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Name

Contact Information
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BRAND MARKETING MANAGER


High-performing, strategic-thinking, and problem-solving Marketing and Branding Professional with
agency management experience and over 5 years of project management in producing, creating and
delivering marketing and advertising programs to launch new products, create brand awareness and
increase sales by leading with a sense of urgency across all levels of an organization.

Respected team leader with outstanding leadership, management and process development
expertise and a profoundly detailed-oriented attitude.
Effective account executive and client liaison that expedites the implementation of marketing
strategies by foreseeing problems and providing smart solutions to drive client satisfaction.
Fosters highly efficient and productive operations by building a collaborative team culture that
inspires integrity, adaptability, and personal initiative.
Exceptional communication skills with an ability to build team rapport while implementing new
processes and procedures that continually communicate the needs of the client and improve
employee satisfaction.
Adept at navigating around changing priorities in a real-time environment even in stressful
conditions.
B2B, B2C & Digital Clients: Expert at multi-channel, offline, commercial (B2B) and retail (B2C)
advertising & printing process and design. Brands include, The Ritz-Carlton Residences, Chicago,
Baird & Warner, Wells Fargo Advisors, W.K. Kellogg Foundation. Digital projects: Exposition Chicago,
MI-Apartment Home, and the Roosevelt Collection.

PROFESSIONAL EXPERIENCE
Chicago Ad Agency, Inc.
Project Manager

Chicago, IL
Aug 2011 Present

Assign, delegate tasks to team members and manage the creative, technical and development
resources within the agency.

Manage nine-person marketing team including, print and web designer, email and social media
marketing campaigns.
Work with team members and clients to identify and refine project needs, manage the timely
updating of schedules and assignments as projects evolve. Recommend solutions for improving
processes.
Serve as agency point person for offline and online advertising campaigns.
Coordinate and manage relationships with outside vendors (printers, photographers, freelancers,
publications, etc.)
Conduct regular staff meetings to determine job progress and performance.
Transformed the productivity of graphic designers & content developers by spearheading initiative
for establishing a computer network infrastructure with the assistance of an IT consultant.
Provide management with frequent reports and statuses on project completion.

Alphagraphics Northshore
Operations Manager

(http://www.alphagraphics.com/centers/northbrook-illinois-us382)

Northbrook, IL
Oct 2008 July

2011

Headed department and managed offline marketing strategies, campaign executions and
team management including, planning, scheduling, resource allocation, and training.

Led production and design teams to schedule projects, as well as facilitate work completion while
adapting to changing requirements, scope, and budgets.
Ensured client expectations, quality standards, and project specifications were maintained throughout
the production process to achieve a timely and complete release.
Played a fundamental role in reducing excessive production costs by negotiating competitive bids and
contracts for the outsourcing of MarCom project deliverables.

URSZULA KOWAL
Page 2

Corrected preventable errors in the production pipeline by establishing a QA employee rewards


program that would accumulate credits for employees who caught mistakes and rewarded them with
a bonus.
Conducted new employee interviews and made hiring recommendations.
Documented progress and performance of projects and reported results to management and clients.
Managed vendor relationships by expediting paperwork and managing outstanding invoice resolution.
Directly involved in the growth and development of current and prospective clients.

Alphagraphics Northshore
Design Specialist / Pre-Press Production

Northbrook, IL
Jan 2007 Oct

2008

Created, developed and implemented all aspects of design including logos, print/web
advertisements, brochures, direct mail, stationery, newsletters, booklets, etc..

Prepared digital files for production of plates from OpenRIP Imaging System.
Followed up with clients to establish an ongoing, working relationship.
Ensured ISO standards and minimized re-do of plates by working closely with Operations Manager and
Press Operator for maintaining accurate work flow and meeting deadlines.

EDUCATION
International Academy of Design and Technology, Chicago, IL; April 2006 - September
2008.
Bachelor of Fine Arts, Advertising Design

Triton College, River Grove, IL; September 2002 - May 2004.

Associates, Graphic Arts/Printing

TECHNICAL.

Adobe Creative Suite, QuarkXpress, Printsmith, OpenRIP Symphony, Microsoft Office and WordPress.

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