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REBIRTH AND RENEWAL OF PHILIPPINE BUTTERFLY WATER HYACINTH

INSPIRATION DESIGN:
A CASE STUDY

A Thesis
Presented to
The Faculty of the Fashion Design Program
Helena Z Benitez School of Fine Arts and Design
Philippine Womens College of Davao
Davao City

In Partial Fulfillment
of the Requirements for the
Degree in Bachelor of Fine Arts
in Fashion Design

By
Marri Leane Kaye A. Bentinganan
March 2014

TRANSMITAL AND CERTIFICATE OF APPROVAL

This thesis entitled REBIRTH AND RENEWAL OF PHILIPPINE


BUTTERFLY WATER HYACINTH INSPIRATION DESIGN, prepared and
submitted by Marri Leane Kaye A. Bentinganan in Partial Fulfillment of the
Requirements for the Degree of Bachelor of Fine Arts, Major in Fashion Design,
Philippine Womens College of Davao Helena Z Benitez School of Fine Arts and
Design, is hereby accepted.

_______________________________
Adviser
Approved by the Panel of Oral Examination in the Philippine Womens
College of Davao Helena Z Benitez School of Fine Arts and Design, with a grade
of ________________.

_______________________________
Chairman

______________________
Member

______________________
Member

_____________________
Member

____________________
Member

Philippine Womens College of Davao


Helena Z Benitez School of Fine Arts and Design

Chapter 1
Introduction
To come up with a capsule collection, consisting of a 5-piece womens
wear cruise apparel collection, the designer was challenged to study and explore
one of the most important collections by Dubai-based fashion designer Garimon
Escandor Roferos. According to Manila Bulletin, His designs are the
artist’s handwriting of the times that we live in, a mirror of costume and
society, and the many possible changes that can happen, if we only allow
ourselves, like Garimon, to push forward and thread our thoughts and stories.
His Haute Couture Clothing entitled Hand Woven Lilies last 2003 held at
Carousel de Louvre in Paris France awarded with citation turned out to be the
reference point to conceptualize this designers interpretation for a ready-to-wear
cruise collection for women.
An experiential study on Roferos idea of integrating weaved-associated
element into his modernize collection is the basis to construct my own
experimental interpretation that will be establishing a 5 piece apparel collection.
This study will allow me to present a new look to the Philippine butterfly of our
ancestors. Younger and vibrant designs will be made to the benefit of the
modernized society.
This study is also part of the on-going efforts of the Fashion Design
Program of the Helena Z Benitez School of Fine Arts & Design to encourage
students to acquaint themselves with Mindanaoan designers who have made

their presence felt and their works acknowledged in the global fashion industry. A
mentoring-partnership with identified designers, mostly alumni of the longrunning Moda Mindanao and Urog Etnika Fashion Design Competitions, further
pushed this study to engage students in the professional practice of designers by
developing their own concepts and further translating them into a capsule
collection as inspired by specific bodies of work of the said designers.

Purpose of the Study


The purpose of this study is to explore and understand the prevailing hand
weaving technique motifs in Mr. Roferos clothing to be able to reinterpret it in my
own collection as inspired by the said theme. Specifically, Mr. Roferos Haute
Couture Clothing entitled Hand Woven Lilies will serve as a reference for the
conceptualization of my interpretation.
This study will also challenge me to transcend the inspired motifs from Mr.
Roferos Hand Woven Lilies haute couture clothing into a more practical,
retailable yet cohesive womens wear collection.

Research Questions
1. What is the concept of Garimon Roferos?
2. What are the inspirational designs of his collection?
3. How do I execute Garimon Roferos Hand Woven Lilies Haute Couture
Clothing in my own cruise collection?

Theoretical Lens
There are already a lot of people using woven lilies for making baskets, bags,
scarves, and hair extensions but only a few of designers have thought that it can
be also used to create apparel.

