Whitepaper On Open Access

Discovery of free online content:
the librarian perspective

Results of follow-up survey
November 2013
Discovery of free online content

November 2013
Acknowledgements
This research was carried out by Taylor & Francis Library Marketing & Communications Department and the results have been
presented in this report by Taylor & Francis Research & Business Intelligence Department.
2013 Taylor & Francis / Routledge.

This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which
permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The moral rights of the named author(s)
have been asserted.
The authors would like to acknowledge the use of icons from the Nuvola icon set from Wikimedia commons which are available under the terms of the GNU
Lesser General Public License.

November 2013
Contents
Survey Methodology ................................................ 4
Descriptive metadata ............................................. 16
User Interfaces ......................................................... 5
Administrative metadata ....................................... 18
Understanding User Needs & Requirements ......... 10
Demographics......................................................... 20
Cataloging............................................................... 13
Copy of the Survey ................................................. 23

November 2013
Survey Methodology
Details of the population surveyed
The survey was conducted by Taylor & Francis Communications Department.
Librarians were invited to complete the survey in emails distributed via Library List Servers and sent directly to
Taylor & Francis library customers and leads from conferences and telemarketing campaigns.
Responses
Emails were sent to various distribution lists inviting librarians to complete the survey:
Estimated population of librarians
subscribed to distribution lists
33,000
Responses to Survey
418
Introduction to Basis of Research

Taylor & Francis conducted primary research throughout 2013 to produce a comprehensive white paper entitled,
Facilitating Access to Free Online Content: Challenges and Opportunities for the Library Community.
Primary research within the white paper revealed that 71% of librarians surveyed struggle with the unknown permanence
of free content.
Taylor & Francis initially asked survey recipients, Has your library implemented, or is planning to implement, any of the
following discoverability services?
Our primary research efforts revealed the following:
42% of survey respondents are planning to improve their end-user interfaces for their library website (48% have
already implemented this)
35% plan to improve their cataloging systems (38% have already implemented this)
32% of survey respondents plan to conduct user research to understand their users needs and/or requirements
(40% have already undertaken this)
To explore these responses further, we hope you will take several minutes to complete some follow-up survey questions.
The results of the below survey will be compiled into a presentation in which Taylor & Francis and George Washington
University Libraries will co-present at the 33rd Annual Charleston Conference, on November 9, 2013. Taylor & Francis will
share the presentation on our website following the Conference. Additionally, survey results will be placed online, and we
will email you once they are available.
Please note, any comments you make in the survey will be kept anonymous. Any respondent who completes the survey
on the day it is released will be entered in a drawing to win a $50 USD Amazon Gift card. 5 winners will be selected.

November 2013
Section
1
User Interfaces
42% of the White Paper survey respondents are planning to improve their
end-user interfaces for their library website (48% have already implemented).
To explore these statistics further, please answer the below questions related to
user interfaces in the library.
Do you agree or disagree with the following statement about discovering free
online content:
418
respondents
The user interface of a library website is the most effective

channel for end-users to discover free online content
0%
10%
20%
16%
Strongly Agree
30%
40%
50%
32%
Agree
70%
20%
Neutral
413
Have you conducted user
respondents
studies at your library?
No
51%
60%
80%
90%
100%
27%
Disagree
5%
Strongly Disagree
Have you made or do you

intend to make changes
to the user interface of
your library website based
on your findings from
your user research?
279
respondents
No
32%
Yes
49%
Yes
68%

November 2013
To what extent has your user research influenced the changes you
have made / intend to make to your library's user interface?
Changes to taxonomy, more dynamic content

(such as RSS feeds showing latest additions to
the various document silos), greater
integration to a single search box.
Subject-specific librarian
United Kingdom
Selected
responses shown
Have tried to make the site simpler - links to

other pages with useful information rather
than too much text on any one page. It's still a
work in progress, and intend to conduct more
user studies to determine the effectiveness of
changes.
Solo Librarian
The library is redoing its entire website. Before

that, the library redid its homepage, making its
discovery layer the centre of the page.
Head librarian
New Zealand
Caused us to simplify the website. Rearrange

links to make needed ones more prominent.
Decrease number of clicks to get to a resource.
United States
Electronic resources librarian
United States
We routinely conduct usability tests on our

library web pages and make changes based on
feedback. Most changes pertain to link
placement, arrangement of text, and amount
of text in order to better advertise available
databases and services to a visitor.
We plan on changing our website to include

more frequently asked for information on our
initial interface. We also want to take less
emphasis away from our discovery tool.
Assistant librarian / administrator
United States
United States
Money, or lack thereof, is primarily what

influences us. Additionally, lack of evidence of
what the best direction is to go. Lastly, limited
IT support in terms of programming.
Electronic resources librarian
United States

