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Portfolio

Catrina
Longhurst

Contact
Catrina Longhurst
123 Main Street
Stamford, CT 06902
215.555.1234
catrina@gmail.com

Montage
Description
This is an inspirational montage made by blending 2 images and adding an
inspirational quote by President Monson.

Date
May 30, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
Adobe Photoshop CC

Objectives
To create a seamless montage with an inspirational quote.

Process
I first browsed through quotes and images until I found something that spoke to me. I
then overlaid the images and got them in positions that I was happy with.
Once my images were in place, I added layer masks on both of my images. I then
painted away the hard edges with black paint at 100% opacity with a soft edged brush
until I was pleased with the outcome.I then reduced the opacity of the brush and
started intermingling the images, working at different opacities and flows to get the
right effect. I also reduced the opacity of the rain picture to 86% to help the two images
to blend together better. I also added a sharpen filter to the rain, so it would look more
crisp and sharp.
I added the text from the quote. I chose the color from the dark color on the man, so it
would fit in with the color scheme. I placed the text over the sun, so it would contrast
better, as it was getting a little lost in the sky.
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Brochure
Description
A trifold brochure with some health tips.

Date
July 7, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
Adobe InDesign/Adobe Illustrator/Adobe Photoshop

Objectives
To create a fun and interesting flier to attract people who are looking for a
health coach to the company Fit 4 Life.

Process
The first thing I did was to create my logo. I made this logo in Adobe
Illustrator, using shapes tools and outlining the words.
I then set up a trifold design in InDesign. Next, I created flowing lines across
the pages using the pen tool. I copied the design for the inside spread. I used
grid lines to make sure that the lines would match up on the front and inside
spreads. I then added images and outlined some to create a text wrap.

Logo
Description
This is a personal logo for Javier Gandara, who works in finance.

Date
June 6, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator CC

Objectives
To create a powerful logo that would appeal to high networth individuals and
companies in the financial industry.

Process
The first step of my process was to sketch. I sketched about 30 different ideas. Then I
brought 3 of the most promising ideas into illustrator and added color. I then let people
vote on those the one that they liked the most. Obviously Javiers vote counted most.
For the design that was chosen, I had combined the G and J, with an elongated J. I also
created a vector lion, which is regal. I then took this design and did some refining with
details, such as making the GJ really blend with the mane and I got rid of some stray
edges. I then found a new color scheme to better suit the industry.

Javier Gandara - Capital Management

andara
Capital

andara
Capital

andara

andara
Capital

PhotoDesign
Description
This project is to demonstrate good photography and image editing skills, while
incorporating color into the poster using the original image colors.

Date
May 23, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
Nikon D800 and Photoshop CC

Objectives
To create and inspiring image to help people detach from the day to day and focus on
something uplifting and relaxing.

Process
I have a hard time being creative on demand. I knew I wanted sky in my image, and to
be the main focus, therefore I went with a blue color scheme. I went out and took a
bunch of pictures with a quote that I have had in mind lately. (The future belongs to
those who believe in the beauty of their dreams.) I then looked through the pictures
that I took and found one that I loved and that fit a color scheme that I had in mind,
since there were several blues, I could do a monochromatic blue.
I shot the picture with my Nikon D800 and my 50mm lens. I then brought the image
into Photoshop CC and adjusted levels, sharpness, saturation and color. In my 8.5 x 11
layout, I added my photo, made a copy of the layer and made it a little bit larger in the
background and reduced the opacity of this layer to create a dreamy border. Then I
used the eyedropper tool to find the colors in my color scheme, which I incorporated
in some shapes and in the words in the design. The colors were a little bland still, so I
searched around and found some colors to brighten it up.
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Business Card
Description
This is a business card with a logo I created with my initials. It coordinates with the
letterhead also in this portfolio.

Date
June 11, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator CC and InDesign CC

Objectives
To create an appealing letterhead that matches my personality and style.

