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MATHEW ABRAHAM
Place: Bangalore
Date:
GUIDE
DEAN
MBA department
PRINCIPAL
Place: Bangalore
Date:
ACKNOWLEDGEMENT
First and foremost, I praise and thank God Almighty from the depth of
my heart, which has been the source of strength in the completion of
this project work.
It is my profound concern to thank the principal, Fr. Josekutty P.D, M.
Com, Kristu Jayanti College who offered me this opportunity of infinite
possibilities of knowledge.
I further express my deep sense of gratitude to Prof. A.M.Tatti,
coordinator of MBA department, Kristu Jayanti College for his constant
guidance, encouragement and valuable help.
It had been an enriching experience to learn about employee behavior in
organizations and I am grateful for the courtesy extended to me by
members of the organizations I visited.
I am also thankful to my parents and friends for their encouragement
and support
Finally I would like to express my sincere gratitude to all those who
spent their valuable time for providing necessary data for this study.
Mathew Abraham
I. EXECUTIVE SUMMARY
HR professionals all over the world, working in IT industry are breaking their heads
to formulate retention strategies, but nothing is working in their favor. The average
attrition rate in this sector is still 35-40%. There are many employee retention
strategies are available in the industry. In this study the researcher is particularly
interested in three retention strategies and its applicability in the industry. The
strategies are:
1. Unique organizational structure strategy
2. Variable benefit strategy
3. Internal advertisement strategy
The research is aimed to find out the applicability of these strategies in the
Industry. Two questions are answered by the research:
1. Whether the strategies are applicable in the industry?
The research is analyzing the ability of the small and medium scale
industry to implement the retention strategies mentioned above.
2. If applicable, to what extent these strategies are going to solve the
problem of employee attrition in the industry.
The research also provides insight in to the exact percentage of
solution offered by the retention strategies.
Questionnaire survey is used for collecting primary data. Statistical tools used for
analysis are Chi-square test and Sign test. The sample size is 50. The research shows
that there is a relationship between Positional benefits and employee retention in the
organization. It also concluded that internal advertisement cannot be used in the small
and medium scale software enterprises.
Mathew Abraham
CONTENTS
Chapter No
1
Details
Page
INTRODUCTION
No
1-20
1.1
2-2
1.2
3-4
1.3
1.3.1
1.3.2
1.3.3
1.4
1.4.1
Retention strategies
Unique organizational structure strategy
Variable benefit strategy
Internal advertisement strategy
The concepts
Applicability of Unique organizational structure
4-17
5-9
9-16
16-17
18-20
18-19
1.4.2
1.4.3
strategy
Applicability of Variable benefit structure strategy
Applicability of Internal advertisement strategy
RESEARCH DESIGN
19-20
20-20
21-30
2.1
21-21
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
2.11
Management question
Research objectives
Research questions
Hypothesis
Population size and area of study
Sampling method and sample size
Data collection design
Method of analysis
Scope of the study
limitation of the study
21-21
21-22
22-22
23-25
25-25
25-28
28-28
28-29
29-30
30-30
31-34
3
3.1
PROFILE
Back ground of the study
31-34
35-60
4.1
4.1.1
35-50
38-42
4.1.2
organizational structure
Sample analysis of applicability of variable benefit
42-46
4.1.3
strategy
Sample analysis of applicability of internal
46-49
4.2
4.2.1
advertisement strategy
Analysis of actual data
Validity of Unique organizational structure strategy
50-60
50-53
4.2.2
4.2.3
53-57
57-60
61-68
CONCLUSIONS
5.1
61-67
5.1.1
62-63
structure strategy
5.1.2
64-65
5.1.3
structure strategy
Findings from the research on internal advertisement 66-67
strategy
5.2
6
Conclusions
68-68
69-78
6.1
6.2
6.2.1
6.2.2
6.2.3
6.2.4
6.2.5
Bibliography
Appendixes
Questionnaire
Pilot study table for sample size
Questionnaire data analysis table for chi-squire tests
Chi-square table for unique organizational structure
Chi-square table for Variable benefit structure
69-70
71-78
71-74
75-75
76-77
77-77
78-78
TABLE/
GRAPH
No
CONTENTS
Page
NO
1.1
18
1.2
19
4.1
structure strategy
Table showing Sample Chi-square test for
39
4.2
41
4.3
43
4.4
45
4.5
46
4.6
advertisement strategy
Table showing Horizontal analysis of each of the
48
4.7
49
4.8
51
4.9
organizational structure
Table showing Calculation for chi square test
52
4.10
4.11
54
55
4.12
(Variable benefit)
Table showing Questionnaire analysis for
58
4.13
5.1
59
61
5.2
62
5.3
63
5.4
64
5.5
65
5.6
66
5.7
67
7.1
75
7.2
76
square test
7.3
77
7.4
organizational structure)
Table showing chi-square test (variable benefit
78
structure)