MBA Milan-Paris

L u xu ry B r a n d M a n age m e n t

C ou r se G u i de

MBA Milan-Paris
L u xu ry B r a n d M a n age m e n t

C ou r se G u i de
Dates

Location

Description

29th September 20 14 to

Milan

MBA Term I (250 hours)

Paris

MBA Term II (250 hours)

By 31st May 2015

Students choice (Milan or Paris)

Handing in of written thesis

Mid-June 2015

Students choice (Milan or Paris)

Oral thesis presentation

By 30th November 2015

Company of students choice (any country)

6-month internship

By 15th December 2015

Paris

Final Award Ceremony

19th December 2014

12th January 2015 to
10th April 2015

Course description
The MBA Milan-Paris in Luxury Brand Management prepares students to fill executive positions within
businesses of luxury all over the world. The exclusive partnership between ModArt International
Paris and Accademia del Lusso Milan allows for a global yet in-depth vision of luxury management
in two of the worlds most powerful influences within the luxury sector: Italy and France. By firstly
exploring Made in Italy, and then Made in France, this unique combination of excellence gives students
the tools for comparing and experiencing for themselves the mechanisms and excellences behind
these major luxury authorities, so that by the end of the course they will have not only gained expert
knowledge of the systems but also indispensable critical and analytical skills. This dual expertise,
which may also form part of students final thesis, greatly increases their value on the job market and
elevates them to a position of prestige when looking for employment in the luxury sector: not only in
France or Italy but across the globe.
1ST TERM IN MILAN INCLUDES: Introduction to Fashion Districts & Luxury Brands; Italian Luxury
Groups & their Marketing strategies; Management Organisation; Luxury Business development
strategies; Creating a business; Intellectual Property Law and Counterfeits; Italian Trademarks;
Consumer behaviour; Decoding the Market; Understanding the development of E-commerce; Sociology
of Fashion & the Anthropology of Luxury; Press Relations & Event Management; Art & Management;
Production & Collection; Smart Textiles; Luxury Visual Merchandising; and Professional Insertion
including the study of Italian Conversation for Fashion: giving students the opportunity to discover a
new Fashion language and to understand basic vocabulary that will be useful in their careers.
2ND TERM IN PARIS INCLUDES: Analysis of the Fashion and Luxury Industry; International Groups
and their capacity for Innovation; the use of theoretical tools in Strategic Analysis; Global Economy
of Luxury Brands; History, Culture & Sociology of Fashion & Luxury; Accessories: Luxury Leather
goods and Luxury Eyewear; Trends in the market of High Jewellery and Watch-making; Cosmetics
and Perfume; Being Present on Social Networks; Distribution Network Management; The Role of
Architecture in the International Image; and Professional Insertion including French as a foreign
language, Italian classes and Workshops for CV and Internship preparation.
The internship, which is considered part of the study path, is aimed at solidifying students knowledge
and skills and is essential experience for students to be fully prepared for the world of work once they
finish the course.
Teaching methods are innovative and varied, and include lectures, in which students acquire solid
theoretical knowledge; practical workshops which allow students to consolidate their learning
through a mix of hands-on activities and external visits to luxury businesses and brands; and selfstudy time, which is a fundamental part of postgraduate-level study in order to enhance learning and
to develop independence and personal management skills. Students will also be guided in creating
an attractive personal CV and presentation letter in preparation for their successful and immediate
entry into the professional world.