Process

Input

Transformatio
n Process

Output

Feedback
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Operational System
Process Planning
Place the flour, almond meal, icing sugar and butter in the bowl of a food
Process Flow Chart
processor and process until mixture resembles fine breadcrumbs.

Cakes

Add the egg and milk and process until just combined. Gently knead until
mixture just comes together.

Transfer
theand
ingredient
and wrap.
equipment
Shape
into a disc
cover with plastic

use from store.

Place
in the
fridge
for 30
minutes
to rest.
In a
bowl,
mix
the
of margarine,

sugar and salt then


stir thoroughly by using electric mixer until sugar
completely dissolve.

Roll out dough on a lightly floured surface to a 3mm-thick disc.

Add eggs then vanilla and stir with electric mixer until

Use a 7cm-diameter heart-shaped pastry cutter to cut out 32 shapes from


completely dissolve.
the pastry. Place on the lined trays.

Use a 4cm-diameter heart shaped pastry cutter to cut out shapes from half
then,
the
hearts.slowly add all purpose flour and stir it by using

electric mixer

Place on the lined trays.

Then, add baking powder and use electric mixer to mix


it well
Bake in preheated oven, swapping trays halfway through cooking, for 8-10
minutes or until light golden. Remove from oven and set aside on trays to
cool.

Add
then
it well
by using
electric
mixer
Place
themilk
chocolate
in mix
a medium
heatproof
bowl over
a saucepan
of
simmering water (make sure the bowl doesn't touch the water).
Stir occasionally with a metal spoon until the chocolate is completely melted
and
is smooth.
Then,
add a flavor and mix it by using electric mixer
Place the melted chocolate in a small plastic bag. Use scissors to snip the
end.

Transfer the cake to a hot oven at 190oC.


Drizzle chocolate over the heart rounds. Set aside for 15 minutes to set.
Combine the jam and water in a small saucepan over medium heat and
Wait
for 30
cook,
stirring,
for 5minutes
minutes or until jam melts and is smooth.
Store in an airtight container

Decorate the cake with icing.


Top with a chocolate-drizzled heart. Continue with remaining biscuits.

Process
done
andthestored
Use
a teaspoon
to spoon
remaining hot jam into the centre of each heart.
Set aside for 30 minutes to set.

11

Cookies

stored in closed container

Transfer to cookies cabinet


sale.
DCC for
SDN.BHD

| Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Activity Flow Chart

Greet the client

Get the relevent


information about the
client need
Brief the client about
the product

Answer the client


question wisely

Give the client


information

Reached decision

Received orders

Packing the product

Received Payment

Get feedback about


customer satisfcation
11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Production Planning
Cakes
Average sales forecast per month

RM 43,750.00

Average sales forecast per month for cakes =

RM 21,875.00

Price per unit (kg)

RM30.00

Number of Output per month

RM 21,875.00
RM30.00
729 Units per month

When working days per month is 26


Total amount produced per day

729 Units
26 Days
28 Units per day

Cookies

Average sales forecast per month

RM 43,750.00

Average sales forecast per month for cookies

RM 21,875.00

Price per box (15 pieces)

RM 10.00

Number of Output per month

RM 21,875.00
RM 10.00
2187 Units/ Box

When working days per month is 26

Total amount produced per day

2187 Units/box
26 Days
84 Units per day

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Business Operation and Hours

Days
Mondays Friday
Saturdays
Sunday and Public Holiday

Operation Hours
9.00 am 11.00 pm
10.00 am 6.00 pm
Closed

Material Planning
Bill of Materials (BOM)
Cakes
Produc
t No.
001
002
003
004
005
006
007
008

Specificatio

Description

All purpose flour


Cake flour
Dark brown sugar
Eggs
Butter
Milk
Baking powder
vanilla

0.295 Kg
0.085 Kg
0.300 Kg
4
0.225 Kg
0.240 L
0.0143 Kg
0.005 L

QTY
0.295 Kg
0.085 Kg
0.300 Kg
4
0.225 Kg
0.240 L
0.0143 Kg
0.005 L

Cookies
Produc
t No

11

001
002
003
004
005
006
007

Description

Specification QTY

Plain flour
Almond meal
Icing Sugar
Chilled butter
Eggs
Milk
Dark Chocolate

225 g
85 g
60 g
125 g
1 egg
250ml
100g

225g
85 g
60 g
125g
2 egg
250ml
100g

DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

008
009

Raspberry Jam
Water

315 g
250 ml

315g
500ml

Material Requirement Schedule


Cakes

No

1
2
3

Material
All purpose
flour
Cake flour
Dark brown
sugar

Egg

5
6

Butter
Milk
Banking
powder
Vanilla
Strawberry
Grapes
Dates
Kiwi
Apple
Banana

7
8
9
10
11
12
13
14

Safet
Total
y
Material
QTY
Stoc Requiremen
k
t

Price /
unit
(RM)

