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Company analysis
Company profile
Sharekhan ltd.
Year of Establishment :
Founder
SS Kantilal Ishwarlal
CEO:
Registered Office:
NCDEX. Sharekhan also offer depository services (demat account) and option to invest
in mutual funds and IPOs.
Sharekhan.com is the finest investment portal for India stock market. The well
designed website provides wide range on investment options, share market news,
research reports, stock quotes, fundamental and statistical info across equity, mutual
funds, IPOs and much more.
Sharekhan also offers 'Sharekhan TradeTiger', one of the most popular trading
terminals, for retail investors. The Trade Tiger is quite similar to Broker Terminal and
allows frequent traders to place and execute their orders at a high speed. It also provides
live data and other tools on the same screen to help the users with their trades.
Sharekhan's 'ShareMobile' platform offers trading facility though mobile
application. Mobile apps are available for popular iPhone, iPad, Blackberry, Android and
other phones.
Services offered by Sharekhan include trading in equity, F&O and Commodity
and investment in IPO's, Mutual Funds, Insurance, Bonds and NCD's. Company also
provide Sharekhan Demat Account and registered as a depository participant with NSD
and CDS.
Sharekhan offers verity of accounts to suite customer requirement. These
accounts include Sharekhan First Step Account,Sharekhan Classic Account, Sharekhan
Trade Tiger Account and Portfolio Mgmt Services (PMS) though Sharekhan Platinum
Circle Account.
Sharekhan has its own research teams which regularly publishes investment
advice, stock tips, quarterly company result analysis and news alerts to its customer
though email, SMS and on Sharekhan.com. Sharekhan has an excellent knowledge center
on its website to help stock and commodity market investors of all kind. It also offers
free online and classroom seminars / workshops to investors. Each Sharekhan
Accounts comes with online and in-person help from Sharekhan representative.
Growth of company
1996
Registration as a Trading Member of BSE
Registration as a Dealer of OTC Exchange of India
1999
Registration as a Depository Participant with CDSL
2000
Registration as a Trading Member of NSE Capital Market as well as Future and Option
Segment.
Registration as a Trading Member of Bombay Stock Exchange, Derivatives Segment
2004
Registration as a Self-Clearing Member of NSE Future and Option Segment
2007
Crossed 25,000 registered clients
Acquired IFPL
2008
Ventured into Wealth Management by incorporating a subsidiary in the name and style of
IWML Incorporated subsidiary - IIBPL
Registration as a Trading Member of BSE in Currency Derivative Segment
Registration as a Trading Member of MCX Stock Exchange in Currency Derivative
Segment
Registration as a Clearing Member of MCX Stock Exchange in Currency Derivative
Segment
PRODUCT PROFILE
Classic account
Allow investor to buy and sell stocks online along with the following features like
multiple watch lists, Integrated Banking, demat and digital contracts, Real-time portfolio
tracking with price alerts and Instant credit & transfer.
a. Online trading account for investing in Equities and Derivatives
b. Free trading through Phone (Dial-n-Trade)
I. Two dedicated numbers for placing your orders with your cellphone or
landline.
II. Automtic funds tranfer with phone banking (for Citibank and HDFC bank
customers)
III. Simple and Secure Interactive Voice Response based system for
authentication
IV. get the trusted, professional advice of our telebrokers
V. After hours order placement facility between 8.00 am and 9.30 am
c. Integration of: Online trading + Bank + Demat account
d. Instant cash transfer facility against purchase & sale of shares
e. IPO investments
f. Instant order and trade confirmations by e-mail
g. Single screen interface for cash and derivatives
TradeTiger account
A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX,
NCDEX, Currency, Mutual Funds, IPOs
Multiple Market Watch available on a Single Screen
Multiple Charts with Tick by Tick Intraday and End of Day Charting powered
with various Studies
Graph Studies include Average, Band-Bollinger, Know SureThing, MACD etc
Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines
User can save his own defined screen as well as graph template, that is, saving the
layout for future use.
User-defined alert settings on an input Stock Price trigger
Tools available to guage market such as Tick Query, Ticker, Market Summary,
Action Watch, Option
Premium Calculator, Span Calculator
Rs 25
Higher of 1%
of premium
or Rs 50
4,50,00,000 90,00,000
30000
Annual
0.03 0.18 0.03 0.03
Higher of
0.75% of
premium or
Rs 40
10,00,00,000 1,66,66,667
60000
Annual
0.02 0.15 0.02 0.02
Higher of
0.50% of
premium or
Rs 30
30,00,00,000 4,00,00,000
100000
Annual
0.01
5
0.1 0.015 0.015
Higher of
0.55% of
premium or
Rs 25
66,66,66,667 10,00,00,000
200000
Annual
0.00
5
0.08 0.005 0.005 Flat Rs 10 2,00,00,00,000 25,00,00,000
Sharekhan Advantages
1. Sharekhan offers different trading platform to suite customer requirement. This
includes online browser based trading, Installable terminal, mobile, call n trade
and in-person trade though branch offices.
2. It offers different brokerage slabs to suit individual customers. Higher your trade
your brokerage gets reduced. They have multiple brokerage schemas are available
with them.
3. Sharekhan offers online and classroom training, seminars and workshops to
investors.
4. Sharekhan doesn't charge for Online Funds Transfer from bank account and
Funds Pay-out to bank account.
5. Sharekhan doesn't charge for DP transactions. Share transfer from and to the dp
account is free.
6. Sharekhan has India-wide network of branches. You can find surly find a
Sharekhan in your neighborhood.
Sharekhan Disadvantages
1. Sharekhan doesn't offer 3-in-1 account as they don't provide banking services.
2. They brokerage charges are % based which are higher in comparison to flat fee
brokers.
3. They charge minimum brokerage of 10 paisa per stock would not let you trade
stocks below 20 rs. (If you trade, you will loose majority of your money in
brokerage).
4. Facility to place orders after trading hours is not available.
5. Classic account holders cannot trade commodities.
SWOT Analysis
ShareKhan
Parent Company Sharekhan Financial services pvt. Ltd.
Category BFSI (Banking, Financial services and Insurance)
Sector Consumer Financial Services
Tagline/ Slogan Your guide to the financial jungle
USP (unique selling
proposition/ point) Indias leading online retail broking house
STP
Segment Brokerage
Target Group Urban and Rural Investors
Positioning Complete Investment and Stock trading Solutions
SWOT Analysis
Strength
1. Wide range of innovative financial products
2. Intensive research on all industry sectors
3. Strong I.T infrastructure
4. Have one of the largest network of branches across
country
5. Pan-India presence with over 1,800 outlets serving
13,00,000 customers across 550 cities
Weakness 1. Penetration limited to urban areas
Opportunity
1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to
increase target audience
Threats 1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market
Competition
Competitors
1.Reliance Capital
2.indian ifoline
3. Angel Broking
Bargaining Power
of Suppliers Industry
Rivalry
Threat of New Entrants
Threat of Substitutes
Bargaining Power
of Buyers