November 2013
In your opinion, how important do you believe it is to make the following changes to the user interface of your librarys website?
404
respondents
(Please rate the importance of each feature on a scale of 1 to 10, where 1 is not at all important and 10 is extremely important)
0%
10%
20%
Increase the ability to discover paid-for resources such as ejournals and e-books
10
17%
12%

9%
November 2013
12%
100%
4% 6%
7%
12%
9%
90%
12%
9%
13%
16%
80%
12%
20%
17%
70%
24%
19%
19%
60%
19%
18%
28%
17%
50%
21%
32%
Enhance search capabilities (i.e. advanced search capabilities,

by free content type, by collection, etc.)
Offer training courses on the site to internal customers to

discover free content
40%
40%
Increase the prominence of its search feature
Increase the ability to discover free library resources such as:

dissertations, blogs, wikis, podcasts, social media posts, open
access articles
30%
9%
4% 7%
9%
5%
4% 5%
7%
How important are the following features for the creation of an effective user interface?
401
respondents
(Please rate the importance of each feature on a scale of 1 to 10, where 1 is not at all important and 10 is extremely important)
0%
10%
Mobile service integration with the library website to search

free resources
30%
21%
Creation of a library news bulletin or scrolling banner to

promote paid-for resources
13%
Less text and more visuals to promote paid-for resources
12%
9%
Creation of a library news bulletin or scrolling banner to

promote free resources
8%
8%
5%
6%
10
14%
14%
13%

12%
8%
12%
November 2013
100%
4% 4%
7%
11%
9%
90%
13%
13%
15%
17%
12%
15%
13%
10%
80%
14%
12%
10%
70%
10%
13%
17%
60%
15%
17%
12%
11%
50%
14%
18%
18%
8%
40%
16%
12%
Linking to social media sites
Separate tabs for each user type (undergraduates, graduates,

faculty)
20%
6% 4% 3%
5% 5% 3%
7%
5%
7%
8%
6% 4%
9%
11%
What motivated your library to implement or make plans to implement the proposed library website changes?
380
respondents
(Please rate your answers, on a scale of 1 to 10, where 1 has the least influence over your decision and 10 has the most influence)
0%
10%
Library and services need better promotion around campus

because internal customers are not aware of paid-for content
Internal customers (faculty, students, researchers have made

specific requests for one or more of these updates)
Received budget or grant specifically dedicated to making

these changes from the University
30%
28%
Library staff decided these changes were necessary to keep

pace with library website and industry standards
Library and services need better promotion around campus

because internal customers are not aware of its free offerings
20%
6% 4% 4% 4% 4%
21%
15%
11%

16%
5% 5%
70%
80%
7%
25%
17%
14%
60%
22%
22%
20%
10
50%
20%
24%
15%
40%
9%
12%
90%
6% 3%
8%
4%
12%
6%
10%
9%
11%
3% 5% 6%
6%
100%
4%
4%
7%
52%
November 2013
Section
2
Understanding User Needs & Requirements

32% of White Paper survey respondents plan to conduct user research to understand their users needs and / or requirements
(40% have already undertaken this). The below questions will allow us to explore this statement in more detail.
How are you conducting research in your library to understand your end-users free content needs?
(On a scale of 1 to 10, please rate the following research methods where 1 is not practiced at all and 10 is practiced very regularly)
0%
10%
We have a request form on our website in which anyone can fill out and
submit.
We proactively survey students on an annual basis.

We proactively survey professors and university faculty on an annual basis.
We host focus groups with students to gauge end-users' opinions.
30%
24%
We have a suggestions box where we collect all feedback in the library.

