1221

Otis Place, Washington, D.C. 20010 ! ashleymdavid17@gmail.com ! 301-785-3230

@ashdave17

linkedin.com/in/ashleydavid17

EDUCATION
University of Maryland
Bachelor of Arts, Communication and Dance

ashleymdavid.wordpress.com

College Park, M.D.

May 2014

EXPERIENCE
The John F. Kennedy Center for the Performing Arts




Washington, D.C.
Membership Assistant








January 2015present

Coordinate the production of direct mail and telephone Membership campaigns including acquisition, renewal,
reinstatement and special appeals

Assist in strategy and implementation of all digital and electronic fundraising materials including email and social media

Maintain Member customer service; track and prepare Membership information and data within Tessitura
Social Media Assistant for The Suzanne Farrell Ballet





January 2015present

Manage content creation for digital media, specifically Facebook, Twitter, and the website

Implement digital strategy, including analytics tracking, for social media campaigns in order to grow company's presence
and engage key audiences

Create digital media manual for best practices on Facebook, Twitter and the website in regards to the company
Dance Programming Assistant







August 2014January 2015

Managed digital presence for The Suzanne Farrell Ballet including the Facebook, Twitter, the blog, and website

Maintained photo and video assets, edited company bios, created programs and processed purchase orders

Attended The Suzanne Farrell Ballet and Ballet/Dance season performances as Dance Programming representative

Dance Programming Intern






May 2014August 2014

Organized logistics for presenting major and local dance companies/artists, as well as managed on-site artist support

Coordinated two Millennium Stage performances, including National Dance Day with more than 1,000 participants

Assisted with producing The Suzanne Farrell Ballet, specifically with the company's digital media presence
The College of Arts and Humanities, University of Maryland



College Park, M.D.

Communications Coordinator






August 2014January 2015

Created original content for the website with Drupal CMS and grew digital presence

Project managed campaigns and events including College Park Think-a-Thon, Scholarship Day and Dean's Lecture Series

Maintained creative production schedules as well as provided supervision for student workers

Undergraduate Marketing/Communications Student Assistant


December 2011December 2013

Updated College of Arts and Humanities website content including news, events, photos and videos

Managed social media for Facebook, Twitter, Flickr and Vimeo

Researched/implemented strategy and aggregated analytics for Facebook and Twitter

Americans for the Arts








Washington, D.C.

Marketing and Communications Intern





January 2014April 2014

Wrote and implemented multi-channel marketing campaign to drive traffic to online bookstore

Created and posted content to Facebook, Twitter, the website and the nationally recognized ARTSblog

Tracked, analyzed and presented Magnet Mail analytics for annual email campaigns
Jacobs Pillow Dance Festival








Becket, M.A.

Press/Editorial Intern







May 2013August 2013

Managed media relationships with journalists for nine Doris Duke Theatre performances

Wrote nine press releases, show programs and media advisories

Sold tickets in the box office, earning more than $2 million in ticket revenue during the 2013 Festival
CityDance










Washington, D.C.
Public Relations/ Marketing Intern




May 2012September 2012

Designed marketing materials such as flyers, postcards, ads and business cards

Wrote content for press and marketing materials including press releases, media advisories and newsletters

Managed, designed and curated content for monthly eblast campaign via Constant Contact
HONORS
Omicron Delta Kappa National Leadership Honor Society





March 2014May 2014
Berman Masters Scholarship for Entrepreneurship in the Performing Arts

September 2013May 2014

ORGANIZATIONS AND ACTIVITIES

Member, Emerging Arts Leaders of D.C.

Marketing Chair, Terp Thon Alumni Association
President, UM UnBound Dance Team

January 2015present
April 2015-present

August 2013-May 2014

SKILLS AND ABILITIES

Tessitura, Theatre Manager and The Raisers Edge

AP Style, Vocus and Cision

Microsoft Office, Adobe InDesign and Photoshop, iMovie, Garage Band, Mail Chimp, Constant Contact, Magnet Mail and Drupal CMS

Facebook, Twitter, Instagram, SnapChat, LinkedIn, YouTube, Vimeo, Pinterest, Flickr, HootSuite, Tumblr and WordPress