Rijuta Richi

Assistant Manager, Marketing, NIIT LTd., Gurgaon, Haryana

Ahmedabad, Gujarat - Email me on Indeed: indeed.com/r/Rijuta-Richi/9764445918b48017

WORK EXPERIENCE

Assistant Manager, Marketing

NIIT LTd - Gurgaon, Haryana - March 2014 to Present
Responsibilities
My responsibility includes:
(1) Managing the Digital Marketing as well as Offline Marketing for School Learning division of NIIT Ltd.
(2) Working in close sync with our Digital Agency, Pinstorm, for Digital Marketing Strategy
(3) Working in close Sync with our Creative Agency, Contract India for our offline Marketing Initiatives as well
as various Marketing Collaterals as well as communication (Internal as well as external)
(4) Working in close sync with our Media Buying Agency, Mindshare and managing them on a day to day basis
(5) Use brand positioning platform to generate focused & differentiated communication leading to awareness.
(6) Interact and manage creative & various agencies for program ideation and implementation
(7) Use market and consumer insights for creative development & execute marketing programs with
measurable. Support Sales in achieving its business results by generating well qualified leads
(8) Interact and manage vendors for development of marketing collaterals with sound knowledge of processes
involved in development of collaterals/ merchandise
(9) Continually monitor & evaluate effectiveness of the marketing activities undertaken in a dynamic market
place and subsequently adapt plans.
(10) Conduct Qualitative and quantitative analysis data generated from internal and external sources for
decision making process on a regular basis.
(11) Responsible for internal marketing communication, sales incentive program communication & design,
managing intra departmental dependencies and requirements.
(12) Create and manage a marketing calendar in unison with field marketing. Manage and report budgets/
expense.

ACCOUNT COORDINATOR TECH, TELE, CPG for YOU TUBE

GOOGLE INDIA - Gurgaon, Haryana - May 2013 to March 2014
Responsibilities
My responsibility included:
(1) Execution and Planning of Digital Marketing Campaigns on You Tube platform along with providing strategic
Solutions to the Client/ Media Agency for three industries, namely: Technology, Telecom and Consumer
Packaged Goods
(2) Give comprehensive understanding to clients/ Agency overarching marketing objectives and how digital
marketing fits/complements their marketing goals
(3) Setting up campaigns for different Brands/ Clients/ Media Agency that has to go live on You Tube Platform
(4) Act as the primary media expert for assigned clients and client service team/ Agency, including planning
of media for 3 industries - Technology, Telecom and Consumer Packaged Goods
(5) Contribute to Media Strategy Development on other client's/ Agency requirements
(6) Provide marketing expertise, including online and offline strategy development to the assigned clients/
agency
(7) Perform campaign analysis directly relevant to optimization and/or planning and buying decisions
(8) Manage relationship with Clients and Media Contact

(9) Complete execution of the campaigns along with its optimization

(10) Analysis and post evaluation of marketing campaigns for the client
(11) Review, analyze and evaluate campaign reports with You Tube Media Manager before sending it to
Clients/ Agency
(12) Escalation of any issues/ lag regarding delivery of campaign to clients/ Media Agency
(13) Working with esteemed agencies like Omnicom group, Starcom, Mediacom, Mindshare, Resultrix, Ogilvy,
Cheil, Interactive Avenues, Havas for clients like, HUL, P&G, Lenovo, Idea, Nestle, Samsung, Aircel, Vodafone,
Airtel, Nokia, Micromax, ITC, Idea, Marico, Pepsi, GSK, Redbull, Cadbury, Johnson & Johnson, etc.

