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Table of Contents
Introduction .............................................................................................................................................. 3
Copyright @ 2009 FICCI & Erehwon Innovation Consulting Pvt Ltd. All rights reserved P a g e |1
Future Directions ..................................................................................................................................... 19
2. Health ...................................................................................................................................................... 22
Current Initiatives .................................................................................................................................... 22
Future Directions ..................................................................................................................................... 23
3. Education ................................................................................................................................................. 25
Current Initiatives .................................................................................................................................... 25
Future Directions ..................................................................................................................................... 26
4. Agriculture ............................................................................................................................................... 28
Current Initiatives .................................................................................................................................... 28
Future Directions ..................................................................................................................................... 28
5. Media ....................................................................................................................................................... 30
Current Initiatives .................................................................................................................................... 30
Future Directions ..................................................................................................................................... 30
Bibliography ................................................................................................................................. 46
Copyright @ 2009 FICCI & Erehwon Innovation Consulting Pvt Ltd. All rights reserved P a g e |2
Introduction
Since independence, India’s focus on science and technology has enabled the nation to succeed in pockets:
aerospace technology, manufacturing and industrial technology. And of late, the IT and biotechnology
revolution has leapfrogged India onto the global stage.
However, the greatest challenge is in including just over a billion people in a shared journey of progress. ICT
is the critical enabler that will convert this journey into a reality rather than let it remain a distant vision.
Therefore, for any person interested in ICT and it’s role in India’s development, this background report
becomes a useful guide. It creates a landscape for ICT in India by throwing light on the following questions:
• What are the possible opportunities for ICT to leapfrog India’s development?
• What is the state of ICT in India today?
• What are the current innovations and future directions in India?
• What are some of the success stories that point to how ICT works in India?
The report focuses on 5 key areas where ICT can contribute to India’s development: governance, health,
agriculture, education and media. It attempts to paint a picture of the current state: both gaps and
innovations, along with future directions, in each of these areas. It also shares area specific success stories
and a consolidation of learning for accelerated innovation in ICT in India.
The first section of the report puts forward the learning: what can be done to accelerate ICT innovation in
India. For anyone interested in knowing what could be possibilities and opportunities, this is the section to
read.
The next section highlights the current state and need gaps in each of the five areas. It is useful for those
who want to plug into the big picture, and understand the ICT state of the nation.
The third section highlights the current innovations and future directions. It helped shaped the learning in
section one. However, a crystal gazer can use this section to trigger his thinking for further opportunities.
The last section contains lighthouse stories: ten caselets that illuminate successes in shaping each area.
There are two caselets per area.
Each section reads independent, and therefore a reader is free to choose the section of greatest interest to
him.
We hope the report creates value for you, and look forward to your feedback at indiarnd@ficci.com /
info@erehwonconsulting.com
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Section 1: Learnings
for accelerating
innovation
As a result of our study ICT in India, we believe there are six key ways in
which ICT innovation can be accelerated:
If we want to have any hope of eradicating poverty in even the next twenty years and joining the
league of developed nations, the business ethos of Corporate India needs to shift from Anglo-Saxon
capitalism to the ‘Inclusive Growth’ model. Essentially, this model is not so much profit-driven, than it is
value-driven. It is not narrowly focused on the ‘quantity’ of topline and bottom-line numbers, it looks
equally at the ‘quality’ of this growth – whether it has been achieved in a manner that, in the words of
the 11th Plan document, “yields broad-based benefits and ensures equality of opportunity for all”.
Inclusive growth does not stop at ‘what’ growth has been achieved; it also equally focuses on ‘how’
growth has been achieved.
After the recent global economic meltdown, the Anglo-Saxon model of capitalism has been subjected
to intense debate. There is growing recognition, especially on behalf of emerging economies, that the
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‘leave everything to market forces’, the inequality and the environmental exploitation engendered by
this model may not be the ideal growth model. What is needed, instead, is an inclusive growth model
that espouses widespread collaboration between governments and private enterprise, business models
that combine ‘global thinking’ with ‘local relevance’, models that proactively creates growth
opportunities for the underserved sections of society, models that are environmentally regenerative.
Prominent global champions of this thinking include Anita Roddick (The Body Shop), Indra Nooyi
(Pepsi), Bill & Melinda Gates (The Gates Foundation), C K Prahalad, Starbucks, General Electric, Philips,
to name a few from a growing tribe. Indra Nooyi, who was in the country end of 2008 as the
Chairperson US India Business Council (USIBC) also advocated inclusive growth in India.
On the domestic front, companies like ITC (eChoupal); Amul; Tata Teleservices (mEducation, PCO/ION,
FISHING initiatives); HUL (Shakti); Pepsi Foods, etc are examples of inclusive growth thinking starting to
happen.
A key enabler for translating this thinking into action is ICT. We need to broaden, deepen and fasten
this thinking and embrace ICT to maximize the impact on the ground.
As the variety of examples and developments referenced in this paper show, building a network of
interfaces that empower the common man to participate in the economy as a ‘market maker’ rather
than a mute ‘market taker’, is an extremely powerful way of leapfrogging the economy.
Such interfaces tend to leverage technology heavily, from Internet to mobile phones to satellite
imagery to call centers to sensors to smart cards to voice recognition. These interfaces, when
interwoven into inclusive business models, are proving highly effective in accelerating speed of
introduction of new goods and services; achieving scale much quicker; customizing offerings to
customer needs; lowering costs of delivering value to customer thereby reducing the price paid by the
customer; and reducing waste and redundancy in transactions.
The cumulative benefits of the above are so huge that if the Government and the Corporate sector
build such interfaces with a missionary zeal, India can achieve a quality of life for her citizens in the next
15-20 years that is unimaginable today.
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3. ICT companies must proactively expand the size of the
‘local pie’
Indian ICT sector, while deserving full accolades for putting India on the
global technology map, has generally been blasé about the ‘domestic It is time that India’s
scene’. The local market has, until quite recently, been neglected under much-acclaimed
the garb of “market is not ready”, “market is too shallow”, “market does ‘brain’ accelerates its
not have purchasing power” or “we will focus when domestic market working to repair as
has grown sufficiently”. In fact, corporations outside have tended to look well as vitalize the
at India as their ‘next growth engine’ than Indian corporations. Indian ‘body’ in which it
ICT companies have come up with one path-breaking innovation after resides.
another; however the benefits have mostly been directed by consumers
outside India.
ICT companies must not wait till the Indian market matures to the point when they can start earning
the kind of revenues and profits they generate overseas. They must fundamentally rethink in three
directions:
A. Aggressively collaborate with other ICT companies, non ICT companies, Government and other
institutions (NGOs, Charitable Foundations, Industry Associations, etc) to create new capabilities,
synergies and reach. Examples like Lifelines agriculture and Tata Teleservices m-education are
notable in this regard.
B. Focus energies on solving the most pressing problems facing India today, resulting in an ‘orbit-
shifting’ impact.
C. Deploy their global learning and local knowledge to come up with innovative offerings and business
models that are suited to Indian consumer’s needs, context and purchasing power.
For example, traditional logic of ‘curative’ care says that India needs at least 750,000 extra beds to
meet the demand for inpatient treatment by 2012- opportunity in tertiary healthcare facilities. In the
personnel side, India needs at least 1 million more qualified nurses and 500,000 more doctors by 2012
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as compared to existing number. To raise this infrastructure, total additional investment to the tune of
US$ 25-30 billion is needed by 2012. Government and international agencies will only be able to gear
up US$ 7 billion and the rest of investment has to come from private sector. Can we challenge this? Can
we realize a scenario where majority people do not become patients and do not need all those hospital
beds? Instead of needing 500,000 more doctors, can we have fewer but better qualified doctors, and
their capacity multiplied through ICT innovation? Instead of $25-30 billion, can we achieve better
outcomes with only $10 billion?
Examples like the Aravind Eye Hospitals, who account for 5% of the ophthalmic surgeries performed
nationwide with less than 1% of the country's ophthalmic manpower, and running a profitable business
while performing 75% of surgeries free of cost, shows that this ‘orbit shifting math’ is eminently
possible.
