procurAsia Profile

Industrial Sourcing from China

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• procurAsia’s mission is to help clients develop and successfully
implement procurement and outsourcing strategies leading to
sustainable margin increase and better operational flexibility.

• We focus on assisting strong Western large and mid-size

companies active in the industrial equipment, renewable
energy and high tech segments.

• We aim at developing long term business relationship between

buyers and suppliers.

• We are committed to service and process quality

• procurAsia operations based in Shanghai

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Services Overview

Assistance
Assistance
Services
Services

Sourcing Assistance Supplier Management Other Services

Supplier
Supplier Identification
Identification Quality
Quality Management
Management
&
& Short
Short Listing
Listing

Strategic
Strategic Consulting
Consulting
On-Site
On-Site Operational
Operational Follow-up
Follow-up
Pre-Qualification
Pre-Qualification

Hosting
Hosting
Price
Price Benchmarking
Benchmarking Supplier
Supplier
or
or RFQ
RFQ Management
Management Development
Development

Reduce
Reduce Purchasing
Purchasing Cost
Cost Ensure
Ensure Quality
Quality and
and Service
Service Level
Level

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Competences: Industrial & Cleantech
• Machinery systems, sub-assemblies and
parts: Material Handling and Warehousing
(conveyors, racking, shelving, cranes),
Access Control, Water Treatment plants...
• Control and Power Distribution Cabinet
• Renewable Energy/Energy Efficiency:
thermal solar systems, wind generator
systems, photovoltaic systems, LED
Lighting
• Water Treatment Systems: waste water
treatment, MBR, purification, , RO, UF.
• Power Generation / Emergency Power:
Diesel Power Generators, UPS/EPS/APS
• Building equipment: ventilation, lighting,
pumps…
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• Large and Customized Power
Supplies
• Power Distribution Transformers
• Industrial Connectors and
Connectivity
• Current Distribution and
Protection: relays, circuit breakers,
cabling and cable harnesses …
• Power Transmission: Chains,
rollers, bearings, belts, pulleys,
gears.
• Metal forming: large or precision
4
Competences: High Technology
• Visualization/Digital Signage:
LED displays, LED Advertisement
signs, LCD Monitors and LCD
Servers
• Electronic Sub-systems, such
as power supply, telecom and
networking systems …
• Electronic Assembly (PBA)
Outsourcing
• Cabling and Cable Harnesses
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• Electronic Components
– LEDs and LED Displays
– Transformers, filters …
– Magnets, electromagnets
• Connectors & connectivity for
electronics
• LCD modules for various
applications
• Cabinets, enclosures & casings
for electronics
5
Challenge to remotely evaluate
real capabilities (1)

At least one of the two suppliers is lying

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Challenge to remotely evaluate
real capabilities (2)
What looks great on the web . . . . . . turns out to be a dirty workshop

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Challenge to remotely assess level of
process quality

All of these companies have ISO certification

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7 Steps to Effective Sourcing
Prepare: Product selection, team, target setting, executive commitment.

Identify: Large number of leads, phone contact, selective short listing.

Qualify: On site qualification, samples, final short list of 2 or 3 at least.

Get Pricing: Adapt RFQ for Chinese supplier, pro-active follow-up.

First Order: First order requires significant time investment.

Inspect: Systematic QC for product, operational follow-up included.

Develop: More products, wider scope, process improvement.

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Sourcing Assistance

Initial list Pre-qualified list Short-list

150 120
procurAsia
data-base Supplier
Technical
Questionnaire
(by phone)
Business
Rejected
Associations
E.g. Federation of
Logistisc enterprise

30 20
Specialized • Size
press • Quality
certification Rejected
• Engineering Site visit
10
Specific capabilities
• References Short-
search listed

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Supplier Management
• Audit of quality system and its implementation in the
Quality
Quality Management
Management
factory
• Audit of the products and its manufacturing
processes
• Various inspections including pre-shipment
inspections, container stuffing, documentation review.

• Review production and logistics plan.

Operational
• Monitor plans execution
Operational Follow-up
Follow-up
• Trigger early warning and corrective actions
• Organize troubleshooting meetings to solve technical
and operational problems

• Support and guide a supplier in its improvement of:

Supplier
Supplier – Quality system and its implementation
Development
Development – Product and manufacturing process
– Documentation

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Supplier Management Reports & Tools

Pre-shipment Inspection Inspection Report Product Audit

Certificate

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Other Services
• Preparation Phase Advising: products, project
planning and targeting.
Strategic
Strategic Consulting
Consulting • Advising for organizational aspects: change
management.
• Systematic cost improvement program
assistance: continued cost improvement program
(12 to 24 months) for a family of products.

Hosting
Hosting • Professional hosting for client’s own purchasing
resources without setting up legal entity.

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 Industrial Sourcing Partner

Contact Us:
info@procurasia.com
+86-21-6875-4993
www.procurasia.com

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 Thank You

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Bio
Etienne Charlier had already more than 10-year management experience in China when he created
procurAsia. He built his experience while working in several executive positions for Alcatel, a large
international group providing telecommunication solutions.
During those years, Etienne has been instrumental in the development of the broadband business in China
from its birth to becoming the biggest single market in the world. In his last position of vice president and
general manager, he led the launch of production of ADSL in China and its ramp up to a volume of 10 million
lines per year. He also created a new R&D center that developed several new products for the worldwide
market.
While working for Alcatel, he realized that many companies could greatly benefits from using the vast pool of
available resources in China. He created procurAsia, a service and consulting company, in order to assist
Western companies source high tech products and industrial equipment from China. Today, procurAsia is a
dynamic and growing company with clients in Benelux, France, Ireland, Italy, Scandinavia, Switzerland, UK,,
Middle East South Africa and US.
Etienne Charlier is also member of the Board of Director of the Benelux Chamber of Commerce in China, a
non-profit organization aiming at supporting enterprises from the Benelux based in China.
He graduated from MIT Sloan School of Management (MBA) and Université Catholique de Louvain (electrical
engineer – ingénieur civil électricien).
He lives in Shanghai with his family.
www.procurasia.com

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