ASSISTANT MANAGER MARKETING

GROUP CONCORDE, GURGAON - Gurgaon, Haryana - April 2011 to March 2013
Responsibilities
Group Concorde is an Airline Cargo Company and works as a GSA (General Sales Agent) for many big Airlines
like Air China, China Airlines, Malaysian Airlines, Turkish Airlines. They have launched their new company
RED EXPRESS and I was responsible for entire marketing of that Project. My responsibility included:
(1) Preparing Marketing Budget for different Quarters of the year for the mega project RED Express, which
was launched on December 1 2013
(2) Website Management, Content Development and Execution of the new project RED Express
(3) Media Planning for the Organization and selecting the right Media mix for promoting the Brand
(4) Developing and implementing the Companys Social Media Strategy and Coordinating with the stakeholders
across the Company to ensure its effectiveness
(5) Encouraging adoption of relevant Social Media techniques into the Corporate Culture and into all of the
Companys Products and Services
(6) Managing Social Media Campaigns and day-to-day activities including writing content/ editorials,
Promotions, etc.
(7) Monitoring trends in Social Media tools and trends
(8) Making Video Tutorials for our Internal Employees on all the Marketing Activities being taken up by the
Company so that everybody is in sync with the same.
(9) Adoption of SEO, PPC, for the Company Website and thus increase the ranking on the Web in coordination
with SEO Team
(10) Coordination with different Vendors for providing us with Marketing Solutions whenever required
(11) Maintaining the E-Blog both within the Company and on the Website
(12) Writing content for advertisements.
(13) Planning ATL/ BTL Activities for the Organization
(14) Attending various conferences and Exhibitions and taking cues for the Product Development
(15) Enhancing brand visibility and strengthening brand positioning along with developing strategy, maintaining
consistency in communication and successfully implementing marketing campaigns across online and offline
media.
(16) Working on sales promotional and Communication tools to ensure that the brand is salient at all points
in time in the consumers mind.
(17) Prepared an entire book on Ethics, Company Culture and Values
(18) Response Management with IT Department for the proper execution of the deliverables
(19) Managing Creatives for the Company
(20) Implementing the CULTURE OF LEAN all over the organization, as a LEAN SIX SIGMA - GREEN BELT
CERTIFIED
(21) Helping the organization in mapping their Current Processes and give them suitable solutions to curb
down the wastage

Senior Associate - Corporate Affairs

Ashok Inlead School of Hospitality - Gurgaon, Haryana - May 2010 to April 2011
Responsibilities
Ashok Inlead School of Hospitality is an educational institution offering programmes on Sectoral Specialization
in Business Administration, Events & Media Management & Hospitality Management. My responsibility
included
(1) Handling entire Marketing for the Institution
(2) Taking care of all kinds of advertisements Print, Electronic, Online.
(3) Relationship building and PR with other colleges.
(4) Organizing Presentations in other colleges as a part of Brand Building.
(5) Bringing in education portals and maintaining their contracts.
(6) Responsibility of all kinds of ATL/ BTL Activities
(7) Coordinating with the SEO personnel by keeping the keywords updated
(8) Maintaining Corporate and Public Relations
(9) Organizing events for the organization for a proper Brand Visibility in the Market
(10) Writing content for advertisements.

EDUCATION

MBA in Marketing and Human Resource

Birla Institute of technology - Noida, Uttar Pradesh
May 2008 to May 2010

Bachelors in Hospitality and Hotel Administration

Institute of Hotel Management - Ahmedabad, Gujarat
July 2005 to May 2008

HSC
Higher Secondary School
2005

CBSE
J.H. Ambani School - Mumbai, Maharashtra
May 2002 to April 2003

AWARDS

GREEN BELT - LEAN SIX SIGMA

May 2011
Professionally, a GREEN BELT CERTIFIED in LEAN SIX SIGMA. Best performer in the LEAN SIX SIGMA
GREEN BELT CERTIFICATION

ADDITIONAL INFORMATION
Internship:
The Gateway Hotel Ummed, Ahmedabad 2 Months Internship [May09 July09]
6 months Training at Hyatt Regency, Mumbai in the year 2006 [May06 Nov06]
Ashok Inlead School of Hospitality, Gurgaon 3 Months On Job Training [May10 Aug10]