For instance, Gujarat is recognized today as the best e-governed state in India, followed closely by
Chattisgarh and Andhra Pradesh. How can we get other states to follow suit? One solution could be to
make state budget approvals conditional on on-ground progress in eGovernance. Second could be to
aggressively adopt the PPP model in as many areas of government functioning as possible.
The PPP model can similarly be applied to replication. One can imagine a scenario with a network of
National ‘Innovation Replication Labs’ across domains that will scour the world for emerging
technologies and technology-led implementations, and will draw funds from a Central pool (budgeted
on the lines of JNRUM, NREGA) to rapidly proliferate these across India by leveraging partnerships with
for-profit and non-profit entities.
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6. Create Multiplier effect by unleashing entrepreneurial
energy
The Indian ICT sector (including Telecom) employs in the region of 1.25 million people directly. A
significant proportion harbour ambition of becoming an entrepreneur and launching their own
technology start-up. However, the limited amount of VC activity, misplaced risk perception, lack of
advisory, technical and infrastructural support is a dampener. As a result, the number of new ICT
businesses being launched is far below potential.
ICT companies need to come up with platforms and mechanisms that help unleash this pent-up
entrepreneurial energy. This can be done by institutionalizing in-house VC, incubators and
supporting processes and policies. They also need to recognize that even at the cost of losing some
employees to entrepreneurship, in the long run, the net impact is of increasing the sophistication,
size and capability in the market and that would benefit everyone.
In summary, here are six key ways in which ICT innovation can be accelerated, as described
above:
1. Inclusive: shifting to inclusive growth philosophy
2. Direct: building direct-interface mechanisms with end-consumers
3. Expand: expanding the domestic market
4. Innovate: innovative business models and offerings that challenge long-held assumptions
5. Replicate: replicating pockets of success throughout the country
6. Multiply: multiply innovation by unleashing entrepreneurial energy
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Section 2:ICT
Innovation: The
Current State and
Needs
• What is the current state of ICT in India today, in Governance, Health, Education, Agriculture
and Media?
• What are the key problems and challenges?
• Where, if we apply ICT innovation, will the greatest needs be met?
This section attempts to paint the current state in India today.
1. Governance
Need for Compliance
There is no disputing the fact that while India has an adequate legal system on paper, adherence and
compliance to laws remains by and large poor. Deep-rooted and systemic corruption is the root cause for
this lack of compliance. A 2005 ‘India Corruption Study’ found that Indians pay bribes worth Rs 21,068
crores annually, equivalent to Rs. 200 bribe paid by every Indian citizen! In 1988, N.Vittal, the
transformative chief of Telecom Commission and then the Central Vigilance Commission had remarked
,”Corruption is a low risk, high profit business in India…I want to increase the risk.” He went on to say “The
vicious cycle of corruption can be broken by public transparency; I want people to be empowered to fight
corruption”. While Vittal made an unmistakable impact at the time, the blight of corruption as well as the
validity of Vittal’s advice, live on.
On the worldwide Corruption Perceptions Index (CPI) 2008, prepared by independent international agency
Transparency International, India has been ranked a lowly 74, two steps down since 2007, among 180
countries. The latest data released by the Swiss Banking Association reveals shocking data: as of 2006,
Indian nationals held the largest quantity of illegally stashed money in Swiss banks. The amount was $1.45
trillion, equivalent to 1.8 times India’s entire GDP in 2006! It is also much higher when compared to Russia
($450 billion), UK ($390 billion), Ukraine ($450 billion) and China ($96 billion)!
In a report titled ‘Doing Business in 2007’ the World Bank placed India at 134th in the ‘Ease of Doing
Business’ category, 88th in ‘Starting a Business’ and 155th in ‘Dealing with Licenses’. It takes 35 days to
incorporate a company in India, compared with less than a week in the US.
In our view, for compliance to be ensured, three key areas need to be acted upon:
1. Accountability and Answerability of each Governing body to relevant stakeholders, including citizens
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2. Empowering people to capture and report government inaction and corruption easily and swiftly
3. Enabling Information collection, storage and retrieval to be thorough, tamper-proof and easily
accessible
As many an industry and government has shown from around the world, intelligent and system-wide
deployment of ICT has enabled efficiency to leapfrog. Indeed, the success of the Indian offshoring industry
is proof of this.
Traditional solutions for addressing compliance, efficiency and citizen inclusion have ranged from reform of
the political and bureaucratic machinery, encouraging widespread political participation, reducing the role
of the government, decentralization of decision making, raising salaries of government employees,
strengthening oversight, etc.
While this paper does not dispute the need and importance of the above, the ICT innovation challenges
are around the following:
• How to minimize manual discretion, which leaves scope for corruption and wilful delay, in delivering
public services?
• How to enable a citizen to capture irrefutable evidence on an act of corruption from a government
official, so that swift action can be taken?
• How to devise an implementation framework so that government run programs are implemented
without corruption, delay and ad-hoc mid-way policy changes?
• How to integrate, automate and manage labyrinthine government regulations and procedures so that
citizens and businesses can go about their business without hassle and delay?
• How to empower and make it fast and easy for citizens and communities to canvass public opinion on
government actions and reach it to the responsible government agencies?
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2. Health
Capacity
Availability of medical care, whether measured in terms of doctors per 1000 population or hospital beds
per 1000 population, is both inadequate and non-uniform. As per a report by the Planning Commission, for
every 10,000 Indians there is only 1 doctor. India is short by around six lakh doctors, 10 lakh nurses and two
lakh dental surgeons. The Indian government spends only 0.9% of the annual GDP on healthcare (WHO
recommends 5%), and only a miniscule fraction of that reaches remote rural areas.
Access
Large sections of our population remain cut-off from medical care facilities. In India, nearly 75% of the
population lives in rural villages, while more than 75% of doctors are based in cities. Even more, more than
80% of rural Indian patients have to travel an average of 8 km to access basic medical treatment, and the
rest have to travel even farther.
Affordability
Cost of medical care: Even when medical care is physically accessible, the cost remains prohibitive to large
sections of our population.
Insurance coverage: Worldwide, healthcare insurance has played an integral role in making healthcare
access universal to a society’s citizens. In India, notwithstanding the rapid progress of Indian insurance
industry last few years, penetration of healthcare insurance is extremely low. Only about 0.5% of Indians
have health insurance, as compared to 75% in the US. Health insurance in India as of 2008 covers only
around five per cent of the total spending in the healthcare sector. This should at least increase to 20 per
cent, says Mr J. Harinarayan, Chairman, Insurance Regulatory and Development Authority of India.
According to a recent KPMG report titled- “Health Insurance Inc.: The Road Ahead”, high reliance on out-of-
pocket spending on healthcare in India, estimated at around 85% as compared to 60% in China, poses
serious health policy challenges related to financial risk protection in future years.
ICT innovation can go a long way in breaking through the cost boundaries of the traditional brick and
mortar, face-to-face model of healthcare administration. It can also enable accelerated penetration of
insurance.
Accuracy in Diagnosis and Treatment: Mis-diagnosis can lead to wrong medication, prolonged recovery,
and in many cases severe damage to patient health and life. Indian healthcare system suffers from supply
running far short of demand, inadequate regulation and supervision of educational institutions as well as
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that of private practice. Moreover, accelerated pace of advances in medical science means it is increasingly
tougher for a medical professional to keep upto date with the state-of-the-art. Lastly, today’s patients –
largely due to the Internet – are far more aware and demanding when they approach a doctor.
Information Management
Citizen Health Record: Currently, there is no formal system of maintaining a repository of a citizen’s health
and medical history over her lifetime. Many people cannot remember their important health parameters
like blood group or previous ailment and medication history. This leads to repeated re-testing every time,
delay in diagnosis and sometimes inaccurate diagnosis. In emergency situations, lack of such information in
hands of the doctor can mean the difference between life and death. Healthcare systems around the world
have realized the immense benefits of having a single, integrated, digitized Citizen Health Record, mostly
maintained as a smart card. India has also seen the benefits of a ‘digital information wallet’ after
introduction of the PAN card for its citizens.
