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This annual publication provides telecoms market analysis moving into 2016. It
includes forecasts, overviews and discussions on:
Industry consolidation and cost cutting set to continue;
Video streaming puts pressure on the quality of the NBN;
Mobile broadband traffic explosion driven by transactions initiated by smartphone
devices;
Telco industry slow in its transformation;
Winners are assets and people light and use horizontal collaboration and the sharing
economy;
New opportunities in: healthcare, education, government services, smart grids, smart
cities, connected homes, wearable technologies, IoT and M2M;
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Telstra is taking a leadership role in some of these developments, not just here also
internationally;
NBN FttH passed 1 million, FttN roll out start in all earnest after a 3 year delay in
2016;
LTE (4 G) is fuelling developments in IoT and M2M;
Data analytic capabilities are opening up opportunities for new wealth creation and
new jobs;
Well connected communities are leading the trend towards smart cities;Data retention
and web blocking laws will not solve the cybercrime problems.
Researchers:- Paul Budde, Henry Lancaster
Current publication date:- July 2015 (28th Edition)
Disruption: challenges and opportunities for the telco industry
The Australian telecommunications market is continuing to see consolidation, as
traditional services are being further commoditised and digital media companies are
offering new communication services, free or at significantly lower cost. Thanks to new
video streaming services such as Netflix, and an increased use of mobile broadband for
a range of applications, peoples use of broadband has increased; however a squeeze on
margins of services such as broadband access doesnt mean that such increased usage
of telecommunications also accounts for any significant increases in industry revenues.
The industry will still need to further transform itself in order to be able to handle the
dynamics of the market, which include lower margins, commoditisation, new
technologies and competition from outside the traditional market. The new billion
dollar companies in the digital media are light on assets and light on staff; and their
business models are based on transactions facilitated by their software-based services
and done in an automated way by the users of their assets, using algorithms, big data,
cloud computing and datacentres.
There are plenty of new opportunities in the market. Now that the quality of broadband
access is improving albeit still rather slowly new markets are opening up in
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healthcare, education, government services, smart grids, smart cities, connected homes,
wearable technologies, IoT and M2M the list goes on. Telecommunications companies
should take a leadership role in these developments but so far the key developments in
these areas come from other organisations. Telstra is an exception here, with the
leadership role it plays in the development of the e-health market in Australia.
For the time being, however, cost-cutting, consolidation and mergers will continue to
dominate the telco industry. At the same time an ongoing barrage of innovations, new
technologies, new apps and new services will shape the telecoms market. It is an
extremely dynamic market with lots of twists and turns, set to continue into 2016 and
beyond.
Other key topics that are discussed in this report include
National Broadband Network - Developments and Analyses 2015
By mid-2015 over a million premises were able to connect to the NBN so far most of
them have access to the original NBN, three-quarters have access to FttH, the
remainder to wireless and satellite networks. The revised rollout of the so-called multimix technology (DSL and HFC) will start in earnest in 2016.There still is no long-term
plan for when and how to upgrade from the older technologies to proper FttH; however
the Opposition has indicated that if it wins the next election it will revive the FttH plan,
but will take into account the circumstances that exist at that time.
M2M and The Internet of Things
With the NBN and LTE now well and truly underway it is important to look at what will
be the real value of this new infrastructure.
This Internet of Things (M2M, Pervasive Internet and Industrial Internet) is going to
be a real game-changer. It will transform every single sector of society and the economy
and it will be out of this environment that new businesses and indeed new industries
will be born. This is one of the reasons so many overseas ICT companies are
increasing their presence in Australia. The LTE will take a leadership role in the
development of M2M but the NBN is also an ideal test-bed for such developments. A
great deal of attention is being paid to cloud computing and the NBN can be viewed as
one gigantic cloud.
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The number of connected M2M devices will grow to somewhere between 25 million
and 50 million by 2020.
Big Data
BuddeComm describes big data as looking at intelligent outcomes that can be achieved
from data collaboration.
The most critical issue here is strategic management, rather than technology. However
the fact that big data has become a vital tool in competition is forcing many companies
to transform their organisations from a company-centric approach to a customercentric one.
Connected information management, however, can go much further. There are many
other players involved in the broader ecosystem, and by sharing and combining
relevant data sets and then analysing those large data sets we can find new correlations
that can be used to spot business trends, assess customer behaviour, prevent diseases,
combat crime and so on.
