Annexure 1

Course Outline
Programme: PGDM (FMG 23/IMG 8/WMG)
Name of the Course: Business Transformation
Term: IV
Faculty: Raman Sethi and Vineeta Kumar
Email: raman@fsm.ac.in, kumar.vineeta@gmail.com

Credit: 1
Academic Year: 2015-2016
Office Contact No.: 439 and 9810307002

Introduction:
Every company wants to improve the way it does business, to produce things more efficiently, and to
make greater profits. Non-profit organisations are also concerned with efficiency, productivity and with
achieving the goals they set for themselves. Every manager understands that achieving these goals is a
part of his or her job.
The survival of any organization depends on its capacity to adapt to the changing environment - political,
social, economical, technological, legislative, competitive and cultural - circumstances are continuously
changing.
Business transformation takes place by gathering and analyzing process information and then reengineering or redesigning them to bring in efficiency. Requirement gathering and analysis is the
process of discovering, documenting, analyzing and finalizing requirements for practicality, relevance,
completeness and consistency. Business analysis is the key to process engineering and the creation of
quality information systems. Business process reengineering (BPR) is a management approach aiming at
improvements by means of elevating efficiency and effectiveness of the processes that exist within and
across organizations.
This course is aimed at developing an appreciation of process view of organizations among the students.
The students are expected to work on IT enabled process redesign and process re-engineering as a part
of this course.
Objective:
The course will cover:
1. The role of a business analyst in the organizations.
2. Understanding of as is and to be scenarios to help organisations meet business goals
3. Requirement gathering and analysis
4. Preparing a Business Case
5. Concept of business processes and the impact of the environment in changing them.
6. Business Process Re-engineering Definitions and Concepts.
7. Process Improvement and Process Redesign.
8. BPR Experiences in Indian Industry.
9. Process Identification and Process Mapping Tools;
10. Re-organizing People and Managing Change.
11. Evolving technologies to support BPR initiatives.
12. BPR in Public Systems.

13. BPR Methodology.

14. Critical Success Factors for successful implementation of BPR.
Text Book:
BABOK Guide Version 3: A Guide to the Business Analysis Body of Knowledge by the
International Institute of Business Analysis
Class Handouts
Suggested Readings
1. BPR by R Srinivasan McGraw Hill Publication
2. Goldratt, E. M. (2000). Its not luck. Hampshire: Gower.
3. Grover, V., & Kettinger, W. J. (1998). Business process change: Re-engineering concepts,
methods and technologies. London: Idea Group Publishing.
4. Hammer, M., & Champy, J. (2003). Reengineering the corporation: A manifesto for business
revolution. UK: Harper Collins Publishers.
5. Jacka, J. M., & Keller, P. L. (2002). Business process mapping. New York: John Wiley & Sons.
6. Johansson, H., Johansson, H. J., & Pendlebury, A. J. (2009). Business process reengineering:
Breakpoint strategies for market eominance. New York: John Wiley & Sons.
7. McKnight, Lee W., Paul M. Valler, & Raul L. Katz(Eds). (2001). Creative destruction: Business
survival strategies in the global internet economy. London: The MIT Press.
8. Scheer, A. W. (2000). Business process modelling(3rded.). New York: Springer.
Pedagogy: Presentations, Case Studies, Assignments, and a project at the end of the course.
Evaluation Component and weightage:
Class Participation
Quiz/Assignment
Project /Workshop
Mid Term
End Term
Total

: 10
: 10
: 20
: 20
: 40
________
100 Marks
--------------

Class or Session Plan:

Note:
Mid-Term and End-Term examination would be marked on a 100 max. marks basis and the
component weight can be applied later.

9 students out all students enrolled for the elective(3 sections), based on
performance(marks/grades obtained) in the Business Transformation Course would be
awarded a Free One Year Membership of the International Institute of Business Analysis.
Students are encouraged to visit the website www.iiba.org