Asset Management: Hospitals have assets – medical equipment, information records, drugs, instruments –
that need to be maintained and kept in peak operational readiness. Currently, asset management in Indian
hospitals by and large remains ad-hoc, manual and highly inefficient. This not only leads to subvention of
already scarce capacity due to non-operational equipment but also inferior patient outcomes.
Technologies like ERP, BPM, Smart Card, RFID etc have revolutionized resource planning and asset
management across industries, including healthcare. Indian Healthcare needs to capitalize on these.
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Considering the above, the ICT innovation challenge in the area of Health is around the following:
• How to take affordable healthcare to the masses, rather than the masses having to travel long
distances to reach a healthcare centre?
• How to multiply the throughput of our healthcare professionals (doctors and nurses) and of our
hospitals so they can service many times the number of people than their current one-to-one capacity
would permit?
• How to ensure timely detection of disease/injury and timely treatment so that the scourge of
permanent disability and high incidence of untimely death can be brought to developed country
levels?
• How to engineer a wholesale shift towards preventive healthcare rather than curative?
• How to drastically improve patient care and outcomes by automating certain aspects of healthcare at
a low cost?
• How to build a networked and synergistic ecosystem of healthcare entities whose focal point is the
patient or the citizen?
3. Education
Capacity
Availability of education, whether measured in terms of teachers per 1000 population or admission seats
per 1000 population, is both inadequate and non-uniform. Research has shown that effective teacher
student ratio should be between 1: 25 to 1:35. The current average ratio in India is 1:42. The high teacher
student ratio has a negative impact on the quality of education in India.1 Even with these statistics, the sad
reality is over 45% of teachers do not even attend school, which creates a further skew in capacity.
Access
Large sections of our population remain cut-off from education facilities. India is a multilingual country with
18 formal languages. These 18 languages use 10 different scripts and include hundreds of different
characters. It is virtually impossible to arrange Indian languages characters over regular keyboards (too
many characters). As a consequence, Indian language keyboards are not available. According to a market
research conducted by Frost & Sullivan, less than 10% of Indians can read or write English; therefore the
vast majority is prevented from using computers for the purpose of educating themselves.
Affordability
Cost of education: Even when education is physically accessible, the cost remains unaffordable to large
sections of our population. The affordability question needs also to be considered from an ‘opportunity
cost’ perspective – for a majority of low income households, especially in slums and rural areas, children
are often pulled out of school so that they can work and contribute to the meagre household income.
1
From MapsofIndia.com’s India Business Directory
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Quality of Education
The education system in India – whether public or private – lacks adequate mechanisms to ensure uniform
or even a minimum threshold of quality. These manifest in admission procedures that lack objectivity,
teachers who are not up-to-date, curriculum that is outdated and too theoretical, and grading system that
is excessively exam-focused.
Considering the above, the ICT innovation challenge in the area of Education is around the following:
• How to break through the capacity and cost limitations of the traditional brick and mortar, face-to-
face model of education, in order to take affordable education to every citizen of India?
• How to ensure 100% and continued participation of every child in the education system, irrespective of
social context and financial capacity?
• How to make teaching and instruction relevant, interesting and engaging to students across regions,
languages and socio-economic backgrounds?
• How to decisively shift education outcomes from mere literacy and degree attainment to skill
development and vocational capability?
• How to enable the adult labour pool to continually upgrade their skills, in order to improve
employability and productivity?
4. Agriculture
Productivity
India’s farm productivity drastically lags behind that of even other developing countries. According to FAO
data, average annual growth rates in the productivity of staple cereals (rice, wheat, pulses) are the lowest
in India in comparison with all SAARC nations. Between 1991-93 and 2005-07, this productivity was the
highest in Bhutan at 5.12% and lowest in India at 1.6%.
Poor farm productivity is a combination of small land holdings, lack of good quality inputs like seeds, and
severe lack of knowledge about good practices.
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Market Access & Supply chain
Matching supply and demand: EChoupal has shown conclusively that when the farmer is able to engage in
price discovery and take informed decisions accordingly, his income goes up. Notwithstanding the need for
internal food security, the Indian farmer as well as consumer suffers due to artificial controls on export and
import of agri-commodities.
Waste elimination: It is said that a considerable percentage of India’s grain harvest never reaches the
consumer, because it simply rots in godowns. In addition, there are often instances when certain agri-
commodities maybe in short supply in some parts of the country while being in excess supply in others.
At the same time, success of micro-finance, mobile phones, rural BPO and eChoupal clearly establishes a
strong case for creating a virtuous cycle of promoting alternative rural enterprise and employment,
growing incomes which then lead to growing savings and consumption.
Considering the above, the ICT innovation challenge in the area of Agriculture is around the following:
• How to reach information on the best farming practices to each and every farmer in a speedy, easily
usable and affordable manner?
• How to enable a speedy, transparent and efficient matching of supply and demand so that each
farmer gets the best possible price for his crop?
• How to build an efficient, nation-wide supply chain that allows agri-produce to reach the market with
minimum wastage, pilferage and spoilage?
• How to diversify and add value to rural communities so that the exodus from rural to urban areas can
be significantly reduced?
5. Media
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Citizen Journalism
True democracy would mean citizens being able to express opinions and having a say in decisions
concerning their environment. Traditional media has fulfilled this function only partly.
ICT can greatly assist in achieving a cherished ideal of a participative democracy.
Connected-ness in communities
Media is supposed to play a key role as the ‘glue’ that holds the fabric of society or a community together,
by way of building information conduits, interaction and discussion platforms, as well as transactional
platforms. In this respect, traditional mass media suffer from limitations of reach, interactivity and speed.
Considering the above, the ICT innovation challenge in the area of Media is around the following:
• How to create access to media for every Indian citizen, irrespective of social, lingual, financial and
literacy barriers?
• How to create and deliver relevant content and services to each citizen that will bring improvement
in her life and create connectedness with her community and country?
• How to practice true democracy by allowing each citizen to express her needs and grievances?
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Section 3: ICT
Innovation: Current
Initiatives and
Future Directions
• What are the current innovations and possible future
directions?
• What tipping points if created will add value to large masses of people?
• What are the high impact deployment areas in governanace, health, education, agriculture
and Media?
These key questions are the focus of this section.
While popular public perception may be that the benefits of ICT innovation have mostly accrued to
Western economies – either by way of domestic innovation or by way of outsourcing – and have largely
eluded the Indian economy, our research clearly shows that the last two years have seen a fair amount of
sowing of seeds of ICT innovation across the Indian socio-economic landscape. Indeed, the next two years
may well constitute that ‘tipping point’ post which ICT-enabled business models will rapidly become
mainstream across business domains. When that happens, in terms of harnessing ICT, the Indian society
would ‘get it’, as Malcolm Gladwell the author of ‘The Tipping Point’ might put it.
Below we highlight some noteworthy, potentially high-impact deployment initiatives of ICT across five
domain areas. We have focused on initiatives that have been rolled out in the last 2-3 years; some have
been fully rolled out while others are being deployed. Some are national in scope while others are more
localized. Either way, they constitute what we call ‘lighthouses’. Lighthouses are the early success stories
that we can learn from, as they shape the future of the industry. The intent is to highlight more the
spectrum of deployment, rather than being comprehensive in coverage.
We also point to some future direction or opportunity areas for ICT innovation in each domain. These
future directions have been synthesized and selected after comprehensive research on latest published
opinion from domain experts as well as policy makers. At the same time, only those future directions have
been presented here that have a large impact potential in the wider Indian developmental context.
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1. Governance
Current Initiatives
Nearly 14,398 CSCs were operational by October 2008 in 10 states, including Haryana, Gujarat, Madhya
Pradesh, Tripura, Bihar, Jharkhand, West Bengal, Tamil Nadu, Uttar Pradesh, and Assam. Currently, the CSC
roll out is in progress in 20 other states. The target is to roll out all the 100,000 CSCs by end of 2009.
The project is a unique example of PPP, since the investment for the project is made by the private investor
known as a ‘Service Center Agency (SCA)’ and the ‘e-Gram Vishwagram Society’.
