Packaging Analysis: catwalk invites S/S 10

Pgina 1 de 9

Packaging Analysis: catwalk invites S/S 10

ALICE CLARKSON, WGSN 30.11.09

WGSN's Graphics team analyses the most directional catwalk invitations from the spring/summer
2010 collections in New York, London, Milan and Paris.

All white
Clean and ophisticated
Embossed patterns and type
Pure
Matt and shine
Laser-cut

John Rocha

Richard Sorger

Carlos Miele

Y-3

Mark Fast

Maticevski

Fold-out poster
Large-format invites
Monotone
Graphic typography
Modernist

http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

11/02/2010

Packaging Analysis: catwalk invites S/S 10

Robert Geller

Pgina 2 de 9

Duckie Days

Preen

Lacoste

Jason Wu

Office
Stationery inspired
Order and invoice sheets
Floor plan illustration

Tom Scott

Handwritten
Pen script
Personal and humble
Fine lines

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11/02/2010

Packaging Analysis: catwalk invites S/S 10

Malandrino

Pgina 3 de 9

Charlotte Ronson

Danielle Scutt

Isaac Mizrahi

Tibi

Marios Schwab

Steve J and Yoni P

Garance Dor

Fashion East

Illustrative
Hand-illustrated animals and people
Pencil lines
Quirky flip book animals
Stylised people
Fashion front row inspired

http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

11/02/2010

Packaging Analysis: catwalk invites S/S 10

Pgina 4 de 9

Stylised portrait
Beautiful people
Retro photo montage
On location
High impact

Zero + Maria Cornejo

Erdem

Erin Wasson x RVCA

Paul Smith

Betty Jackson

MAN

Postcards
Vintage postcard inspired
Saturated colour
Fun and playful

http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

11/02/2010

Packaging Analysis: catwalk invites S/S 10

Ashish

Pgina 5 de 9

Monarchy

Adam Lippes

Matthew Williamson

Mulberry

Technicolour
Blooming colour
Trippy florals
Digital print
Fairground fancy

Nathan Jenden

Future inventive
Super-modern
Perspex, metal and chain
More than just an invite
Exclusive member's card

http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

11/02/2010

Packaging Analysis: catwalk invites S/S 10

Blow

Pgina 6 de 9

House of Holland

Burberry

3.1 Phillip Lim

Leifsdottir

Eastern inspiration
Objects of the East
Graphic lines
Feminine
Origami flower

Ports 1961

Wood and card

Pulp
Organic
Juxtaposed graphic and material
Lacquered wood

http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

11/02/2010

Packaging Analysis: catwalk invites S/S 10

Alexander Wang

Pgina 7 de 9

Gareth Pugh

Tommy Hilfiger

Margaret Howell

Rodarte

Rough luxe
Humble materials
Sacking and sandpaper
Bold type
Modern

Juan Carlos Obando

Stamped
Screen- and block-printed
Art house
Hand prints and brush marks
Youth movement

http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

11/02/2010

Packaging Analysis: catwalk invites S/S 10

Pgina 8 de 9

Avsh Alom Gur

Erro

Fashion Fringe

Vivienne Westwood

Bensoni

PPQ

Christian Siriano

Basso & Brooke

Abstract pattern
Linear and fractured
Warped pattern
Reflections
Optical sliced print

Sachin + Babi

http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

11/02/2010

Packaging Analysis: catwalk invites S/S 10

Carlos Campos

Pgina 9 de 9

Hemyca

Tim Hamilton

Key trends
All white. Pure, classic and simple, the trend for white invites continues for spring/summer 2010
Organic materials such as wood, card and hessian are being combined with clean texts and graphics to
create a new rough luxe aesthetic
Youthful and colourful invites were coming through this season. Bright colours, arthouse screenprints,
stamped text and retro postcards added lighthearted fun to the season's invites

Related reports
Catwalks S/S 10: Womenswear Overview
Catwalks S/S 10: Menswear Overview

WGSN 2009

http://www.wgsn.com/members/graphics/features/gr2009nov30_090035

11/02/2010