A reactive approach : when professors or university faculty approach staff
with requests
We keep pace with market changes and trends by following industry blogs
and wikis, adapting to standards when they evolve in the library setting.
20%
10%
19%
9%
18%
13%
12%
11%
12%
7%
8%
6%
5% 6%
10%
10%
6%
8%
6%
9%
50%
60%
7%
8%
8%
10% 4% 6% 5%
10%
10%
11%
12%
7% 6%
7%
6%
7%
14%
11%
8%
9%

November 2013
10
24%
9% 4% 5% 4%
4% 5%
22%
27%
26%
36%
32%
100%
17%
12%
We have student assistants solicit feedback from their peers to source

4% 6% 8% 5% 7%
12% 4% 8% 10%
feedback to the library.
We host focus groups with faculty and professors to gauge end-users'
5% 7% 6% 10%
11% 4% 9%
12%
opinions.
10
90%
9% 4% 6% 4%
15%
10%
11%
80%
7%
14%
9%
70%
9%
20%
20%
8%
9%
40%
336
respondents
5%
338
respondents
How much time in a week do you spend on Social Media to promote your library's resources?
59%
4%
14%
14%
5%
4%
None
Less than 1 hour
1 - 2 hours
3 - 4 hours
More than 4 hours
Someone else does this

November 2013
11
Please rate how effective the following Social Media sites are in facilitating dialogue around the resource requirements in your library:
(Please rate how effective on a scale from 1 10, where 1 is completely ineffective and 10 is extremely effective)
0%
Library Facebook page
10%
7%
20%
6%
YouTube videos
4%
6%
Library Twitter newsfeed
4%
5%
Library LinkedIn page
9%
8%
5%
6%
13%
8%
7%
50%
4%
9%
4%
6%
4%
60%
6%
4%
70%
6%
3%
6%
4%
15%
34%
58%
56%
21%
53%
21%
100%
64%
4%
90%
20%
35%
21%
5%
14%
15%
21%
4%
80%
4%
24%
6%
Library Instagram page
40%
7%
6%
8%
Tumblr
10
9%
5%
Flickr
Pinterest
30%
336
respondents
59%
I do not use this site.
Further to the Social Media listed above, 9 people commented that they use Blogs.
November 2013
12
Section
Cataloging
35% of White Paper online survey respondents plan to improve their cataloging
systems (38% have already implemented changes and improvements).
Please answer the following questions on cataloging so we can explore this
theme further.
Do you use third party tools (i.e. Summon, EBSCO Discovery Service, etc.) to
increase search and discoverability from your library catalog?
344
respondents
No
32%
Yes
68%

November 2013
13
What types of free content currently reside in your librarys cataloging system?
(Please select all that apply).
0%
10%
20%
30%
40%
50%
Open Access Journals
295
respondents
60%
70%
62%
Open Access Books
51%
Open Data
15%
Videos
10%
Blogs
5%
Wikis
5%
Podcasts
4%
Forum Discussions
4%
Government Reports *
4%
Twitter Feeds
3%
Other Social Media
3%
Vodcasts
2%
Websites *
2%
Dissertations, Theses
and internal reports *
2%
Pinterest records
1%
Respondents typing something into Other, please specify have been categorised into the last 4 categories denoted *

November 2013
14
What proportion of your catalog is currently devoted to paid-for content vs. free
content? (Please select one)
324
respondents
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
100% paid 90% paid 80% paid 70% paid 60% paid 50% paid 40% paid 30% paid 20% paid 10% paid 0% paid
0% free 10% free 20% free 30% free 40% free 50% free 60% free 70% free 80% free 90% free 100% free
Percentage of catalog devoted to paid for content (as opposed to free content)

November 2013
15
Section
4a
Descriptive metadata
With respect to content cataloged in your library over the past year, approximately
how often are the following types of descriptive metadata correctly assigned:
Title
0%
10%
20%
In paid-for content
(n = 310)
30%
40%
50%
60%
70%
64%
In free-content
(n = 296)
90%
26%
40%
Always
80%
27%
Often
20%
Sometimes
Rarely
100%
7%
5% 8%
Never
Abstract
0%
10%
In paid-for content
(n = 309)
In free-content
(n = 297)
20%
30%
28%
14%
Always
40%
50%
60%
34%
27%
Often
70%
80%
23%
33%
Sometimes

