INDUSTRIAL TOUR REPORT

ON
PRODUCTION & MARKETING STRATEGY OF
MERIDIAN CHIPS
SUBMITTED TO
Mohammad Samsuddoha
Assistant Professor
Department of Marketing Stu. &
Int. Marketing
University of Chittagong

SUBMITTED BY
Name
Mohammad Monirozzaman
Kawshar Ahmed
Selina Akter
Abul Foyez
Sabibul Azam
Chowdhury Fardush Ahmed

Exam Roll
2003/63
2003/19
2003/102
2003/74
2003/24
2003/17

Class Roll
5201
5208
5106
5161
5213
5171

Department of Marketing Stu. &

Int. Marketing
University of Chittagong

LETTER OF SUBMISSION

To
rer
Department of marketing
University of Chittagong
Chittagong
Subject: Submission of the industrial tour report.
Sir,
It is our immense pleasure to submit our industrial tour report on MERIDIAN FOODS
LTD. We have tried our level best to include all the relevant information to make the
report informative and comprehensive.
It is very positive and uplifting experience, as we have practically learnt a lot that would
not have been possible otherwise. We are really very sorry for vexing you regarding our
work, both during and after the normal office hours.
We would like to express our sincere appreciation and thanks to your help while
preparing the report. We shall be glad to answer any queries that you may have in this
regard.
Sincerely Yours
MOHAMMED MONIROZZAMAN
CLASS ROLL-5201; EXAM ROLL-2003/63
SHABIBUL AZAM
CLASS ROLL-5213; EXAM ROLL-2003/24
SALINA AKTER
CLASS ROLL-5106; EXAM ROLL-2003/102
ABUL FAYEZ
CLASS ROLL-5161; EXAM ROLL-2003/74
SESSION- 2002-2003
KAWSAR AQHMED
DEPARTMENT OF MARKETING
UNIVERSITY OF CHITTAGONG

PREFACE

Our education system is mainly theoretical. But a student needs to know practical
knowledge for achieving proper education. Practical knowledge is very important for the
B.B.A students. Because the business world is going to be more and more critical in this
century and the practical situations are changing day by day. In the developed countries
the business schools give more preference to practical knowledge than theoretical
knowledge.
Keeping this view in mind our curriculum includes industrial tour in which we have to
prepare a report on a specific industry. For this our group members have been asked to
write a report on MERIDIAN FOODS LTD.
Then we went to the factory of MERIDIAN CHIPS under the wise supervision of our
honorable and favourate teacher, Lecturer, department of marketing.
The report has been prepared by collecting information, analysis of the information,
observing the working situations, and discussing with the general managers and
production & technical manager of Meridian Foods Ltd.

ACKNOWLEDGEMENT

We would like to thank almighty Allah for giving us the patience and ability to work
with the report, which is the outcome of our industrial tour on MERIDIAN FOODS
LTD.
In the beginning we would highly appreciate and like to thank Mr.S.M Kamal Pasha,
Managing director of Meridian foods ltd.for permitting us to visit the industry.
We are especially thankful to, lecturer, department of marketing for his valuable
guidance, encouragement and suggestion throughout of this period, without which it
would have not been possible to complete and submit this report.
We would cordially like to thank Mr.Mazumder, company general manager, and Mr.
Probin chakhma, manager production and technology, for their cordial reception,
hospitality and providence of needed data.
We would also like to thank Mr. Shimul, Mr.Sabuj and Mr. Tabarak (Quality control
officer) for their frankly help. Special thank for Mr. Ripayan Barua, marketing manager
for his arrangements of the above activities. We can not forget his help.

OBJECTIVES OF THE STUDY

The basic objective of this report is to learn practical knowledge about business world.
The objectives of the industrial tour are as below.
1. The prime objective of the study is to know the production process of the company,
types of raw materials and sources of them.
2. The next objective is to know the pricing strategies of the products.
3. The next objective is to know the management system of the industry.
4. The objective is to acquire practical experience from an industry.
5. The objective is to assess the potentiality strength and weakness of the company.
6. To identify the production problems so that we can offer alternative solutions for
them.

