PROJECT REPORT ON SMV

BEVERAGES PVT.LTD (CHANGES

DURING FEW YEARS)

SUBMITTED TO
SUBMITTED BY
Prof. Umakanta Nayak
Mahapatra

Alok
Satyam

Katyayan
Nishikanta Panda

Rituparna Tripathy
Jyoshna mayee Sahoo
Ratikanta Rout
Jivanjyoti Kar

EXECUTIVE SUMMARY
PROJECT TITLE

NAME
OF
COMPANY

CHANGES DURING FEW

YEARS

THE : PEPSICO

PLACE OF WORK

: JAGATPUR,CUTTACK,ORISSA

ORGANISATION
GUIDE

: Mr. SANJAY KU. GUPTA

INTERNAL GUIDE

: PROF.UMAKANTA NAYAK

MAJOR OBJECTIVE

: TO FIND OUT THE TRIGGERS

OF CHANGES

CONTACT .NO
: 0671-2491001-09
(CAN
ALSO
MOB NO- 7873332242
CONTACT)
JAKAT TULLA (PSR)

ABOUT SMV BEVERAGES PVT LTD (PEPSICO)

M/s SMV drinks (p) limited is a well known manufacturing organization in
the state of Orissa for manufacturing and sales of soft drinks since last 32
years. This unit was incorporated itself as a manufacturing unit in the year
1968 and started its production in1969. Since its inception the unit is
engaged in manufacturing soft drinks of different brands.Intially they grew
by manufacturing coca brands of the product. There after they took the
franchise of Mc Dowell and since 1991 they have been manufacturing
Pepsi brand products.
It is the only bottling unit of Pepsi brand of product. In the
state of Orissa Pepsi is brought to you by the renowned smv drinks pvt ltd,
jagatpur (Cuttack) best professionally managed company promoted by the
jaipuria group .the promoters

for the last thirty five years

in

manufacturing national and world renowned brands such as Pepsi ,7up ,

slice, mirinda, mountain dew ,etc.has helped deliver to the customer
consistent quality comparable to the best of international standards.
Todays fast paced life style and ever changing Drinks style
demand superior quality, ready to use in convenient packaging. The Pepsi
drinks meet these demands.

PEPSI is the ideal choice for the both classes as well the masses
for the individual consuming low quantities as well as high establishment.
The seemingly vast gap in catering to a vast and varied consumer base
has been bridged by introducing contain no fruit in a hygienic convenient
bottle packages.

LOCATION AND AREA COVERAGES BY SMV DRINKS

M/s SMVDrinks pvt ltd is located at jagatpur industrial area, 7 km away
from Cuttack city, the old capital of the state of Orissa and heart of
business activities in the state. The factory is situated on the bank of the
river Mahanadi, the largest river in the state and in the side of National
highway -5. The factory is also close to railway station and correctly
located for transport of raw materials and finished products. The factory
acquires 7.6 acres of land out of which 2.5 acres are built up for factory s
plant and machinery and administrative offices.

SILENT FEATURE OF THE COMPANY:1.

2.
3.
4.
5.
6.
7.
8.

Date of incorporation
Commencement of production
Registered office
Production capacity
Go down stock capacity
Total land area
Built up area
Market covered

:12.05.1967
:16.07.1968
: jagatpur,cuttack-754021
: 38 lakhs crates per annum
:1,20,000 crates
: 7.6 acres
: 2.5 acres
: Orissa state

DEPARTMENT OF SMVDRINKS
The bottling plant jagatpur, Cuttack is a franchisee operated bottling
operation plant and is owned by the jaipuria group. Previously the goenka
owned it .but it was brought over by the jaipuria and many infrastructures
have been added since, not to mention the state of art plans with major
automation.
SMV drinks do the bottling and the marketing division is Tripty
drinks pvt ltd. At the top of the organization hierarchy is Mr. P.S Kumar
(CEO), between known as BUM and business unit in the state.
The four departments of Tripty Drinks are:-

1.
2.
3.
4.

