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Kelsey Cottrell Realty's

MARKET UPDATE
ROCK HILL, MO

SAMPLE REPORT: For current report visit www.stlouisrealestatetoday.com

· Current Real Estate Market Conditions for Single Family Homes


· Trends in Pricing
· Current Levels of Supply and Demand
· Value Metrics

· Report for the week of


February 15, 2010

· Presented by Kevin Cottrell - Office of Chief Economist


Kelsey Cottrell Realty Group
www.kelseycottrell.com - info@kelseycottrell.com
314-779-3690

Powered by Altos Research LLC | www.altosresearch.com | Copyright © 2005-2009 Altos Research LLC
City Overview Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690


ROCK HILL, MO

This Week Real-Time Market Profile Trend


The median list price in ROCK HILL, Median List Price $ 167,450 ±+
MO this week is $167,450. The 35 Average List Price $ 195,070
properties have been on the market Asking Price Per Square Foot $ 149 ==
for an average of 193 days. Average Days on Market (DoM) 193 ≠≠

Inventory of Properties Listed 35 ==

Most Expensive Listing $ 447,900


With inventory trending up but days- Least Expensive Listing $ 69,900

on-market trending down and the Average Age of Listing


Market Action Index essentially flat Percent of Properties with Price Decrease 43 %
recently, conditions do not seem to Percent Relisted (reset DOM) 14 %
have strong up or down pull. Percent Flip (price increased) 0%
Median House Size (sq ft) 1096
Median Lot Size 6,501 - 8,000 sqft
Median Number of Bedrooms 3.0

Supply and Demand


Median Number of Bathrooms 1.5

Altos Research Value Statistics


The market has been consistently Market Action Index Strong Buyer's 13.3 ±+
cool for several weeks. Demand The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
level are low relative to the implies a seller's advantage. Below 30, conditions give the advantage to the
available inventory. It's a Buyer's buyer.
market and prices continue to fall.
Look for a persistent shift in Market Trend Key: == Strong upward trend ≠≠ Strong downward trend
Action before prices plateau or begin ±+ No change = Slight upward trend ≠ Slight downward trend
to rise again.

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

6,501 -
Top/First $ 319,900 1924 8,000 sqft 4.0 2.5 8 0 0 336 Most expensive 25% of properties

6,501 -
Upper/Second $ 175,000 1362 8,000 sqft 3.0 1.5 9 1 0 229 Upper-middle 25% of properties

6,501 -
Lower/Third $ 159,000 927 8,000 sqft 2.0 1.0 9 1 0 98 Lower-middle 25% of properties

6,501 -
Bottom/Fourth $ 129,000 940 8,000 sqft 2.0 1.0 9 1 0 124 Least expensive 25% of properties

Page 2 of 16 Monday February 15, 2010


Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO

Median Price
The market seems to have paused around this plateau. The Market Action Index is a good leading indicator for the durability of
this trend.

7-day Average 90-day Average

Quartile Prices
Price weakness is visible almost across the board. Prices in Quartile 4 have been mixed recently, while the rest of the market is
trending downward. Look to a strong, persistent up shift in the Market Action Index as a leading indicator of the trough in the
market.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 3 of 16 Monday February 15, 2010


Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO

Price per Square Foot


The value placed on homes continues to increase, despite the fact that prices in general have been basically flat recently.
These conditions can arise when inventory is light and more, smaller homes have more influence on overall prices.

7-day Average 90-day Average

Inventory of Properties Listed for Sale


Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 4 of 16 Monday February 15, 2010


Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO

Market Action Index


The ROCK HILL market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action Index
stands at 13.32. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile


Not surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months of
inventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall market
shifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 5 of 16 Monday February 15, 2010


Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO

Days on Market
The properties have been on the market for an average of 193 days. Half of the listings have come newly on the market in the
past 112 or so days.

7-day Average 90-day Average

Days on Market per Quartile


It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 6 of 16 Monday February 15, 2010


Neighborhood Detail Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690


ROCK HILL, MO
63144
This Week Real-Time Market Profile Trend
The median list price in ROCK HILL, Median List Price $ 244,900 ==
MO 63144 this week is $244,900. The Average List Price $ 269,030
10 properties have been on the Asking Price Per Square Foot $ 167 ==
market for an average of 284 days. Average Days on Market (DoM) 284 ==

Inventory of Properties Listed 10 ==

Most Expensive Listing $ 447,900


Inventory and days-on-market are Least Expensive Listing $ 109,900

climbing, while the Market Action Average Age of Listing


Index has been flat recently. The Percent of Properties with Price Decrease 50 %
trends point to a weakening market. Percent Relisted (reset DOM) 20 %
Percent Flip (price increased) 0%
Median House Size (sq ft) 1540
Median Lot Size 6,501 - 8,000 sqft
Median Number of Bedrooms 3.0

Supply and Demand


Median Number of Bathrooms 2.0

Altos Research Value Statistics


The market has settled in at a Market Action Index Strong Buyer's 4.8 ±+
relative stasis in inventory and sales The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
conditions. It's a Buyer's market that implies a seller's advantage. Below 30, conditions give the advantage to the
has seen prices trend lower. Expect buyer.
that consistent up trends in demand
will be required before price trends Trend Key: == Strong upward trend ≠≠ Strong downward trend
change significantly. ±+ No change = Slight upward trend ≠ Slight downward trend

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

6,501 -
Top/First $ 441,400 2780 8,000 sqft 4.5 3.0 2 0 0 448 Most expensive 25% of properties

6,501 -
Upper/Second $ 374,450 2064 8,000 sqft 3.5 2.2 2 0 0 374 Upper-middle 25% of properties

6,501 -
Lower/Third $ 169,900 1362 8,000 sqft 3.0 1.0 3 0 0 315 Lower-middle 25% of properties

6,501 -
Bottom/Fourth $ 149,900 1184 8,000 sqft 2.0 2.0 3 0 0 84 Least expensive 25% of properties

Page 7 of 16 Monday February 15, 2010


Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO
63144

Median Price
In this zip code this week saw relatively little price change from last week. However, we continue to demonstrate a nice up
trend in general over the last several weeks.

