STRATEGIC MANAGEMENT

Objectives:
1.
To expose participants to various perspectives and concepts in the field of
Strategic Management.
2.

To help participants achieve conceptual clarity.

3.
To help participants develop strategic tools & skills for applying these concepts to
the solution of business problems.
4.
To gain strategic insights and working with them to deal with an increasingly
uncertain world
Topics:
1.

Introduction to Strategic Management

(7.5 Hours)

(a)

Definition, nature & importance of Strategic Management (30 Min)

(b)

Schools of thought in Strategic Management

(1.5 Hour)

(c)
Basic Concepts of Vision, Mission, Business Definition, Strategy,
Structure etc.
(3 Hour)
(d)
(e)

Industry structure, and Strategic Leverage concept of Corporate Strategy

(1.5 Hour)
Dimensions and levels of strategy.
(1 Hour)

Learning objective: To lay the foundations of Strategic Management)

Reference: Chapter 1 & 2 of Text book, Chapter 1 of Pearce & Robinson
ASSIGNMENT I:
2.

Competitive Strategy

(4 Hours)

(a)

Five Forces that shape strategy - Industry analysis

(1.5 Hours)

(b)

Generic Strategies

(1.5 Hours)

(c) Understanding the earlier Strategy Model of Igor Ansoff in the light of these
later developments
(1 Hour)
Learning objective: In-depth understanding of Michael Porters Models.

Reference: Chapter 5 & 8 of Text book

ASSIGNMENT II:
CLASS TEST 1: 25 Marks: (Questions should cover Chapter 1 & 2.)
3.

(b)

Process of Strategy Formulation

(9 Hours)

(a)

Standard Model for Strategy formulation

(i)

Situation Analysis Scanning of the Environment (1 Hour)

(b)

(c)

(ii)

PESTLE Exercise & SWOT Matrix

(1.5 Hours)

(iii)

SWOT-based Strategy Options: SO/ ST/ WO/ WT (1 Hour)

Organizational appraisal
(i)

Organizational capability factors

(1.5 Hour)

(ii)

Considerations in organizational appraisal

(1 Hour)

(iii)

Methods of organizational appraisal

(1 Hour)

Argenti Model for Strategy formulation Gap Analysis

(2 Hours)

Learning objective: To understand the steps and processes of strategy formulation and to
learn the skills of strategy formulation.
Reference: Chapter 3 & 4 of Text book, Chapter 4 & 6 of Pearce & Robinson
4.

Corporate Strategy (Diversification & Integration)

(3.5 Hours)

(a)

(30 Min)

Differences between Tactics & Strategy.

(b)
Diversification Strategies: Concentric, Conglomerate, and Horizontal
Diversification
(1 Hour)
(c)
Vertical Integration Strategies: Forward (Downstream), Backward
(Upstream)
(1 Hour15 Min)
(d)

Horizontal Integration Strategies

(45 Min)

Learning objective: To understand the differences between Business Strategy &

Corporate Strategy and to have conceptual clarity of Corporate Strategy.

Reference: Chapter 5 of Text book, Chapter 7 of Pearce & Robinson

ASSIGNMENT IV:
CLASS TEST 2: 25 Marks: (Questions should cover Chapter 3 & 4)
5.

Corporate Strategy (Intensive & other strategies)

(3.5 Hours)

(a)
Intensive Strategies: Market Penetration, Market Development, Product
Development
(1.5 Hour)
(b)

Retrenchment, Divestiture, Liquidation

(2 Hour)

Learning objective: To understand various Corporate Strategies.

Reference: Chapter 7 of Text book, Chapter 7 of Pearce & Robinson
ASSIGNMENT V:
6.

Analytical Framework for Strategy Formulation

(5. 5 Hours)

(a)
Input Stage: Internal Factor Evaluation Matrix, External Factor Evaluation
Matrix, Competitive Profile Matrix,
(1.5 Hours)
(b)
Matching Stage: SPACE Matrix, BCG Matrix, Internal-External Matrix,
Grand Strategy Matrix
(3 Hours)
(c)

Dupont Framework Tactical choices

(1 Hour)

Learning objective: To understand in depth the complexity of the factors which go into
Strategy Formulation and their implications
Reference: Strategic Management by Abhijit Nag & Internet on these topics, Chapter 5
&6
ASSIGNMENT VI:
CLASS TEST 3: 25 Marks: Questions should cover Chapter 5 & 6.
7.