According to Nathaniel R. Melican at Philippine Daily Inquirer, Starting out


as a backyard industry nearly a decade ago, the water lily handicraft business
especially in Las Pias City is booming as more people take notice of the wide
range of products that can be made out of the plant that grow in abundance even
in urban waterways. But as an added demonstration of the plants artistic and
commercial uses, the festival also featured a beauty pageant wherein
contestants donned gowns fashioned completely from dried water lily stalks and
leaves. WEAR IT, WEAVE IT Thursdays Water Lily Festival in Las Pinas was
both a trade and a fashion show highlighting the business potentials of the plant
that grows in abundance in local waterways. In the beauty pageant where
contestants donned gowns made of water lily stalks and leaves.

Other than that, there is a book wherein there are instructions on how to
weave. The book is entitled The Lily Speed-O-Weave Loom Book.

Looking at this factor, I have been challenged to further explore on how


else can I transcend the fabric by not necessarily using only its fibers but also the
stories that came by it in crafting my own version of an apparel collection as
inspired by the elements from Garimon Roferos Haute Couture Clothing entitled
Hand Woven Lilies

Significance of the Study


As a fashion design student and a Mindanaoan myself, I find this study
relevant in grounding my aesthetics back to my Mindanaoan roots like how Mr.
Roferos did painstakingly in the span of his career. Consequently he carved his
niche in the industry as a weaved-inspired designer.

The study aims to:


1.) Gather information specifically about the technicalities and techniques
used to produce the Hand Woven Lilies clothing.
2.) Incite consciousness and awareness in the market about the Hand Woven
Lilies clothing design.
3.) Inspire appreciation in modern culture with regards to woven designs
similar to Hand Woven Lilies clothing.
4.) To contribute in the existing pool of knowledge about Hand Woven Lilies
clothing
5.) Produce a cost efficient and comfortable collection based on the Hand
Woven Lilies clothing

Delimitations & Limitations of the Study


This study will be limited to tracing the specific body of work of the fashion
designer Garimon Roferos. There is only one piece of apparel.
I was able to secure adequate records from the designer that allowed me
to gather and establish a form of data to understand the logic behind his Haute
Couture Clothing entitled Hand Woven Lilies.
Definition of Terms
Apparel- clothing, especially outerwear; garments; attire; raiment.
Capsule collection- A capsule collection is a set of apparel items by the same
designer that when used together in different combinations, can produce about
twenty different looks.
Weave- form (fabric or a fabric item) by interlacing long threads passing in one
direction with others at a right angle to them.
Retail- the sale of goods to ultimate consumers, usually in small quantities
Womens wear- clothes for women
Cruise- to sail about on a pleasure trip;
to travel about without a particular purpose or destination.
Trend- A trend is what's hip or popular at a certain point in time.
Vibrant- strong and vivid; full of energy

Overview of the Study


The first chapter of this research will tackle the brief background why this
study was chosen by the researcher. This chapter contains the statement of the
problem, the research questions, theoretical lens, delimitations and limitations
and the definition of terms.
The second chapter comprises the review of related literature.
The third chapter contains the methodology and research design of the study, the
role of the researcher, and the participants of the study, the data sources and the
data collection.
The fourth chapter will reveal the result and the information of the participants of
the study.
The fifth chapter will unveil the Cruise Capsule Designs as inspired by
Garimon Roferos Haute Couture Clothing entitled Hand Woven Lilies.