90%
7%
11%
Rarely
100%
8%
14%
Never
November 2013
16
Author
0%
10%
20%
30%
In paid-for content
(n = 307)
40%
50%
60%
70%
63%
In free-content
(n = 293)
37%
30%
Always
Often
Sometimes
80%
90%
100%
27%
7%
19%
5% 9%
Rarely
Never
Year Published
0%
10%
20%
30%
In paid-for content
(n = 307)
40%
50%
60%
70%
61%
In free-content
(n = 293)
90%
27%
33%
32%
Always
80%
Often
8%
19%
Sometimes
100%
6%
Rarely
9%
Never
Publication language
0%
10%
20%
In paid-for content
(n = 306)
In free-content
(n = 292)
30%
40%
50%
60%
50%
80%
28%
29%
Always
70%
28%
Often
Sometimes

22%
Rarely
90%
100%
13%
5% 4%
10%
11%
Never
November 2013
17
Section
4b
Administrative metadata
Thinking about content cataloged over the last year approximately how often
are the following types of administrative metadata correctly assigned:
Key subject areas

0%
10%
20%
In paid-for content
(n = 305)
30%
40%
50%
60%
51%
In free-content
(n = 295)
70%
30%
26%
25%
Always
80%
Often
100%
13%
30%
Sometimes
90%
7%
Rarely
11%
Never
Version control
0%
10%
In paid-for content
(n = 299)
20%
30%
40%
32%
In free-content
(n = 287)
14%
50%
32%
24%
Always
60%
70%
22%
32%
Often
80%
90%
6% 8%
14%
Sometimes
100%
16%
Rarely
Never
Rights and usage
0%
10%
In paid-for content
(n = 302)
In free-content
(n = 287)
20%
30%
36%
40%
50%
60%
25%
19%
21%
Always
Often
28%
Sometimes

70%
80%
19%
90%
11%
100%
9%
15%
17%
Rarely
Never
November 2013
18
Link(s) to content
0%
10%
20%
In paid-for content
(n = 301)
30%
40%
50%
60%
47%
In free-content
(n = 290)
80%
35%
35%
29%
Always
70%
Often
100%
15%
22%
Sometimes
90%
Rarely
5% 9%
Never
Copyright
0%
10%
20%
In paid-for content
(n = 303)
30%
40%
50%
47%
In free-content
(n = 288)
70%
25%
26%
24%
Always
60%
Often
80%
13%
25%
Sometimes
90%
6%
10%
Rarely
100%
8%
14%
Never
Format
0%
10%
20%
In paid-for content
(n = 306)
In free-content
(n = 291)
30%
40%
50%
60%
56%
37%
Always
80%
28%
29%
Often
70%
Sometimes

90%
100%
10%
18%
Rarely
7%
10%
Never
November 2013
19
Section
4
Demographics
317
respondents
What best describes your primary job role?
Primary job role
Respondents
Percentage
Reference or research librarian

Electronic resources/digital librarian
Director/head/general librarian
Technical services librarian
Assistant librarian/administrator
Collection development librarian
Acquisitions librarian
Other librarian (please specify)
Consultant/advisor
Systems librarian
Multiple librarian roles *
Solo librarian *
Not a librarian *
58
56
54
31
23
18
16
15
11
10
9
6
6
4
18%
18%
17%
10%
7%
6%
5%
5%
3%
3%
3%
2%
2%
1%
Respondents typing something into Other, please specify have been categorised into the last 4 categories denoted *
What best describes the type of institution for which you work?
3%
9%
316
respondents
3%
Academic
Medical
Public
Corporate
Government
Other
Special Library
82%

November 2013
20
316
respondents
What is the size of your user community?
60%
54%
50%
40%
30%
20%
14%
10%
6%
16%
7%
4%
0%
0-250 FTE
251-500 FTE
501-1000 FTE 1001-2000 FTE 2001-4000 FTE
4001+ FTE
313
respondents
Please select your age range below:
35%
30%
30%
28%
25%
20%
20%
13%
15%
10%
7%
5%
1%
0%
0%
Under 20
20 29
30 39
40 49
50 59

