Tanner Browning

Visual Portfolio

Contact Info
Tanner Browning
Tanner.browning92@gmail.com
Tel: 208-716-6568

Table of Contents

1. Business Card
2. Letterhead
3. Montage
4. Flier
5. Logos
6. Brochure
7. Event Ad
8. Web Page
9.Imagining

Logos
Description: This is a logo for the Information technology consulting
company from a colleague of mine at work. He several months ago
asked my to try to help design a logo for his small business,
Process (Programs, Tools, Skills): So I first had multiple sketches that I
worked over and over. I knew that initially I wanted the top of the g
and the tree to be connected as the main focal point. So I thought to
myself, what is the most simple way I can make a tree shape out of a
tree? the answer after all of my work was to make a triangle shape and
to add some cut away texture to simulate a Pine tree look to come up
with the completed logo you see now.
Message: I thought it would be a cool idea to make something that is
really professional as an IT consulting company and make it connect with
bright colored nature. The name of the owner is Greenwood, so I had to
play off that fun idea of a wood and green nature and it worked out
really well.
Audience: Most likely for adults from the ages 22-50
Top Thing Learned: The process of a logo is a really cool thing to
experience and is really insightful. It starts from a message, to the layout
and color choices, to revision and combination, and simplification to
make an image that has been created from scratch.
Color Scheme and Color Names: Complimentary, Monochromatic. Light
Green, Dark Green, Dark Brown.
Title / Body Font Names & Categories: Microsoft Tai Le, regular, Sans Serif.

Brochure
Description: This is the brochure that I designed for the real business that
myself and my brother created from scratch called DJ Amplitone. We
have been DJing for the last year.
Process (Programs, Tools, Skills): I took most of the time creating the logo.
There was an older logo that I had already designed (not using illustrator)
and so it was a much needed update. I used illustrator for the logo, and
then in design for the brochure layout.
Message: I wanted to keep it fun, energetic, but mainly professional and
simplistic. So I wanted to have lots of space with not a lot of text or having it be too busy.
Audience: 18-45 People who want to throw an event.
Top Thing Learned: I learned how to take a message, to concept, then to
revise to the final print. Making revisions along the way.
Color scheme: deep Navy blue, sky blue. Monochromatic
Title Font Name & Category: Quer, Decorative
Copy Font Name & Category: Gill Sans light, Sans serif.
Word Count of copy: 255

Letterhead
Description: This is the letterhead of the company that I used for the
company Greenwood Consulting, with a brand new logo and simple
tree design.
Process (Programs, Tools, Skills): So I wanted to take another logo that I
created from last week, and make some changes. So I decided that I
wanted to take the tree I made with simple shapes and I tried to rotate it
and lake a small grove of trees. So I had them layered, and I couldnt get
the text to align properly with the texts. So what I did was I took each of
the trees that were layered and made them different pieces of one tree,
then I had the wood word over the trunk, which made sense to me. I used
the the replicator hot key command D to copy and paste trees to make
my stripe pattern which represents an abstract forest. Once I figured out
the logo the rest just came together.
Message: I loved the feel of simple, bold, abstract, modern look for something thats so known as green, simple and professional as a consulting
company. It gives a fun, modern look to something that would be otherwise boring. And because of the last name GreenWood, I had to play off
of it.
Audience: Business men and women from the ages 20-50
Top Thing Learned: I learned that a logo can evolve over time. When I
thought that I was done, I really had so much more that I could do with
messing around with the construction of a logo and the rest really comes
into play.
Color scheme and color names: Complementary, and monochromatic.
Green, light green and Dark Brown.
Title Font Name & Category: Logo font is Myraid Pro regular, Sans Serif.
Copy Font Name & Category: The font for the business card is Minion pro
Regular.

