A PROJECT REPORT ON

“Comparison of Videocon Air Conditioners With other Competitive Companies”

In partial fulfillment in award of PGDM TWO YEAR FULL TIME PROGRAMME
Under the guidance of
Faculty Guide
Mrs. RUBINA SAJID Faculty-Management MAISM 1
Company Guide
Mr. VISHAL MAHAJAN Marketing manager VIDEOCON
Submitted by
AMANDEEP SINGH PGDM 3rd SEM (2008-2010)
Maharishi Arvind Institute of Science & Management Ambabari Circle, Ambabari, Jaipur-302 02
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CERTIFICATE
This is to certify that the Summer Training Report“Comparison of Videocon Air Conditioners
To the best of my knowledge & belief this work, is not submitted /published elsewhere for a
MRS.RUBINA SAJID (FACULTY GUIDE)
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ACKNOWLEDGEMENT
It is indeed of great moment of pleasure to express my senses of per found gratitude & inde
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EXECUTIVE SUMMARY
Videocon is a well known company. It is a Indian company which always focused on maintainin
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Table of Contents
S.No. PARTICULAR Introduction to the Company 1 Introduction to Project Title 2 Project Prof
7-24 25 26
30-44 45-46 47-48 49
Introduction to the company
Videocon is the very popular and very reliable company in consumer durable sector. It was e
COMPANY HISTORY
It is an ISO 9002 certified for quality.
Group Profile
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9
Values & Philosophy
Shri Nandlal Madhavlal Dhoot, the founder of the Videocon Group, completed his education in
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Vision & Mission
Videocon’s mission: a reflection of continuity and change Videocon’s mission expression has
odds. Videocon’s foray into oil and gas is a bold and intrepid endeavour that arises from i
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CEO Profile
Personal Profile Name Address - Office Venugopal Nandlal Dhoot Videocon Industries Ltd. For
Marital status Date of birth Qualifications
Hobbies/Interest Present Position
Chairman & Managing Director Videocon Group The Associated Chambers of Commerce and Industr
President Other Achievements
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Marathwada b) Member of Advisory Committee of "Poona University Information Employment & Gu
Board Of Directors
• • • • • • • • • • • • Mr. Venugopal N Dhoot Mr. Pradeepkumar N Dhoot Mr. K C Srivastava M
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R&D
The company gives utmost importance to the R & D activities, which are carried out, at in-h
2) Benefits derived as a result of the above R& D. The company has derived the following be
3) Future Plans of action
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In the coming days company is aiming to achieve development in the following areas through
Your company always attempts to use the latest and advanced technology in production proces
Future Plans
To strengthen and maintain & its leadership status, the Videocon group has clearly charted
earliest. Cost rationalization processes - are in various stages - including rationalizing
At present Videocon deals in four sectors: Consumer Durables Thompson CPT (Color Pictur
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Consumer Durables
Consumer Durables by Videocon have a very eminent position in Indian market and has the lar
Color television:-
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LCD:-
Plasma:-
DVD player:19
Multi-media Speakers:-
Refrigerator:-
20
Washing Machine:-
21
Microwave Ovens:-
22
Air conditioner:-
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Various brands which are takeover by Videocon
Sansui – Sansui is very famous in color TVs and DVD player etc. it has very good share in
urban and rural market.
Electrolux – Electrolux is also well known brand in refrigerators. Akai – akai has a very h
quality is very good.
Kelvinator – kelvinator is also very popular in home appliances and other equipments. Kenst
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Achievements of Videocon
Mr. P.N.Dhoot, President of Videocon Group, awarded "MAN OF ELECTRONICS" 2005. CNBC AWAAZ h
Videocon takes over Electrolux India.
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Videocon group, through offshore entity, has acquired the French conglomerate, Thomson s wo
Chairman of Videocon group, Mr. Venugopal Dhoot honored with the “Marathwada Bhushan”
Videocon emerged once again as India s most Trusted Consumer Electronics & Home Appliances
India s First Rust Free Washing Machine launched by Videocon.