60 69
70 or over
November 2013
21
306
respondents
Which country do you reside in?
Country
Respondents
Country
Respondents
United States
United Kingdom
Canada
Australia
India
New Zealand
Ireland
Slovenia
Germany
Italy
Jamaica
Malaysia
Puerto Rico
Taiwan
Algeria
Argentina
Brazil
Finland
Greece
Iran
208
23
15
6
5
5
3
3
2
2
2
2
2
2
1
1
1
1
1
1
Israel
Japan
Kazakhstan
Latvia
Lebanon
Macedonia
Mexico
Mongolia
Netherlands
Philippines
Portugal
Russian Federation
Saudi Arabia
Singapore
South Africa
Sweden
Thailand
Uganda
United Arab emirates
Zimbabwe
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
4%
2% 2%1%
5%
13%
USA & Canada

Europe
Asia
Australasia
Latin America
Middle East
Africa
73%

November 2013
22
Appendix
Copy of the Survey

November 2013
23
Discovery of free online content: the librarian perspective - follow-up

Introduction to Basis of Research
Taylor&Francisconductedprimaryresearchthroughout2013toproduceacomprehensivewhitepaperentitled,
FacilitatingAccesstoFreeOnlineContent:ChallengesandOpportunitiesfortheLibraryCommunity.
Primaryresearchwithinthewhitepaperrevealedthat71percentoflibrarianssurveyedstrugglewiththeunknown
permanenceoffreecontent.
Taylor&Francisinitiallyaskedsurveyrecipients,Hasyourlibraryimplemented,orisplanningtoimplement,anyof
thefollowingdiscoverabilityservices?
Ourprimaryresearcheffortsrevealedthefollowing:
l
42%ofsurveyrespondentsareplanningtoimprovetheirenduserinterfacesfortheirlibrarywebsite(48%
havealreadyimplementedthis)
35%plantoimprovetheircatalogingsystems(38%havealreadyimplementedthis)
32%ofsurveyrespondentsplantoconductuserresearchtounderstandtheirusersneedsand/or
requirements(40%havealreadyundertakenthis)
Toexploretheseresponsesfurther,wehopeyouwilltakeseveralminutestocompletesomefollowupsurvey
questions.
TheresultsofthebelowsurveywillbecompiledintoapresentationinwhichTaylor&FrancisandGeorge
WashingtonUniversityLibrarieswillcopresentatthe33rdAnnualCharlestonConference,onNovember9,2013.
Taylor&FranciswillsharethepresentationonourwebsitefollowingtheConference.Additionally,surveyresultswill
beplacedonline,andwewillemailyouoncetheyareavailable.
Pleasenote,anycommentsyoumakeinthesurveywillbekeptanonymous.Anyrespondentwhocompletesthe
surveyonthedayitisreleasedwillbeenteredinadrawingtowina$50USDAmazonGiftcard.5winnerswillbe
selected.
Page 1
User Interfaces
42%oftheWhitePapersurveyrespondentsareplanningtoimprovetheirenduserinterfacesfortheirlibrary
website(48%havealreadyimplemented)
Toexplorethesestatisticsfurther,pleaseanswerthebelowquestionsrelatedtouserinterfacesinthelibrary.
1. Do you agree or disagree with the following statement about discovering free online content: The
user interface of a library website is the most effective channel for endusers to discover free online
content.
j StronglyAgree
k
l
m
n
j Agree
k
l
m
n
j Neutral
k
l
m
n
j Disagree
k
l
m
n
j StronglyDisagree
k
l
m
n
2. Have you conducted user studies at your library?

j Yes
k
l
m
n
j No
k
l
m
n
3. Have you made or do you intend to make changes to the user interface of your library website based
on your findings from your user research?
j Yes
k
l
m
n
j No
k
l
m
n
4. To what extent has your user research influenced the changes you have made / intend to make to
your library's user interface?
5
6
Page 2

