Music videos demonstrate genre characteristics. (e.g.

stage performance in metal

videos, dance routine for boy/girl band, aspiration in Hip Hop).

There is a relationship between lyrics and visuals. The lyrics are represented with
images. (either illustrative, amplifying, contradicting).

There is a relationship between music and visuals. The tone and atmosphere of the
visual reflects that of the music. (either illustrative, amplifying, contradicting).

The demands of the record label will include the need for lots of close ups of the artist
and the artist may develop motifs which recur across their work (a visual style).

There is frequently reference to notion of looking (screens within screens, mirrors,

stages, etc) and particularly voyeuristic treatment of the female body.

The artist may develop motifs or iconography that recur across their work (a visual
style)

There are often intertextual reference (to films, TV programmes, other music videos
etc).

Music Video Analysis

Artist:

Music Video Analysis

Song: