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McDonalds Logo
The McDonalds logo is widely regarded as one of the most popular and instantly recognizable
logos in history. It has become a mark of excellence and global supremacy. The emblem is
closely affiliated with American culture and has been even termed as part of Americanization
and American cultural imperialism.
Brief History:
The McDonalds logo comprises of the iconic Golden Arches that symbolize elegance,
dominance and professionalism. It was designed in 1962 by Jim Schindler and the concept was
actually developed by Dick and Mac McDonald, who had placed arch shaped signs on the sides
of their then walk-up hamburger stand. Looking from a certain angle, those arches appeared
like the letter M. Hence, it was decided to incorporate them in the McDonalds logo, which
came out as a merger of the two golden arches together.
The McDonalds logo has proven itself to be an insignia of multinational business expansion.
Recognized directly with the US, McDonalds logo is also labeled as part of Americanization
and American cultural imperialism. Elegance, significance and solid corporate character are
clearly depicted by the golden arches of the McDonalds logo. Later in 1968, the name
McDonalds was adjoined with the McDonalds logo.
Although the physical arches were discarded from all the restaurants building design, the
Golden Arches have become the crucial element of their corporate logo, and have played an
instrumental role in branding the company. The arches are said to reverberate with mythic
symbolism, rendering the image of McDonalds restaurant as a paradise of cleanliness,
friendliness, self-discipline and cheerfulness.
Design Elements of McDonalds Logo:
The McDonalds logo is used worldwide to project the meaning intended by the company and
also to avoid tarnishing of the companys proposed picture. McDonalds logo encompasses the
durable characteristics of the food chain.
Shape of McDonalds Logo:
The two golden arches were initially designed to resemble the new arched shaped symbols on the
side of the newborn restaurant. Later, the designer of the McDonalds logo merged the two
arches to outline the famed M now identified globally. Hence, the McDonalds logo possesses
a simple golden colored M which reflects the name of the food chain.
Color of McDonalds Logo:
Two prominent shades, golden and red, are used in the McDonalds logo to represent its bold
nature. Golden hue is employed to color the two arches, now merged to form M in the
McDonalds logo. Nonetheless, the red color is utilized to fill the background of the
distinguished McDonalds logo. Boldness, power and strong corporate image are truly reflected
by the use of these two confident colors.
Font of McDonalds Logo:
In spite if the M on McDonalds logo, the insignia also grips the name of the food chain.
McDonalds has been imprinted in a thoroughly simple font which defines the bold picture of
the firm. The simpler the font of the logo, the more radiant it becomes for the spectator.
Six Flags
Six Flags Entertainment Corp. is the world's largest amusement park corporation. based on
number of properties in Mexico, the US, and Canada, and the fifth-most popular in terms of
attendance.[2] The company maintains 18 properties throughout North America consisting of
theme parks, thrill parks, water parks, and family entertainment centers. In 2009, Six Flags
properties hosted 23.9 million guests.
Goliath is a steel roller coaster made by Giovanola of Switzerland. The hypercoaster is located in
the Colossus County Fair area of Six Flags Magic Mountain in Valencia, California and is
promoted with a sub-tropical theme that is characterized by ruins of the ancient Mayan
civilization.
By The Numbers
Top Speed
Elevation
Length
Introduced
Manufacturer
Key Features
85 mph
26 stories
4,500 feet
February 1, 2000
Giovanola
Capacity: 30 riders