UNIVERSITY TECHNOLOGY MALAYSIA

INTERNATIONAL BUSINESS SCHOOL

MRB2113 ICT STRATEGY

CASE STUDY ANALYSIS

Severn Trent Plc Water Treatment Services Case Study

NO

NAME

MATRIC NO

SHENBAGAM RAMAN

MR131131

Severn Trent Plc

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Abstract
The paper discusses the key issues in Severn Trent Plc water treatment services. Severn
Trent Plc is a group of companies responsible for water management and waste water
treatment and disposal in the UK and US. The paper highlights the company profile of Severn
Trent and strategic key intentions of the company. Next, the report highlights the two main
companies of Severn Trent Plc, which are Severn Trent Water and Severn Trent Services. In
addition, the report focuses on strengths, weaknesses, threats and opportunities of Severn
Trent Plc. Apart from SWOT analysis, this report also elaborates on the discussion of case study
questions.

Severn Trent Plc

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TABLE OF CONTENT
No.

Content

Pages

Introduction

Case study issues

Company profile

Strategic Key Intentions

Severn Trent Water

Severn Trent Service

Case Study Questions

Conclusion

10

TABLES
Table 1 SWOT Analysis

Table 2: Differences between ours-to-share and mine to own 10

Severn Trent Plc

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Introduction
Severn Trent was formed in 1974 as a regional, state-owned water authority based
in Birmingham and responsible for water management and supply, and waste water
treatment and disposal, in the catchment areas of two of Britain's largest rivers, the
Severn and the Trent. This report highlights the issues of the Severn Trent case study. In
addition, the report discusses the company profile of Severn Trent and also its strategic
key intentions. Apart from that, this report emphasizes on the two companies of Severn
Trent which are Severn Trent Water and Severn Trent Services. The business model for
both companies also will be illustrated in the report. The SWOT analysis of the company
will be discussed in brief in the report. Lastly, the brief discussion will be provided on the
differences between ours-to-share and mine to own.

Severn Trent Plc

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2.0

Severn Trent Plc Water Treatment Services Case Study Issues

Severn Trent Plc Water Treatment Services case study is about Myron Hrycyk,
the Chief Information Officer of Severn Trent. Myron Hrycyk played a major role in
designing the new work environment, enabling greater collaboration by removing the
standard cubicle farm in favor of large, fluid spaces where employees gather to discuss,
innovate and create. Furthermore, the new work environment offers a healthy mixture
of open spaces, new work processes and the latest information technologies. Apart
from the issue of Myron Hrycyk and new work environment, another significant issue of
the case study is workforce management system. Severn Trent implemented workforce
management system that improved the handling of customer complaints, improved
timeliness of repairs and made it more convenient for customers to schedule
appointments. The newly executed workforce management system provides more
efficient scheduling of work crews, driving costs down even further. The final issue of
the case study is the technology platform. The technology platform includes virtual
desktop environment and mobile phones, which allowed employees to be mobile.

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Severn Trent Company Profile

Severn Trent is an environmental services group involved in the supply of water
and the treatment and disposal of sewage. The Company was established in 1974 as the
Severn Trent Water Authority, one of the ten water authorities in England formed under
the Water Act 1973, to supply fresh water and treat sewage for around 8 million people.
Taking its name from the Severn and the Trent rivers in the UK, Severn Trent Water
(STW) provides services to 3.7 million households and businesses in Britains Midlands
and mid-Wales region. The group operates in the US, the UK, the Middle East, Europe,
North Africa, and Asia. Severn Trent is headquartered in Birmingham, the UK and
employs about 8,300 people. Severn Trent has two main companies which are Severn
Trent Water and Severn Trent Services.

Severn Trent Plc

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Strategic Key Intentions

Severn Trent Plc has significant strategic key intentions to maintain the
performance of the company. Among the strategic key intentions are:

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Providing a continuous supply of quality water

Dealing effectively with waste water

Responding to customers' needs

Minimizing our carbon footprint

Having the lowest possible charges

Having the right skills to deliver

Maintaining investor condence

Promoting an effective regulatory regime

Severn Trent Water

Severn Trent Water is one of the largest of the 10 regulated water and sewerage
companies in England and Wales. The company provides high quality services to more
than 4.2 million households and businesses in the Midlands and mid-Wales. Severn
Trent Service has significant key strengths. Among the strengths are Severn Trent Water
committed to the long term sustainable stewardship of the business, the environment,
customers and the communities in which the company live and work. Furthermore, the
company has efficiencies and high standards that help to keep the costs low, generate
progressive, sustainable returns for the shareholders and good value for money for
customers. Lastly, the company has a strong management team and a clear business
plan.

Severn Trent Plc

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Business Model of Severn Trent Water

(Source: Severn Trent Plc)

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Severn Trent Service

Severn Trent Services is a member of the Severn Trent Plc group of companies. Severn

Trent was formed in 1974 as a regional, state-owned water authority in the UKs Midlands
region. The company is responsible for water management and supply, and wastewater
treatment and disposal, in the catchment areas of two of Britain's greatest rivers, the Severn
and the Trent, from which the company adopted its name.
Key Strengths of Severn Trent Services:
The business has a clear strategy for growth, which focuses on the growing global
demand for clean water and safe, efficient waste water treatment.
Well known for our quality, reliability and stability.
Provide operating services to an increasing number of utilities, municipalities and
commercial customers in targeted countries.
Severn Trent Plc

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 Leader in high growth technology markets such as disinfection, filtration, adsorption and
marine/ offshore waste water treatments.
Track record of growth and efficient operations.

Business model of Severn Trent Service

(Source: Severn Trent Plc)

Severn Trent Plc

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SWOT Analysis

Strengths

Weaknesses

One of the largest private owned water

supplier in the world and part of a

Failure to tackle repairs and leakages in

the past
Ongoing investigations

reliable group of companies

Diversified business portfolio

Poor customer service

Geographic expansion

Geographic limitation of operations

Known for delivering high standard

water
Threats

Opportunities
Increasing demand for environmental

Domestic market regulations

Operational hazards

services
Water resource management plan

Risks concerning climate change

Emergence of more efficient and

environmental harmless techniques for
water processing and filtering
Table 1 SWOT Analysis

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Case Study Questions

Ours-to-share vs Mine to Own
Ours-to-share culture is like virtual desktop environment and mobile phones,
which allowed employees to be mobile. When employees sit in front of any PC or laptop
at any location at headquarters, they can pull up the same desktop environment and
work.

Severn Trent Plc

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Ours-to-share

Mine to Own

Culture that is more integrated system, not

More conservative, but for individuals, it is

only more open, but also more convenient

high safety performance, but the popularity of

and faster. For individual employees and

the speed and scope is relatively slow, and is

geographic dependence is lower, and reduce

not conducive to extend the platform.

operating costs, the extent of spread more

quickly.
Table 2: Differences between ours-to-share and mine to own

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Conclusion
The paper discusses the key issues in Severn Trent Plc water treatment services,
group of companies responsible for water management and waste water treatment and
disposal in the UK and US. The paper highlights the company profile of Severn Trent and
strategic key intentions of the company. Next, the report highlights the two main
companies of Severn Trent Plc, which are Severn Trent Water and Severn Trent Services.
In addition, the report focuses on strengths, weaknesses, threats and opportunities of
Severn Trent Plc. Apart from SWOT analysis, this report also explains on the discussion
of case study questions.

Severn Trent Plc

Page 10