QUESTIONNAIRE:

The questionnaire was floated among consumer of all age groups. These target
consumers basically belonged to Social class A and Social class B. The sample sizes
in this survey were 150 persons.

As the research objective clearly defined that the sample size of the
research was to be selective. The main focus was on the business to
Consumer (B to C) contact. As Consumer side was our core focus, we tried
to obtain as much data about the marketing problems faced by both the
fast food chain. These problems contained all the threats that are posed
by the competitors. 1 ) We have asked people on consuming fast food in
their daily lives.2) We have asked people about their satisfaction about
McDonalds.

Analysis :
The analysis is done in the light of an individual, occupation level, the
amount of household income, and age.

Questions :

1. How often do you go to any fast food chain?

every day

once a month

once a week

occasionally

7%
40%

33%

20%

According to the question asked to the consumer that how

often you visit any fast food chain , about 40% of the
people visit occasionally ,33%once a month ,20 % once a
week and only 7% of the people visit every day .
2. When we talk about fast food chain, which
restaurant comes into your mind?

Results
mcdonalds

fri chicks

20%

others

4th Qtr

1%

5%
74%

According to the question what people consider a fast food

chain ? Mostly people about 75 % of people prefer
McDonalds as a fast food chain and only 5% of people
consider fri chicks a fast food chain , 20% consider others .
3. Which restaurant do you prefer?

Results
mcdonalds

frichicks

others

20%
10%
70%

According to the survey about 70% of the people prefer

Mc Donalds as a restaurant and about only 10 % of
people prefer frichicks and 20 % prefer others.

4. If your answer is McDonalds/Fri-chicks, then why

dont you prefer the other one? What are the
reasons?

Results
price

Image

Quality

Presentation

4%
38%
54%
4%

According to the survey, about 54 % people consider

quality, 38%people consider price, and 4% people
consider price and presentation.
5. To purchase McDonalds meal (international brand)
is a matter of status symbol, not necessity.

Results
strongly agree

agree

neutral

disagree

strongly dis agree

7% 3% 2%
46%
42%

About 46% of the people are strongly agree with this statement , that
Mcdonalds is more like status symbol , not necessity . And with
approximately same percentage goes for agree option i.e 42% only 7%
choose option neutral and 2% disagree .

. On what basis do you rank your preferred

restaurant?
6.

Results
85

80

60
50

price

meal quality

quantity

services

According to the consumer ranking , 85% of the consumers prefer meal

quality on all over things , after quality thay prefer services , then price
and then quantity . As quality and price has inverse relationship , from
consumers point of view .If you want food at low price then the quality
would be low as well , and if you want food of good quality then the the
price would be high .

7. Where do you first get to know about McDonalds?

Results
Advertisement

Family

Cinema

others

8%

Friends

8%

16%
4%

64%

According to the survey about 64 %of the information is

gathered through advertisement and 16% by friends, 4% by
family, 8% by cinema and 8 % by others which includes
billboards etc.
8.What according to you is the best feature of your
preferred brand's advertisement?

Results
Emotional appeal

Story line

Visuals of screen

12%

15%

Jingles

4%

69%

According to the question asked in the questionnaire 69% of

people go for the option of visuals of the screen , the colors ,
attract the consumers , Jingles also play an important role but
only 15 % consumers go for this option .12% go for story line
and only 4% support the story line .

9 . Do you consider trend while buying your preferred

food chain brand?

Results
no

yes

14%

may be

4th Qtr

1%
28%

57%

Out of 100% of the population 58% were considered trend while

buying preferred food, and 28% are those who dont consider
any trend while buying their food. 1% of them answered may
be.
10.You prefer?

Results
Drive through

Home delivery

Going to restaurant

29%

33%

38%

Out of 100 % population 38% people prefer home delivery ,

29% consider drive through and 33 % prefer to go to restaurant
.
11. Which food chain would you prefer if both are priced
same?

Results
Frichicks

55%

Mcdonalds

45%

Out of 100 % population 45 % people go for Frichicks (may be

they dont consider quality) and 55% go for McDonalds ( may
be they thought it is an multinational food chain ).
12. What improvements that you would like to see in
McDonalds?

Results
More new flavours

low price

Improvement in Quality

others

6% 6%

32%

55%

55% people think that McDonalds should for a low pricing

strategy ,and 32 % of them think that more new flavors should
be introduced .7% of them want improvement in quality ( that
may be because of competitors of McDonalds ) 6% would go for
other options .
13. What do you think about McDonalds?

RESULTS
90

85

50
30

price

brand name

Quality

Quantity

90% people consider McDonalds a brand name , then they

think it in terms of quality , they also consider price as an
important factor and in last they consider quantity.
14. What do you think about the Advertisements of
McDonalds ?

Results
Excellent

18%

Good

Bad

poor

3%
36%

42%

Out of 100 % population 43% people think McDonalds

advertisement a good advertisement, 36 % of them consider it
excellent, 18% of them consider it bad , ( may be because of no
innovation ) and only 3% of the population consider McDonalds
advertisement a poor advertisement .

OCCUPATION :

Results
Teachers

Students

Job holders

Business man

7% 7%

36%
50%

The questionnaire was floated among people belonged to

different professions , mostly them were students , according to
the survey 50% were students , then 36% were job holders , 7%
were the business men and same percentage goes for
teachers.
AGE :

RESULTS
21

35

45

40

15%

15%

48%

22%

According to the piechart about 48% population age were 21 or

above which were mostly students , 22% goes for the age of 35
which were the job holders , 15% goes for both age of 40 and
45 .
GENDER :

RESULTS
Male

Female

50%

50%

The questionnaire was floated equally among both male and female , so
that no discrimination takes place .

HOUSE HOLD INCOME :

RESULTS
less than 20000

60001-80000

100001-120000

More than 120000

9%
9%

52%
30%

According to the survey 52% were people who have less than 20,000 , income ,
then 30% of the population belongs to people who have income ranges between
60001-80000 ,and 9% were those who have income ranges from 100001-120000
.