SCOPE OF THE STUDY

The scope of the study includes a thorough analysis of as adopted for MERIDIAN
CHIPS by the MERIDIAN FOODS LTD.
1. The production procedure of the meridian chips.
2. The raw materials used in meridian chips.
3. The sources of raw materials of the meridian chips.
4. The product line of meridian chips.
5. The daily production of meridian chips.
6. Quality control of meridian chips.

METHDOLOGY OF THE STUDY

The current study is conducted primarily in participatory research analysis method and
secondary on practical and theoretical analysis. The research supervisor proposed research
topic and thus questionnaire was made. This questionnaire was placed before the official of
MERIDIAN FOODS LTD. & subject to the approval of the research supervisor to provide
their answers. Practical visit took place subsequently. Primary and secondary data was
collected from every possible source.
The sources are:
1. Observation of the production and management of the company.
2. Interview of officials and concerned experts.
3. Question-answer session with the general manager of the company.
4. Brochure provided by the company.

LIMITION OF THE STUDY

We have tried our best to collect the maximum information from the authority,
Management, production department and marketing department. But we have faced the
following problems:
1. We have not been provided sufficient information.
2. Non-availability of published data.
3. Information was not provided due to business secrecy.
4. Lack of adequate knowledge about research.
5. Non- availability of secondary data.
6. Difference of theoretical &practical knowledge.
7. Large scale study was not possible due to constraints and restrictions imposed by the
organization.

NEW PRODUCT DEVELOPMENT

Men are not satisfied with the products what they previously consumed. The changes in
consumer tastes, income, habit, lifestyle, demand, social status, expectation, etc. and changes
in the technology &competition, companies must develop a steady stream of new products
and services.
New product development means the development of the original products, product
improvement, product modification and new brands through the firms own research and
development.

NEW PRODUCT DEVELOPMENT STRATEGY

A firm can obtain new product in the following ways1. Through acquisition:

Buying a whole company

Buying a patent

Buying a license to produce some one else product

2. Through new product development:

By the companys own R & D

By the other research & development organization.

ADVANTAGES OF NEW PRODUCT DEVELOPMETN

If a firm can come in the market it enjoys some advantages. The advantages are given
below Firm can exist in the competitive market.
Firm can capture the large market share.
New product attracts more customers.
Firm can fulfill the new demand of customers.
New product increases the goodwill of the firm.
New product brings more profit because customers do not mind to pay more for the
new product.

DISADVANTAGES OF NEW PRODUCT DEVELOPMENT

New product development is very risky, because it is very difficult to say certainly that the
product would fulfill the customers expectation. The disadvantages of new product
development are as follows1. New product development is risky for the company.
2. It is very difficult to say certainly whether the product can fulfill the customers
expectation.
3. New product needs much money for research and development.
4. If the new product cannot attract the customers the firm has to bear a great loss.

WHY NEW PRODUCT IS FAILURE

New products may fail for several reasons. These are as follows1. If there is any problem in product design then the product will fail.
2. If the product incorrectly positioned in the market.
3. If the price is too high
4. If the product poorly advertised.

5. A high level executive might push a favorable idea despite poor marketing research
finding.

SUCCESS OF NEW PRODUCTS

The companies are anxious to learn how to make their new product success. New product
success depends on a number of factors. The success factors are1. If the new product is a unique superior product.
2. If the new product contains higher quality, new features and high value in use.
3. If the product is well defined before development, i.e. appropriately assesses the
target market, the product requirement and the benefits before proceeding.
4. If the company can understand the consumers, markets and competitors and develop
products that deliver superior value to customers.

