MoMSME Support Grant for Technology Entrepreneurship

Under scheme for "Support for Entrepreneurial and Management Development of

SMEs through Incubators" (http://www.dcmsme.gov.in/schemes/NMCPscheme.htm )

Application of Entrepreneur/ Incubatee (Appendix 1)

1.

Applicant Information
A

Abhishek Dubey
Applicant (entrepreneur) name

28 Yrs.
Age

C
Educational Qualifications
D
Postal Address
E

B.sc (Biotech) + MBA (Marketing)

& PGDBA (Marketing).
111, Bhawani Dham, Phase-2,
Narela Sankari, Ayodhya Bypass,
Bhopal, M.P 462041.
09907104883

Telephone/mobile
F

Nil
Fax:

Biokleen.Diverzee@Gmail.com
Email:

www.biokleenz.com
Website (if any)

Business
Current
status

professional /employment

2
Company Information
A

Yes as a Partnership Firm.

Have you registered a company , give
details

Bio Kleen Diverzee

Name of applicant company/firm

Bhopal
Location from
operating

which

company is

Incubatee
Relationship with the
Incubator/ Host Institute

Business

Manufacturing
Company sector

Rs.8 lakhs
Investment in plant and machinery
(For
manufacturing
sector)/
Investment in equipment (For services
sector)

Micro
Company type: Definitions are given in
http://www.dcmsme.gov.in/ssiindia/defination_msme.htm

3
Project Information
A
Details
of
innovation
A1

proposed

idea/
Enzyme Based Cleaning

Title of the technology/innovation

A2 Category of technology/ innovation Enzyme Based Technology +
(specify process/ product/ new Biotechnology.
application / other)
NA
A3
If the idea involves use of existing
intellectual property, give details of the
owner of the same and arrangements
of sourcing the innovation and terms
of its commercialization
A4
1. FMCG
Specify the potential areas of
2. Retail
application in industry/market
3. House Keeping Agencies
4. Laundries
5. Caterers
6. Hotels
7. Hospitals
8. Hostels
9. Corporate Institutions
10. School/Colleges
11. Individual House Holds.
12. Export
13. Robotic Scooba Cleaners
14. Swimming Pools
15. Turf Grasses
16. Pet Urine Cleaner

17. Temples, Mosques &

Churches etc.
A5
Specify newness/ uniqueness of the Enzyme cleaners are non-toxic
innovation (better performance/ new solutions that utilize a combination
of enzymes to remove dirt and
features/ improvements)
stains. An enzyme is a protein that
helps speed up chemical reactions.
Enzymes attach themselves to a
particular substrate and help break
that substrate down.
There are certain enzymes used for
the different types of stains and
soils. A protease enzyme breaks
down protein-based stains, lipolase
enzymes break down fat-based
stains, and amylase enzymes break
down starch-based stains.

A6
What is already available in market? The
Detergent,
Multipurpose
What is the market potential? . What cleaners & FMCG market in India
value it would add in market
is estimated to be around
Rs.1500000 crores per annum, The
Detergent and cleaner segment
alone is around Rs 65000
crores.There is a huge potential for
environment friendly products as
the awareness, literacy levels have
grown, moreover as in developed
nations there could be restrictions
on conventional acid slurry based
washing and cleaning products, if
only the product performance and
the price line is effectively
maintained at a reasonable level the
new generation acid free, eco
friendly products are the future.
Every customer, retailer and retail
chain would prefer and use Bio
Kleen Diverzee products due to its
product performance, user friendly,
safety, easy handling, reasonable
cost and long term economy. The
demand is estimated to be around

9500 lakh tonnes all over India,

taking into account the current
FMCG activity, industry expansion
and the money spent on top of the
line products.
Just imagine, for every house hold
in India 2 kgs of detergent and 600
gms of cleaners are required on an
average per month, it can be safely
assumed there are 15 million
households in India. This reasoning
goes only to prove that our
projections are very conservative.
Several direct marketing companies
do a business of about Rs 4500
crores Per annum at 4 times the
price of Bio Kleen Diverzee, This in
itself is incentive enough to start a
Bio Kleen Diverzee Manufacturing
Unit.
B
Current Development
innovation

Status

of

B1

Ready to launch + Already Test

What is the current development Marketed In Hyderabad (A.P).
status of the innovation / product or
service offerings? (Whether still an
idea or ready to launch).
B2 Technology readiness level
Actual system "Flight
TRL
proven" through successful
9.
(as per
mission operations
http://en.wikipedia.org/wiki/Technology_Readiness_Level)
B3 Specify the time period in months Immediate (Within 1 Month).
required for innovation to be
completely developed for field testing /
ready for intended end-user?
C
Financial requirements
C1

Annexure 1

Do you have a business plan for

(Business Plan attached Herewith)
taking innovation from lab to market?
C2 What level of funding is required for Rs 10 Lakh
Requested under the MoMSME
making innovation market ready?