Flier
Description: This is a flier for an event held on campus for Friday Football. Its
held on campus at the stadium every Friday Night.
Process (Programs, Tools, Skills, FOCUS principles): All done on Photoshop, I
took the photo of the stadium and it gave me the idea for the event. I didnt
do much correction for the photo besides levels and adding vibrance to
make a more deep color. Its a cool photo so I obviously decided to take the
color scheme found in the photo. Theres a lot of blue, but I took the blue from
the stadium bleachers and the yellow from there I found as my favorite yellow. And then I thought the few red jerseys and the main things that pop out
on screen so I took that as my accent. I thought the title would be the most
interactive part of the composition so I slanted it, added some splatter brush
strokes with the accented colors hoping to accomplish the slap bumper
sticker look for the header. I decided in the end to go with a much thicker
red stroke to add some contrast and extra color.
Message: I wanted this to represent something exciting and fun for kids to
join in. I also wanted to go for a more rugged, tough look. So I exaggerated
the splats, slap sticker header to make the messy look, almost as if it was mud
football in the rain.
Audience: My audience is college students (because of the BYUI stadium)
mainly male, from the range of 17-25 years of age.
Top Thing Learned: I have used photoshop the most, but this is the first time
where I had to composite two separate images to one final composition. So it
took not only the technique to learn it, but also the planning ahead of time to
coordinate the two pieces to blend.
Color scheme and color names: Red, Yellow and Blue. Primary Colors
Title Font Name & Category:Capture it Regular, decorative stencil.
Copy Font Name & Category: Century Gothic Regular, Sans Serif

Montage project
Description: This is my project with the quote from the talk Man Down! .
I thought it would be very powerful to use a photo from war to illustrate the
need of helping someone off the field. the Title is the same from the talk,
Man Down!
Process (Programs, Tools, Skills, Steps taken while designing): I first just masked
and composited the photos and then had a second guy on the left. I had
multiple images to represent the soldier helping the other Spiritually but
ended up riding him after critiques. I then desaturated the man on the right
and changed the levels on all the images.
Message: The quote talks about the spiritual wounds that our comrade
soldiers have in todays world. The man on the far right looking sad is the
real representation of the man being pulled in the snow. This is almost seeing
through spiritual eyes, how someone is injured, when you pass them by you
can se how they really need help.
Audience: I have a wide audience, just about applies to everyone who is
in need or not to help. But to be more specifically its for brethren from all
ages. 17-55.
Top Thing Learned: That simplicity is sometimes more powerful, even though I
may have some really deep meaning or message, but to communicate that
takes real technique and sometimes the simpler the better. because the
audience cannot understand my entire mind through one photo.
Filter / Colorization used and where it was applied: I desaturated the Image
on the far right and made it match my black and white theme. It makes it
Color scheme and color names: Black and White.
Title Font Name & Category: Adobe Caslon Pro Oldstyle
Copy Font Name & Category: Adobe Devanagari Regular for Body Copy.
Oldstyle

Webpage
Description: My simple website of my logo design for
GreenWood Consulting.
Process (Programs, Tools, Skills): So I used mainly the CSS program on word
wrangler, and I had to take the logo I designed and based the colors into
my coding found on photoshop. I at first used the main green color found
on the logo, but in the end I used the darker green in the background.
Also used the dark brown in the log for the text. Simple, but gets my message across.
Message: I wanted to communicate the green mainly. I wanted to have it
be simple since I dont have the skills of a programmer so I was really limited, but I wanted to get the message across.
Audience: Adults from 18-35 who want to see my skills in design.
Top Thing Learned: How to code, or at least how things work in using both
HTML and CSS to work together to design something so simple as a
webpage.
Color scheme and color hex(s): Complimentary, monochromatic. Green
#6d4136 Brown #4b2a15
Title Font Families & Category: Helvetica, Sans Serif
Copy Font Families & Category: Helvetica, Sans Serif
Changes made to the CSS: I changed the body copy text and the color
to a darker brown. I changed the font, and made the back ground into a
darker green. Added bullet points for some and I added titles for each of
my points to help make the page more clear.