Chapter 2
Related Literature

HISTORY OF WEAVING
Weaving is probably as old as human civilization. One of the basic necessities of
humans is to cover their bodies to protect themselves from outside effects (hot,
cold) and look more "civilized" to the eye. Other reasons for development of
different clothing throughout the history are social status, religious requirements,
etc. Clothing trends depend on location as well as historical findings suggest that
Egyptians made woven fabrics some 6000 years ago. Chinese made fine fabrics
from silk over 4000 years ago. It is believed that the hand loom has been
invented many times indifferent civilizations. Weaving started as a domestic art
and stayed as a cottage industry until the invention of the fly shuttle. The fly
shuttle, invented in 1733 by Kay was hand operated. In 1745, de Vaucanson
made a loom, further developed by Jacquard, to control each warp end
separately. In 1785, Cartwright invented the power loom which could be
operated from a single point. In the early1800s, looms made of cast iron, were
operated by steam power. Power loom required stronger warp yarn, resulting in
development of the first sizing machine in 1803. In the 1830s, there were some
100,000shuttle looms operating in England. The processing principles of these
looms were pretty much the today's shuttle looms. In the early 20th century,
improvements were made in the winding and warping of yarns. The looms were
improved further, including warp tying machines and warp drawing-in machines.

After the end of the World War II, the modern textile industry began to emerge.
Invention of synthetic Fibers changed the scope of textile industry drastically. In
1930 an engineer named Rossmann developed the first prototype of projectile
weaving machines. In1953 the first commercial projectile weaving machines
were shipped. Production of rapier and air jet weaving machines started in 1972
and 1975, respectively. The fundamental principle of weaving has remained
unchanged for centuries. Today, as in the past, woven fabrics are made by
crossing yams over and under at right angles to one and-other. This method of
producing textiles has many advantages, e.g., stability and resistance to
deformation by compression and tensile stress.
(Sabit Adanur, 2012)

FABRIC FORMING METHODS:

The most commonly used fabric forming methods are weaving, knitting, braiding,
tufting, and nonwoven manufacturing.1.
1. WEAVING: Weaving is the interlacing of warp and filling yams perpendicular
to each other. There are practically an endless number of ways of interlacing
warp and filling yarns. Each different way results in a different fabric structure.
2. KNITTING: Knitting is inter looping of one yam system into vertical columns
and horizontal rows of loops called wales and courses, respectively. There are
two main types of knitting: weft knitting and warp knitting. Inweft knitting, the
yarns flow along the horizontal direction in the structure (filling or course
direction); inwarp knitting, they flow along the vertical direction (warp or wale
direction).Special needles are used to form the yarn loops. The basis of knit
fabric structure is the continuing intersection of loops. This feature provides
unique characteristics to the knit fabrics compared to woven and braided fabrics.
Practically, there are an endless number of knit fabric structures. Knit fabrics are
widely used in apparel and home furnishings. They are also used in technical
textiles, such as artificial arteries (veins), bandages, casts, composites, sporting
equipment, etc.
3. BRAIDING: Braiding is probably the simplest way of fabric formation. A braided
fabric is formed by diagonal interlacing of yarns. Although there are two sets of
yarns involved in the process, these are not called warps and fillings as in the
case of woven fabrics. Each set of yarns moves in an opposite direction. Braiding
does not require shedding, filling insertion, and beat up. The yams do not have to
go through harnesses and reed. Braiding is generally classified as two

dimensional and three dimensional braiding. Two dimensional braiding includes


circular and flat braids. The application of two dimensional braiding is very limited
in apparel manufacturing. Three dimensional braiding is a relatively new topic,
and mainly developed for industrial composite materials.
4. TUFTING: Tufting is the process of manufacturing some carpets and similar
structures. A surface yam system of loops is "stitched" through a primary backing
fabric, usually a woven or nonwoven fabric. The loops are arranged in vertical
columns (rows) and horizontal lines (stitches). Loops can be in the form of cut or
uncut loops (piles) or a combination of thereof. The fabric is usually back-coated
in a later process to secure tufted loops.
5. BONDING / NON-WOVEN: Bonding is the method of manufacturing nonwovens using textile, paper, extrusion, or some combination of these
technologies, to form and bond polymers, fibers, filaments, yams or combination
sheets into a flexible, porous structure. The resulting structure is quite different
than the structures mentioned above. In fact, some nonwoven products are
claimed by both the textile industry and paper industry. Each of these major
fabric manufacturing processes produces unique structures. Big industries have
evolved around each method of fabric manufacturing in almost every country in
the world. Around 40countries have major textile industries and another 50
countries produce woven fabrics in various amounts. Approximately 70% of the
fabrics made in the world are woven fabrics.
(Sabit Adanur, 2012)