Introduction to the project
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Project Title
Comparison of Videocon Air Conditioners With other Competitive Companies
Area of study
In the period of two month of my summer training my project guide research topic “Compariso
Objective of study
Study of dealer Awareness about Air Conditioners. Study of dealer Perception about the
Objective of research
The main objective of the research is to find out that what the condition of Videocon’s ser
SIGNIFICANCE OF RESEARCH
“All progress is born of inquiry. Doubt is often better than the over confidence, for it Le
1. Research includes scientific & inductive thinking & it promotes the development of the l
3. Research provides the basis for nearly all the government policies in our country. 4. Re
DATA ANALYSIS METHOD
(PROJECT RESEARCH TYPE)
The project research type is DESCRIPTIVE RESEARCH TYPE in which I know what I have to measu
Since the aim was to obtain complete & accurate information in the said studies, the proced
Following are the steps to be followed while carrying out diagnostic research studies
1.Formulating the objective of the study (what the study is about & why is it being made) 2
5. Processing & analyzing the data 6. Reporting the finding
DATA SOURCES
Primary data Primary data is the information collected for research purpose at hand. Primar
Secondary data Secondary data is the information which already exists. Secondary data Colle
RESEARCH APPROCH Survey method was adopted in order to collect the primary data required fo
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RESEARCH INSTRUMENT Questionnaire was designed with open-end close-end questions. The quest
SAMPLING PLAN 1. SAMPLING PROCEDURE: RANDOM SAMPLING 2. SAMPLING SIZE: 50 RESPONDENT 3. GEO
DATA ANALYSIS Logical analysis of data is done through tables, frequencies and percentages
PLAN ANALYSIS The data collected have been numbered and tabulated for the purpose of analys
LIMITATIONS OF THE STUDY 31
In spite of working under the banner of such a magnificent company and also under the guida
1. Non-cooperation shown by certain retailers and their ignoring attitude. 2. Each and ever
DATA ANALYSIS
Total sample size which I have taken, is 50 dealers in Jaipur. In which 29 dealers are deal
Dealers & Non Dealers
Dealers Non Dealers Total
37 13 50
Interpretation Here we can see that 74% dealers are dealing in Videocon AC and remaining ar
1. Which brand of air condition is most selling in your shop?
LG 38 %
SAMSUN G
10 %
VOLTA S VIDEOCON 22 % 27 %
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Interpretation In selling point of view here we see that in market LG lead With 38% and oth
2. Which company provides you better promotional scheme?
LG 22 %
SAMSU NG
17 %
VIDEOCO N 56 %
VOLT AS
5%
Interpretation Videocon leads with its promotional facilities.
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3. What company provides you more for the advertisement of air condition?
PAMPHLETS HOARDINGS DANGLERS OTHERS
56 % 24 % 5% 15 %
Interpretation Most commonly pamphlets are used followed by hoardings and Danglers.
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4. Which type of air condition is mostly preferred by the customer?
SPLITAC 68 %
WINDOW-AC 18 %
TOWERAC 3%
CASSETTEAC 1%
Interpretation
Split AC is most widely used followed by Window AC, Tower AC and Cassette AC.
5. In future if you will sell the air condition then which brand you will prefer?
LG 40 %
SAMSU NG
10 %
VIDEOCO N 29 %
VOLT AS
21 %
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Interpretation Dealers have Chosen LG as a first choice followed by Videocon, Voltas and Sa
6. Plz Rate.
S.NO. 1 2 3 4
FEATURES \ BRANDS BRAND IMAGE PRODUCT QUALITY PRICE PRODUCT RANGE
LG
SAMSUNG
VIDEOCON
VOLTAS
BRAND IMAGE
LG 21 % SAMSUN G 12 % VIDEOCO N 32 % VOLTA S 35 %
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Interpretation The above graph suggests that in market Voltas has best brand image, followe
PRODUCT QUALITY
LG 35 % SAMSUN G 14 % VIDEOCO N 21 % VOLTA S 30 %
Interpretation The above graph suggests that LG has best product Quality, followed by Volta
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PRICE
LG 31 %
SAMSU NG 17 %
VIDEOC ON 6%
VOLT AS 46 %
Interpretation The above graph shows that Videocon has lowest price in the market, followed
PRODUCT RANGE
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LG 39 %
SAMSU NG 21 %
VIDEOC ON 12 %
VOLTA S 28 %
Interpretation The above graph shows that LG has maximum product range, followed by Voltas,