5. In your opinion, how important do you believe it is to make the following changes to the user
interface of your librarys website?
(Please rate the importance of each feature on a scale of 1 to 10, where 1 is not at all important and 10
is extremely important)
1
10
Increasetheprominenceofitssearchfeature
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Enhancesearchcapabilities(i.e.advanced
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
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j
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j
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n
j
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n
searchcapabilities,byfreecontenttype,by
collection,etc.)
Increasetheabilitytodiscoverfreelibrary
resourcessuchas:dissertations,blogs,
wikis,podcasts,socialmediaposts,open
accessarticles
Increasetheabilitytodiscoverpaidfor
resourcessuchasejournalsandebooks
Offertrainingcoursesonthesitetointernal
customerstodiscoverfreecontent
6. How important are the following features for the creation of an effective user interface? (Please rate
the importance of each feature on a scale of 1 to 10, where 1 is not at all important and 10 is extremely
important)
1
10
j
k
l
m
Creationofalibrarynewsbulletinorscrolling n
j
k
l
m
n
j
k
l
m
n
j
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j
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j
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j
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n
j
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n
j
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n
Linkingtosocialmediasites
j
k
l
m
n
j
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n
j
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n
j
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j
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n
j
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n
Separatetabsforeachusertype
j
k
l
m
n
j
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n
j
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n
j
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j
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n
j
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l
m
n
bannertopromotefreeresources
j
k
l
m
Creationofalibrarynewsbulletinorscrolling n
bannertopromotepaidforresources
Mobileserviceintegrationwiththelibrary
websitetosearchfreeresources
Lesstextandmorevisualstopromotefree
resources
Lesstextandmorevisualstopromotepaid
forresources
(undergraduates,graduates,faculty)
Other(pleasespecify)
Other
Page 3

7. What motivated your library to implement or make plans to implement the proposed library website
changes?
(Please rate your answers, on a scale of 1 to 10, where 1 has the least influence over your decision and
10 has the most influence)
Internalcustomers(faculty,students,
10
j
k
l
m
n
j
k
l
m
n
j
k
l
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n
j
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n
researchershavemadespecificrequestsfor
oneormoreoftheseupdates)
Librarystaffdecidedthesechangeswere
necessarytokeeppacewithlibrarywebsite
andindustrystandards
Other
Libraryandservicesneedbetterpromotion
aroundcampusbecauseinternalcustomers
arenotawareofitsfreeofferings
Libraryandservicesneedbetterpromotion
aroundcampusbecauseinternalcustomers
arenotawareofpaidforcontent
Receivedbudgetorgrantspecifically
dedicatedtomakingthesechangesfromthe
University
8. If there are any other comments that you would like to make about issues relating to your user
interface, please fill out the below comment box.
5
6
Page 4

Understanding User Needs and Requirements
32%ofWhitePapersurveyrespondentsplantoconductuserresearchtounderstandtheirusers
needsand/orrequirements(40%havealreadyundertakenthis).
Thebelowquestionswillallowustoexplorethisstatementinmoredetail.
9. How are you conducting research in your library to understand your endusers free content needs?
(On a scale of 1 to 10, please rate the following research methods where 1 is not practiced at all and 10
is practiced very regularly)
1
10
j
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m
n
j
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n
j
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j
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j
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j
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j
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j
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m
Weproactivelysurveystudentsonanannual n
j
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n
j
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n
j
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j
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j
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m
Wehaveasuggestionsboxwherewecollect n
j
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l
m
n
j
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n
j
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n
j
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j
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n
Areactiveapproach:whenprofessorsor
universityfacultyapproachstaffwith
requests
Weproactivelysurveyprofessorsand
universityfacultyonanannualbasis.
basis.
Wehostfocusgroupswithstudentsto
gaugeendusers'opinions.
Wehostfocusgroupswithfacultyand
professorstogaugeendusers'opinions.
Wekeeppacewithmarketchangesand
trendsbyfollowingindustryblogsandwikis,
adaptingtostandardswhentheyevolvein
thelibrarysetting.
allfeedbackinthelibrary.
Wehavearequestformonourwebsitein
whichanyonecanfilloutandsubmit.
Wehavestudentassistantssolicitfeedback
fromtheirpeerstosourcefeedbacktothe
library.
Other?(Pleasespecify)
10. How much time in a week do you spend on Social Media to promote your library's resources?
j 12hours
k
l
m
n
j 34hours
k
l
m
n
j 4+hours
k
l
m
n
Page 5