Event Ad
Description: A flier of the event that is a fundraiser for the foundation Fred
Hollows Foundation that provides eye surguries for people all around the
world to cure blindness. Its a cinema night for old movies every week at 7
PM on Tuesdays. Only 1 dollar for admission to raise money.
Process (Programs, Tools, Skills, FOCUS principles): I started with the the
photos I scanned which I laid out on the right. I used only the square shape
in swatches of color based on the color from the second poster. It was teal,
red, orange and light blue. It ended up with the shape you see now. Then I
decided that the color and the title needed to match the theme to make
it a little more cinema like so I decided the font I used Bangla MN Oldstyle
and I felt it met that. The color scheme needed to lose the color blue as it
didnt fit and I turned it into a different tone of red. Like a maroon.
Message: I thought that the idea of old cinema was really cool to support a
foundation that deals with healing sight. I thought the rhyme has a play on
words that relates to those that are blind. So I thought that was fun, and the
theme that I wanted to present to them that felt modern but had
something as fun as old cinema.
Audience: Older audience, and those who are younger who are into
vintage movies.
Color scheme and color names: Split Complementary. Red, Maroon, Orange and Teal
Top Thing Learned: I really like using color, and matching colors to fit a
theme and an overall gestalt look. The different schemes exress different
things.
Title Font Name & Category: Bangla MN for the header and the body copy
is Avenir Heavy
Copy Font Name & Category: Header is OldStyle and the Body Copy is sans
serif bold.
Scanned images used, sources, original sizes, location of scanner used: Im-

Business Cards
This is the business cards of the company that I used for the last project. I
used the company Greenwood Consulting, with a brand new logo and simple tree design.
Process (Programs, Tools, Skills): So I wanted to take another logo that I
created from last week, and make some changes. So I decided that I
wanted to take the tree I made with simple shapes and I tried to rotate it
and lake a small grove of trees. So I had them layered, and I couldnt get
the text to align properly with the texts. So what I did was I took each of the
trees that were layered and made them different pieces of one tree, then I
had the wood word over the trunk, which made sense to me. I used the the
replicator hot key command D to copy and paste trees to make my stripe
pattern which represents an abstract forest. Once I figured out the logo the
rest just came together.
Message: I loved the feel of simple, bold, abstract, modern look for
something thats so known as green, simple and professional as a consulting
company. It gives a fun, modern look to something that would be otherwise
boring. And because of the last name GreenWood, I had to play off of it.
Audience: Business men and women from the ages 20-50
Top Thing Learned: I learned that a logo can evolve over time. When I
thought that I was done, I really had so much more that I could do with
messing around with the construction of a logo and the rest really comes
into play.
Color scheme and color names: Complementary, and monochromatic.
Green, light green and Dark Brown.
Title Font Name & Category: Logo font is Myraid Pro regular, Sans Serif.
Copy Font Name & Category: The font for the business card is Minion pro
Regular.

Conference Flier
Description: An assignment from COMM130 Visual Communications class to
create a flier with given texts and images to a design I create.
Process (Programs, Tools, Skills, FOCUS principles): I used only InDesign from
Adobe for the layout of each element. I first started off with the Header. I
wanted to have an elegant, professional feel to the whole layout. So I started
using a design of different shades of grey with rectangles. After my initial design I found that the overall look after printing was too dull and didnt have
bold contrast like I wanted it to. Also with my design elements I found that it
was too busy and too many things that had balance but didnt lead the eye
of the reader to the information. So I after the critiques was the edges, gave
more free white space for the overall paper. In the end I cleaned up drop
shadows, and made the greys some gradients and Im happy with the final
tweaks.
Message: I wanted the message to be overall elegant, professional look
to the graduates. I wanted a sense of asymmetry that would give a cool,
unique design that would attract those who have a sense of higher quality
professionalism.
Audience: Young adults from the age of 21-25.
Top Thing Learned: I learned that the one thing after your initial design of
creation and putting all things to paper, its most important that you simplify
and reduce the overall look and keep only the most essential elements of the
design and it is much more powerful than lots of useless detail.
Title Font Name & Category: Header-Big Caslon Medium (Oldstyle) .
Copy Font Name & Category: Body Copy: Helvetica Light (Sans Serif).