Recent Advances

(4 Hours)

(a)

Core Competencies- the roots of competitive advantage

(1.5 Hours)

(b)

Business Processes and capabilities based approach to strategy

(1.5

Hours)

(c)
Blue Ocean Strategies
(1 Hour)
Learning objective: To understand the significance of the Prahalad Model and allied
models in the light of the more intense globalisation that is awaiting the world economy.
Reference: Strategic Management by Charles WL Hill & Gareth R Jones, 9 Edition,
Cengage Learning
8.
Strategy Implementation: Structure, Systems and People
Japanese Model as interpreted by McKinseys
(a)

The 7_S Framework

(3 Hours)
(1.5 Hours)

(b)
Implementation of 7_S Framework on any organization - an overview
through the 7 S framework.
(1.5 Hours)
Learning objective: To study how structures, systems and people are configured in
different ways depending on the kind of strategy adopted.
Reference: Internet on these topics
CLSS TEST 4: 25 Marks: Questions should cover Chapter 7 & 8.
9.
Case Studies- to be decided/chosen by individual faculty times for them to
be within the allotted
times above.
Total

(40 Hours)

Text Book:
1.
Strategic Management and Business Policy Azar Kazmi, Tata-McGraw-Hill
(2008)
Reference Books:
1.
Strategic Management: Concept and Cases -Thomson and Strickland- New Edition.
2.
Strategic Management: Formulation, Implementation and Control by Pearce,
Robinson & Mittal, McGraw Hill, 12th edition
3.
Concepts in Strategic Mgt. & Business Policy by Wheelen, Hunger & Rangarajan
(Pearson Education No 9) New - Edition.
4.
Textbook of Strategic Management and Business Policy U.C. Mathur,
Macmillan - New - Edition.

5.
Strategic Management Concept and Cases Upendra Kachru, Excel Books New
- Edition.
6.
Strategic Management- a South Asian Perspective, 9th Edition - Michael A. Hitt,
R. Duane Ireland and Robert E. Hoskisson - Cengage Publication).
7.

Strategic Management by Abhijit Nag, Vikas Publishing, First Edition

8.
Strategic Management by Charles WL Hill & Gareth R Jones, 9 Edition, Cengage
Learning
9.
Strategic Management Concept and Cases Fred R. David, Prentice-Hall - New
Edition.
Supplementary Reading:
1.
IN SEARCH OF EXCELLENCE: Lessons from America's Best Run Companies
Thomas J. Peters and Robert H. Waterman Jr. Harper Collins (1982)
2.
BUILT TO LAST: Successful Habits of Visionary Companies Jim Collins and
Jerry I. Porras Collins Business (1994)
3.
THE FORTUNE AT THE BOTTOM OF THE PYRAMID: Eradicating Poverty
Through Profits C. K. Prahalad Wharton School Publishing (2005)
4.
BLUE OCEAN STRATEGY W. Chen Kim and Renee Mauborgne Harvard
Business School Publishing (2005)
5.
THE NEW AGE OF INNOVATION: Driving Co-Created Value Through Global
Networks C. K. Prahalad and M. S. Krishnan Tata McGraw-Hill Publishing (2008)
6.
THE INDIAN CONSUMER: One Billion Myths One Billion Realities Alam
Srinivas John Wiley (2008)
Note:- Syllabus up to chapter number Four (4) to be covered for Mid semester
Examination : ( Total Teaching Hours to be taken : 24 Hours Only )

STRATEGIC MANAGEMENT
ASSIGNMENTS
ASSIGNMENT I:
Directions: This assignment carries 15 marks. Each question should be answered in
approx 300 words. All question carry equal marks. It should be submitted immediately
after completion of the 1st Unit.
(a)

Describe the following concepts of strategic management with examples.

(1)

Vision and mission

(2)

Levels of strategy

(3)

Strategic stretch, leverage, fit

ASSIGNMENT II:
Directions: This assignment carries 15 marks. All question carry equal marks. It
should be submitted immediately after completion of the 2nd Unit.
(a)

Briefly discuss following models with examples.

(i)
(ii)
(iii)

Five forces model

Generic strategies
Igor Ansoff model

ASSIGNMENT III:
Directions:

This assignment carries 15 marks.

Briefly discuss the components of organizational and external environment analysis

supporting it with an example of passenger car sector.
ASSIGNMENT IV:
Directions: This assignment carries 20 marks. Each question should be answered in
approx 300 words. All question carry equal marks. It should be submitted immediately
after completion of the 4th Unit.
(i)

Small write up on Forward & Backward Integration with examples

(ii)

Concentric & conglomerate Diversification with examples

ASSIGNMENT V:
Directions: This assignment carries 20 marks. It should be submitted immediately after
completion of the 5th Unit.
(1)
The distributed case study should be solved as per the directions given in the end
of the case.
ASSIGNMENT VI:
Directions: This assignment carries 20 marks. It should be submitted immediately after
completion of the 6th Unit.
(i)

Briefly discuss any two matrixes which you think are critical for any
organization to take strategic decisions.

Presentations (Topic will be given in the class)

PATTERN OF CLASS TEST
Class Test 1: 25 Marks: Questions should cover Chapter 1 & 2
Class Test 2: 25 Marks: Questions should cover Chapter 3 & 4
Class Test 3: 25 Marks: Questions should cover Chapter 5 & 6
Class Test 4: 25 Marks: Questions should cover Chapter 7 & 8