THE PROCESS OF FASHION DESIGN:


According to Jones (2002), the purpose of a project brief is to develop fashion
designers creativity to respond to a particular set of requirement. The brief will
usually tell fashion designer what the overall aims of the project are and what
objectives fashion designer should be able to demonstrate by the end of the
project to enable fashion designers to measure their own progress.

Inspiration: In their search for inspiration, designers must learn to keep their
eyes and ears open. Colleges encourage students to paint and draw from life
and nature as primary source of design.
Personal Creativity and style: People do their own thing. Some are romantic
things, some do conceptual, and some do commercial. You cant compare us
because we are doing what we want.
Presentation: A good presentation will give those who to see it a window onto a
fashion designers thinking processes and clues as to the origination of fashion
designers idea.
The critique and assessment: The critique is the occasion on which staff
evaluate fashion designers response to the brief (Jones, 2002). It is also an
objective and a subjective assessment of how a fashion designer has fulfilled the
requirements. It is also an exchange of ideas. Assessment is a matter of
judgment, not simply of computation.

(Jones, 2002)

CONSUMER BUYING BEHAVIOR:


There are several factors found in literature to justify the buying behavior of
consumers. The main factors influencing the buying behavior of consumers are
the following: Physical, Identity, Lifestyle and Store Environment.
Physical

The physiological factors relate to physical protection, commodity and


environment among people such as body shape, balance, comfort, functionality
and the culture. Body shapes as an important factor for customer deciding to buy
a product. The physical change and deterioration of the body shape has to be
addressed to ensure that the garments have appropriate fit for them and features
are balanced to their body which is basically show to customer choose in the
garment shop for SS, S, M, L, XL or XXL. For example, children, as they are in
the process of growing up, they need garments suitable to their age and physical
development (McNeal and Yeh, 1996).
Product comfort is an important attribute, as consumers wish comfortable
products to satisfy certain specific needs. The usefulness is also a factor that
consumers have in mind when buying garments, because, for example, if they
buy a garment that combines with those of their wardrobes, and they make their
choices also considering aspects such as durability and easy care. The product
novelty is a factor that fashion followers have into consideration, in each season
they renew their wardrobes, and they look for innovation in their wearing way.
Culture is the most basic cause of a person's wants and behavior. Human
behavior is largely learned. Growing up in a society, a child learns basic values,
perceptions, wants, and behaviors from the family and other important
institutions. A person normally learns or is exposed to the following values:
achievement and success, activity and involvement, efficiency and practicality,
progress, material comfort, individualism, freedom, humanitarianism,
youthfulness, and fitness and health. Every group or society has a culture, and

cultural influences on buying behavior may vary greatly from country to country.
(Asifo Shah, 2010.) For example, a culture in Thai, People will wear Thai dress
like Sabai and Jong-kra-ben in an official Thai Style custom. In Japan, culture will
dress Kimono as Japanese traditional garment. And the Hanbok, semi-formal or
formal wear during traditional festivals and celebrations in Korea. (Wikipedia,
2011.)

Identity
Concerning Identity factors, these play a strong influence on consumers
behavior in fashion clothing, as some of them choose a product simply by
reliance, mood, personal style, celebrities influence or even brand image.
Fashion is based on mood and emotions as being aesthetically beautiful,
conquering others, the emotional factors being on the basis of consumer's
feelings and emotions. The wish to be involved with fashion is an emotional
factor that leads consumers to buy fashion clothes, as they want them to be
modern and attractive. Often, the purchase of fashion clothes is not done by
need but for pleasure. According to Tay (2008), the behaviour of the modern
consumer lies on looking for pleasure with the consumption experience itself.
Frequently, people looks for new stimuli, new sensations and, as pleasure is
subjective and personal, consumption is thus oriented by the individual themself.
For example, people will have an opportunity to spend money for clothing when
they feel good or satisfied with it. (Eun Joo Park, 2006.)

