MARK B.

EREKSON

Salt Lake City, UT 84117 801.520.6215 cell

regsintl@yahoo.com https://www.linkedin.com/in/markberekson

Summary
Sales and marketing leader with an extensive record of achievement in delivery of revenue and profit gains in
diverse geographic areas and a wide range of properties in a highly competitive industry. Expertise includes
sales leadership, sales training, building relationships, and negotiation. Possess a strong understanding of
market trends and strategies to drive new business, develop new markets, and build credibility with internal and
external clients.
Qualifications
Business Building & Expansion
Strategic and Market Planning

Client Relationship Development

Team Building & Leadership

Sales Training/Coaching
P & L Management

Key Strengths

Dynamic change catalyst that charts and communicates strategic vision and executes action plan to drive
results.
Skilled strategist who identifies deficiencies and crafts solutions to improve competitive advantage: new
leads, new markets, new processes, new software implementation, new sales plans. Experience in all
markets including corporate, association, business travel, FIT, ski and leisure.
High performance leader trained, developed, and mentored over twenty-five professionals in sales
negotiations while instilling a cooperative atmosphere of improved performance.

Professional Experience
SNOWBIRD SKI & SUMMER RESORT, Salt Lake City, UT
DIRECTOR OF SALES

2010 - 2014

Hired to review and implement sales plan and grow the revenue in a declining market economy.

Increased room revenues by $1 million year-over-year during difficult economic climate.

Implemented food and beverage minimums to contracts for additional $525,000 in annual revenue.
Increased booked room nights from 34,000 per year to 47,000 annually.
Outlined a new sales plan and tracked team activities to build past business accounts and increase new
group business.
Changed bonus plan to reward new group business and drive recurring revenue.

GRAND AMERICA HOTELS & RESORTS, San Diego, CA, Flagstaff, AZ, Little America, WY
SALES AND MARKETING CONSULTANT

2009 - 2010

Retained to evaluate sales and revenue strategies. Implemented sales plans to improve room sales, catering and
hotel outlets revenue.

Evaluated all sales strategies, defined new markets, and trained sales staff for three hotels in unique
geographic markets including a downtown San Diego hotel as well as highway travel centers in Wyoming and
Arizona.
Conducted market analysis and recommended reallocation of space to include meeting facility. Efforts
resulted in added revenue in food and beverage, rooms and conference space.
Developed new markets, built relationships and added revenue from previously untapped market sectors.

SAN DIEGO NORTH CONVENTION & VISITORS BUREAU, San Diego, CA

VICE PRESIDENT OF SALES AND MARKETING

2008 - 2009

Represented 89 hotels from La Jolla to Oceanside California, market segments included 20% in luxury market,
40% mid-range and 40% limited service.

Increased sales by 27% over prior year. Assessed and redefined sales strategies, envisioned new marketing
plan, identified talent, hired staff, and managed annual budget of $3.5 million.

GRAND AMERICA HOTELS & RESORTS, Salt Lake City, UT

CORPORATE DIRECTOR OF SALES AND MARKETING

1998 - 2008

Hired to organize pre-opening, sales, marketing and staffing of new luxury 775-room hotel. Collaborated and
communicated with sales group for 850-room Little America Hotel to enhance performance of both properties.

Added $30 million in advance sales for new luxury hotel.

Evaluated all sales strategies, defined new markets. Trained and mentored new sales staff.
Developed marketing plan, analyzed distribution channels, and managed revenue for all markets.
Controlled budget of $4.5 million in creating a new brand hotel product.

Prior Professional Experience

EVANS HOTELS
San Diego, CA
CORPORATE DIRECTOR OF SALES & MARKETING
CATAMARAN RESORT HOTEL
San Diego, CA
DIRECTOR OF SALES
THE WESTGATE HOTEL
San Diego, CA
DIRECTOR OF SALES
LITTLE AMERICA HOTEL
Salt Lake City, UT
DIRECTOR OF SALES & MARKETING
LANDMARK HOTEL
Las Vegas, NV
HOTEL INTERNSHIP TRAINING PROGRAM & ASSISTANT SALES MGR.

Mark Erekson

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801.520.6215