Company analysis

Company profile
Name of the company :

Sharekhan ltd.

Year of Establishment :

1922 , Incorporated in February 2000

Founder :

SS Kantilal Ishwarlal

CEO:

Mr. Tarun P. Shah

Registered Office:

Lodha iThink Techno Campus, 10th Floor,

Beta Building, Off.JVLR, Opp. Kanjurmarg Station,
Kanjurmarg (East), Mumbai - 400 042.

Nature of Business :

Service Provider

Services :

Depository Services, Online Services and

Technical Research.

Number of Employees :

1001-5000

Website :

www.sharekhan.com

Slogan :

Your Guide to The Financial Jungle.

Vision :

To be the best retail brokering brand in the

retail business of stock marketing.

Mision :

To educated and empower the individual investor

to make better investment better decision through
the quality advise and superior services.

About the Company

ShareKhan is an online trading website. It was founded by SS Kantilal Ishwarlal
who was a pioneer in the finance industry. ShareKhan is a subsidiary of SSKI which
came to existence in 1922. SSKI is among the first few brokerage houses of India having
an experience of more than 80 years into:Retail Broking
Institutional Broking
Wealth Management
Institutional Broking

SS Kantilal Ishwarlal is among the list of founders of the Bombay Stock

Exchange. SSKI was an expert in the Institutional Broking business. Only in 1985 it
entered the Retail Sector by launching a brand named "ShareKhan". It was the retail
broking arm of the company.
ShareKhan is among the top financial services company in India. It provides a
complete package of investment solutions in Equities, Derivatives, Commodities, IPO,
Mutual funds, Depositary Services, Portfolio Management Services and Insurance.
ShareKhan made its presence felt in India through Sharekhan Branches &
Franchisees and www.sharekhan.com. It has a ground network of around1800 offices
which includes branches & franchises in over 550 cities across India. Sharekhan has seen
incredible growth over last 10+ years though it's very successful online trading platform
and the chain of franchises located in almost every part of India. Sharekhan also has
international presence in the UAE and Oman.

Sharekhan offers its services to all kinds of customers including individual

investors and traders, corporate, institutional and NRI's. As of Dec 2014, Sharekhan has
over 13 lakh customers. Sharekhan offers trade execution facilities for equity cash and
derivatives segments on BSE and NSE, commodities trading facilities on MCX and
NCDEX. Sharekhan also offer depository services (demat account) and option to invest
in mutual funds and IPOs.
Sharekhan.com is the finest investment portal for India stock market. The well
designed website provides wide range on investment options, share market news,

research reports, stock quotes, fundamental and statistical info across equity, mutual
funds, IPOs and much more.
Sharekhan also offers 'Sharekhan TradeTiger', one of the most popular trading
terminals, for retail investors. The Trade Tiger is quite similar to Broker Terminal and
allows frequent traders to place and execute their orders at a high speed. It also provides
live data and other tools on the same screen to help the users with their trades.
Sharekhan's 'ShareMobile' platform offers trading facility though mobile
application. Mobile apps are available for popular iPhone, iPad, Blackberry, Android and
other phones.
Services offered by Sharekhan include trading in equity, F&O and Commodity
and investment in IPO's, Mutual Funds, Insurance, Bonds and NCD's. Company also
provide Sharekhan Demat Account and registered as a depository participant with NSD
and CDS.
Sharekhan offers verity of accounts to suite customer requirement. These
accounts include Sharekhan First Step Account,Sharekhan Classic Account, Sharekhan
Trade Tiger Account and Portfolio Mgmt Services (PMS) though Sharekhan Platinum
Circle Account.
Sharekhan has its own research teams which regularly publishes investment
advice, stock tips, quarterly company result analysis and news alerts to its customer
though email, SMS and on Sharekhan.com. Sharekhan has an excellent knowledge center
on its website to help stock and commodity market investors of all kind. It also offers
free online and classroom seminars / workshops to investors. Each Sharekhan
Accounts comes with online and in-person help from Sharekhan representative.