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3.20 lakh company records had been viewed online and 20 registry locations established. The Ministry
claims that the website receives 1.7 million hits a day (read caselet in Section 4).
A recent IIM-A study conducted under the aegis of the National e-governance Plan found the MCA21
programme to have been a benchmark effort, prompting the Ministry to upgrade the project into a Next
Gen MCA21. This initiative won 'Gold' for 'Excellence in Government Process Re-engineering' at the
National e-Governance Awards 2007-08 instituted by the Government of India.
RTI
The Right to Information Act was passed by parliament in 2005 for promoting transparency and
accountability in the system. In theory, it gives the citizens back a little bit of the power that the
government has taken away over the last 60 years. In 2007, about 10 lakh applications were filed to seek
information using RTI. There is one area where the RTI Act has so far been used with great precision—if
any legitimate work was pending in any government department and government officials were not doing
it, either because they expected a bribe or simple bureaucratic lethargy. There are now regular forums,
seminars and blogs that seek to inform and train citizens to use RTI to increase the government
accountability.
Police Function
Technology is starting to penetrate into the Police force of the country. Delhi Police in 2008 launched a
novel scheme where citizens could report any government official demanding bribes, to a SMS hotline
number, using their mobile phones. The process is instant, cheap, easy and circumvents the hugely
deterring process of walking into a police station and registering a complaint. Besides this initiative, sleuths
of Delhi government's Anti-Corruption Branch have stung as many as 13 police personnel using voice and
video recordings over the last six months. From setting up traps, secretly making voice recordings to
capturing video footage with hidden cameras, all this has become a regular feature in investigations at the
Anti-Corruption Branch. In fact, the Branch has even approached Delhi government for purchase of
essential equipment for sting operations so that the process can be organized more thoroughly. Speaking
to Times City, Additional Commissioner of Police (ACB), N Dilip Kumar revealed that the sting operations
had improved investigation results tremendously.
E-Filing IT Returns
From 2008 onwards, every adult citizen needs to file returns using online ITR (Income Tax Return) forms. All
corporate deductors since FY 2003-04 and all government deductors since FY 2004-05, have been filing
Income tax returns for deduction of tax at source (TDS) as well as tax collected at source (TCS), only in
electronic form.
Future Directions
According to the recent WEF ‘Global Information Technology’ Report, India ranks 44 out of 122 countries
analyzed, we are behind countries like Barbados, Latvia, Tunisia, Thailand and the Slovak Republic. Indeed,
there is tremendous potential for e-governance to benefit citizens exponentially and maximize gains. Some
potential opportunities:
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Citizen Identity
The multi-purpose National Identity Card (MNIC) project was announced way back in 2002. The pilot
project of providing such cards was over in March 2008 with distribution of about 12 lakh cards, mainly in
border states. Unfortunately, the project has not yet been extended to cover the entire economy. Recently,
the Chief Justic of India K.G.Balakrishnan was quoted as saying, “It has to be done. Every Indian should have
such a card on the basis of which admission to schools, colleges or employment could be given. It should be
the identity of every individual who’s a citizen of this country.” Clearly, there are multiple advantages of
such a card, not least in eliminating the huge problem of illegal immigrants into the country. It is a solution
that finds wide application in police work, welfare scheme administration, electoral roll preparation, census
activities, commercial transactions, etc.
Police Function
Online filing of cases could help in doing away with the hassle that a complainant goes through while
physically going to a police station and dealing with the police personnel there. It will also ensure that cases
are indeed filed and scope for bribery can be eliminated.
Police officers arrest a significant number of people who are wanted in other jurisdictions. Mobile data
solutions can enable officers to run automated queries directly from their police vehicles on persons and
vehicles of interest against state and national databases. Information sharing solutions can provide law
enforcement officers with the ability to act swiftly, creating greater efficiencies and minimizing booking
mistakes.
Several opportunity areas exist. For example, if there was a central database, perhaps using a wiki
interface, where anyone who got public information using RTI could upload that information. This would
mean avoidance of effort duplication and fast access to information. Just browsing through such a resource
should provide much insight about how the government works and its existence may act as a deterrent to
corruption. Second, any solutions that make it easier for the common citizen to file RTI applications,
perhaps by simply filling an online form or even using one’s mobile phone. Third, as a taxpayer, each citizen
should ideally have easy and one-stop access to all information about how his tax money is being spent.
Fourth, to clear the growing backlog of appeals and complaints, suggestions like audio conferencing and
video conferencing have been mooted and partially implemented.
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e-procurement
Central Vigilance Commissioner, Pratyush Sinha said in 2007 that the introduction of technology in the
forms of e-procurement and e-payment in all government organizations and PSUs (Public Sector
Undertakings) becomes extremely critical and essential to combat corruption in public procurement. At
present, both, the Government organizations and PSUs make an annual procurement of over Rs. One lakh
crores, he noted.
Wi-Max Networks
WiMAX technology has the potential to bridge India's digital divide, offering broadband services in dense
urban and suburban areas, rural broadband connectivity to enable high speed wireless applications and
services, and enterprise broadband access across the country. As of August 2008, there were more than
305 deployments of WiMAX networks in more than 118 counties. In 2008, the government took a concrete
step forward by auctioning spectrum such that it provides for consumers with much needed broadband
connectivity across the diverse economic and social needs of the entire population. The WiMAX Forum®
projects that more than 27.5 million Indians will be WiMAX users by 2012, around 20% of the world total.
Network roll-outs are expected by end of 2009.
In addition to network security, Access Control and Identity Management is an area of focus and growing
technology investment. Biometric and smart-card based technologies are especially coming to the
forefront, both to ensure secure and authorized access to government facilities, but also in public
applications like National ID cards, Drivers Licenses, etc. Many city and state governments are looking to
advanced security technologies to issue new Drivers licenses that incorporate multiple identity processes to
reduce fraud and ensure that each driver has one identity record and one driver’s license.
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geographical databases, it is also now far easier for users to retrieve information more relevant to their
individual requirements. The scope for joined-up services is huge. Collaborative projects can involve many
councils, local authorities, government departments or delivery partners. They can provide a single
reference point for a whole host of topics including healthcare, highways, education and learning, benefits
and housing. They can be targeted at specific groups or demographic areas and can offer economies of
scale and greater accessibility to the people they serve.
2. Health
Current Initiatives
Telemedicine
ISRO's Telemedicine initiative has been pioneering and broad-based in terms of providing Telemedicine
Connectivity between remote/rural hospital and Super Speciality Hospital for Teleconsultation, Treatment
and Training; Connectivity for Continuing Medical Education (CME) between Medical Colleges & Post
Graduate Medical Institutions/Hospitals; Connectivity for Mobile Telemedicine units for rural health camps;
and Connectivity for Disaster Management Support and Relief. As of mid 2007, ISRO's Telemedicine
Network consists of 221 Hospitals - 181 Remote/Rural/District Hospitals/Health Centers connected to 40
Super Speciality Hospitals located in the major cities. One of the key factors to success of Telemedicine in
India is going to be the reliability of telecommunication link. In this context, it is of considerable significance
the commitment made by ISRO Chairman to provide free bandwidth for the purpose of Telemedicine and
Tele-education. ISRO has been deploying satellite based telemedicine nodes in collaboration with state
governments. So far it has deployed around 250 nodes across the country.
Apollo Hospitals, through its Apollo Telemedicine Network Foundation (ATNF), has been amongst the
Telemedicine pioneers from the private sector. It has set up over 45 Telemedicine Centres across different
locations in the country and abroad (read caselet in Section 4). Other providers who run Telemedicine
networks include the Narayana Hrudayalaya Foundation and Aravind Eye Foundation.
Indian company Telebiomedical is developing technology for monitoring ECG, blood pressure values, blood
glucose level, pulse oximeter, weight and other vital signs over the phone. Their Heartline ECG monitoring
product series is a full range of devices for remote diagnostic and emergency service applications.
Another initiative worth watching is from Piramal Healthcare, who have started a rural healthcare pilot in
Rajasthan. The idea is based around specially trained nurses that are locally stationed in villages and
communicate back to doctors at a central hospital via SMS.