Total
Price
(RM)

215

220

2.50

550.00

63

65

6.40

416.00

220

225

2.00

450.00

20

2936

0.40

1,174.40

5
5

170
180

5.00
5.00

850.00
900.00

11

2.30

25.30

5
5.1
5.2
5.1
5.1
5.1
5.1

1.50
25.00
24.00
10.00
12.00
8.00
14.00

7.50
127.50
124.80
51.00
61.20
40.80
71.40
4,849.90

Safet
y
Stoc
k

Total
material
requirement

Price
Per
Unit
(RM)

Total
Price

14

2930

0.40

1,172.00

10
5

340
183

2.30
3.00

782.00
549.00

291
6
165
175
10
4
5
5
5
5
5
5

1
0.1
0.2
0.1
0.1
0.1
0.1
Total

Cookies

11

No

Material

Egg

2
3

Plain flour
Wheat Flour

Qty
291
6
330
178

DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

4
5
6
7
8

Sugar
Icing sugar
Butter
Yeast
Salt
Milk full
cream
Margarines

9
10

75
90
190
200
35

5
5
5
5
5

80
95
195
205
40

2.10
2.00
5.00
0.50
1.20

168.00
190.00
975.00
102.50
48.00

183

190

5.00

950.00

20

25

31.90
TOTAL

797.50
5,734.00

Flavors and Decoration


No

Material

Qty

Safet
y
Stoc
k

Almonds Nuts

195

200

18.00

2
3

Strawberry
Mango
Guava Brown
Sugar
Chocolate
Moist
Chocolate
Banana
Apple Twist
Vanilla
Grape
Kiwi
Addible Colors

5
5

5
5

10
10

13.00
88.00

3,600.0
0
130.00
880.00

10

88.00

880.00

10

15

10.00

150.00

15

20

10.00

200.00

15
15
20
15
15

5
5
5
5
5

20
20
25
20
20

30.00
40.00
3.00
30.00
1.20

600.00
800.00
75.00
600.00
24.00
7,939.0
0

4
6
7
8
10
12
14
15

Total
material
requirement

Price
(RM)/
kg

TOTAL

Total
Price

Total Raw Material


No

Items

Total

Cakes

4,849.90

Cookies

5,734.00

Flavors and decoration

7,939.00

TOTAL OVERALL

18,522.90

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Caf Furniture and Fitting

No

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Item

Side table set (10 chairs)


Caf Table (4 chairs)
Caf Table (2 chairs)
Sofa set
Song Box
counter table + chair
cash Machine
Cookies cabinet
Cakes refrigerator
Flavor cabinets
CCTV
Fire Extinguisher
Smoke Sensor
Emergency lamp
Air Conditioner
Dustbin
Cleaning Set
Freezer
Racks
Mirrors
First Aid
Tray
Culinary set
Dining set
Toilet equipment

QTY

1
10
3
1
1
1
1
2
1
1
3
1
1
1
1
2
1
1
1
2
1
20
100
100
2

Price Per
Unit (RM)
1,500.00
450.00
150.00
500.00
300.00
200.00
250.00
750.00
5,000.00
750.00
300.00
70.00
150.00
150.00
2,000.00
10.00
15.00
1,400.00
950.00
25.00
100.00
3.00
10.00
10.00
150.00
Total

Total
Price
(RM)
1,500.00
4,500.00
450.00
500.00
300.00
200.00
250.00
1,500.00
5,000.00
750.00
900.00
70.00
150.00
150.00
2,000.00
20.00
15.00
1,400.00
950.00
50.00
100.00
60.00
1,000.00
1,000.00
300.00
23,115.00

Machine and Equipment

N
o
11

Item

QTY

Price Per
Unit (RM)

