Академический Документы
Профессиональный Документы
Культура Документы
implemented
as
well.
Strengths
The strengths of MAMEE-DOUBLE DECKER (M) BERHAD lie on the improving
quality, business network and appropriate market strategy. These strengths
enable MAMEE-DOUBLE DECKER (M) BERHAD to continue competing in the
market composed of Wangwang, Khongyuen and Oishi. They can survive there
because of their strong promotion among the entire resident there. Profit before
Tax recorded a double-digit growth of 57.3% from RM9.6 million to MAMEEDOUBLE DECKER (M) BERHAD's financial performance continued on the up trend
with another set of commendable results. The efforts in penetrating into new
export market has growing by 6.2% from RM242 million in 2002 to RM257 million.
RM15.1 million for the year under review as a result of increased production
efficiency in manufacturing coupled with reduction in operational costs in
distribution
channels.
are imported from Europe. The increase in vegetable oil, starch and flour has
added pressure on profit margins to the company. So, MAMEE-DOUBLE DECKER
(M) BERHAD must reduce its reliance on imported raw materials with its constant
research
and
development.
cheap and nourishing and included ingredients such as bean curd, batter and so
on. Traditional Chinese snack foods were originally classified as either "wine
accompaniments" or "food accompaniments". However, western influences have
caused a broadening of the Chinese palate. This has creating the demand for a
wider
array
of
snacks
and
moving
the
industry
trend
upward.
China is also experiencing the "Little Emperor" phenomenon in which one child
receives the exclusive care of two working parents, along with two sets of
grandparents. These children spend, on average, more than $1 every week on
snack foods. Overall the Chinese spend 9 percent of their total grocery bill on
snacks. In supermarkets, snack food spending increases considerably as most
meats, vegetables and fruits are still purchased in traditional outdoor markets
called
"wet"
markets.
new
products
are
appearing
with
increasing
regularity.
Major
food
manufacturers compete by developing and marketing new food products into the
market. Mamee Double-Decker Bhd may be challenged by the complexity of the
market as Shanghai's retail markets offer a remarkable variety of snack food
products.Yet the special characteristics of the Chinese market have made a
presence challenging at best and often frustrating. China's size, diversity and
rapid change, not to mention its culture and the broad influence of its
Government,
all
contribute
to
difficult
operating
environment.
Khongyuen and Oishi that occupy significant shares of the chips and cracker
segments in China. These companies have the advantage of familiarity with
dietary and cultural preferences along with sophisticated, locally tailored
marketing and packaging. They see the Chinese market as their future sales
growth
area,
and
often
have
made
large
capital
commitments
there.
Concerns over the link between unhealthy foods and obesity are increasing,
restriction on advertising to kids and the ban on snack vending machines in
schools are some of the challenges that are reshaping the market and driving
category convergence. Health-related trends that continue to gain momentum
include portion control, high fiber/whole grains, cutting unhealthy ingredients
(trans fats, processed sugar, fat, etc.), and natural/organic, even as product
portability