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Patient Health Record
The Health Information Exchange, run by eHealth-Care Foundation (eHCF) a New Delhi based Not for Profit
Organization, is an Health IT interoperability initiative that facilitates the secure bidirectional electronic
exchange of patient medical information between two facilities. 'eHealth-Care' project’s emphasis is on
building the National Health History Database for each and every citizen of India. It is a web based patient
care system that tracks a patient's health record from the time of their joining the network and for as long
as the patients manage to provide authenticated health data. It offers them an opportunity to maintain
their health record and authorize their physicians to access it as needed. There is also an application for the
physicians to manage their medical practice. That includes keeping all their patient data on the web,
capability to manage their accounts and billing.
Future Directions
Telemedicine
While there are over 20,000 PHC’s providing primary care services in the rural areas, and about 500 district
hospitals, Telemedicine has reached to only about 1% of these centers and more than 50% of them are in
the urban centers only. If we were to look at a five- year horizon for Telemedicine in India, efforts would be
considered successful only if we have Telemedicine reaching out to at least all district and Taluk level
hospitals throughout the country. The majority of semi-urban and rural areas do not have appropriate wire
line network for data connectivity. Setting up a wired communication network across the country would
not be feasible, as it would require huge Capex and a considerable amount of time. The most feasible way
to provide broadband access would be through wireless technologies like GSM and WiMax.
A globally noted reference point in telemedicine is IBM’s Tristan project. This small huddle of volcanic
islands, with a population of just 269, sits in the middle of the South Atlantic, 1,750 miles from South Africa
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and 2,088 miles from South America. The islanders have access to some of the most advanced medical
facilities in the world, thanks to Project Tristan, an elaborate experiment in telemedicine. A satellite-
internet connection to a 24-hour emergency medical centre in America enables an American specialist to
send digitised X-rays, ECGs and lung-function tests to experts. He can consult specialists over a video link
when he needs to. The system even enables cardiologists to test and reprogram pacemakers or implanted
defibrillators from the other side of the globe. Most of the technology this requires is readily available, and
it was surprisingly simple to set up, says Paul Grundy, a health-care expert at IBM. The biggest difficulty, he
says, was to install the satellite-internet link.
University of California’s CellScope is an excellent indication of how healthcare diagnostics will increasingly
turn mobile. The CellScope is a cheap attachment that turns the digital camera on many of today's mobile
handsets into a microscope, which can be used for testing blood samples to diagnose endemic diseases like
malaria (read caselet in Section 4).
Another promising area is wireless voice. With an 802.11-enabled badge hanging around their neck,
healthcare workers can talk with co-workers hands-free, enabling a surgeon in the operating room to call
an emergency page to cardiology and receive a response in real time.
Wireless telemetry, or monitoring, can make the difference between having patients physically tied to
certain rooms in hospitals versus gaining the freedom to move them or let them move themselves around
the hospital - this not only improves patient well-being but allows mani-fold increase in effective capacity.
With much more reliable and powerful in-building wireless connectivity, portable heart monitors and other
measurement equipment can allow greater flexibility as to where staff can locate patients who need such
devices and in allowing those patients to move about with greater freedom. Expanded wireless coverage
can also make it possible for patients and their families to stay better in touch using mobile phones, an
important capability in light of the fact that people are often moved between different rooms as their care
evolves.
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3. Education
Current Initiatives
e-Learning and Virtual Learning: eLearning comprises both Computer-based Training (CBT)
CBT which refers to the use of computers in both instruction and management of both teaching and
learning, and Web-Based Training (WBT). Due to limited PC and Internet penetration in households, so far
eLearning has been adopted more by the corporate sector and in a limited way by individuals. The scope
has included online tutorials, mock competitive tests, vocational education in a variety of domains, and
career enriching courses.
Some providers are also providing Live Virtual Classroom connectivity, for example, Gurukul online
Solutions, which provides this connectivity to over 175 cities across India.
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languages data entry tool. What is also remarkable is the way a technology developed outside - MagiKeys
has been developed by Israel based software company FTK Technologies Ltd – has been customized and
introduced to create wide impact in the Indian context by Educomp, supported by Intel.
Future Directions
Computer-assisted learning
In October 2007, Reliance Communication announced a collaboration with One Laptop Per Child (OLPC)
Foundation. OLPC’s vision is to create educational opportunities for the world's poorest children by
providing each child with a rugged, low-cost, low-power, connected laptop with content and software
designed for collaborative, joyful, self-empowered learning. R-Com would now be providing Internet
connectivity, network and logistics to the OLPC’s India initiative. They are now inviting state governments,
NGOs, corporates and media to join this collaborative project. Riding on R-Com’s network, children across
25,000 towns and 6,00,000 Indian villages would have networked by March 2008.
Digital books or eBooks is a revolution waiting to happen for many years but it is now that real progress is
being seen around the world. Nearer home, In SriLanka, the DAISY Lanka Foundation (DLF) has set a good
example by coming up with special Digital Talking Books (DTBs) to overcome the acute dearth of reading-
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matter for the print-disabled community of Sri Lanka. The aim is to achieve inclusion and integration of
people with print disabilities in to mainstream society.
M-Learning
India could really cut short its gaping deficit in basic education by fully leveraging the potential of learning
through the mobile platform. Today, around 300 million Indians own a mobile phone, projected to reach
nearly 500 million by 2011. The mobile platform enjoys unrivalled reach, affordability, versatility and
suitability to the Indian context, with its large size, poor infrastructure and low spending power. An
excellent example of the Indian corporate initiative is the Tata Teleservices m-education service, launched
in beginning of 2008 (see caselet in Section 4).
Improving employability
If there is one thing that can contribute the most to improving Indian economy’s ICOR (incremental capital
output ratio), i.e. the units of economic output generated per additional unit of capital, it is improving the
employability of our human resources. In this direction, the ICT-led virtual training offerings from the likes
of Tata Interactive, 24x7 learning, NIIT and Aptech, are highly encouraging. However, it is when such
players start collaborating with National institutions like the ITI and National platforms like the NREGA
(National Rural Employment Guarantee) that the leap in employability will be truly felt.
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• Students who miss a day of class no longer need to beg their peers for their notes. New technology is
allowing for lectures to be digitally recorded, stored in an archive and made retrievable to students
who are given access.
• “Point and click” digital video access to provide teachers with educational multimedia resources
4. Agriculture
Current Initiatives
Future Directions
Trials are underway in many western countries, and if successful, could result in applications where crops
may soon provide information to farmers about when they need water and how much should be delivered.
A trial is underway at University of Colorado at Boulder, that deploys a tiny sensor that can be clipped to
plant leaves charting their thickness, a key measure of water deficiency and accompanying stress. Data
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from the leaves could be sent wirelessly over the Internet to computers linked to irrigation equipment,
ensuring timely watering, cutting down on excessive water and energy use and potentially saving farmers
in Colorado millions of dollars per year.
Remotely sensed images can be used to identify nutrient deficiencies, diseases, water deficiency or surplus,
weed infestations, insect damage, hail damage, wind damage, herbicide damage, and plant populations.
Information from remote sensing can be used as base maps in variable rate applications of fertilizers and
pesticides. Information from remotely sensed images allows farmers to treat only affected areas of a field.
Problems within a field may be identified remotely before they can be visually identified. Ranchers use
remote sensing to identify prime grazing areas, overgrazed areas or areas of weed infestations. Lending
institutions use remote sensing data to evaluate the relative values of land by comparing archived images
with those of surrounding fields. For monitoring land degradation process, remote sensing and GIS are
considered the most effective tools.
International trade in live animals has also undergone changes in recent past. All live animals being shipped
internationally must be microchipped; this is an international rule and regulation.
RFID usage is beginning to happen in India. For example, the Gujarat Co-operative Milk Marketing
Federation is using RFID to tag buffaloes. RFID scanning equipment can be used to enter or scan an animal's
ID tag and instantly view the animal's previous performance, and to know how each animal is doing.
