2011present: Post-Jobs era

On October 5, 2011, Apple announced that Jobs had died, marking the end of an
era for Apple.[119][120] Apple's first major product announcement by Apple
following Jobs's passing occurred on January 19, 2012, when Apple's Phil Schiller
introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York
City.[121] Jobs had stated in his biography that he wanted to reinvent the
textbook industry and education.

From 2011-2012, Apple released the iPhone 4S and iPhone 5, which featured
improved cameras, an "intelligent software assistant" named Siri, and cloudsourced data with iCloud;[122][123][124] the third and fourth generation iPads,
which featured Retina displays;[125][126][127] and the iPad Mini, which featured
a 7.9-inch screen in contrast to the iPad's 9.7-inch screen.[128] These launches
were successful, with the iPhone 5 (released September 21, 2012) becoming
Apple's biggest iPhone launch with over 2 million pre-orders[129] and sales of 3
million iPads in three days following the launch of the iPad Mini and fourth
generation iPad (released November 3, 2012).[130] Apple also released a thirdgeneration 13-inch MacBook Pro with a Retina display and new iMac and Mac
Mini computers.[127][128][131]

On October 29, 2011, Apple purchased C3 Technologies, a mapping company, for

$240 million, becoming the third mapping company Apple has purchased.[132]
On January 10, 2012, Apple paid $500 million to acquire Anobit, an Israeli
hardware company that developed and supplied a proprietary memory signal
processing technology that improved the performance of the flash-memory used
in iPhones and iPads.[133][134] On July 24, 2012, during a conference call with
investors, Tim Cook said that he loved India, but that Apple was going to expect
larger opportunities outside of India. Cook cited the reason as the 30% sourcing
requirement from India.[clarification needed][135][136][137][138]

On August 20, 2012, Apple's rising stock rose the company's value to a worldrecord $624 billion. This beat the non-inflation-adjusted record for market
capitalization set by Microsoft in 1999.[139] On August 24, 2012, a US jury ruled
that Samsung should pay Apple $1.05 billion (665m) in damages in an
intellectual property lawsuit.[140] Samsung appealed the damages award, which
the Court reduced by $450 million.[141] The Court further granted Samsung's
request for a new trial.[141] On November 10, 2012, Apple confirmed a global
settlement that would dismiss all lawsuits between Apple and HTC up to that
date, in favor of a ten-year license agreement for current and future patents
between the two companies.[142] It is predicted that Apple will make $280
million a year from this deal with HTC.[143]

See also: List of mergers and acquisitions by Apple

A previously confidential email written by Jobs a year before his death, was
presented during the proceedings of the Apple Inc. v. Samsung Electronics Co.
lawsuits and became publicly available in early April 2014. With a subject line
that reads "Top 100 A," the email was sent only to the company's 100 most
senior employees and outlines Jobs's vision of Apple Inc.'s future under 10
subheadings. Notably, Jobs declares a "Holy War with Google" for 2011 and
schedules a "new campus" for 2015.[144]

In March 2013, Apple filed a patent for an augmented reality (AR) system that
can identify objects in a live video stream and present information corresponding
to these objects through a computer-generated information layer overlaid on top
of the real-world image.[145] Later in 2013, Apple acquired Embark Inc., a small
Silicon Valley-based mapping company that builds free transit apps to help
smartphone users navigate public transportation in U.S. cities,[146] and
PrimeSense, an Israeli 3D sensing company based in Tel Aviv.[147] In December
2013, Apple Inc. purchased social analytics firm Topsy. Topsy is one of a small
number of firms with real-time access to the messages that appear on Twitter
and can "do real-time analysis of the trends and discussions happening on
Twitter.[148] The company also made several high profile hiring decisions in
2013. On July 2, 2013, Apple recruited Paul Deneve, Belgian President and CEO of
Yves Saint Laurent as a vice president reporting directly to Tim Cook.[149] A midOctober 2013 announcement revealed that Burberry executive Angela Ahrendts
will commence as a senior vice president at Apple in mid-2014. Ahrendts
oversaw Burberry's digital strategy for almost eight years and, during her tenure,
sales increased to about US$3.2 billion and shares gained more than threefold.
[150]

At the Worldwide Developer's Conference on June 10, 2013, Apple announced the
seventh iOS operating system alongside OS X Mavericks, the tenth version of
Mac OS X, and a new Internet radio service called iTunes Radio.[151][152][153]
iTunes Radio, iOS 7 and OS X Mavericks were released fall 2013.[151][152][154]
On December 6, 2013, Apple Inc. launched iBeacon across its 254 U.S. retail
stores. Using Bluetooth wireless technology, iBeacon senses the user's exact
location within the Apple store and sends the user messages about products,
events and other information, tailored to the user's location.[155]

Alongside Google vice-president Vint Cerf and AT&T CEO Randall Stephenson,
Cook attended a closed-door summit held by President Obama on August 8,
2013, in regard to government surveillance and the Internet in the wake of the
Edward Snowden NSA incident.[156][157] On February 4, 2014, Cook met with
Abdullah Gl, the President of Turkey, in Ankara to discuss the company's
involvement in the Fatih project.[158] Cook also confirmed that Turkey's first
Apple Retail Store would be opened in Istanbul in April 2014.[159]

An anonymous Apple employee revealed to the Bloomberg media publication

that the opening of a Tokyo, Japan, store was planned for 2014. A Japanese
analyst has stated, "For Apple, the Japanese market is appealing in terms of
quantity and price. There is room to expand tablet sales and a possibility the
Japanese market expands if Apples mobile carrier partners increase."[160] As of
June 13, 2014, Apple operated three stores in Tokyo.[161] On October 1, 2013,
Apple India executives unveiled a plan to expand further into the Indian market,
following Cook's acknowledgment of the country in July 2013 when sales results
showed that iPhone sales in India grew 400% during the second quarter of 2013.
[162]

Apple Inc. reported that the company sold 51 million iPhones in the Q1 of 2014
(an all-time quarterly record), compared to 47.8 million in the year-ago quarter.
Apple also sold 26 million iPads during the quarter, also an all-time quarterly
record, compared to 22.9 million in the year-ago quarter. The Company sold 4.8
million Macs, compared to 4.1 million in the year-ago quarter.[163] On May 28,
2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine's audio
company Beats Electronicsproducer of the Beats by Dr. Dre line of headphones
and speaker products, and operator of the music streaming service Beats Music
for $3 billion, and to sell their products through Apple's retail outlets and
resellers. Iovine felt that Beats had always "belonged" with Apple, as the
company modeled itself after Apple's "unmatched ability to marry culture and
technology."[164][165][166] In August 2014, an Apple