11. Please rate how effective the following Social Media sites are in facilitating dialogue around the
resource requirements in your library:
(Please rate how effective on a scale from 110, where 1 is completely ineffective and 10 is extremely
effective)
Idonot
1
10
usethis
site.
LibraryFacebookpage
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
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l
m
n
j
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n
j
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n
j
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n
j
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n
j
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n
j
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n
j
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n
LibraryLinkedInpage
j
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m
n
j
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n
j
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n
j
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n
j
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j
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n
j
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j
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n
j
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n
j
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m
n
j
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n
LibraryTwitter
j
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m
n
j
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n
j
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n
j
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n
j
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j
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j
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j
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j
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j
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n
LibraryInstagrampage
j
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l
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n
j
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n
j
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l
m
n
j
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l
m
n
j
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j
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j
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n
j
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n
j
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n
j
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m
n
YouTubevideos
j
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l
m
n
j
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m
n
j
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n
j
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l
m
n
j
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j
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j
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n
j
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j
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j
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n
Pinterest
j
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n
j
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n
j
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n
j
k
l
m
n
j
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j
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n
j
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n
j
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n
j
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n
j
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l
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n
Tumblr
j
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l
m
n
j
k
l
m
n
j
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n
j
k
l
m
n
j
k
l
m
n
j
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l
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n
j
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n
j
k
l
m
n
j
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l
m
n
j
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m
n
j
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n
Flickr
j
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m
n
j
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l
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n
j
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n
j
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n
j
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n
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j
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n
j
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n
j
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n
newsfeed
Other?(Pleaselist)
Page 6

Cataloging
35%ofWhitePaperonlinesurveyrespondentsplantoimprovetheircatalogingsystems(38%havealready
implementedchangesandimprovements).
Pleaseanswerthefollowingquestionsoncatalogingsowecanexplorethisthemefurther.
12. Do you use third party tools (i.e. Summon, EBSCO Discovery Service, etc.) to increase search and
discoverability from your library catalog?
j Yes
k
l
m
n
j No
k
l
m
n
Ifno,whynot?
13. What types of free content currently reside in your librarys cataloging system? (Please select all that
apply).
c OpenAccessJournals
d
e
f
g
c OpenAccessBooks
d
e
f
g
c OpenData
d
e
f
g
c Podcasts
d
e
f
g
c Vodcasts
d
e
f
g
c Videos
d
e
f
g
c TwitterFeeds
d
e
f
g
c Pinterestrecords
d
e
f
g
c OtherSocialMedia
d
e
f
g
c Blogs
d
e
f
g
c Wikis
d
e
f
g
c ForumDiscussions
d
e
f
g
Other?(Pleaselist)
Page 7

14. What proportion of your catalog is currently devoted to paidfor content vs. free content? (Please
select one)
j 100%paidfor
k
l
m
n
j 90%paidfor10%free
k
l
m
n
j 80%paidfor20%free
k
l
m
n
j 70%paidfor30%free
k
l
m
n
j 60%paidfor40%free
k
l
m
n
j 50%paidfor50%free
k
l
m
n
j 40%paidfor60%free
k
l
m
n
j 30%paidfor70%free
k
l
m
n
j 20%paidfor80%free
k
l
m
n
j 10%paidfor90%free
k
l
m
n
j 100%free
k
l
m
n
Page 8

Descriptive metadata
Withrespecttocontentcatalogedinyourlibraryoverthepastyear,approximatelyhowoftenare
thefollowingtypesofdescriptivemetadatacorrectlyassigned:
15. Title
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
16. Abstract
17. Author
18. Year published
19. Publication language
Page 9

Administrative metadata
Thinkingaboutcontentcatalogedoverthelastyearapproximatelyhowoftenarethefollowing
typesofadministrativemetadatacorrectlyassigned:
20. Key subject areas
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Always
Often
Sometimes
Rarely
Never
Inpaidforcontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Infreecontent
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
21. Version control
22. Rights and usage
23. Link(s) to content
24. Copyright
25. Format
26. Other? (Please specify)
Page 10
Demographics
Finally,wewouldbegratefulifyoucouldprovideuswithsomebasicdemographicinformation.
27. What best describes your primary job role?
j Acquisitionslibrarian
k
l
m
n
j Referenceorresearchlibrarian
k
l
m
n
j Technicalserviceslibrarian
k
l
m
n
j Collectiondevelopmentlibrarian
k
l
m
n
j Director/head/generallibrarian
k
l
m
n
j Subjectspecificlibrarian
k
l
m
n
j Electronicresources/digitallibrarian
k
l
m
n
j Systemslibrarian
k
l
m
n
j Assistantlibrarian/administrator
k
l
m
n
j Consultant/advisor
k
l
m
n
j Otherlibrarian(pleasespecify)
k
l
m
n
28. What institution are you based at?
29. What best describes the institution which you work for?
j Academic
k
l
m
n
j Medical
k
l
m
n
j Corporate
k
l
m
n
j Public
k
l
m
n
j Other(pleasespecify)
k
l
m
n
30. What is the size of your user community?
j 0250FTE
k
l
m
n
j 251500FTE
k
l
m
n
j 5011000FTE
k
l
m
n
j 10012000FTE
k
l
m
n
j 20014000FTE
k
l
m
n
j 4001+FTE
k
l
m
n
Page 11

