Академический Документы
Профессиональный Документы
Культура Документы
(2014-2020)
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TABLE OF CONTENTS
1
Executive Summary
Power of Suppliers
3.4.2
Power of Customers
3.4.3
3.4.4
Threat of Substitution
3.4.5
Degree of Competition
Seedlings
3.5.2
Plantation
3.5.3
Harvest
3.5.4
Drying
3.5.5
Extraction
3.5.6
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3.5.7
Product
Stevia Market
6.1 By Key Functional/Sweetening Ingredient
6.1.1
Rebaudioside A (Rebiana)
6.1.2
Stevioside
Liquid Extracts
6.2.2
Powdered Extracts
6.2.3
Stevia Leaves
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7.1.1
Dairy Foods
7.1.2
Bakery
7.1.3
7.1.4
Snacks
7.1.5
Beverages Industry
7.1.6
Confectionary Food
7.1.7
7.1.8
Others
Canada
8.1.2
Mexico
8.1.3
USA
Colombia
8.2.2
Chile
8.2.3
Argentina
8.2.4
Brazil
8.2.5
Paraguay
8.3 Europe
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8.3.1
France
8.3.2
Spain
8.3.3
Ireland
8.3.4
Switzerland
8.3.5
Others
China
8.4.2
India
8.4.3
Korea
8.4.4
Japan
8.4.5
New Zealand
8.4.6
Australia
8.4.7
Others
8.5 ROW
8.5.1
South Africa
8.5.2
Saudi Arabia
8.5.3
Russia
8.5.4
Kenya
8.5.5
Others
USA
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9.1.2
Canada
9.1.3
Mexico
Colombia
9.2.2
Chile
9.2.3
Argentina
9.2.4
Brazil
9.2.4
Paraguay
9.3 Europe
9.3.1
France
9.3.2
Spain
9.3.3
Ireland
9.3.4
Switzerland
China
9.4.2
India
9.4.3
Korea
9.4.4
Japan
9.4.5
Kenya
9.5.2
South Africa
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9.5.3
Others
10 Market Entropy
10.1
10.2
Consumer Awareness
10.3
11 Company Profiles
11.1
Cargill Inc.
11.2
11.3
Evolva Holding SA
11.4
Groupe DANONE
11.5
Ingredion Inc.
11.6
11.7
11.8
11.9
Nestle S.A
11.10
Odwalla Inc
11.14
Stevia Corp
11.15
11.16
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11.17
11.18
11.19
11.20
11.21
11.24
12 Appendix
12.1
Abbreviations
12.2
Sources
12.3
Research Methodology
12.4
Disclaimer
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INSIGHTS
The global Stevia market has been analysed with respect to different parameters such as supply,
demand, end users and industries involving Stevia to produce zero calorie products. Their high sugar
content with zero calories as compared to other sweeteners has created a demand for them across
the world. The Stevia market is bifurcated into key sweetening ingredients and extracts. Further sub
segmentation is also provided to give a clear view of the form in which Stevia is consumed.
Stevia is considered to be a natural sweetener and consumers are looking forward to its
use in food products due to additional health benefits. Although sugar (sucrose) has
dominated the sweetening market, its importance is getting reduced due to the soaring
rates of production. Therefore, both food processing industry and consumers are
looking for another viable sweetening option such as Stevia.
United States and Japan are the leading economies of world with 60% share in global
Stevia consumption while China with 80% share is the world leader in production and
extraction of Stevia leaves.
The rise in global Stevia products crossed 150% mark in the beginning of this decade
and is going to expand with recent EU clearings on low-sugar products. Stevia is
gradually replacing sweetening agents in Food & Beverage Industry.
According to WHO estimates, Stevia has the potential to replace 20-30% of all dietary
sweeteners in the coming years. With a CAGR of 6% the expected revenue from Stevia
ingredients and its products will be between $8 billion-$11 billion by 2015.
Analyzing the competitive landscape of the global Stevia market for 2013 IndustryARC
is of the opinion that PureCircle Ltd. is the world leader in production, marketing and
distribution of Stevia ingredients while Coca Cola Co., Cargill Inc., Pepsi Co. are leading
manufacturers and incorporators of Stevia ingredients. Together these companies hold
more than 50% of Stevia market share in US.
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RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Stevia report is from a combination of
secondary and primary sources. Research interviews were conducted with senior executives and/or
mangers in the Stevia Industry. These Key Opinion Leaders (KOLs) were then provided a
questionnaire to gather quantitative and qualitative inputs on their operations, performance,
strategies and views on the overall market, including key developments and technology trends. Data
from interviews is consolidated, checked for consistency and accuracy, and the final market numbers
are again validated by experts. The global market was split by product types and geography based on
different factors like primary and secondary sources, understanding of the number of companies
operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect
information for extensive technical and commercial study of the Stevia market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews with
key opinion leaders such as directors, managers, and marketing personnel were used extensively in
understanding the need and emergence of Stevia market.
We also have extensive database of contacts which were used to conduct primary interviews and
also to get their inputs using questionnaires.
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Base Method
Consolidation
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market.
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.
4. Build the
Consolidated
Model
Delphi
Verification
1. Verify the
findings of the
model with
experts from
across the value
chain
2. Verify the
findings with
players across
small and large
enterprises
3. Tweak the
model and add
new factors
4. Finalize the
ARC Model
CONSOLIDATED MODEL
ARC MODEL
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ABOUT US
IndustryARC was started by a group of young, passionate professionals along with extensively
experienced industry veterans across various business segments. Our focus and expertise is
mainly in the field of analytics, market research and consulting. Our singular goal is to provide
accurate and affordable research to our clients.
Our research team has expertise in diverse fields like Automotive, Chemicals, Consumer
Product & Services, Electronics, Food & Beverages, Healthcare etc., However diverse the
expertise maybe, everyone in our team shares one common trait - we love data and we love
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on our solutions and strategy is what we love the most!
IndustryARC publishes more than 30 reports on an annual basis in the mentioned Industries.
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