Growth of company
1996
Registration as a Trading Member of BSE
Registration as a Dealer of OTC Exchange of India
1999
Registration as a Depository Participant with CDSL
2000
Registration as a Trading Member of NSE Capital Market as well as Future and Option
Segment.
Registration as a Trading Member of Bombay Stock Exchange, Derivatives Segment
2004
Registration as a Self-Clearing Member of NSE Future and Option Segment
2007
Crossed 25,000 registered clients
Acquired IFPL
2008
Ventured into Wealth Management by incorporating a subsidiary in the name and style of
IWML Incorporated subsidiary - IIBPL
Registration as a Trading Member of BSE in Currency Derivative Segment
Registration as a Trading Member of MCX Stock Exchange in Currency Derivative
Segment
Registration as a Clearing Member of MCX Stock Exchange in Currency Derivative
Segment
Registration as a Trading Member & Clearing Member of National Stock Exchange of
India Ltd. in Currency Derivative Segment

Acquired ICL

2009
Registration as a Clearing Member in National Stock Exchange of India Ltd.
Registration as a Trading Member in Bombay Stock Exchange Ltd. in Wholesale Debt
Market Segment
Awards, Achievements and Certifications:
Our Company has received the 'Stock Market Award 2008' - Girnar Award, from the
Bruhad Mumbai Gujarati Samaj on January 22, 2009.
2012
- Inventure Growth & Securities has allotted the Bonus in the Ratio of 3:1

PRODUCTS & SERVICES

Classic account
Trade Tiger (Teade account)

PRODUCT PROFILE
Classic account
Allow investor to buy and sell stocks online along with the following features like
multiple watch lists, Integrated Banking, demat and digital contracts, Real-time portfolio
tracking with price alerts and Instant credit & transfer.
a. Online trading account for investing in Equities and Derivatives
b. Free trading through Phone (Dial-n-Trade)
I.
Two dedicated numbers for placing your orders with your cellphone or
landline.
II.
Automtic funds tranfer with phone banking (for Citibank and HDFC bank
customers)
III.
Simple and Secure Interactive Voice Response based system for
authentication
IV.
get the trusted, professional advice of our telebrokers
V. After hours order placement facility between 8.00 am and 9.30 am
c. Integration of: Online trading + Bank + Demat account
d. Instant cash transfer facility against purchase & sale of shares
e. IPO investments
f. Instant order and trade confirmations by e-mail
g. Single screen interface for cash and derivatives
TradeTiger account

A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX,
NCDEX, Currency, Mutual Funds, IPOs
Multiple Market Watch available on a Single Screen
Multiple Charts with Tick by Tick Intraday and End of Day Charting powered
with various Studies
Graph Studies include Average, Band-Bollinger, Know SureThing, MACD etc
Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines
User can save his own defined screen as well as graph template, that is, saving the
layout for future use.
User-defined alert settings on an input Stock Price trigger
Tools available to guage market such as Tick Query, Ticker, Market Summary,
Action Watch, Option
Premium Calculator, Span Calculator
Shortcut key for FAST access to order placements & reports
Online fund transfer activated with 14 Bank