Personality is another personal factor that influences purchasing, since every


consumer has a different personality. Factors such as self-confidence, domain of
himself, good fellowship and autonomy, define the individuals personality and,
consequently, different purchasing processes. (VIGNALI, 2011) Each person's
distinct personality influences his or her buying behavior. Personality refers to the
unique psychological characteristics that lead to relatively consistent and lasting
responses to one's own environment. It is usually described in terms of traits
such as self-confidence, dominance, sociability, autonomy, defensiveness,
adaptability, and aggressiveness. The basic self-concept premise is that people's
possessions contribute to and reflect their personality; that is, "we are what we
have." Accordingly, Personality can be useful in analyzing consumer behavior for
certain product or brand choices. For example, clothing marketers have
discovered that shopping people tend to be high on sociability. Thus, to attract
customers, Clothing brand create the products and accessories in which people
can suit their garment and socialize over a party such as necklace, earrings, bag
or shoes etc.

Mass media (TV, movies, magazines, internet) pervade the

everyday lives of people living in every societies, and undoubtedly one of the
effects of such media saturation is the pervasive transmission of celebrity ideals.
More recently, advertisers have begun attempting to quantify and qualify the use
of celebrities in their marketing campaigns by evaluating their awareness,
appeal, and relevance to a brand's image and the celebrity's influence on
consumer buying behavior. For fashion trends to the way their dress, the
attractiveness of a celebrity's lifestyle can be the important factor that influence

people's beliefs, interests and behaviors to follow the trend of fashion clothing. In
example, celebrities have become the trendsetters in fashion. From red carpet
award shows to celebrity gossip magazines, media coverage of "who" a celebrity
is wearing can influence a person's decision to buy the latest designer clothing
and accessories.
Brand is a powerful tool to attract more consumers to buy particular products,
especially clothing. Some may even regarded it as equity as it can add values to
the products. With a well known brand name, consumers would appear to be
more likely to purchase the products in much higher prices. As far as the same
level of product quality is concerned, consumers would prefer buying brandname products (Bello and Holbrook, 1995). Several brands, under the influence
of globalization and concerted efforts from media advertising, have become
popular not only in their country of origin, but also in other markets with high
potential. Having a strong and remarkable brand image could help establish an
identity in marketplace (Aaker, 1996), widen the profit margins, encourage
greater intermediary co-operation as well as increase the chance for further
brand extension (Delgado-Ballester and Munuera-Aleman, 2005).
In accordance with Delong et al. (2004), consumers appear to rely on the brand
image as long as they have little knowledge about the brand. Successful
branding could make consumers aware of the presence of the brand and hence
could increase the chance of buying the companys products and services
(Doyle, 1999).

Lifestyle
The way of life is another factor that influences the consumer buying behavior, as
a given garment is intended to a given life style. Consumers frequently choose
certain kinds of products, services and activities since these are associated to a
certain life style such as profession, quality, and price. Occupation also
influences garment purchasing decision. It can be related to each person
possesses different roles and status in the society depending upon the groups,
clubs, family, organization etc. to which they belongs. For example a woman is
working in an organization as finance manager. Now she is playing two roles,
one of finance manager and other of mother. Therefore her buying decisions will
be influenced by her role and status. As a manager of an organization, she will
try to purchase business suits, whereas while at home she will purchase informal
garments like t-shirt.
Quality of clothing is considered as the main factors of consumer towards buying
decision. The consumer will look at the quality and durability of products that it
can be used in a long time and appropriate to a price or not. The design is also
an important motivation for purchasing and consumption of fashion, since, in a
garment, consumers give more and more relevance to aesthetical appearance,
like the line and look, among many others. The characteristics or attributes of
fashion products also influence purchasing, since they interfere on the value,
style and quality of product. (Hong et al., 2002; Wickliffe and Psysarchik, 2001).

