Connected Music

Matters 2012

INDIA
MATTERS

How we did it

Online survey
Conducted in April 2012
People aged 16 64*
Total 19,714 interviews achieved
26 markets around the world

* Aged 18-64 in the USA and Canada

Sharing
music
3

In past 30 days:

52% Listened to/watched music or music

videos on social networking sites

31% Posted/shared music or music videos

on social networking sites

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

La;n America - music prevails on social networking

North America

LATAM

Europe

APAC

Middle East/Africa

69%
50%

51%

54%

51%

42%

35%
16%

Listened to/watched music or music videos on

social networking sites
AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

41%

22%

Posted/shared music or music videos on social

networking sites

APAC - Connected Indians and Indonesians

Listened to/watched music or music videos on
social networking sites
Global
APAC
Indonesia
India
HongKong
Singapore
China
Australia
South Korea
Japan

Posted/shared music or music videos on social

networking sites

52%
51%

Global
APAC
69%
India
59%
Indonesia
56%
HongKong
54%
China
52%
Singapore
48%
South Korea
42%
Australia
Japan

28%

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

31%
35%
53%
49%
44%
41%
32%
29%
20%
8%

Whos
Paying?
7

In past 30 days:

Paid

Non-paid

1
4
%
Paid to do

wnload
a music trac
k

1
3
%
Paid strea

4
1
%
Free

9
%
Paid to dow

3
2
%
Do w

ming
services

nload a
whole digital a
lbum

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

streaming
services

nloaded
without paying

INDIANS ARE #1!

Paid

Top 3 markets

14%
Paid to download

India

South Korea

Indonesia

13%
Paid streaming

India

Mexico

Indonesia

9%
Paid to download a

India

Indonesia

Turkey

a music track
services

whole digital album

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

30%

38%

30%

24%

23%

18%

20%

22%

17%

The Bad Boys

Top 3 markets

Non-paid

41%

Free streaming
services

32%

Downloaded
without paying

Brazil
65%

Mexico
63%

61%

Indonesia
70%

China
63%

Free streaming is popular in La;n America;

Free downloading is much preferred in Asia

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

Argen;na,
Turkey

India
59%

Still
Listening to
CDs?
11

In past 30 days:

17%

Purchased a music CD in a
physical store

12% Purchased a music CD via

internet

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

India - Ready for Digital Transformation

Purchased a music CD
in a physical store
Global
APAC
India
Indonesia
China
HongKong
Singapore
Australia
South Korea
Japan

Purchased a music CD
via internet

17%
19%
39%
27%
19%
18%
16%
14%
14%
8%

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

Global
APAC
India
China
Indonesia
South Korea
HongKong
Singapore
Japan
Australia

12%
16%
40%
17%
15%
13%
12%
12%
9%
8%

13

Music Apps

14

26% Downloaded music apps to mobile

phones / tablets in the past 30 days

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

Downloading music apps popular in Asia and Middle East/Africa

Downloaded music apps in the past 30 days

35%

33%

35%

17%
13%

North America

AcLviLes done in the past 30 days

Source: Ipsos Global @dvisor: Music MaSers 2012

LATAM

Europe

APAC

Middle East/ Africa

16

India is #1 Music App Market in Asia (twice global avg)

Downloaded music apps in the past 30 days

Global
(26%)

India
(53%)

Indonesia
(52%)

China
(46%)

South Korea
(39%)

Hong Kong
(38%)
17

Bands and
Fans
18

In past 12 months:

36% (43%)Went to a concert

31% (40%)Went to a music fesLval

AcLviLes done in the past 12 months

Source: Ipsos Global @dvisor: Music MaSers 2012

( ) India %

In past 12 months:

