Sara Shaw

626 S. 16th St.

Ames, IA 50010
832.693.4755
sha01910@byui.edu

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Brochure
Logos
Event Ad
Letterhead
Business Card
Web Page
Flier
Montage
Photo Design
Infograph

Description:
A two sided brochure including a logo, body copy, and multiple images using text
wrap and a clipped image.

Date:
7.12.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
Adobe InDesign, Adobe Illustrator, and Adobe Photoshop

Objectives:
To advertise a fun and adventurous trip to Chile for those who are from Chile living
in the United States, or those who want to visit there.

Process:
I started this project by determining what my company was and to whom the
brochure was intended for. After that, I created my penguin logo in Adobe Illustrator,
and brought him into Adobe Indesign where I created my brochure. I selected two
different font styles for the body copy, heading, and subheadings. I then created small
illustrations back in Illustrator that added an interesting element in the offset design.
I brought in photos that I obtained from morguefile.com that provides free for use
without attribution photographs and edited them in Adobe Photoshop. I also used
one personal photo from time spent in Chile. With one of the photos, I clipped out
the background and text wrapped the image so that the text around it would move
itself around the image. I mildly used this technique because it didnt flow well with
the rest of the design, but it was a requirement for this project. After I brought in
my own written body copy, I made more minor changes that had been suggested by
critiques for the overall design.

Description:
Three logo designs for a company.

Date:
6.7.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
Adobe Illustrator

Objectives:
Communicate a children products business geared towards parents of young children.

Process:
I began this project by deciding what company I wanted to design for and what its
name would be. I then brainstormed ideas for an accompanying symbol (a baby
sheep) and a tagline to go with it (For Growing Little Sheep). Next, I did a little
research to get the basic formation of a sheep drawn in a recognizable way and made
my sketches from there in Adobe Illustrator. I made three different versions one
with just typography, and two including the little lamb. I created a small survey to see
which of the three was better and made revisions from there.

Description:
A full-bleed flier that advertises an event for a beneficiary.

Date:
5.17.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
Microsoft Word, scanner

Objectives:
To advertise a fun filled event that will benefit children in need for parents and
children directly associated with the school and anyone wanting to give support in
the community.

Process:
I first started by planning out who I wanted to be the beneficiaries, the sponsors, and
what the event would be. From there I looked for photographs that would fit for an
event for children. After I found my photo, I scanned it and edited it in Word. I then
added the blocks of color in the circles and blocks and eventually the typography.
After some critique, I made small changes including moving the address to right
underneath the event time and making the upper circle smaller. I also made all of my
reds the same color to create a more consistent look.

Description:
A letterhead utilizing a personally made logo in multiple formats.

Date:
6.14.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
Adobe Illustrator and Indesign

Objectives:
To advertise a business that sells apples to those who are farmers or who want to
purchase apples.

Process:
I started my project by determining what business I wanted to create for. Once I
decided on a apple farm, I brainstormed different ways to combine those two ideas
together. I created many sketches and chose the one that best communicated the
message. I then created that sketch in Adobe Illustrator and made refinements from
there. Once my logo was created, create an InDesign document that contained a
letterhead and the front and back sides of a business card. I chose typography that
worked well with my logo and chose accent colors from it as well. After receiving
feedback I made minor changes to the sizing and typography.

Description:
A business card utilizing a personally made logo in multiple formats.

Date:
6.14.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
Adobe Illustrator and Indesign

Objectives:
To advertise a business that sells apples to those who are farmers or who want to
purchase apples.

Process:
I started my project by determining what business I wanted to create for. Once I
decided on a apple farm, I brainstormed different ways to combine those two ideas
together. I created many sketches and chose the one that best communicated the
message. I then created that sketch in Adobe Illustrator and made refinements from
there. Once my logo was created, create an InDesign document that contained a
letterhead and the front and back sides of a business card. I chose typography that
worked well with my logo and chose accent colors from it as well. After receiving
feedback I made minor changes to the sizing and typography.

Description:
A website page based on a logo previously designed.

Date:
6.27.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
TextWrangler, Photoshop, & an online validator

Objectives:
A logo and webpage design for those interested in apple farming and produce picking.

Process:
I started this project by choosing a logo to create a website for. As I already
understood the feeling I had with my logo, I wanted to continue that same feeling to
create a cohesive design. I chose colors directly from my logo using Adobe Photoshop
to identify the hex colors and then lightened or darkened them to add contrast. I
added my content in an html document in Textwrangler and modified it using a css
document. Within the css I changed fonts, colors, and spacing to create a visually
interesting design. After I finished editing my code, I validated each document with an
online validator.

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Description:
A promotional black and white flier geared towards recently graduated students for a
leadership conference.

Date:
5.9.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
Adobe Indesign

Objectives:
To create a strong professional flier that appealed to graduate students.

Process:
I started out with four basic concepts and sketched them out. I chose the one that
I thought would be the most cohesive and interesting. I created a digital sketch
in Illustrator and made minor changes to the layout to fix some alignment issues.
Other changes I made include making the L in leadership a bit larger, putting more
emphasis on graduate, and repeating the horizontal line element.

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Description:
A visual montage consisting of two or more images with typography and an
inspirational message.

Date:
5.31.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
Adobe Photoshop

Objectives:
To give comfort and hope to those who needed reminding of how much God loves
all of his children.

Process:
I began my process by determining what I wanted my inspirational message to be
and who it would be for. I then began my search for the images that I wanted to use
and a scripture that fit that theme. Next, brought my photographs into Photoshop
and started the process of cropping and intermingling photos. After I had blended
the images together, I entered my text and added extra emphasis to words I thought
were important by using a different type. Lastly, I had critiques of my design and
made small revisions from there, including downsizing my bodycopy and blending my
images further together.

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Description:
Create a poster design incorporating an original photo., do basic photo editing, and
create a layout with a cohesive color scheme.

Date:
5.23.15

Course/Instructor:
Comm 130 Section 15
Emily Kunz

Programs/Tools Used:
Adobe Photoshop

Objectives:
An uplifting message made for those who worry about money as well as Spanish and
Engligh speakers.

Process:
I started my project by deciding what I wanted to photograph. That helped me
determine who I wanted my audience to be. From there I selected a color scheme
that fit well with the photograph and my message. I then brought my picture into
Photoshop and did some basic editing. I selected my specific colors from my image
and made adjustments from there. I wanted to keep this design relatively simple to
not overcomplicate the overall design. I wanted to incorporate Spanish and English
text to widen my audience.

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Description:
An infograph that displays data in a visual format using three personally made logos.

Date:
5.22.15

Course/Instructor:
Art 235 Section 02
Anthony Carpenter

Programs/Tools Used:
Adobe Illustrator and Indesign

Objectives:
To create an engaging visual infograph showcasing three original logos with statistics.

Process:
I began this project by creating three original combination logos. After I finalized
each logo, I made a short survey to gather statistical data. I reviewed each piece of
information gathered and created visual representations of that data. I organized the
flow for the infograph and finalized my color and font choices. Lastly, I made small
changes following critique.

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