Price is a factor that influences a lot the purchase of a product since consumers
consider a better product the one with better price (Hanf and Wersebe, 1994).
The acceptance of a product is reached when there is equilibrium between value
and price that the consumer is willing to pay for it. In general, the consumer
considers a low price product the one that is outdated or with low quality.
However, financial capacity is evidently a factor that influences the purchasing
process, as the higher it is, the higher the acquisition power and garment
consumption. In other words, demographic factors, age, monthly income, living
place, marital status, professional situation ally make an individual to choose
certain brands or stores, instead of others (Paulins and Geisteld, 2003). For
example, If the income and savings of a customer is high then they will purchase
more expensive clothes and consider to a brand. On the other hand, a person
with low income and savings will purchase inexpensive clothes and neglect to an
image of brand.

Store Environment
Store Environment is an important factor that influencing fashion shopper to
decide in buying the garments. Shoppers perceptions of a store environment
may also have an impact on their mood while shopping (Chebat and Michon,
2003). Perception of the mall environment has been found to be an antecedent to

arousal (Baker et al., 1994). Darden et al. (1983) suggest that shoppers attitude
towards a mall environment may be more important in influencing affective
response than attitude towards a product. An effective mall shopping
environment may increase shopping value and induce consumers to exhibit
increased approach behaviors and staying longer in the mall (Stoel et al., 2004).
Moreover, the consumer tend to be like store where locate near the house which
is their behavior will lead to a high store loyalty, because consumers tend to
minimize the time of shopping, hence they return to the shop they know best,
where they are most likely to find the exact product they are looking for.
Mall operators and retailers are recognizing more and more the positive impact of
the environment on shopping behavior (Laroche et al., 2005; Stoel et al., 2004).
A store environment can be an important basis for consumers evaluation of the
products (Baker et al., 1994). Research suggest that ambient cues (physical
aspects of store environment, such as lighting, music, color, and display, etc.)
and social cues (the perception of crowding and friendliness of employees) are
important atmospheric factors that influence consumers affective states in the
store environment, which in turn, impact their shopping and purchasing behavior
(Baker et al., 1992; Turley and Milliman, 2000). Further, consumers perceptions
of the store environment influenced their perceptions of product quality. The
studies suggest that consumers mall perceptions influence their evaluations of
the products available at the mall. (Chebat and Michon, 2003) Moreover, Fashion
shopper will have positive behavior to buy the garment in the department store, if
there are good promotions and the discount period from the stores take place.

Chapter 3
Methodology

The study will use a two level process in addressing the goals of the study.

1.) Gathering of information relating to the Hand Woven Lilies clothing


a. Interviewing the designer who forefront the Hand Woven Lilies
clothing design
b. Gathering information with regards to the technical aspects of the
design
2.) Production of a brand new collection based on Hand Woven Lilies clothing
a. Gathering information regarding consumer-behavior specifically
targeted to young professional women.
b. Sampling of different materials and fabrics to be used
c. Learning techniques and styles of weaving that can be incorporated
in the creation of the new collection

Chapter 4
Interview results and background information of the participants of the
study
Interview Guide Questionnaire
Fashion Designer

1.
2.
3.
4.

How many years have you been in the fashion industry?


What is fashion for you?
Hows life in the fashion industry?
What was your concept about Haute Couture Hand Woven Lilies

Clothing?
5. What are the inspirational designs of this collection?
6. How have you thought of using woven lily for the Haute Couture Hand
Woven Lilies Clothing?
7. How do you construct a design?
8. How do you define a good design?
9. What suggestions can you give for all those who are aspiring to be good
fashion designers?