STEPS IN THE NEW PRODUCT DEVELOPMENT

The new product development process for finding and growing new products consists of
eight major steps. The steps are given below1. Idea Generation
2. Idea Screening
3. Concept Development and testing
4. Marketing strategy
5. Business Analysis
6. Product Development
7. Market testing
8. Commercialization

IDEA GENERATION:

New product development starts with idea generation. The idea generation is a systematic
procedure. Company may find many ideas; top management selects the proper idea by using
new product development strategy.
New product idea comes from different sources. The sources are1. Internal sources:
Research laboratory
Top management
Marketing Experts
Production Department
2. External sources:
Customers
Competitors
Distributors
Suppliers
Free- lance investors, designers
Advertising Agencies

IDEA SCREENING:
The first idea- reducing stage is called idea screening. The company wants to go ahead only
with the product ideas that will turn into profitable products. Company executives write up
new product idea on a standard form that can be reviewed by a new product committee. The
committee considers the product, the target market, the competition, market size, product
price, development time, manufacturing time and rate of return.
Even if the idea seems good the committee does idea screening by evaluating the idea
against a set of general criteria. The committee asks questions such as:
Is the product truly useful to consumers and society?
Is it good for our particular company?
Does it match with the companys objective and strategy?
Do we have the people, skills and resources to make it success?

 Does it deliver more value to customers than competing products?

Is it easy to advertise and distribute?
Thus the company can collect the most suitable and effective product idea.

CONCEPT DEVELOPMENT AND TESTING NEW PRODUCT

An attractive idea must be developed into a product concept. Product concept is more
specific than the product idea. Product idea differs from product concept. A product idea is
an idea for a possible product that the company can see itself offering to the market. A
product concept is the idea that consumers will favor product that offer the most quality,
performance, and features and that the organization should therefore devote its energy to
making continuous product improvement. A product concept is a detailed version of the idea
stated in meaningful consumer terms.
Two things are related with product concepts. These are briefly described below1. CONCEPT DEVELOPMENT: Suppose Meridian Foods Ltd. has got an idea of new
milk power, which is more nutritious and tasty. An idea now we want to convert this idea
into concept. In this context some questions are, First who will use the product? Probable
users are Baby, child, Young man and adult person. Second what is the quality of the
product? The product is tasty, nutritious and energetic. Third when the product will be used?
The product will be used after break fast, after launch, with snack in the evening, and at
night at the time of going bed. Now meridian foods develop a product concept with the
above questions and answer.
Concept 1: Instant break fast drink for the children who want nutritious break fast.

Concept 2: Instant liquid milk for the babies.

Concept 3: Instant liquid drink for the aged people who can use it at the time of
going bed.
2. Concept testing: Testing new product concepts with a group of target consumer to find
out if the concepts have strong appeal. The concepts may be presented to consumers
symbolically or physically so that consumers can think that the real product is before them.
Here in words the product concept may be presented tasty, nutritious and energetic milk
power for the use of all aged people, which is all times useable. The price of 500mg milk
power is TK. 140.
Now meridian foods ltd. can know the customers response about the product by asking some
questions

Is the usefulness of the product clear and believable to you?

Do you think the product will meet your need?

Do you think the price is reasonable?

Do you buy the product?

Who will use the product?

How many times do they use the product?

Analyzing the above answer the company will take decision about the new product
development.

MARKETING STRATEGY DEVELOPMENT:

Marketing strategy development means designing an initial marketing strategy for a new
product based on the product concept.
The marketing strategy statement consists of three parts.
The first part describes the target market size, structure and manner.
The 2nd part describes the product market positioning.
The 3rd part describes the sales, market share, and profit for the first few years.

BUSINESS ANALYSIS:
Once management has decided on its product concept and marketing strategy, it can evaluate
the business attractiveness of the proposal.
Business analysis involves a review of the sales, costs, and profit projections for a new
product to find out whether they satisfy the companys objectives. If they do, the product can
move to the product development stage.

PRODUCT DEVELOPMENT:
So far, the product may have existed only as a word description, a drawing, or perhaps a
crude mock up. If the product concept passes the business test, it moves into product
development. Here R & D or engineering develops the product concept into a physical
product. The product development step however now calls for large jump in investment. It
will show whether the product idea can be turned into a workable product.
The R & D department will develop one or more physical versions of the product concept. R
& D hopes to design a prototype that will satisfy and excite consumers and that can be
produced quickly and at budgeted costs. When the prototypes are ready, they must be tested.
Functional tests are then conducted under laboratory and field conditions to see that the
product holds all the attributes.

