NFL Expansion Project

By:
N. D.
K. H.
D. N.
J. F.

Background
The NFL is expanding
from 32 teams to 40.
The Commissioner was
planning on adding four
new cities each to the
NFC and the AFC.

We had to find 8 new

cities that had
populations that could
support a large
franchise.
We created 2 new teams
in each region (North,
South, East, West); one
each for the NFC and
AFC.

Process
We started by creating a
map with the existing
NFL teams on it.
We used 2005 census
data to approximate
necessary population
size and income level.

We categorized possible
cities using:
Total population of
that city
Approximate
population growth
Average family
income

Current NFL Teams

Blue Dots:
Existing
Teams

Population Range
The existing NFL cities
populations range from a
little more than 300
thousand people, to
several million.

We used these numbers

to approximate how
many inhabitants a city
needed to sustain a NFL
franchise.

Family Income Range

The median family
income of the current
NFL cities varies form
over 70 thousand per
family, to as little as 30
thousand

These numbers helped

us estimate the family
income necessary for an
NFL city.

Ranges
The Population Range
and the Family Income
Range helped us realize
that the population
necessary is about 300
thousand people or
more.

The Median Family

Income level also
needed to be fairly high
so that families could
afford tickets to games,
as well as merchandise
and souvenirs.

New Teams
NFC
North: Louisville,
Kentucky
South: San Antonio,
Texas
East: Raleigh, North
Carolina
West: Anaheim,
California

AFC:
North : Omaha,
Nebraska
South: Fort Worth,
Texas
East: Virginia Beach,
Virginia
West: Albuquerque, New
Mexico

Current and New NFL

Teams
Blue Dots:
Existing
Teams
Red Dots:
New Teams

AFC North: Nebraska

Nighthawks
Based in Omaha,
Nebraska
Population: 414,521
3.1% growth rate in
2005
Income is approximately
$51,637 per family

First professional
football team in this
area.
The excitement of a
football game could
bring people from
surrounding states as
well.

AFC East: Virginia Beach

Vipers

Population: 438,415
3.1% growth rate in
2005
Income is approximately
$65,102 per family

A possible natural rival

to other Mid-Atlantic and
New England teams.
Dense population in the
Northeast region can
support another
franchise.

AFC South: Fort Worth Fire

Ants
Population: 624, 057
15.3% growth rate in
2005
Income is about $47,064
per family

Natural rival to other

Texas teams.
Has a fairly large
population in addition to
the high growth rate.

AFC West: Albuquerque

Atoms

Population: 494, 235

10% growth rate in 2005
Income is approximately
$54, 570 per family

First pro football team in

New Mexico
Could easily draw
spectators from
surrounding states due
to New Mexicos central
location.

NFC North: Louisville

Lancers
Population: 556,429
1% growth in 2005
Income rate: $50,098
per family

Natural rival to the

Tennessee Titans
Close to existing Indiana
and Ohio franchises
Can take advantage of
Kentuckys football fever
(Kentucky Wildcats)

NFC East: Raleigh Rhinos

Population: 341,530
people
19.9% growth rate in
2005
Income rate: $65,033

Decent population size

and relatively high
population growth rate
can sustain a team
Relatively close to the
densely populated
Northeast

NFC South: San Antonio

Stars
Population: 1,256,506
9.1% growth rate
Median family income
rate: $47,150 per family

Texass large area and

population can easily
support another team
Already has over one
million inhabitants and
still has a reasonable
growth rate.
Already has a successful
basketball franchise.

NFC West: Anaheim Arrows

Population: 331,804
1.2% growth rate in
2005
Income rate: $55,478
per family

Californias relative
wealth can sustain
another franchise
California already has
several successful pro
sports franchises.