28% (39%)
Purchased
arLsts'/bands'
merchandise

AcLviLes done in the past 12 months

Source: Ipsos Global @dvisor: Music MaSers 2012

( ) India %
20

Music
Discovery
21

Traditional channels cannot be neglected

Top 10 sources of knowing new music

35%

Radio programme

33%

TV programme

31%

Told by friends/family

27%

Radio advertisement

Internet advertisement

24%

Movie theme music

24%

How did you nd out about new music last Lme

Source: Ipsos Global @dvisor: Music MaSers 2012

46%
38%
41%

26%

TV advertisement

Official websites of artists/bands

47%

32%

Social networking sites

Magazines/newspapers

42%

46%
41%
40%

22%
19%

Global
India

42%
31%

22

WORD OF MOUTH
Top 10 sources of knowing live music performance have aYended recently
17%

Told by friends/family
Posters/billboards of artists/bands

13%

Social networking sites

12%

Magazines/newspapers

12%

TV programme

11%

Official websites of artists/bands

11%

Internet advertisement

11%

TV advertisement

11%

Radio advertisement

11%

Radio programme

11%

26%
23%
25%
27%
24%

Global
India

27%
24%
24%
18%

How did you nd out about the recent live music performance have aSended
Source: Ipsos Global @dvisor: Music MaSers 2012

22%

23

How they
listen
to music
24

In India, Mobile Matters!

Device use most oZen to listen to music
Radio

28%

5%

25%
26%

Desktop/laptop computer
17%

Mobile phone
12%

MP3 player

34%

17%

6%
4%

CD player

6%
7%

TV
Tablet PC

Global
India

2%
4%

Device use most ogen to listen to music

Source: Ipsos Global @dvisor: Music MaSers 2012
25

For more informa;on on how to get hold of even more informa;on

please contact:

jasper@branded.asia
@HKJaps

What Happened at:

MUSIC
MATTERS
www.allthatmatters.asia
Branded Limited

Much

  like

  TED

  meets

  south

  by

  southwest,

 

  its

 
the

  only

  conference

  of

  its

  kind

  -

  a

  place

  for

 
anyone

  in

  the

  music

  industry

  to

  share

  ideas
Jason

  Mraz

shortlisted as:

Asias Best Large Scale Event

Branded Limited

at the Asian Conference Awards 2012

All That Matters in Music & More

In just seven years Music Matters has uniquely succeeded in creating a global platform for the
Asia Pacific regions music industry and has featured:

Over 8,000 Participants from Around the World

750+ Leading Speakers
Hundreds of Bands & Thousands of Fans
400+ Official Media Partners
100+ Industry Associations
Localised Events in Mumbai, India and Hong Kong

In 2011 we also launched Digital Matters, relocated to Singapore and created history
We are now Asias destination for the worlds digital and live entertainment business

www.allthatmatters.asia
Branded Limited

2012 RESULTS
CONFERENCE:
Over 1,200 Participants from
30 Countries & 397 Companies
169 Speakers
85 Media Partners/Industry Associations
100 Journalists
Nokia Above&Beyond Pool Party
Trended on Twitter

MUSIC MATTERS LIVE FESTIVAL:

42 bands from 15 countries

Thousands of Fans
60,000 Facebook Likes
Broadcast Live on YouTube/Over 100,000 live views
7,000 App Downloads/16,000 Song Plays

US$ 3,500,000+ MEDIA VALUE

(source Fulford PR)

www.allthatmatters.asia
Branded Limited

2012 KEYNOTE SPEAKERS

It was a great event that gave

me additional insight to the
Asian music markets.

Troy Carter, Manager Lady Gaga

CEO and Founder, Atom Factory

I want to thank you again for a

wonderful experience and for directing
my attention to Asia. I'm very excited
about the region and I'm now exploring
the possibilities there. Bob Ezrin, Producer

Music Matters is renowned for producing artist performances

during the main conference and 2012 was no exception with no
fewer than NINE amazing artists on the conference mainstage.

WHO WAS
WHO?