MARKET TESTING OF NEW PRODUCT:

If the product passes functional and consumer tests, the next step is market testing. Market
testing gives the marketer experience with marketing the product before going to the
expense of full introduction. It lets the company test the product and its marketing program-positioning strategy, advertising, distribution, pricing, branding and packaging and budget
levels. Test marketing needs much cost and time. When management is already confident
about the new product, the company may do little or no test marketing. Companies often do
not test market they simply copies of successful competitors products.
When using test marketing, consumer product companies usually choose one of three
approaches1. Standard test markets.
2. Controlled test markets
3. Simulated test markets
1 Standard Test Markets:
Using standard test markets, the company finds a small number of representative test cities,
conducts a full marketing campaign in these cities, and uses store audits, consumer and
distribution surveys, and other measures to gauge product performance. The results are often
used to forecast national sales and profits discover potential product problems and fine-tune
the marketing program.

2. Controlled Test Markets.

Several research firms keep controlled panels of stores that have agreed to carry new
products for a fee. The company with the new product specifies the number of stores and
geographical location it wants. The research firm delivers the product to the participating
stores and controls shelf location, amount of shelf space, displays and point of purchase
promotions and pricing according to specified plans. Sales results are tracked to determine
the impact of these factors on demand.

3. Simulated Test Marketing.

Companies also can test new product in simulated shopping environment. The company
shows ads and promotion for a variety of products, including the new product being tested to
a sample of consumers. It gives consumers a small amount of money and invites them to
buy the products. The researchers note how many consumers buy the new product and
competing brands. This simulation provides a measure of the trial and the commercials
against competing commercials.

COMMERCIALIZATION:
Test marketing gives management the information needed to make a final decision about
whether to launch the new product .If company goes ahead with commercialization.
Commercialization means introducing new product into the market .The company will face
high cost in commercializing a new product .In case of a new consumer packaged goods the
company needs to spend money behind advertising and sales promotion. It is known from
research that a company needs to spend 50% to 60% of its sales profit in the first year.

BACK GROUND OF THE COMPANY

In 1992 Meridian first started its business with a restaurant named Meridian within two
years meridian expanded with residential facilities and named it Meridian hotel and
restaurant , in 1996 meridian established another restaurant name meridian tan door . As
meridian succeeded in the restaurant business in 1997 it expanded its hand to agro products
and established meridian agro industries Ltd. In 1998 meridian established another industry
named meridian foods Ltd, the products is meridian clips and between years 2000-2005
meridian increased its product line with different brands like meridian Dal h nut, meridian
noodles, meridian potato crackers and meridian zigzag. At last in the year 2005 meridian
started its another industry named meridian beverage industry Ltd. with brand meridian
juicy. Another product meridian lici is waiting to produce. Besides these, meridian has a
trading business with a number of foreign companies like manora food ind. co. ltd.
(Thailand), Foodex co. Ltd (Thailand).

PROJECTPROJECT CHARACTERISTICS
Meridian foods Ltd. is a modern auto control chips factory has been established at 58/A,
Bscic industrial area, Kalurghat in Chittagong.
To ensure hygienic and quality product, the project is deigned and set up with the technical
assistance of Thailand. All machines were made in Thailand.
The project commenced commercial operation in 1992 with the ambition to produce quality
product; serve the market in low price; creating employment opportunities for a number of
people directly and indirectly.

BUSINESS PRINCIPLES OF THE COMPANY

Meridian foods Ltd. follows some principles considering local legislation, cultural and
religious practices.
1. High quality products & services:
Meridian provides quality products conforming to local tastes, health & hygienic
standards with affordable price everywhere for all time.
2. Consumer focused:
Meridian is a consumer-oriented company and always respects the consumers trust to the
company and it recognizes that without consumer the company would not exist.
3. Investment in employees:
Meridian believes that the employees are the greatest assets for the company. So it invest
behind them through training, health service, motivation and other career development
activities.
4. Integrity:
Meridian follows international standards on quality management system in all level of its
management & production process.
5. Technology oriented:
Meridian follows sophisticated technology to ensure maximum productivity and quality.
6. Environmental policy:
Meridian is committed to maintain the harmoniously balanced eco-system and produces
products in an eco-friendly manner.
7. Strong relationship with the patent companies:
Meridian has long-term collaboration with a number of foreign companies and they
maintain strong relation ship with them.
7. Sustainability:
Meridian groups market sustainable products for the consumers, shareholders,
Stakeholders, employees and business partners.