7-day Average 90-day Average

Quartile Prices
In the quartile market segments, we see the market's price weakness evident across the board. All four quartiles have been in
price decline in recent weeks. Look to the Market Action Index as a leading indicator of the bottom of the market.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 8 of 16 Monday February 15, 2010


Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO
63144

Price per Square Foot


The market appears to be placing an increasing premium on homes. When list prices and price per square foot consistently
increase in tandem, as they're doing now, you can often find short-term investment opportunities. Watch the Market Action
Index for persistent changes as a leading indicator for these trends to flatten or drop.

7-day Average 90-day Average

Inventory of Properties Listed for Sale


Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 9 of 16 Monday February 15, 2010


Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO
63144

Market Action Index


The ROCK HILL, 63144 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 4.84. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile


Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of
demand. Watch the quartiles for changes before the overall market shifts.

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 10 of 16 Monday February 15, 2010


Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO
63144

Days on Market
The properties have been on the market for an average of 284 days. Half of the listings have come newly on the market in the
past 242 or so days.

7-day Average 90-day Average

Days on Market per Quartile


It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 11 of 16 Monday February 15, 2010


Neighborhood Detail Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690


ROCK HILL, MO
63119
This Week Real-Time Market Profile Trend
The median list price in ROCK HILL, Median List Price $ 164,000 ±+
MO 63119 this week is $164,000. The Average List Price $ 165,486
25 properties have been on the Asking Price Per Square Foot $ 145 ==
market for an average of 156 days. Average Days on Market (DoM) 156 ±+

Inventory of Properties Listed 25 ==

Most Expensive Listing $ 305,000


With inventory trending up but days- Least Expensive Listing $ 69,900

on-market and the Market Action Average Age of Listing


Index essentially flat recently, Percent of Properties with Price Decrease 40 %
conditions do not seem to have strong Percent Relisted (reset DOM) 12 %
up or down pull. Percent Flip (price increased) 0%
Median House Size (sq ft) 1044
Median Lot Size 6,501 - 8,000 sqft
Median Number of Bedrooms 3.0

Supply and Demand


Median Number of Bathrooms 1.5

Altos Research Value Statistics


The market has been consistently Market Action Index Strong Buyer's 15.2 ±+
cool for several weeks. Demand The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
level are low relative to the implies a seller's advantage. Below 30, conditions give the advantage to the
available inventory. It's a Buyer's buyer.
market and prices continue to fall.
Look for a persistent shift in Market Trend Key: == Strong upward trend ≠≠ Strong downward trend
Action before prices plateau or begin ±+ No change = Slight upward trend ≠ Slight downward trend
to rise again.

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

6,501 -
Top/First $ 209,900 1610 8,000 sqft 4.0 2.0 6 1 0 219 Most expensive 25% of properties

6,501 -
Upper/Second $ 172,450 1138 8,000 sqft 3.0 1.8 6 0 0 148 Upper-middle 25% of properties

6,501 -
Lower/Third $ 157,450 906 8,000 sqft 2.0 1.0 6 1 0 112 Lower-middle 25% of properties

6,501 -
Bottom/Fourth $ 129,000 940 8,000 sqft 2.0 1.0 7 1 0 147 Least expensive 25% of properties

Page 12 of 16 Monday February 15, 2010


Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO
63119

Median Price
Recently prices in this zip have settled at a plateau even though they dipped this week. Look for a persistent up-shift in the
Market Action Index before we see prices significantly move from these levels.

7-day Average 90-day Average

Quartile Prices
In the quartile market segments, we see the market's price weakness almost across the board. Prices in Quartile 4 have been
mixed recently, while the rest of the market is trending downward. Look for a strong, persistent up shift in the Market Action
Index as a leading indicator of the trough in the market.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 13 of 16 Monday February 15, 2010


Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO
63119

Price per Square Foot


The value placed on homes continues to increase, despite the fact that prices in general have been basically flat recently.
These conditions can arise when inventory is light and more, smaller homes have more influence on overall prices.

7-day Average 90-day Average

Inventory of Properties Listed for Sale


Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 14 of 16 Monday February 15, 2010


Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO
63119

Market Action Index


The ROCK HILL, 63119 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 15.22. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile


Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of
demand. Watch the quartiles for changes before the overall market shifts.

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 15 of 16 Monday February 15, 2010


Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
ROCK HILL, MO
63119

Days on Market
The properties have been on the market for an average of 156 days. Half of the listings have come newly on the market in the
past 112 or so days.

7-day Average 90-day Average

Days on Market per Quartile


It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 16 of 16 Monday February 15, 2010

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