Smart Cities, Smart Infrastructure
The development of smart cities and indeed smart countries require vision and
recognition of the fact that many of todays social, economic and sustainability
problems can only be solved with the assistance of ICT. In many situations the
ubiqueness, affordability, capacity, robustness, security and quality necessary for this
calls for fibre optic and high-speed wireless infrastructures. This need will increase
dramatically over the next 5 to 10 years as industries and whole sectors (healthcare,
energy, transport, water) carry out the process of transforming themselves in order to
much better address the challenges ahead.
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1.3 Mobile
1.3.1 Is LTE going to impact on free WiFi?
1.3.2 What makes 5G special?
1.3.3 Will telcos be able to harness the new business opportunities of 5G?
1.3.4 Mobile Connect Mobile ID
1.3.5 Report from the World Mobile Congress in Barcelona
1.3.6 What do customers want from mobile operators?
1.3.7 Can mobile operators afford a mobile-only strategy?
1.3.8 Data mining the next driver of mobile revenue
1.4 Broadband
1.4.1 Broadband changing telco business model from retail to wholesale
1.4.2 Low cost economy depends on ubiquitous affordable high speed broadband
1.4.3 The next stage of the broadbanding of the world
1.4.4 Downstream speeds vs upstream speeds
1.5 Digital Transformation
1.5.1 Government lags in digital leadership
1.5.2 The effect of big data on the advertising industry
1.5.3 Online advertising does not improve the overall result for advertisers
1.5.4 Telstra leading the e-health market
1.5.5 Medieval education system hard to reform
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2.1.6 Staying focused on the NBN outcomes and bypassing political roadblocks
2.1.7 Biggest threat to NBN is political panic
2.1.8 The unravelling of the NBN
2.2 The NBN company
2.2.1 How independent is NBN Co?
2.2.2 NBN Co threat to proper broadband competition
2.3 Technology Issues
2.3.1 Whatever happened to the rollout of the fixed wireless NBN in regional Australia?
2.3.2 The difference between FttH and FttP
2.3.3 Why Australia needs a Fibre-to-the-Premises policy
2.3.4 Market-led demand for FttH is picking up
2.4 Competition Issues
2.4.1 Open up the metropolitan NBN market to competition
2.4.2 Competition in the telecoms industry is dwindling
2.4.3 TPG highlights the fragile NBN environment
2.5 Other Issues
2.5.1 Broadband services in rural Australia worse than we thought
2.5.2 Australia vs America what leaders say about broadband speeds
2.5.3 Content the next regulatory war zone
2.5.4 NBN-related jobs increase by 248% since review
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5. Big Data
5.1 Big Data Data Analytics
5.1.1 Telsyte Australian Big Data and Analytics Study 2014
5.1.2 High quality data and analytics can improve customer relationships
5.1.3 Data silos
5.1.4 Contextual intelligence
5.1.5 Benefits for telcos and ISPs
5.1.6 Social Network Analytics
5.1.7 Subscriber Data Management
5.1.8 Business understands need for real-time processing
5.1.9 Open data policy
5.1.10 6000 sets of government info goes public.
5.1.11 Telcos and the science of big data - Analysis
5.2 Key trends and Developments
5.2.1 Connected Information Management (CIM)
5.2.2 Deep packet inspection
5.2.3 Ubiquitous Complex Event Processing
5.2.4 Behavioural Attitudinal Geolocation
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List Of Tables
Table 1 Homes connected to fibre 2005 - 2010
Table 2 Australian advertising spend in broadcasting sectors 2010; 2014; 2016
Table 3 - Telstra M2M statistics
Exhibit 1 Can grid power keep the internet alive?
Exhibit 2 Key performance indicators of the broadcasting, STV and IPTV markets 2014
Exhibit 3 Real-time processing
Exhibit 4 Watson cognitive computing
Exhibit 5 - Key characteristics of contextual intelligence in customer service
Exhibit 6 - Cyber crime statistics
Exhibit 7 - ACC UPDATE advice
Exhibit 8 Australians express their concerns about privacy
Exhibit 9 - Statistics shows customers dont trust B2B companies
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Libya - Telecoms, Mobile and Broadband - Statistics and Analyses
Telecommunications Market Research
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