MISSION OF THE COMPANY

To meet the market needs and build a competitive position as efficiently and profitably by
establishing a unique position in the competitive market of Bangladesh through high quality
products of local taste.

CORPORATE MOTTO
HEALTY FOOD FOR BETTER LIFE

ORGANOGRAM
ORGANIZATIONAL STRUCTURE OF MERIDIAN GROUP
Chairman
(Kohinoor Kamal)

MD
(S.M Kamal Pasha)
GM

Procurement

Procurement
manager

Production &
Technology
Store & quality
control manager

Marketing

Marketing
manager

Sales

Sales
manager
Sales
officers

Figure: Organization structure

A/C &Finance

Accountant

Finance
manager

HUMAN RESOURCES AND INDUSTRIAL RELATION

Human resource management (HRM) is an extremely important area in management. The
key to the success of the company is its human resource and management of this vital
resource ensuring that they are maintained at their best knowledge, skill, and motivation
required meeting the level of performance. This is done through human resource
management and development programme, which includes among others regular
performance appraisal, training under various schemes both in the country and abroad. The
employee- management relationship in the meridian group is one of the best in the country
and the company is committed to employees welfare and ensuring high professional
environment to support their future growth.

EMPLOYEE RECRUITMENT
Recruitment is the process of searching for prospective employees and stimulating them to
apply for jobs in the organization. The sources of recruitment are as follows-

1. Internal source
2. External source
External source:

Advertising

Employment agencies

Recommendations of present employees

Leasing

WAGES AND SALARY ADMINISTRATION

The bases of payment of the company is as follows1. Hourly
2. Daily
3. Weekly
4. Monthly

ELEMENTS OF PRODUCTION
1. Machineries
2. Materials (raw materials)
3. Men power
1. Machineries: Meridian food ltd. has set up automation line process for meridian
chips, meridian noodles, and meridian Beverage from the first stage of the production
process to the last packaging stage. Whole process is automated.
2. Raw material: The main components of raw materials of meridian chips are chicken
chips, Shrimp chips from Thailand and potato from Bangladesh.

3. Men power: Skill men power is essential for production. Meridian chips ltd. always
tries to produce their product by skilled manpower. Three types of human resource
perform their activities in the meridian chips industry.

MAN POWER
Human resources
Officer
Staff
Workers
Total

Numbers
20
10
100
130

MARKETING MIX
A market is a group existing and potential buyers or users of a product or service. The
vital element of every marketing system is the marketing mix. The tools of marketing
under the marketing mix are

Product

Price

Place (Distribution) and

Promotion

product
A product is anything offered for sale for the purpose of satisfying a want or need on both
sides of exchange process. Product includes physical objects, services, persons, places,
organization and ideas. Here the products of meridian foods ltd. are mainly chips, Dal,
noodles, potato crackers and Beverage etc. The raw materials of some products are from
foreign countries. The machines and technologies of all products are from Thailand. The
quality of all products is very high.

PRODUCT LINE
i. CHIPS
Meridian real Thai chicken chips.
Meridian real Thai chicken shrimp chips.
Meridian tok misti.
Meridian zigzag.
Meridian sticks.
Meridian potato crackers.
ii. Dal
Meridian dal n nut.
B. Beverage:
Meridian juicy
Meridian lici
C. Noodles:
Meridian egg noodles
Meridian Thai stick noodles.
D. Souse.
Tomato
Kimball
Chilly