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5. Media
Current Initiatives
Citizen Journalism
Blogs are widely credited with bringing about a fundamental change in the way journalism is shifting
towards a democratic and participative pursuit by ordinary citizens. This is leading to true expression of
public opinion. In India, while Blogs are mostly an urban literate phenomenon, other Citizen/Community
Journalism platforms are beginning to take root. CGnet – a platform for the people of Chhattisgarh, is an
excellent example. It is an effort to start a dialogue between tribal and other people with the help of ICT. It
is, in effect, an ''E Gram Panchayat of the people of Chhattisgarh'', where people raise their developmental
issues with the help of ICT and discuss debate and act on it. Development cannot happen until each strata
of the country is brought into its fold, and CGNet is working towards that end (read caselet in Section 4).
Future Directions
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Section 4: LightHouse
Case studies
We present below 10 short case-studies – two per area – of what ICT
innovation is delivering or promises to deliver in the Indian context.
The purpose is to create some reference points in the minds of the
reader and create a map of possibilities.
1. Governance
In a report titled ‘Doing Business in 2007’ the World Bank placed India at 134th in the ‘Ease of Doing
Business’ category, 88th in ‘Starting a Business’ and 155th in ‘Dealing with Licenses’. It takes 35 days to
incorporate a company in India, compared with less than a week in the US.
For years now the dreaded Red Tape has dominated the public’s dealings with the government. More so
when it comes to corporate affairs. The National e-Governance Plan or NeGP was constituted in 2006 to
use ICT to make life easier for the common man. So it is that the MCA21 came into being.
MCA21 is a multi-faceted programme whose key objective is to help the user conduct business. Those who
register into the 24X7 portal are given a Director Identification Number (DIN); around 7 lakh have been
issued so far. The DIN is a kind of tracking device that includes important personal particulars of the
applicant (a role-check function has been incorporated to authenticate the submitted documents) and is
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therefore a powerful deterrent to fraud. A service request can be tracked with a Service Request Number
(SRN). In addition, forms can be submitted with the aid of a Digital Signature Certificate (DSC). All of these
features are unique MCA21. And of course there are facilities for making payments through credit cards,
Internet banking or even DDs.
Capacity building through information sharing is another goal of the programme. The stakeholders are
corporate entities, the public, professionals, banks and financial institutions and the government.
The Ministry claims that the website receives 1.7 million hits a day. Approval of name, company
registration, change of company name, issue of certified documents, filings, inspection of public
documents—all procedures that used to take several days, are now being processed speedily.
A recent IIM-A study conducted under the aegis of the National e-governance Plan found the MCA21
programme to have been a benchmark effort, prompting the Ministry to upgrade the project into a Next
Gen MCA21.
Ministry of Corporate Affairs Secretary Anurag Goel believes the new MCA21 should be given the teeth to
‘make it possible to take up effective regulation and enforcement through at all stages, including
inspections, investigations and prosecutions,’ particularly relevant in light of the recent Satyam fiasco.
By all accounts, the new avatar, when it is ready, will be fitted with features that are absent in the current
version in order to enable taking the programme to another level, rather than merely upgrade already
existing features.
The advantages of e-governance have been enumerated time and again—procedures are transparent,
paperwork reduced, both the government and people save time and money, planning and monitoring are
made easy etc.
A recent study undertaken by the Indian Institute of Management, Ahmedabad, reveals that not only has e-
governance significantly reduced the number of trips one would normally have to make to a government
office to get something done, but instances of corruption are down by 29%. In many cases waiting time has
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gone down by up to 40%. The study examined 36 projects from 12 states and included citizen reactions.
But Prof. Subhash Bhatnagar of IIM-A also added that e-governance has not had much of an impact in
departments where ‘collusive bribery’ was present. The fact that there is room for manipulation despite
computerisation of records shows that we still have a long way to go to improve citizen-government
interaction.
Leading by Example
Perhaps the Government of Gujarat can show the way. The state government website proudly informs you
the Gujarat has the largest optical fibre wide area network in Asia, covering 50,000 kms. But it is not
infrastructure alone that has led to Gujarat being the leading state when it has come to e-governance
innovations. The ability to put available technology to the best possible use through sustained originality is
what has proved to be the winning formula.
All 141 municipalities of the state have been computerised. There are Citizen Facilitation Centres in major
locations. The concept of one-day governance via computerised civic centres has been taken up and
implemented at district, taluk and municipal level. At the village level, all 14, 000 gram panchayats are now
e-grams that have computers and internet connectivity.
It is not surprising, therefore, that the state has long been at the cutting edge of innovation in the e-
governance space. As far back as 2002, a UN world development report lauded Gujarat’s motor vehicle
department for its technologically advanced computerised inter-state check post system that brought
down corruption to negligible levels. Not only were other states exhorted to replicate this model but a San
Fransisco-based foundation thought the scheme was fool-proof enough to be tried out in other third world
countries as well.
E-procurement was introduced in Gujarat in January 2007. It is now mandatory for every government
tender over the value of Rs 10 lakh to be floated only through this online bidding system. By August 2008
the service was attracting almost 500 tenders a month—the value of the tenders touching a whopping
15,000 crores. The process is completely transparent and the number of registered bidders is growing by
the day. The facility has been a hit with firms engaged in civil engineering, auctioning and outsourcing. 118
government departments are active participants; e-procurement has also been used extensively by the
Sardar Sarovar Narmada Nigam Limited (SSNNL) and the Gujarat Narmada Valley Fertilisers Company.
Taxation system
In 2008 the Gujarat government won the NASSCOM award for ‘Best IT adoption through e-governance’ for
a computerized VAT collection system that allows e-filing of returns, e-payment, e-registration and e-
refund.
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An exciting new initiative called SWAGAT Online (State-Wide Attention on Public Grievance by Application
of Technology) allows the citizens to directly address the Chief Minister. On an appointed date every
month, people air their grievances through an online procedure and receive responses within three to four
hours. At 3 pm the Chief Minister holds a video conference in which all districts participate and
complainants get to interact with officials from concerned departments. All important officials of the
government including district collectors, police officials and project development officers are present at
this meet. Solutions are arrived at on the spot so that no applicant leaves disappointed. Records of every
single case are maintained in the SWAGAT database.
The Commonwealth Telecom Organization and University of Manchester have hailed SWAGAT as an
excellent model of e-transparency.
Gujarat won the Government of India award for the best e-governed state in 2007.
Congratulations
2. Health
Remote consulting for diagnosis and treatment is not new to the medical world and modern telemedicine
is almost three decades old. Yet, the use of mobile phone handsets as an important and integral tool in its
practise has yet to come of age.
Developments in the last couple of years are now set to change that, and one is particular holds much
promise for India. According to a report in the Economist in May 2008, a group of researchers at the
University of California, Berkeley, has developed a cheap attachment to turn the digital camera on many of
today's mobile handsets into a microscope.
The diagnosis of malaria, which is endemic in India, was the first test the researchers validated because it
demands a high-quality image. Eventually, CellScope could well become an indispensable aid to the
clinician to enable more complex diagnoses. Someone with a small amount of training would be able to
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take and stain blood samples and then capture and transmit images to an expert who could identify the
disease-causing organism, or the ailment, or even the progress of a particular course of treatment.
Experts also believe that the new feature can make a difference to farmers in remote locations by helping
them send detailed pictures of sick crops.
The images would also help create digital records, making it easier to monitor community-wide health
interventions.
This lack of medical care and basic health facilities is taking a painful and costly toll in the form of at least a
million lives, mostly of women and children, being lost every year. And despite the periodic efforts of the
central and state governments to try and mandate rural stints for the nation’s doctors, India continues to
have a woeful doctor-patient ratio of 1:25,000 for the vast majority of its 1.2 billion people.
Travel to the nearest town for treatment takes a huge chunk off a villager’s earnings; then there is the
money spent on treatment and medicine. To top it all, absence from job means that daily wages are lost.
And often, despite all this effort, effective treatment is not given on time, bringing to a sorry end the saga
of what was already a losing proposition to begin with.
It is this huge void in our nation’s healthcare needs that telemedicine seeks to address. The concept of
remote consulting is not about getting the patient to the doctor or vice versa, it is more to do with
exploiting the nation’s exploding teledensity in the most positive way, so that the village dweller has virtual
access to quality medical care no matter how distant his settlement.