Margin for Post paid plan

Margin
Scheme

Cash Cash
Future
Delivery
Leg 1 Leg 2
Leg 1

Future Leg Future

Option
2 same day next day

25 K

0.1

0.02

0.1

0.5

0.1

0.1

Higher of 2.5%
of premium or
Rs 100

30 K

0.1

0.5

0.1

0.1

Higher of 2.5%
of premium or
Rs 100

40 K

0.09

0.45

0.09

0.09

Higher of 2.25%
of premium or
Rs 95

50 K

0.07

0.4

0.07

0.07

Higher of 1.5%
of premium or
Rs 80

1 Lakh

0.05

0.25

0.05

0.05

Higher of 1% of
premium or Rs
70

3 Lakh

0.04

0.2

0.04

0.04

Higher of 1% of
premium or Rs
50

5lakhs

0.03

0.18

0.03

0.03

Higher of 0.75%
of premium or
Rs 40

10 Lakhs 0.02

0.15

0.02

0.02

Higher of 0.60%
of premium or
Rs 30

0.015

Higher of 0.55%
of premium or
Rs 25

20 Lakhs 0.015

0.1

0.015

Deliver
y
transac
tion

Intrad
ay
transac
tion

Option

1,20,00,000

24,00,000

0.04 0.2 0.04 0.04

Higher of 1%
of premium
or Rs 50

4,50,00,000

90,00,000

0.03 0.18 0.03 0.03

Higher of
0.75% of
premium or
Rs 40

10,00,00,000

1,66,66,667

0.02 0.15 0.02 0.02

Higher of
0.50% of
premium or
Rs 30

30,00,00,000

4,00,00,000

0.01
0.1 0.015 0.015
5

Higher of
0.55% of
premium or
Rs 25

66,66,66,667 10,00,00,000

Annual

200000

0.05 0.25 0.05 0.05

Higher of 1%
of premium
or Rs 70

Annual

100000

5,00,000

0.00
0.08 0.005 0.005
5

Flat Rs 10

Annual

60000

28,57,143

Annual

30000

0.07 0.4 0.07 0.07

Higher of
1.5% of
premium or
Rs 80

Annual

18000

1,50,000

Annual

6000

7,50,000

Annual

2000

Higher of
2.5% of
premium or
Rs 100

6 months

750

Period
Cash
Leg 1
Deliver
y
Future
Leg 1
Future
next
day

Amoun
t (Rs)

Margin for Prepaid plan

0.1
0.5 0.1

0.1

2,00,00,00,000 25,00,00,000

Sharekhan Advantages
1. Sharekhan offers different trading platform to suite customer requirement. This
includes online browser based trading, Installable terminal, mobile, call n trade
and in-person trade though branch offices.
2. It offers different brokerage slabs to suit individual customers. Higher your trade
your brokerage gets reduced. They have multiple brokerage schemas are available
with them.
3. Sharekhan offers online and classroom training, seminars and workshops to
investors.
4. Sharekhan doesn't charge for Online Funds Transfer from bank account and
Funds Pay-out to bank account.
5. Sharekhan doesn't charge for DP transactions. Share transfer from and to the dp
account is free.
6. Sharekhan has India-wide network of branches. You can find surly find a
Sharekhan in your neighborhood.
7. Call & Trade facility is free with Sharekhan.
8. Sharekhan allows fixed deposit as collateral for future and option trading.

Sharekhan Disadvantages
1. Sharekhan doesn't offer 3-in-1 account as they don't provide banking services.
2. They brokerage charges are % based which are higher in comparison to flat fee
brokers.
3. They charge minimum brokerage of 10 paisa per stock would not let you trade
stocks below 20 rs. (If you trade, you will loose majority of your money in
brokerage).
4. Facility to place orders after trading hours is not available.
5. Classic account holders cannot trade commodities.

SWOT Analysis
ShareKhan
Parent Company

Sharekhan Financial services pvt. Ltd.

Category

BFSI (Banking, Financial services and Insurance)

Sector

Consumer Financial Services

Tagline/ Slogan

Your guide to the financial jungle

USP (unique selling

proposition/ point)

Indias leading online retail broking house

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

Strength

1. Widerange of innovative financial products

2. Intensive research on all industry sectors
3. Strong I.T infrastructure
4. Have one of the largest network of branches across
country
5. Pan-India presence with over 1,800 outlets serving
13,00,000 customers across 550 cities

Weakness

1. Penetration limited to urban areas

Opportunity

1. Growing rural market

2.Earning Urban Youth
3. Educating people about the benefits of investments to
increase target audience

Threats

1.Stringent Economic measures by Government and RBI

2.Entry of foreign finance firms in Indian Market
Competition

Competitors

1.Reliance Capital
2.indian ifoline
3. Angel Broking

Threat of New Entrants

Bargaining Power
of Suppliers

Industry
Rivalry

Threat of Substitutes

Bargaining Power
of Buyers