PRODUCTION PROBLEMS
1. Meridian foods ltd. has three production units. But they cannot produce using their
full production capacity because in production meridian foods ltd. faces some problems.
Those are given below:
1.Electricity: Electricity is one of the important items for production in the factory. As
per the requirement of meridian foods ltd. PDB is not able to supply them sufficient
electricity everyday. For this reason their production decrease everyday.
2. Transportation: Transformation system is most important for an industry. But the
roads of BSCIC industrial area at Kalurghat are very bad. It hampers the collection of
raw materials and the supply of finish goods.
3. Port problem: When meridian company imports its raw materials from foreign
countries, they face port problem for loading purpose. Because some time ships are not
available in the foreign port and some owners of Vessels do not agree to send their
vessels to Chittagong port .As Chittagong port is small port. On the other hand there are
many bureaucratic problems in discharging the raw materials. Sometimes labor union
creates various problems like go slow policy and sometimes they suddenly stop working
for their own interest.

PRICING:
Pricing is more vital factors among 4ps. price is the change value of a product or service
always expressed in terms of due customer consumer. Every company must conscious in
setting price based on market segment. Meridian foods ltd. produces their products to
meet the local demand and some times for abroad. There are a number of pricing

methods in the market. For setting price they consider cost and competitors price and
always try to reach the products to the customers in minimum price.

DISTRIBUTION AND SALES ASPECT

Distribution channel is a set of interdependent organizations involved in the process of
marketing product or service available for the customer consumer. There are different
types of channel of distribution. As meridian foods ltd. produces consumer products, and
they have to distribute their product to the whole country from one production plan. So
they have a number of sales forces to distribute their product. They also distribute their
products through dealers. Meridian foods ltd. distribute their product in the following
ways1. Producer

Retailers

2. Producer

Dealers

customer
Retailers

Customer

Medium of transportation:
Own carrier

PROMOTION
Promotion is the most vital factor for accelerating the total operation of the company. It
is mostly effective for consumer goods, because there are a number of brands of
consumer goods for the same products and huge competition exists in the market .So
companies success mostly depends on promotional activities. There are a number of
promotional tools like advertising personal selling, sales promotion and public relation.
For promoting product Meridian foods ltd. follows the following media:
A) TV

b) Radio

F) Signboard

c) Newspaper

d) Magazine

g) Posturing.

PACKAGING

e) Billboard

Packaging comes after the producing the product. It is best job to make sure the quality
of the product. Packaging has a great impact on maintain product quality. Good
packaging also attracts the customers. Meridian foods Ltd. package their products in
attractive poly pack by automated packaging machine.

ENVIRONMENTAL ASPECT
Environmentalism is now emerging movement. In the world every country is aware of this
issue. Government and the citizens are now more conscious about environment. That is why
every business should think about environment and convert their operation eco-friendly.
Meridian foods Ltd. tries to ensure the safe and healthy environment for the employees
in the office and in the factory. So they use sophisticated machineries for production.
Which are free from environmental hazards. The internal environment of the factory is
neat and clean with sufficient lighting. They are always careful about the wastage of the
factory.

FINDING
Meridian foods Ltd. has different types of functions. To know well about the all
functions of the company, it needs much time. But our tour duration is not adequate
enough to find all the activities of the company. From the study on the company we
observed some important matters in the operation of the company. These can be critically
evaluated and explained in the following way.
1) The marketing and selling department of Meridian foods Ltd. have only a few
persons. These few people cannot work on marketing in an effective way.
2) The marketing section of the company has not been recognized as a separate
department and also is not well equipped. So research and development cannot be done.
3) The company uses manual accounting system in all its activities. But this system is
time consuming and less efficient.
4) Meridian foods Ltd. imports semi processed raw materials for some of its products.
This increases the cost of the products.
5) The advertisement of the products is not sufficient to make the product familiar in the
country.
6) It is very difficult to read the product name on the package due to using multicolor
combination and small fonts in some respects.
7) Promotional activities are very low. That is way people are hardly conversant about
the product and product line.
8) In fine we can say that company has little concentration to the promotional activities
that it should have been.

RECOMMENDATION
Since there are many competitors in the consumer goods Industry. Company should
follow the better policy to survive in the market. It is very difficult to give
recommendations, which ensure certain success. Yet we would like to offer the following
suggestions for companys success.