7. Which brand of air condition is firstly preferred by the customers & why?
LG 26 %
SAMSU NG 24 %
VIDEOC ON 13 %
VOLTA S 37 %
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Interpretation The above graph shows that Voltas is most preferred, followed by LG, Samsung
8. Which distributer of air condition provides you better service?
LG 37 %
SAMSU NG 26 %
VIDEOC ON 13 %
VOLTA S 24 %
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Interpretation
The above graph shows that LG provides best service, followed by Samsung, Voltas and Videoc
9. Do you get quickly informed about the new schemes?
YES 95 %
NO 5%
Interpretation
The above graph shows that maximum dealers are award for new schemes.
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10. Customer schemes help in increase the sale of product?
YES 98 %
NO 2%
Interpretation
The above graph shows that maximum dealers dealers says that it help for increasing sales.
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11. Any customer schemes currently run by different brands?
BRAND 1 VIDEOCON 2 VOLTAS 3 LG 4 SAMSUNG
SCHEMES YES NO YES NO
12. Level of satisfaction, if satisfied.
Highly Satisfied
1%
Satisfied 62 %
Delighted
5%
Dissatisfied
23 %
Highly dissatisfied
9%
Interpretation
The above graph shows that maximum dealers are satisfied with Videocon.
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CONCLUSION
From above Literature review and findings we can say that Videocon needs to redesign its ma
Suggestions
After studying the various parameters of Videocon AC, we have found out that the sales of t
1) Improve after Sales Service – It has been found out that can help in increasing sales.
customers find the after sales
services of other AC’s better than their Videocon brand. So, improvement in after sales ser
Annexure
1. Which brand of air condition is most selling in your shop?
(a) LG
(
)
(b) SAMSUNG
(
)
46
(c) VIDEOCON
(
)
(d) VOLTAS
(
)
2. Which company provides you better promotional scheme?
(a) SAMSUNG
(
)
(b) LG
(
)
(c) VIDEOCON ( ) (d) VOLTAS ( )
3. What company provides you more for the advertisement of air condition?
(a) PAMPHLETS
(
)
(b) HOARDINGS
(
)
(c) DANGLERS (
)
(d) IF OTHER PLEASE SPECIFY: --------------------------------------------------------
4. Which type of air condition is mostly preferred by the customer?
(a) SPLIT-AC
(
)
(b) WINDOW-AC
(
)
(c) TOWER-AC
(
)
(d) CASSETTE-AC
(
)
5. In future if you will sell the air condition then which brand you will prefer?
(a) LG
(
)
(b) SAMSUNG
(
)
(c) VIDEOCON
(
)
(d) VOLTAS 47
(
)
6. Plz Rate.
S.NO. FEATURES \ BRANDS 1 BRAND IMAGE 2 3 4 PRODUCT QUALITY PRICE PRODUCT RANGE
LG
SAMSUNG
VIDEOCON
VOLTAS
7. Which brand of air condition is firstly preferred by the customers & why?
(a) LG
(
)
(b) SAMSUNG
(
)
(c) VIDEOCON
(
)
(d) VOLTAS
(
)
Plz Specify.
……………………………………………………………………………………
8. Which distributer of air condition provides you better service?
(a) LG
(
)
(b) SAMSUNG
(
)
(c) VIDEOCON
(
)
(d) VOLTAS
(
)
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9. Do you get quickly informed about the new schemes?
(a) YES
(
)
(b) NO
(
)
10. Customer schemes help in increase the sale of product? (b) YES ( ) (b) NO ( )
11. Any customer schemes currently run by different brands? BRAND 1 VIDEOCON 2 VOLTAS 3 LG
PERSONAL DETAILS:
NAME…………………………………………………………………….
ADDRESS………………………………………………………………...
PHONE NO………………………………………………………………
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BIBLIOGRAPHY
1) www.videoconworld.com
2) www.google.co.in
3) C.R. Kothari, Research Methodology
4) Philip Kotler, “Marketing Management”
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