Portfolio

Sara
Figueiredo

Contact
Sara T. Figueiredo
460W 7thS #19
208 357 8601
saratf@gmail.com

Table of
Contents
Event Ad
Flier
Photodesign
Brochure
Web Page
Logos
Letterhead
Business Card
Montage

Ad Event
Description: This is a fictional ad made for my Visual
Communication class. It was all made in Microsoft
Word and a scanned picture as the background.
Process: Since the Document has an image as a full
background, I wanted to use the fewer elements necessary so they would not get in front of the image.
The transparent black box was only to give more contrast to the letters against the background, so reading
could be comfortable.
Message: I think there should be the most concise as
possible, since it will be probably exposed in an area
with people coming and going in a hurry. I thought
about including a QR code, because people can
check it at their cell phones immediatly.
Audience: I made a simple layout so it would fit a
somehow broad audience. It will be in places connected to Indian rights and Human studies like Universities and other organizations.
Color scheme and color names: I used a monochromatic scheme in gold, because I wanted to keep the
earthy colors of the picture.
Title Font Name & Category: Britannic Bold, modern.
Copy Font Name & Category: Tamil Sangam, sans
serif.
Scanned images used, sources, original sizes, location
of scanner used: I used a picture of my own, I took
it myself while in a M by tribe in Brazil. The scanner used was a professional one in the Spori Lab in
BYU-Idaho University. the original size of the picture
was 4x5.
Date: 05/16/2015
Instructor: Ben Pingel

Mby
Tribe
Raise fund
dinner

curumin.org is a nonprofitable organization

dedicated to fight for the
rights of Mby tribe.
We invite you to come to
our charity dinner On July
6, 2015 at Hayden Hall,
Springfield, ID, to raise
funds for the hunger they
are being through after
their land was taken away.
Invitations will cost
U$50.00.
Visit curumin.org to buy
your invitation and sign out
petition to free their land.

Flier
Description: Flier designed to a conference for graduating students.
Process: I used Indesign to create the entire folder.
Message: The black rectangle gives contrast. I used
the Leadership in a bigger font because I thought
it would make the difference, instead of using graduate which could be anything to any student. I did
not want them to think that it was just one more flier.
The picture has students facing the same direction as
the body copy is, leading the eyes to what is written. The squares in a gradient color give movement
and also lead the eyes to the copy. The squares also
made a nice diagonal balance with the logo at the
bottom.
Audience: Students in their final semester at university.
Top Thing Learned: I learned how alignment is important. In my words, it let the eyes rest by looking
to what is important instead of searching for things in
the image.
Title Font Name & Category: STIXGeneral with variation of 36 to 100pt between title words.
Copy Font Name & Category: humanist 777 BT B,
11pt, bold
Date: 05/09/2015
Instructor: Ben Pingel

Leadership
Graduate

Conference

Do you want to have the competitive

edge in business?
Come learn how at Vouant Communications
annual Graduate Leadership Conference. Vouant
Communications is devoted to helping tomorrows
leaders gain essential leadership skills in the workplace.
During this dynamic three-day seminar, attendees will
meet with top executives of Vouant Communications
to discuss breakthrough leadership techniques, while
cultivating attributes of leadership that will market to
any employer.
Conference is available to graduating seniors.
Space is limited.
Registration and more information available at
http://www.vouantcomm.com/ leaders

October 21
8 a.m. 5 p.m.
Lincoln Convention Center

Photodesign
Description: show my abilities in photography and
Photoshop.
Process (Programs, Tools, Skills, FOCUS principles):
I intended to use a monochromatic color scheme,
but after seeing the picture in a computer screen, I
realized the lime tone in the left leaves and thought
it would be a good analogous color scheme, both
found in Visual FOCUS book. I used Photoshop to
enhance saturation, colors and also to change the
color of the bridge to a teal tone, to match exactly
the scheme. I took the picture with a Canon T3 EOS
Rebel camera.
Message: I used a full bleed photo and it has already
many details from trees and leaves, so I decided to
use less graphics elements. Also, the focal point is
the bridge which brings a feel of solitude in a calm
place and I did not want anything else competing
with it. I chose to repeat the rectangles from the color
scheme demonstration.
Audience: Female audience interested in things
related to nature, mostly Yoga and gardening fans,
regardless of age.
Top Thing Learned: How to use Photoshop. Mostly,
how to adjust color and tones and dealing with layers, but also selecting detailed objects and changing
their color.
Color scheme: Analogous.
Title Font Name & Category: Kaufman STD, Script
Copy Font Name & Category: Fairfield std medium,
Oldstyle
Date: 05/16/2015
Instructor: Ben Pingel