scheme
C3 Please give activity wise break-up Annexure 2
(Activities include
design/prototype
(Attached Herewith)
development/
lab/bench
scale
production/professional services/hiring
staff/
trials/test
marketing/miscellaneous)
4 Other Related Information
A Are there any team members/partner
and mentors/guides in your innovative
project. If so give name and complete
contact address with phone and email)

Partner :
Name :Mr. Virad Avasthi
Qualification: PGDBM (Marketing)
Exp: 8 Yrs Marketing Exp.(Cipla)
Mob : 09993561006
Email :virad@avasthi.com
Add:K-114,Ayodhya Nagar,Bhopal
Team Members :
Love Sharma & Nitin Srivastava
Mentors:
Prof.Shantanu Ghosh & Dr.Puneet
Gandhi
Guides:
Mr.Vinay Avasthi & Dr.Rao.

B Information on Patents filed/granted (if Nil

any)
C Any awards or recognition related to Annexure 3
the innovation
(Attached Herewith)
D Please include any further information Tata Nen Hottest Start ups 2008
that you wish to communicate to us to Head Start Ups 2009
No Direct Competition + First
help us in judging your application
Mover Advantage.
5 Other
I, Abhishek Dubey here by certify that the information furnished in the
application form from Item I-III is true, complete and best to my knowledge.

Date and Place:

01.06.2011 (Bhopal,M.P)

Signature of the applicant

6 Recommendations of the forwarding organization:

Has the application been screened and evaluated at local level. Give
details.

Date and Place:

Signature of the Head of organization

with seal

Annexure 2: Details of financial requirements

Project title
Goal of the project
(indicate clear endpoint)
Estimate of overall
project cost
Planned sources of
financing
Total funds requested
under MoMSME
Scheme
Funds to be arranged
by the entrepreneur
Percentage of project
cost

(Typically, transfer of a know-how from a technology partner, developing it further as per

market needs, developing product prototypes, seeking approvals/ certification, test
marketing and perhaps taking to the market.)
Provide total number here and attach detailed Project Budget Sheet

Project budget sheet

Category

Basis for estimation

Expected total
investment (Rs)
A+B

NCL RELATED COSTS

Technology transfer fee to
NCL for know-how
Technical services project
with NCL for equipment
time/ analytical services etc
Scientific consulting
services from NCL
scientists
Any other costs
VENTURE CENTER
RELATED COSTS
Business planning/ IP or
technology planning
services from Venture
Center
Use of Venture Center
infraservices listed at
VentureCenter.co.in
Use of Venture Center
resources (library, lab etc)
listed in
VentureCenter.co.in
Any other costs
OTHER COSTS
INCURRED BY
ENTREPRENUR
Professional services
including legal and IPR
related costs
Equipment purchase/ hiring
etc costs
Testing, analytical,
certification etc charges
Hiring of consultants and
other experts
Cost of office rent and
operational costs
Cost of lab/ manufacturing
facility -rent and
operational costs including
utilities etc
Cost of materials
HR costs
Any other costs
TOTALS
Percentage of total project
cost

Amount to be
arranged by
entrepreneur
(Rs)
A

Amount
requested from
MSME (Rs)
B

Notes:
1) Purpose of this program:
MoMSME is trying to help technology start-ups through technology business incubators (like
Venture Center) by providing some financial assistance. Typically, they are expected to
provide a maximum of Rs 4-8 lakhs per entrepreneur (typically, Rs 6.25 lakhs). The money
shall be made available as a grant.
The Venture Center has signed up for this program with the primary goals of helping
subsidize MSMEs in a) accessing technology and related services from technology providers
(like NCL) and b) seeking business and IP/ know-how planning services and support.
2) Summary of MoMSME instructions:

The MSME instructions indicate the following structure. While the categories and numbers are
not expected to be rigid, we expect that the overall budget will be Rs 6.25 lakhs.

The timelines for release of funds from MoMSME is not clear as yet. We are hoping the
MoMSME will release the first batch of funds in the coming months. (March-April-May 2009)
The money will be routed through Venture Center.
Requirements from the entrepreneur:
o The entrepreneur/ company has to invest at least 15-25% of the project cost. (15%
for micro and 25% for small and medium enterprises)
o MoMSME will require typical government reporting requirements. Receipts and
documentary evidence of expenditure will be asked. Reporting will have to be done to
Venture Center.
o The company is required to sign an agreement with Venture Center for the same.
o The company may be requested to present their case in front of a review/ monitoring
committee.
o Venture Center and MoMSME will list/publicize the company amongst grant awardee
of MoMSME Support Grant for Technology Entrepreneurship.
o Venture Center will list the company as its incubatee and extend privileges defined
for incubates which shall be announced from time to time at the VC website.