 As Meridian foods Ltd. is very conscious about the quality of their product, so we
would suggest that the quality of the chips should be maintained strictly because
quality is the key to success in the competitive world.
If Meridian foods Ltd. can process all of their raw materials like potato crackers by
themselves they can serve the products to the consumer more cheaply and can be the
market leader.
Retailers should have been made well-wisher of the company by giving various
promotional incentives so that they induce the consumer to by this product.
Marketing department should be made stronger to find out various devices for
increasing sale.
To make the product widely familiar and to make the product name long lasting in
the mind of the consumers advertising activities should be intensified.
For ensuring total quality management (TQM), proper selection and recruitment
system should be followed and training and development of the employees is
essential.

CONCLUSION
At first we are highly gratitude to the almighty Allah for finishing the tour report well. This
tour has helped us to learn a lot of practical knowledge about the management practices of
the company, production process of the factory and marketing system of the company.
In this discussion, we observed that the company usually practices the sound management in
their working environment. They highly emphasize on the product quality, cleanliness,
product automation, and product differentiation. We also observed that the company is very
much conscious about the human rights.
Eventually it is true that only a good marketing system can help the organization to achieve
its goals. If the Meridian foods Ltd. gives more emphasis on marketing department and give
a standard shape to the department they can capture the major market share of the chips
market and the company can be the market leader in this sector.

Finally we are thankful to our honorable teacher and supervisor Mr. Hossain Shahid
Shohrowardhy sir, lecturer, department of marketing, university of Chittagong for arranging
this program.
We have tried our best to discuss all the relevant matters and make the report informative
and comprehensive. We are finishing our report wishing the welfare and better success of the
Meridian foods Ltd.

FOLLOWING QUESTIONNAIRE USED IN EXCLUCIVE

INDUDTRIALTOUR PRODUCTION & MARKETING SYSTEM OF
MERIDIAN CHIPS IN BANGLADESH
A CASE STUDY ON MERIDIAN CHIPS
QUESTIONNAIRE
A.OVERVIEW OR THE COMPANY
1. Name of the company
2. Location of the company
3. Company establishment year
4. Objectives of the company
5. Mission of the company
6. Nature of ownership
7. Initial investment
I. Fixed capital
II. Working capital
B. MANAGEMENT
1. Total workera) Permanent
b) Temporary

2. Total executives
3. Selection methods of manpower
4. Recruitment policy
5. Working hour/shift
6. Departmentation of labor
7. Nature of management
8. Formation of board of directors
9. Decision flow system
C. PRODUCTION & TECHNOLOGY
1. Raw materials used in production
2. Sources of raw materials
3. No. of machineries
4. Capacity of machineries
5. Suppliers of machineries
6. Technology used in production
7. Technology suppliers
8. Production process
D. MARKETING

PRODUCT

1. Name of product
2. Brand
3. Product line
4. Product quality
5. Product features
6. Product size

PRICING

1. Objectives of pricing
2. Pricing methods

3. Price discrimination of brand

DISTRIBUTION CHANNELS

1. Types of channels
2. Number of middlemen
3. Number of vehicles
4. Controlling strategies for middlemen

PROMOTION

1. Annual budget for promotion

2. Promotion tools used Advertisement
Sales promotion
Personal selling
Public relation
E. FINANCE
1. Source of finance Internal/External
2. Methods of financing
F. ENVIRONMENTAL ASPECTS
1. Any environmental policy?
2. Environmental threats?
G. OTHERS
1. Competitors
2. Social objectives
3. Social responsibilities
H. ORGANIZATIONAL PROBLEMS
1.Financial

2. Management & Personnel

3. Marketing
4. Production
5. Social
BIBLIOGRAPHY
1. PRINCIPLES OF MARKETING
BY PHILIP KOTLER
SEVENTH EDITION
2. BROCHURE.
PROVIDED BY MERIDIAN FOODS LTD.
3.PRINCIPLE OF MARKETING
BY BALAET HOSSAIN
THIRD EDITION