Brochure
Description: This is a brochure I made for my class to
demonstrate my skills with text wrapping, paragraph
styling and printing among the others I had developed during the semester.
Process (Programs, Tools, Skills): I used Illustrator to
create the logo with a 3D effect, Photoshop to create a mask in the beach picture and Indesign to put
everything together.
Message: This is a brochure for a travel agency which
offers customized routes for tourists in the city of Rio
de Janeiro
Audience: People interested in traveling and who
do not like to spend much time planning routes and
dealing with transportation.
Top Thing Learned: Text wrapping and paragraph
style were quite new for me, but I think using documents from three different softwares was the most
important thing to me, because I have made several
changes that would have been much harder if I did
not know how to use that.
Font Name & Category: Century Gothic Sans serif
Sources (Links to images on original websites):
http://fcbusiness.co.uk/blog/?tag=christ-the-redeemer
http://acordacasa.com.br/2014/10/13/no-brilho/
http://www.praialidohotel.com.br/#!vista-area-de-copacabana/zoom/mainPage/image115i
http://fotospublicas.com/theatro-municipal-rio-celebra-105-anos/
Date: 07/11/2015
Instructor: Ben Pingel

Global
Travel
Av. Atlntica, 1900 - Copacabana
Rio de Janeiro - RJ, Brazil
+55 21 3521-7234w
globaltravel.com.br

At Global Travel you can have a customized

route for all the places you want to visit.
We will provide accommodation and
transportation. You can also count on our
guides at any time to help you. With Global
Travel your holiday is all about fun and no
worries.

Web Page
Description: a web page created to show my logo.
Process (Programs, Tools, Skills): I created this web
page using NotePad++. It was the very first time I
wrote something in HTML/CSS. I really enjoyed it.
After creating the HTML, I inserted a pre-made CSS
document in it and started make changings. One
thing that took me really long was creating the transparency effect in my copy background. But I was
really happy with he results.
Message: I created a logo for a photographer
Audience: People who want Families photograph sessions
Top Thing Learned: The language in HTML and CSS
Color scheme and color hex(s): split complementary,
orange, green, yellow and purple.
Title Font Families & Category: Eras, Franklin,
sans-serif
Copy Font Families & Category: Times New Roman, Georgia, serif
Changes made to the CSS: padding, color, transparency, radius, image floating, fonts
Word Count: 200
Date: 06/27/2015
Instructor: Ben Pingel

Logos
Description: Logo for a photography professional
Process (Programs, Tools, Skills): This was interesting.
I created three different logos and posted them on
social media for people to vote. The one I liked the
most was the least voted. It was more serious, and
people did not like it. They chose these flowers that
are more ludic. I made those variations to give a better idea of how it was going to be in different backgrounds. I used the pen tool to create the stem and
shape tools for the flowers. I used a script font in the
name of the client to create a more personal feeling,
than a sans serif font to create contrast. I used Illustrator which can be tricky but allows endless creations. I
liked worked with it a lot.
Message: a photographer that can make different
projects, but prefers outdoor sessions
Audience: people looking for a photographer
Top Thing Learned: using Adobe Illustrator and the
pen tool.
Color Scheme and Color Names: Split Complementary green, yellow and purple
Title / Body Font Names & Categories: Noteworthy
and DTLDocumentaSans
Date: 06/06/2015
Instructor: Ben Pingel

Letterhead
Description: Matching letterheads and business
cards.
Process (Programs, Tools, Skills): I used Illustrator
and InDesign to create this. Since it was a project for
class, I created something of my mind. I once had
a private English teacher I who used to have chairs
decorated with that pattern in the room students
waited for classes. Anyone who had been in her
room would connect her business card and letterhead
to the decoration.
Message: She was an elderly woman very proud of
how she organized her workplace. I think she would
like to have it remarked in her stationery.
Audience: Student who would want a very traditional
English teacher.
Top Thing Learned: How to use files in Illustrator and
InDesign at the same time.
Color scheme and color names: Complementary,
orange and blue.
Title Font Name & Category: Noteworthy, script
Copy Font Name & Category: Old Bookman, slab
serif
Date: 06/13/2015
Instructor: Ben Pingel

Rose White

11W 6th S
Rexburg Idaho
83440
rosew@gmail.com
494 395 4927

Business Card
Description: Matching letterheads and business
cards.
Process (Programs, Tools, Skills): I used Illustrator
and InDesign to create this. Since it was a project for
class, I created something of my mind. I once had
a private English teacher I who used to have chairs
decorated with that pattern in the room students
waited for classes. Anyone who had been in her
room would connect her business card and letterhead
to the decoration.
Message: She was an elderly woman very proud of
how she organized her workplace. I think she would
like to have it remarked in her stationery.
Audience: Student who would want a very traditional
English teacher.
Top Thing Learned: How to use files in Illustrator and
InDesign at the same time.
Color scheme and color names: Complementary,
orange and blue.
Title Font Name & Category: Noteworthy, script
Copy Font Name & Category: Old Bookman, slab
serif
Date: 06/13/2015
Instructor: Ben Pingel

Rose White
Private
English
Teacher
11W 6th S
Rexburg Idaho 83440
rosew@gmail.com
494 395 4927

Montage
Description: A montage using two pictures
Process (Programs, Tools, Skills, Steps taken while designing): I used a full background and blended with a
picture.
Message: a card for the beggining of classes.
Audience: Teachers and students. Can be used as a
poster in the beggining of classes
Top Thing Learned: How to blend images and a
more complex use of layers.
Filter / Colorization used and where it was applied: I
used the brush tool to blend the images
Color scheme and color names: complimentary
Date: 07/16/2015
Instructor: Ben Pingel

is

fun