Workers
1. Since when did you start working for Garimon Roferos?
2. What can you say about Garimon designs?
3. Do you easily understand/recognize Garimons designs?
4. Hows working for Garimon Roferos?
Profiling of Persons

Name: Garimon Roferos


Age: 43
Address: Dubai, United Arab Emirates

Birthday: December 21, 1970


Status: Single
Occupation: Fashion Designer

Fashion Designer

Garimon Escandor Roferos has been in the fashion industry for 25 years. For
him fashion is a statement not a style. According to him, some people believe
that the fashion industry has nothing to do with them or their lives and they try to
stay away from the influence of this industry. However, this is nearly impossible to
do. The fashion industry is so huge and is so highly incorporated into nearly
every form of media that it is so hard to get away from. Sometimes people aren't
even aware that the media is influencing them to follow certain fashion trends.

His concept to his Haute Couture Hand Woven Lilies Clothing is weaving organic
botanical material as a wearable piece. The inspirational designs about the
clothing were ecology and environment. He used Water Lily for his garment
because thought about using new material for haute couture as a unique new
piece. He did a crazy weave, a free way in hand woven work. He defines a good
design by its shapes and structures. As what he said, Fearless create new things
in fashion designing focus and love your works, aspire and inspire.

Workers/Designer Peer of Garimon Roferos

Name: Peter Greg Recto


Age: 30
Address: Buhangin Davao City

Birthday: May 25, 1980


Status: Single
Occupation: Fashion Designer

Worker/Designer peer

Peter Greg Recto or petra as what they call him is one of the workers of Mr.
Garimon Roferos and one of his peer designers as well. He has been working for
Mr. Roferos for almost 13 years until Mr. Roferos left for Dubai.
For him, the designs of Mr. Roferos are unexpected. As for him, let the dress
speak. He explained that when Mr. Roferos do a sketch, it will only leave at least
40% of its design when the apparel is already done. He also stated that Mr.

Roferos is a typical designer that when you cannot understand what couture is,
you will not really appreciate his work of art.
Working for Mr. Roferos will make you really expect the unexpected. You will be
amazed on how he does his sketching and most of all when the product is
already finish.

Chapter 5
Cruise Capsule Designs as inspired by Garimon Roferos Haute Couture
Clothing entitled Hand Woven Lilies.

REFERERENCES
Melican, N. (2012). Water lily handicraft trade pays off in Las Pias.
highbeam.com. Retrieved February 21, 2014,
from http://newsinfo.inquirer.net/232409/water-lily-handicraft-trade-pays-off-inlas-pinas
Manila Bulletin (2009). Artist of the Unexpected. newsinfo.inquirer.net.
Retrieved February 21, 2014, from http://www.highbeam.com/doc/1G1203025223.html
SM City Davao (N.D.). NOTABLE GLOBAL PINOY : GARY FILEMON
GARIMON ESCANDOR-ROFEROS. smglobalpinoy.com. Retrieved February
21, 2014, from http://smglobalpinoy.com/gpc/?
p=1996&type=2&sec=217&aid=11410

SoOmro, M. (2012). FM 2021 Study manual part 1. academia.edu. Retrieved


February 23, 2014,
from http://www.academia.edu/4064550/FM_2021_Study_manual_part_1
Fan, JY., Feng, D.P., Chang, M.H., Hsiung, L.Y. (N.D.). A Study of Imaginative
Idea Generating Approaches of an
Outstanding Student in Fashion Design Contest
. ierg.net. Retrieved February 23, 2014,
from http://www.ierg.net/confs/viewpaper.php?id=357&cf=2
Lerkpollakarn, A., Khemarangsan, A. (N.D.). A Study of Thai Consumers
behavior towards fashion Clothing
. suic.org. Retrieved February 23, 2014, from http://www.suic.org/wpcontent/uploads/research3/mba_research2012/247Apawan.pdf

APPENDICES

CURRICULUM VITAE

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