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With 20 years of experience and a multi-award winning track record for both leadership and innovation, Dr Eckel GmbH is one of the most widely regarded companies in the global animal nutrition sector.
With 20 years of experience and a multi-award winning track record for both leadership and innovation, Dr Eckel GmbH is one of the most widely regarded companies in the global animal nutrition sector.
With 20 years of experience and a multi-award winning track record for both leadership and innovation, Dr Eckel GmbH is one of the most widely regarded companies in the global animal nutrition sector.
Dr Eckel modern nutrition for food-producing animals
by Tom Blacker, Milling and Grain magazine
ith 20 years of experience and a multi-award
winning track record for both leadership and innovation, Dr Eckel GmbH is one of the most widely regarded companies in the global animal nutrition sector. Managing Director and founder, Dr Antje Eckel set up the company from her very own home in 1994. She remains the sole shareholder, and the company has continued to grow ever since it began life in 1994. Dr Eckel GmbH reported a turnover of approximately 24 million in 2014, with a market share of approximately 25 percent in this particular processing segment in Germany. All own-brand Dr Eckel products are produced on the companys single site in Neiderzissen, Germany and are exported around the world to an international customer base. I visited the company with fellow Milling and Grain colleagues (Tuti Tan, Roger Gilbert, Ivan Marquetti and Darren Parris) where Dr Antje herself greeted us for a detailed tour of the company premises.
Key development steps
The growth that the company has undergone in recent times
is evidenced by the expansion of its buildings and office space. In 2003, the companys main offices were constructed. In 2005, the warehouse was constructed and began stocking products and in 2009 the large-scale production unit began. By last year, demand saw a further floor extended in the office. A remaining legacy that reflects the development dating from this time is that of a former wooden pre-fabricated office. It now fulfills a great role for on-site seminars, and as meeting room for customers, distributors and staff. This provides a useful facility and service, in the heart of the scenic German Rhineland. One thing of particular note was the beautiful pond 70 | Milling and Grain
next to the companys office. It is a key example of how
a conscious engagement with the environment and the overall environmental credentials of the company cannot be ignored. In every section of the Dr Eckel premises, the quality and standards were impeccably and impressively high. All machines, parts in the production facility and materials were of the best quality. Dr Antje herself said that she tours the production facilities once a week as part of the oversight procedures. The production tower has three floors above the ground floor, which is quite a landmark in the vicinity. There are delivery doors and a control centre. The systems can be controlled from iPads if necessary. Audits are carried out for the requirements of customers. On average, 20 tonnes of animal feed products are produced each shift, on average twice each day.
Quality is a constant
The investment made in hardware, science, research and staff
has undoubtedly lead to the building of its reputation in the market place. Its four colour-coded categories act as a theme through its product portfolio for the pig, poultry and ruminants sectors: performance, health, protection and function. As Dr Antje says on the matter, Our customers asked for a simple and straightforward system to target specific challenges, simply and effectively. We listened and created an innovative specific target group orientated system. It will make things more efficient and facilitate the selection of just the right additive. In a complex and constantly evolving market such as the animal feed market, this development is crucial. It is reassuring to know that the solutions are much easier to find now.
Left: The Milling and Grain team meet
with Dr Antje Eckel, Sarah Mertens and Dr Tilman Wilke
Product innovation
In recent years there has also been a growing focus on
aquaculture feed additives. In addition, five different product groups: acidifiers, minerals/ trace elements, mould inhibitors, phytogenic additives and specialities also compartmentalise their products into groups easily for customers. For example, products from its performance-line focus on key factors to efficient livestock production: specificallyselected organic acids and probiotics stabilise the gut flora, optimise digestion and assist in the uptake of essential nutrients. Its award winning natural-line health product is founded on plant-based ingredients and is proven to improve animal welfare and vitality. Meanwhile, mycotoxin binders offer through protection-line improve feed hygiene and reduce the spoilage of feed by mould and other pathogens. Finally products from the functional-line assure optimal supply of amino acids, vitamins, trace elements and minerals for livestock. Additionally, this product encompasses interesting alternatives in the area of sensory additives.
Communication is key
Customers can keep in contact on a regular basis with the
company who offer frequent newsletters, publications, trade event participation and local staff in different regions of the world. With innovative, patents, trials and tests on their own products along with respective published results, the innovative solutions and positive outcomes breeds success. For example, in Trends, Issue no.3, ruminant animal methane content after a week of use of AntaPhyt RU+ was
over two percent lower. The environmental and health benefits
of such solutions are huge over a large scale, as animal feed really is. An interesting slogan Dr Eckel use and show in many places is Ecknowlogy. This is a phrase to be defined as a combination of technology, knowledge and the unique style of Dr Eckel GmbH. It shows the companys culture is embedded in what they do and what their customers can do. Their website even has an Ecknowlogy Portal - it certainly captures the imagination!
International markets
Dr Eckel is an international company in many ways. Its
markets are diverse and growing all the time. There are well over a dozen different languages spoken by the team today and this provides them with real understanding and ease of serving customers. Sarah Mertens, Marketing and PR director, explained that Central and South America is one region where Dr Eckel have an area manager for Spanish and Portugese speaking countries and they are keen to expand activity in the region. After Dr Antje, we were introduced Dr Tilman Wilke and Monika Korzekwa who were able to answer our questions in great detail. Monika Korzekwa told me her story: after a Masters degree thesis which focussed on Dr Eckels products and quail birds, it was an unavoidable and essential choice to continue with the company: both from her personal opinion and the companys opinion. As a highly qualified animal nutritionist, Monika is a real asset to the future development of Dr Eckel. The future is very bright and the potential is clearly great. www.dr-eckel.de July 2015 | 71