Here is a look at some of the most impact-creating contributions to telemedicine made by Apollo Hospitals,
one of the largest private players in the healthcare business.
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Small Beginnings
Dr. Prathap Reddy’s Apollo Hospitals Group pioneered India’s telemedicine initiative, Apollo Telemedicine
Networking Foundation (ATNF), in 1999. It initially focussed on a small rural population of about 50,000
people living in a cluster of 24 settlements around Aragonda village in Andhra Pradesh. The residents of this
rural area are now able to consult doctors based at Apollo’s tertiary care hospital in Chennai, helping
ensure prompt and appropriate treatment for a host of conditions and all this without disturbing the
tenuous socio-economic threads of their largely agrarian lives. The range of services also includes
preventive healthcare and health insurance
The programme works through ISDN and VSAT, for which ATNF entered into a partnership with ISRO. The
success of the initiative prompted the foundation to extend the facility to 5 other states and 20 districts.
Doctors on Call
In 2007, ATNF partnered with Ericsson in the ground-breaking Gram Jyoti project in rural Tamil Nadu.
Doctors at the Chennai center used 3G wireless technology to get in touch with patients. This was the first
time mobile telephony was used to enable long-distance diagnosis and treatment. Patients were examined
in an Apollo hospital ambulance and Pulse rate, BP, ECG and temperature were transmitted from the
vehicle using wireless technology. High-end digital web cams were used to send pictures.
The success of this experiment has prompted the foundation to sign an MoU with Ericsson for expanding
the telemedicine initiative in other parts of the country using broadband-enabled mobile networks.
Prathap C. Reddy, Chairman of Apollo Hospitals Group, summed it up thus: ‘With the availability of wireless
technology, mobile health will be integrated into the healthcare delivery system. The new mantra could
well be ‘healthcare for anyone, anywhere, anytime.’
The Apollo effort seems almost insignificant considering the enormity of crisis in the healthcare sector. But
it has also shown that perseverance, dedication and original thinking are all it takes to make a difference.
3. Education
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reservation for disabled people in Government organizations. What is more disheartening is that, of those
who have found employment, most individuals are doing manual or unskilled jobs. This in turn provides
little income or dignity to the individual.
The reason for the disparity lies in the huge gap between the technical skills available in the disabled,
employable workforce and the related job requirements in organizations. Added to that is the concern
about whether such people would be able to actually contribute to the organizational goals and adjust with
the work environment there.
The EOP approach is an employer centric methodology to first identify areas where the disabled people will
be able to contribute in organizations and then ensuring that only people equipped with the required skill
sets approach for a job. This not only decreases chances of rejection but also encourages employers to
leverage the benefit of workforce diversity.
EnAble India’s work strategy is aimed at catering to the interests of three parties: Firstly it aims to
empower physically and mentally challenged people by providing supplemental education and counselling.
This includes extensive training on computer based skills e.g. using special MS Office Training for Visually
Impaired.
An organization started by two software engineers, the use of technology has helped in true empowerment
of challenged people. One of their most successful initiatives has been SAFA, Screen Access for All. SAFA is
a low-cost screen reader software based on windows, which transforms text on screen into synthetic
speech. The advantage of this technology is in its financial accessibility (all international software available
being very expensive) and the fact that it is multi-lingual, enabling translation to 10 major Indian languages.
The second target party are organizations. EnAble India not only identifies potential job opportunities in
private organizations but also helps them create a barrier-free workplace for the disabled. This includes
educating employers about providing training material for blind with Braille; sign language interpreter for
hearing impaired during training or ramps for physically disabled. The employer is also told about the
screen reader software JAWS which makes employability of visually impaired people possible.
In turn organizations get to build a truly diverse work force which in most cases also serves as a motivating
factor for other employees.
Thirdly, EnAble India provides consultancy and training support to NGO’s where required. EnAble India has
also collaborated with DAISY consortium to develop modules of digital audio books to enable learning for
the visually impaired people.
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A Dignified and Self-dependent life
Working with organizations like Shell Retail, IBM India, Café Coffee day, ITC Hotels, Mphasis and Magus
Customer Dialog, EnAble India has successfully helped disabled people get white collar jobs here. The work
profiles include Programmers, Customer Service Representatives, Voice and Accent Trainers, HR
executives; Radio Journalist, Finance Analysts, Graphic designers etc.
Moving from low paying manual government jobs, about 35% of EnAble India’s candidates earn more than
Rs.7,000 per month and about 50% earn between Rs. 3,000 and Rs. 7,000 per month.
In many cases, the disabled people were the sole bread-winners in their families, and by effectively using
ICT, EnAble India has ensured their access to a promising and dignified future.
While financially well-off students in major cities can take benefit of facilities provided in private schools,
students in government schools remain largely unexposed to the potential of computers.
Enter Educomp. Set up in 1994, the Educomp Group has used ICT to build a whole range of products aimed
at aiding teachers to effectively increase their productivity. By using digital media, thousands of lessons
have been transformed into 2D and 3 D modules, which enable them to explain complex concepts with
greater ease. These visual aids also make learning a more interactive and fun experience for students as
well.
By building India’s largest content library, Educomp has made vast amounts of digital instruction material
available, based on pre-specified standards laid down by different state governments. A dedicated R & D
wing ensures that research in technology continues to deliver higher impact products to further Educomp’s
goal of making education accessible for all.
The solution to this has been provided by MagiKeys, a product developed by an Israel based company and
introduced in India by Educomp. An online word processor with a virtual keyboard, MagiKeys has been
developed to support 11 Indian languages. Eliminating the need for proficiency in English, with this
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software, students can now use computers for surfing the web, chatting and writing documents in their
vernacular languages.
What will prove to be a major breakthrough in the way education is imparted at schools is the O3 Learning
system launched by Educomp. A collaborative effort with Intel, this program will replace heavy school bags
with Intel Classmate Personal computers which are pre-loaded with specific applications aiming at
educating students.
Already prototyped in 8 schools, Educomp plans to introduce this learning methodology in 50- 75 schools
all over India, over the next 1 year.
Already, through its unique site called Mathguru, Educomp provides step-by-step solutions to over 10,000
math problems, in the form of a virtual notebook and an audio clip explaining the solution simultaneously.
By combining video and audio formats, this virtual teacher is available 24X7 for students to be used on
need basis.
With over 10 unique products, Educomp provides ICT solutions in education for students, parents,
teachers, schools and governments at large. Definitely a pioneer in a developing economy like India, the
organization serves a unique role in furthering the goal of effectively using technology in the education
space.
4. Agriculture
A Sector in Turmoil
When we sit down to eat, how many of us spare a thought for the faraway farmer who’s toiled to put the
food on our table. How comfortable is his existence? Well, he certainly has enough on his plate. Not only is
he illiterate and ill-informed, he is poor and forced to compete in markets where profits are falling all the
time because of intense competition. Then there are problems of indebtedness, lack of financing options,
technological backwardness, degradation of natural resources, rising cost of inputs, transportation issues,
and an uncertain power situation compounded by climate change. Is it any wonder that farmer suicides
have regularly made it to the headlines of national newspapers in the last few years.
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Agriculture is the main means of livelihood for 60% of India’s population and it accounts for a fifth of India’s
GDP. Subsidies have grown but as though to balance that out there has been negligible public investment
in the segment. All these factors combined have pushed our largest economic sector to the brink, to the
extent where growth has dived to a lowly 2% (in states like Rajasthan, Madhya Pradesh and Orissa to less
than 1%). There is little doubt that Agriculture is in crisis.
If ever the Indian farmer has needed a lifeline, it is now. In November 2006 OneWorld Internatonal
Foundation, in partnership with British Telecom and CISCO, set up a novel initiative for information services
delivery to reach out to the beleaguered Indian agriculturist. The venture is called LifeLines.
LifeLines uses a combination of internet and telephony to reach its clients and addresses them in the local
language.