Total
Price
(RM)

DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

Freezer
Making Table
Oven
Home Kitchen
Sink
Dining Table set (6
chair)
Storage cabinet
Kitchen Cabinet
Troly
Tray
Dustbin
First Aid
Cleaning set
Set of Cooking
Utensils
Biscuit Molding Tray
Cakes Molding Tray
Water Heater
Air Conditioner
Fire Extinguisher
Toilet equipment
Storage refrigerator
Automatic Baking
Machine
Apron + Chef cap

1
1
1
1
1

2,000.00
870.00
450.00
80.00
112.00

2,000.00
870.00
450.00
80.00
112.00

120.00

120.00

1
1
5
5
2
1
1

580.00
670.00
10.00
10.00
5.00
100.00
10.00

580.00
670.00
50.00
50.00
10.00
100.00
10.00

10

89.00

890.00

10
10
1
1
1
2
1

15.00
20.00
20.00
2,000.00
70.00
85.00
1,500.00

150.00
200.00
20.00
2,000.00
70.00
170.00
1,500.00

2,000.00

2,000.00

8.00
Total

16.00
12,118.00

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

License, Permits, and Regulation Required


Items

Types

Remark

License for Signboard

License

Majlis Daerah Maran


KWSP

Employees Provide
Fund (EPF)

Regulation

Compulsory to all
workers
JabatanPengangkutanJala

License for van and


motorcycle

n (JPJ)
License

For delivery man


cumpolsary
JabatanKesihatan Malaysia

Typhoid injection

Regulation

Every workers

Attended Basic Food


Management Course

Regulation

Ministry of Health
Act
JabatanKemajuan Islam

Halal certification
Regulation

Malaysia (JAKIM)

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Scheduled Of Remuneration
No
1
2
3

Position
Delivery Men
Chef
Waitress

No. Of
Staff
2
2
1
TOTAL

Monthly
Salary
(RM)
350
450
300
1,100.00

EPF 12%
(RM)
42.00
54.00
36.00
132.00

SOCSO
2.5%

Total (RM)

(RM)
8.75
11.25
7.5
27.5

801.5
1030.5
343.5
2175.5

Operation Budget
Item
Kitchen Machine and
equipment
Caf Furniture

Fixed Asset

Monthly expense

Other Expense

(RM)

(RM)

(RM)

12,118.00
23,115.00

Raw Materials

18,522.90

Wages, EPF and SOCSO

2,175.50

Lot rent

800.00

License, Permits and

540.00

regulation
Utilities :
-Water

1,250.00

-Electricity
TOTAL

35,233.00

22,748.40

540.00

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Implementation Schedule

No

Activities

1
2
3
4

Incorporation of business
Application of permit license
Searching premise
Renovation premise
General briefing to

5
6
7
8
9
10
11
12

Month
1 2

10

personnel
Advertising & Promotion
launched
Procurement of machine
and items needed
Installation of machine
Recruitment of workers
Department coordination
Briefing of all distribution
channel
Monitoring and corrective

action
13
Sales visits
14
Consolidation
Note: The table shows the implementation scheduled until December 2011

11
DCC SDN.BHD | Quality is our priority

12

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Kitchen Layout

Caf layout

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

FINANCIAL PLAN

Introduction

Financial planning plays a very crucial role for the whole business plan. Without it,
entrepreneurs would not be able to forecast and plan their business thoroughly.
Financial plan facilitates the company to visualize the short and long term financial
requirements in running a new business. It also shows how the requirements are going
to be financed (using internal and external resources). Financial plan also include
projection of the financial statement such as cash flow, profit and loss, balance sheet
and some financial analysis in order to determine the viability of the proposed business.
The information of financial plan is a gathered input from the administrative
budget, marketing and operation budget where in the financial, working paper, schedule
and financial plan must have the statements below:
a)
b)
c)
d)
e)
f)

Project implementation cost


Sources of financing
Pro-forma cash flow statement
Pro-forma income statement
Pro-forma balance sheet
Financial analysis

The importance of Financial Plan

To determine the amount of money to be invested of project cost


To identify and propose the relevant sources of fund
To ensure that the initial capital is sufficient
To appraise the viability before actual investment is committed
As a guideline for implementation

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Projected Administrative, Marketing And Operations Expenditure