Technology
Publisher

Music

Other
Movie
Gaming

Others

CEO/Pres

AdverLsing

Australia
N.America
Singapore

Broadcast
Gen.Ent

BY INDUSTRY

Snr. Mgr/VP
MD/Director/SVP

Europe

Greater China

Korea

SENIORITY

SE Asia

Japan

India

BY COUNTRY

NETWORKING
MATTERS
Samsung hosted a high level luncheon on the first day of Digital Matters
The YouTube Music team hosted an exclusive and intimate lunch for
entertainment leaders from across the world.
PRS & WIPO Co-hosted a lunch for attendees of the WIPO Music Matters
Forum.
CIMA hosted the Canadian International VIP lunch where members of the
Canadian delegation presented to a select group of attendees, made new
contacts and exchanged information.

Lunches

Our famous evening networking events and parties continued in 2012.

Opening night began with cocktails, sponsored by Getty Images, followed by our
annual Hard Rock Party with special acoustic performances from Midnight Youth
(New Zealand) and Dustin McGehee (USA). Singapore Music Society and e2i
hosted the Singapore Matters cocktails, after which everyone gathered poolside at
the hotel, bringing attendees together for a spectacular Nokia presents Above &
Beyond at the Music Matters Pool Party (see over). Viki sponsored the opening
night of three amazing nights of live music during the festival, Music Matters Live.
Trace TV partnered with Bacardi to say thanks to all attendees with closing
cocktails on the final day.

Parties

WORKSHOPS & ROUNDTABLES

ALLTHATMATTERS.ASIA

Broadcast LIVE on YouTube over three nights, over 6,000 fans attended the Music Matters
Live festival which featured 42 bands from around the world. Celebrating the explosive global KPop phenomenon, and with the support of KOCCA, we produced a K-Pop Night Out
showcase as the opening of the festival introducing eight acts including Cube Entertainments
rookie boy band, BTOB alongside big-names such as Drunken Tiger & T, DJ Clazzi, Bizzy and
M.I.B.
Other bands from around the world included Kate Miller Heidke and Pandorum (Aus); USS,
Manafest and Peter Katz (Can); Gary Nock (UK); White+ (China); Tara Priya (USA); 9 Maps
(Hong Kong); Nidji and Aftermiles (Indo); Early Rise (Israel) and Lab the Rat (Mal). There
were also performances from eleven Singaporean independent artists and bands such as SIXX,
Inch Chua and The Great Spy Experiment.

BROADCAST LIVE ON YOUTUBE OVER THREE NIGHTS

presents

600 guests ranging from conference attendees, media and of

course fans spent a number of hours in a beautiful, poolside
setting, listening and dancing to tunes played by world renowned
DJ Tony McGuiness.
Watch the AWESOME video of the party here:
http://tiny.cc/kropgw

MENTORING
MATTERS
Music Matters worked with government agency e2i and the Singapore Music
Society to donate US$ 50,000 worth of complimentary passes to local
Singaporean artists to attend the conference and meet the Gods of the industry

www.allthatmatters.asia
Branded Limited

SOCIAL
NETWORKING
MATTERS

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60,000

 Branded Limited

With 23 Media Partners and 60 Association/

Industry Partners, the event generated over

US$ 3,500,000
in global media value

Source: Fulford PR)

WINNERS:

BEST TRADE SHOW

Singapore Experience Awards 2012

www.musicmattersconnects.com

Singapore
May 21-25 2013
ALLTHATMATTERS.ASIA

Branded Limited

Branded owns Music Matters

Branded markets & produces events by with and for the Asian media & entertainment industry
In 2001 Jasper Donat and Michael Denmark co-founded Branded, a leading Asian media & entertainment event marketing
agency, partnering brands with a number of the worlds leading entertainment attractions including Walking With
Dinosaurs, the Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum,
We Will Rock You, James Blunt, ARTHK, Chicago the Musical, Cirque du Soleil and even Barney the Dinosaur
Branded also specialise in the new technology and media B2B space working with clients such as CASBAA & Haymarket
Publishing
Branded was voted Top 10 Event Marketing Agency in Marketing Magazine
Contact us:
Programme Enquiries: kelly.yau@branded.asia
Sponsorship & Partnership Enquiries: douglas@branded.asia
Production Enquiries: natalie@branded.asia
Band Applications (Festival): sammy@branded.asia