Process
First I sketched out a bunch of ideas on paper with my initials. After coming up with
several that I thought would translate well into a logo, I picked one. I created the logo in
Adobe Illustrator. I used shapes to mask out a c g out of a g. I then created a circle and
placed it off center to make it interesting. Once the logo was created, I used InDesign
using my placed illustrator document.
For my business card, I used a black background and placed the red logo on top. I
centered the logo and made sure everything was aligned. On the front of the card, I
then added my name and information on the left hand side. The page looked a little
stale, so I added a watermark of the logo under the information at 3% opacity.

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Catrina Gandara Photography


123 Main Street
Stamford, CT 06906
(215) 870-2302
catrinagandara.com
catrina@catrinagandara.com

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Letterhead
Description
This is a letterhead with a logo I created with my initials. It coordinates with the
business card also in this portfolio.

Date
June 11, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator CC and InDesign CC

Objectives
To create an appealing letterhead that matches my personality and style.

Process
First I sketched out a bunch of ideas on paper with my initials. After coming up with
several that I thought would translate well into a logo, I picked one. I created the logo in
Adobe Illustrator. I used shapes to mask out a c g out of a g. I then created a circle and
placed it off center to make it interesting. Once the logo was created, I used InDesign
using my placed illustrator document.
On to my letterhead and added the same information in the top left corner, with my
logo in a black box on top of it. I also added a watermark of my logo and put a thin black
rectangle on the bottom, just to keep it grounded.

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Catrina Gandara Photography


123 Main Street
Stamford, CT 06906

h (215) 555-1234
f (215) 555-1235
catrinagandara.com
catrina@catrinagandara.com

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Event Ad
Description
This is a full-bleed color event ad to promote a fundraiser benefiting the Childrens
Hospital of Philadelphia using only Microsoft Word and a scanner.

Date
May 16, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
HP Color Scanner, Microsoft Word, and a PDF converter website (PDF2JPG.net)

Objectives
To create a fun, colorful design that appeals to young girls and their mothers.

Process
I scanned the image, and then used the color tool in Microsoft Word to choose
the colors from the hair piece. I then created blocks of color around the image. I
considered adding borders to the picture, but decided that the white space created
a border in itself. I wanted a font that was very dreamy and princess-y (not a word). I
found several beautiful script typefaces, but ended up going with Edwardian Script,
because it was flown and beautiful, but was thick enough to provide some visual weight
on the piece. I then found a coordinating typeface for the body copy. I ended up going
with Adobe Caslon Pro. I felt the Sans Serif was a great combination with the ornate
title. I then played around with adding some white text to create more rhythm in the
piece, and simplified elements that seems distracting and unnecessary.

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Web Page
Description
This is a website designed to showcase a logo I created.

Date
June 26, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
Text Wrangler, Adobe Illustrator and Adobe Photoshop

Objectives
This logo was designed for a financial company. Their audience would be those that
are interested in a strong company who can handle their assets aggressively yet still
protect their assets.

Process
I created this webpage using CSS and HTML in TextWrangler. I used a project folder,
where I have my CSS file, my HTML file and my logo. I linked all of these in my HTML
document. I then found the hex colors with the color picker in Photoshop and created
my website based on these colors. I then chose fonts from google fonts that would be
found on any computer, and added some padding in my document.

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Flier
Description
This is a flier in black and white intended to promote a graduate leadership
conference.

Date
May 8, 2015

Course/Instructor
Comm 130 15
Emily Kunz

Program(s)/Tools
Adobe InDesign

Objectives
To promote a conference for graduating seniors.

Process
This first thing I did in creating this flier was to sketch four different ideas of the
project. I then chose my top two and tried them out in a digital layout, in InDesign
and went with the stronger of the two and worked a little more in detail. I used a large
picture to draw the attention, and used a gradient at the bottom to create a foundation.
I added a catch-phrase at the top to draw the attention of the viewer, and made it in
two levels to create motion and interest. I lined up the c in competitive with the r in
graduate and the l in leadership to create alignment and continuity. I used the ruler
tool. I also used the tools in the paragraph and character menus to create the correct
alignment and feel. The main FOCUS principles I used are Formulate, Organize and
Unify.

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