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Projected Sales And Purchase

Collection For Sales & Payment For Purchases

Economic Life Of Fixed Assets And Depreciation Method

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Increase In Working Capital (If Any)

Ending Stock For Raw Material And Finished Goods

Rate Of Taxation (For Private Limited Company)

Business Background

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Sources Of Finance

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Project Implementation

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Source of Financing

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Table Of Depreciation

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Loan Amortization

11
DCC SDN.BHD | Quality is our priority

800

220

Rental

Othe r Expe nditur e

1,740

1,250

2,340

11

DCC SDN.BHD | Quality is our priority


33,627

CASH SURPLUS (DEFICIT)

BEGINNING CASH BALANCE

47,876

TOTAL CASH OUTFLOW

33,627

36,750

22,950

177

Tax Payable

885

Interest

43,796

Principal

Loan Re paym e nt:

Interest

Principal

Hir e -Pur chas e Re paym e nt:

Hire-Purchase Dow n Payment

Purchase of Fixed Assets - Others

Purchase of Fixed Assets - Land & Building

Fixe d As s e ts

Other Pre-Operations Expenditure

Insurance & Road Tax f or Motor V ehicle

Business Registration & Licences

Deposit (rent, utilities, etc.)

Pr e -Ope r ations

2,176

Utilities

7,858

120

75

298

9,091

59,700

59,700

Salaries, EPF & SOCSO

Carriage Inw ard & Duty

Payment of Account Payable

Cash Purchase

Ope r ations Expe nditur e

Internet A ds

Business

Promotion:

M ar k e ting Expe nditur e

Utilities

Rent

Salary, EPF and socso

Adm inis tr ative Expe nditur e

CASH OUTFLOW

TOTAL CASH INFLOW

Collection of Accounts Receivable


81,503

53,086

Loan

Cash Sales

28,417

Capital (Cash)

CASH INFLOW

M ONTH
Pr e -Ope r ations 1

70,377

25,363

23,837

177

885

800

1,250

2,176

4,715

4,250

120

75

298

9,091

49,200

49,200

95,741

23,635

24,365

177

885

800

1,250

2,176

5,693

3,800

120

75

298

9,091

48,000

48,000

119,376

28,098

24,052

177

885

800

1,250

2,176

3,980

5,200

120

75

298

9,091

52,150

52,150

DAILY COOKIES AND CAKES

147,474

28,238

25,262

177

885

800

1,250

2,176

4,640

5,750

120

75

298

9,091

53,500

53,500

175,712

24,848

25,152

177

885

800

1,250

2,176

5,530

4,750

120

75

298

9,091

50,000

50,000

200,561

16,878

21,222

177

885

800

1,250

2,176

5,150

1,200

120

75

298

9,091

38,100

38,100

217,439

37,658

25,842

177

885

800

1,250

2,176

2,620

8,350

120

75

298

9,091

63,500

63,500

255,097

27,388

26,112

177

885

800

1,250

2,176

5,490

5,750

120

75

298

9,091

53,500

53,500

PRO FORMA CASH FLOW STATEMENT

282,486

24,238

26,962

177

885

800

1,250

2,176

6,790

5,300

120

75

298

9,091

51,200

51,200

10

306,724

28,648

26,852

177

885

800

1,250

2,176

5,480

6,500

120

75

298

9,091

55,500

55,500

11

Cash Flow Performa


335,372

30,408

28,242

177

885

800

1,250

2,176

6,020

7,350

120

75

298

9,091

58,650

58,650

12

56,108

66,058

1,440

900

3,576

109,092

714,503

633,000

53,086

28,417

TOTAL YR 1

2,123

10,617

43,796

2,340

1,740

220

9,600

15,000

26,112

365,780

348,723

66,058

72,664

1,483

927

3,683

112,365

577,500

577,500

YEAR 2

365,780

255,544

321,956

1,699

10,617

227

9,888

15,450

26,895

621,3

316,5

347,5

1,27

10,6

23

10,3

16,2

28,2

72,6

83,5

1,55

97

3,86

117,9

664,1

664,1

YEAR 3

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Pro-Forma Income Statement

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Pro forma balance sheet

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Financial ratio analysis

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

Graph and performance

11
DCC SDN.BHD | Quality is our priority

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

11
DCC SDN.BHD | Quality is our priority