31. Which country do you reside in?
32. Please select your age range below:
j Under20
k
l
m
n
j 5059
k
l
m
n
j 2029
k
l
m
n
j 6069
k
l
m
n
j 3039
k
l
m
n
j 70orover
k
l
m
n
j 4049
k
l
m
n
Page 12

Thank You
Thankyoufortakingthetimetocompleteoursurvey.Wegreatlyappreciateyourfeedback.
PleaseletusknowifyouwouldliketobeenteredintotheprizedrawingandifaTaylor&Francis
staffmembercancontactyoutofollowuponyourresponsesifappropriate.
33. We may wish to use some of the comments you made on this survey (anonymously) in external
reports and promotional materials. Please tick the box below if you do not want your comments to be
used.
c Pleasedonotusemycommentsinthisway
d
e
f
g
34. Would you like to be entered into the prize draw to win a $50 Amazon gift card? Five winners will be
selected. This will not affect the anonymity of your responses. Your details will not be passed on to
anyone else.
j Yes
k
l
m
n
j No
k
l
m
n
35. Are you happy to be contacted by T&F to follow up on your responses if appropriate? Your details
will not be shared with academic editors.
j Yes
k
l
m
n
j No
k
l
m
n
36. Would you like to receive an email when the results of this survey are made available to view?
j Yes
k
l
m
n
j No
k
l
m
n
37. Please enter your email address here if you have entered yes to any of the questions above.
Page 13

Whitepaper On Open Access

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Whitepaper On Open Access

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Discovery of free online content:

the librarian perspective

Discovery of free online content

2013 Taylor & Francis / Routledge.

Discovery of free online content

Descriptive metadata ............................................. 16

User Interfaces ......................................................... 5

Administrative metadata ....................................... 18

Understanding User Needs & Requirements ......... 10

Copy of the Survey ................................................. 23

Discovery of free online content

Introduction to Basis of Research

Discovery of free online content

The user interface of a library website is the most effective

Have you made or do you

Discovery of free online content

Changes to taxonomy, more dynamic content

Have tried to make the site simpler - links to

The library is redoing its entire website. Before

Caused us to simplify the website. Rearrange

We routinely conduct usability tests on our

We plan on changing our website to include

Assistant librarian / administrator

Money, or lack thereof, is primarily what

Discovery of free online content

Discovery of free online content

Enhance search capabilities (i.e. advanced search capabilities,

Offer training courses on the site to internal customers to

Increase the prominence of its search feature

Increase the ability to discover free library resources such as:

Mobile service integration with the library website to search

Creation of a library news bulletin or scrolling banner to

Less text and more visuals to promote paid-for resources

Creation of a library news bulletin or scrolling banner to

Discovery of free online content

Linking to social media sites

Separate tabs for each user type (undergraduates, graduates,

Library and services need better promotion around campus

Internal customers (faculty, students, researchers have made

Received budget or grant specifically dedicated to making

Library staff decided these changes were necessary to keep

Library and services need better promotion around campus

Discovery of free online content

Understanding User Needs & Requirements

We proactively survey students on an annual basis.

We have a suggestions box where we collect all feedback in the library.

Discovery of free online content

We have student assistants solicit feedback from their peers to source

Less than 1 hour

More than 4 hours

Someone else does this

Discovery of free online content

Library Twitter newsfeed

Library LinkedIn page

Library Instagram page

I do not use this site.

Discovery of free online content

Open Access Journals

Open Access Books

Other Social Media

Discovery of free online content

Discovery of free online content

Discovery of free online content