FINANCE
TECHNICAL
HUMAN RESOURCES
MARKETING AND SALES
MR. SANJAY KUMAR GUPTA is the head of the sales with 15

year experience backing him up. Under him the other supporting
bodies are:

Marketing Development Manager(MDM)

Territory Development Manager(TDM)
Account Development coordinates(ADC)
Customer Executives(CE)

THE

PROCESS OF MANUFACTURING

The process of manufacturing of Aerated water (soft drinks) and fruits

juice under Pepsi brand is divided into mainly five parts such as:

Water treatment
Syrup making
Bottle washing
Filling
Crowning and coding
Testing of the product

MARKETING

SYSTEM

Product:
Pepsi carbonated water, sugar & added flavor package drinking water.
Introduction of natural color drink is on the cards.
Positioning:
Besides retailing, the company focuses on institutional sales, special event
to make the product available for additional mileages.
Price:

The company maintains a steady price due to tight competition. It

encourages more retail margin as compared to the competitors. However,
company does not believe in compromising the quality of the product.
Promotion:
Schemes and incentives are also given keeping on eye on the competitive
activity from time to time. Company has also introduced a consumers
awareness scheme to create better brand awareness of the product.
Publicity:
A company as promotional measure for value sale gives publicity.
Adequate point of purchase materials, adequate display materials and
participation of important local festival are also part of the promotional
measure of the company.
Channel of distribution:
Distributors are appointed all over Orissa for marketing the product.
Customer executives appointed by the company support them.
Marketing strategy:
Besides stamping the urban market, the company focus is on penetration
in the periphery rural area.
ORGANISATION CHANGES OCCURED DURING PAST FEW YEARS

Change in the ownership of bottling plant from Goenka group to Jaipuria

group.
Change in the name of organization Tripti Drinks to SMV Beverages.
Change in bottle design.
Change in the price of products.
Change in the distribution channel.

Why changes occurred?

Goenka group was lacking in resources to carry on. So, they quitted and PepsiCo gave
franchisee to Jaipuria group.

Jaipuria group took over Goenka and decided to change the name of the plant but the
marketing division is till now working as Tripti Drinks. As Jaipuria group have many

plants in India with the name SMV Beverages. So, they tried to continue with it.
To give an attractive look to attract customers they tried to change the shape and

design of the bottle.

To compete with the competitor PepsiCo decided to change in the price of the product

like Pepsi at Rs.8 instead of Rs.10.

PepsiCo decided to work in the mode of franchise model for reduction in cost and to
be time efficient.

Impact of changes

When Jaipuria group took over Goenka many infrastructures have been added since,

then they followed the state of art plans with major automation.
Goodwill and faith among the employees and distributors was created and they

worked with more enthusiasm.

Customers generally focus on the change in product and by changing the design of
the bottle many customers were attracted towards the new design (analyzed by

increase in sales)
When price of Pepsi decreased to compete with Coca Cola the sales of Pepsi was high

as compared to Coca Cola sales.

By using franchise model PepsiCo reduced cost of transportation, increased
production and reduced the cost of hiring man power.

Conclusion
From this project we concluded that PepsiCo is addictive with many changes and changes
which have been occurred during few years are been positive for the company and the
franchise company too. Which leads to success of the company and increase in profitability
of the company and employees of the company are very much acquainted with the changes.
By this changes sales of PepsiCo increased in an effective way and reduced the time and cost
of production and transportation. PepsiCo is trying to retain it position in the market by
making effective changes.

Bibliography

VSP RAO
V HARI KRISHNA
V S RAMASWAMY
S. NAMAKUMARI
S DAM RAJENDER

WEBSITE ADDRESS:
www.pepsiworld.com
www .pepsico.com
www.pepsiindia.com
www.pepsifoods.com s
www.pepsilogo.com
www.google.com

strategic management
strategic management
marketing management
planning &implementation
The real Pepsi, the real
Story (journals and magazine)