This is how LifeLines Agriculture—Soochana se Samadhaan—works. The farmer calls a designated number
through his landline or cell phone. The call reaches an interactive voice response (IVR) and the user states
his query with the help of the voice menu. This is saved as a voice clip for a Knowledge Worker to attend to.
The latter accesses queries through the internet and looks up LifeLines’ FAQ database for the right answer.
If the solution is not found in the database the query is forwarded to an expert. The answer thus retrieved
is stored in the audio database to be played back to the farmer when he calls back in twenty-four hours.
The farmer can also send pictures of sick crops or cattle through the information centre closest to his
village.
Among the features covered by the service are information on integrated pest management (IPM), inputs,
funding schemes, loans, subsidies, banking, insurance, markets and the latest in agriculture news.
Over 100,000 farmers have made use of the service till date. Queries number more than 450 per day and
the FAQ database has an impressive list of over 130,000 questions and answers.
Soochana se Samadhaan is simply conceived, besides being a versatile application. It can be easily adapted
to suit the requirements of other challenged sectors like health, registration and employment. In fact,
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another key sector, education, has already been added on since the inception of the service. LifeLines has
now extended its reach to 14,000 teachers in 5262 schools in West Bengal and Orissa.
And the challenge of feeding the nation’s poor has persisted and grown in the six decades since
independence. Despite thousands of crores of rupees being spent annually on food subsidies and the
presence of an extensive nationwide public distribution system, ensuring the availability of food grains to
poor households remains a fundamental problem. According to the planning commission, production
problems in less endowed regions have led to a dangerous situation of a huge pile-up of grain inside the
Food Corporation of India’s godowns, and widespread incidence of hunger outside.
A remarkable new initiative by the government of Chhattisgarh, one of India’s newest and relatively
impoverished states, to set up an open system to ensure a smooth passage from procurement to
distribution, has transformed the PDS network in the state.
A Fair Deal
In November 2007 the Chhattisgarh government established 1,526 computerised procurement centres—
Dhan Kharidi-OnLine—across 18 districts to purchase paddy.
Not only did improved efficiency save money for the government but all the stakeholders were convinced
of the fairness of the procedure. Prices were fixed for the three-month drive and farmers also stood to earn
bonuses. Payments were made on the spot and with 3.5 million hectares under paddy cultivation, this
endeavour was considered the most significant of its kind ever for the sheer size of operations. One million
farmers participated and earned 15 billion rupees over the three months.
Step two was to replicate this restructuring experience in areas like transport of grain, inventory control,
registration of mills and mill permits, delivery of milled rice, billing and payment to mills, and
maintenance of accounts. All of these are now available on the web.
Since it is now possible to reconcile stocks instantly, there are hardly any instances of wastage or fraud.
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While the programme is the brainchild of the state government, associates include the state marketing
federation, civil supplies corporation, Food Corporation of India and the Central Cooperative Bank.
By making the common man an important stakeholder in the entire process of cleaning up a system that
had suffered decades of neglect the Chhattisgarh government showed political will and determination. It
might not be an exaggeration to say that it has truly proved itself a government of the people, by the
people and for the people.
5. Media
There has been an alarming rise in the rate of unemployment in India, up from 7.3 per cent in 1999-2000 to
8.35 percent in 2004-05, as per the Labour and Employment Minister Oscar Fernandes. Given the extent of
economic turmoil in the past year and the number of job cuts across industries ranging from textiles to
manufacturing, the number of unemployed is bound to have swelled further.
It is in this backdrop of a visible rise in prosperity coupled with growing numbers of jobless youth that the
challenge of providing college and high-school dropouts with gainful economic opportunities assumes
significant social relevance.
No one knows this better than Ravindra Laxman Ghate, 12th pass, II year diploma failed Founder-Director of
SMSOne, a socio-entrepreneurial project that offers white -collar employment to unemployed youth in
Maharshatra and neighbouring states.
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creating job opportunities for unemployed youth like him. A government report that there are expected to
be around 50 crore mobile users by 2010 spurred him to create an ‘integrated, interconnected, interactive
local community’. The mobile phone thus morphed into a new media for news dissemination.
The generator of the service makes Rs 6000-10,000 per month and during important events like elections,
might actually see a ten-fold leap in his earnings.
As of now, SMSOne covers 25 districts, has 275 mini-communities and a membership of over 2,70,000.
With over 20 crore mobile users waiting to be tapped, the scheme has the ability to provide self-
employment to almost two-and-a-half-lakh youth. And in the bargain, forge a greater sense of community.
Making News
For many of us, small, locality-based newspapers grab our attention the way national news carriers never
do. The more immediate and relevant the news, the greater the sense of involvement a reader feels. This is
why the importance of community media initiatives cannot be stressed enough. In remote areas, it is often
the only way for people to stay connected and feel like they are part of the democratic process. Not only
do such endeavours provide occasion for direct social communication but they also lead, in the long run, to
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producing positive behavioural changes in the community by instilling a sense of ownership and
responsibility among the users.
There are great advantages in using ICT to communicate to the masses in remote destinations. Even in
areas where populations tend to be scattered, and literacy and income levels low, contact can still be
established with the use of Internet. What makes it economically viable is the fact that a single internet
parlour is accessible to many hundreds of people. In the past, there have been broadcast and telecast
interventions that have successfully reached out to their rural audience. And now, CGNet, a Chhattisgarh-
based media initiative, in partnership with OneWorld South Asia, has re-conceptualised the whole process
of news gathering and delivery by making the audience the protagonist. No longer does a villager in the
state merely watch, listen to or read the news. He actually writes it himself.
Making History
CGNet, a citizen journalist forum started by Shubhranshu Choudhary, works with rural communities in
Chhattisgarh to secure people participation in development. This has been done by creating an e-
PanchayatGhar—the CGNet website. Hindi is the chosen language of the portal since it is the most widely
spoken in the state. And indeed, this is one of the most remarkable features of the CGNet experiment. Until
now ICT-enabled innovations of this kind have largely been English language based, and therefore, to some
extent, elitist
Almost 80% of Chhattisgarh’s 20.8 million people live in rural areas; there is also a sizeable tribal
population. Not only do they have very little access to conventional media but there is little they can relate
to in the news that is published/broadcast/telecast through this media. However, the state has a strong
tradition of gram sabhas that typically meet at panchayat ghars to exchange news and views about
happenings in the immediate neighbourhood. This was the premise for starting a citizen oriented website
where the stakeholders run the show all the way.
Contributors to the website are ordinary members of the community, and they could be based anywhere in
the world. They write about topics related with tribal life, culture, farming, Dalit issues, the Naxal
movement, education, gender issues, health, mining, employment, etc. There is also a very active and lively
discussion forum.
There are no political leanings and everybody gets to express their point of view freely. Content
management is the responsibility of sub-groups that have been appointed for the purpose and managers
often have to work with obsolete operating systems simply because it’s all that happens to be available.
Making Progress
CGNet already has over 400 members and the numbers are set to grow. By involving the people it
addresses, the website has created opportunities for literate tribal youth who have been learning how to
use computers and the Internet. Within a short span of time CGNet has become relevant and popular, even
with outsiders who are looking to update themselves on the affairs of the state. The government too is
paying close attention, and there have been instances when action has been taken on the basis of news
stories and reports published in the website.
There are plans to make the portal even more interactive. Rural Communicators or community news
gatherers will soon be introduced to collect news in audio or text format so that more and more opinions
are heard and the illiterate are not left out in the cold. Since there are very few Internet parlours in rural
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areas CGNet hopes to start Internet clubs in schools to popularise the website. Interactive community radio
is also on the agenda.
The CGNet experiment provides valuable learning for those wishing to start up similar ventures.
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Bibliography
1. Maps of India.com’s India Business Directory
3. India – ICI Development scenario – S K Hajela, follow up to WSIS and ICT 4D UNESCAP/ICSTD
experts’ group meeting, Bangkok, 30 November – 1, December 2006.
4. Press/Web articles: The Economist, Times of India, Economic Times, The Indian Express,
Livemint.com, The Hindu BusinessLine.com, ExpressIndia.com
5. Company websites
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Erehwon Innovation Consulting Pvt Ltd
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