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Objective
Equipped to drive integrated communications strategies to secure reputation, corporate social responsibility
and brand power, create business development opportunities, manage non-technical risks, establish and
maintain key stakeholder relationships, open new communications channels, and generate awareness of
business-critical internal and external initiatives. Award-winning senior executive with 30+ years experience
creating and driving overall brand and reputation strategy and positioning across multi-platform corporate and
marketing communications, public affairs, stakeholder relations functions in diverse industries and markets.
Expertise in leading direction of strategic implementation programs and budgets, creating comprehensive
communications and crisis management plans, and nurturing key relationships to optimize brand visibility and
ROI on corporate communications activities.
Specialties
- Proven ability to lead by example, to find optimal solutions
- Strong negotiation skills with decision makers
- Created multiple project management and configuration processes
- Skilled at identifying cost and revenue drivers and tightly managing budgets
- Excel at meeting business requirements where accountability, productivity and results are required
- Strong evaluation and problem-solving skills in complex operating environments and industries
- Excellent at building strong stakeholder relationships at all levels
- Strong strategic positioning and communications skills
- Proven track record of successful, steady leadership in day-to-day and crisis situations
Accomplishments
Proven ability to maintain a strong understanding of the company's business, its strategy and its capabilities to
maximize the value of its reputation and brand to internal and external stakeholders. Expertise in implementing
crisis management plans and creatively solving problems to mitigate potential damage to reputation and/or
license to operate. Provides a leadership style that promotes collaboration and fosters commitment to a
shared corporate and societal vision.
Experience
9/2012 - Present
Houston, TX
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Spotlighted Achievements
- Expanded company and leader strategic positioning among key stakeholders, most recently with the launch of the
Shell Innovation Summit, which enhanced Shell's differentiated reputation as an innovative and collaborative
thought leader. Attending stakeholders now are requesting that the Shell Innovation Summit become an annual or
semi-annual engagement.
- Continue to support Shell's core innovation leaders and teams in selectively engaging in strategic collaborations
and sponsored partnerships for strategic positioning of Shell as an innovative and competitive leader, as well as to
position Shell in unexpected forums attended by innovation- and energy future-focused influencers to create new
opportunities for new collaborations and business opportunities.
- Continue to strategically target top tier innovation and industry/business excellence awards programs to increase
recognition of Shell's differentiated leadership position in the global business sector. Most recent successes -Shell recognized as Platts Global Energy Company of the Year (1 of 2 awards granted) and Total Energy USA's
Chairman's Innovation Award recipient in November 2012.
- Tightened disclosure clearance of technical presentations to ensure consistency with reputational messaging and
avoid market saturation or unintended disclosure of confidential, trade secret or proprietary information.
1/2012 - 9/2012
Houston, TX
Houston, TX
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4/2005 - 1/2009
Houston, TX
Conroe, TX
Principal
Strategic management and communications consultancy
Independent strategic management consultant, providing strategic communications, investor relations, management
and community relations counsel, research, planning and implementation and measurement for a wide range of large
and mid-size public and private companies, including pre-IPO companies. Stopped consulting to join Shell.
6/2002 - 10/2004
Houston, TX
Vice President
International Public Relations Agency
Recruited to serve as the senior practice member responsible for account management, business development,
crisis communications counsel, and mentoring for the PR professionals in the Houston office. Directed research,
planning, design and execution of strategic corporate, crisis management, marketing communications and investor
relations initiatives, and oversaw strategic planning, execution and measurement of public relations, public affairs and
brand-building campaigns.
Spotlighted Achievements
- Expanded agency client portfolio during my tenure.
- Managed several crises to a reputation-neutral conclusion for clients.
10/1999 - 6/2002
TXU Communications
Conroe, TX
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Spotlighted Achievements
- Built an integrated communications team that effectively supported the companys launch as a CLEC into seven
new markets over four months in the summer of 2000, while effectively maintaining its competitive position as an
ILEC in its home market.
- Expanded TXUs profile in the telecom industry and established it quickly in new markets, supporting
business development and overall positioning and reputation management goals.
- Managed several crises through effective internal and external communications; crises ranged from Y2K to weatherrelated temporary reduction or termination of service to escalated customer complaints.
- Directed a master communications plan for the companys incumbent markets to increase its positioning in these
communities, while simultaneously supporting the launch of TXU into new competitive markets.
- Established best practice communications, corporate philanthropy and other protocols, programs and policies
necessary to ensure consistency across all markets.
8/1998 - 8/1999
LifeCell Corporation
The Woodlands, TX
The Woodlands, TX
Education
Master - 1998
Business Administration,
Finance/Strategic Management
Bachelor - 1981
Professional Awards
TPRA Silver Spur and Best of Texas
PRSA Gold and Silver Excalibur
Professional Affiliations/Certifications
- Public Relations Society of America: (1981 - present), Accredited in Public Relations (1987), Board member-Houston
-
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Community Involvement
- Leadership Programs: Leadership Houston; Leadership Montgomery County; Shell-sponsored: Experienced Leaders
-
and Global Communications Leadership Seminar; Center for Creative Leaderships Advanced Leadership Program and
Center for Houstons Future Leadership Forum
Education for Tomorrow Alliance: past Board member and Business Expo Co-chair
Greater Conroe/Lake Conroe Chamber of Commerce: Member
United Way/Montgomery County: past Fund Distribution Committee member, Special Advisor to Campaign Committee,
and Business Segment and Company Campaign Chairman
Child Abuse Prevention Network: past Board member and Advisory Board Consultant
DePelchin Childrens Center: past pro bono outside PR counsel and Volunteer
March of Dimes: past WalkAmerica Executive Committee member
End Hunger Network: past Red Barrel Committee member
References
References from former direct reports, colleagues, executives, consultants, and/or community leaders in Montgomery
County available upon request.
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