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ELOQUA 10
Eloqua Insight
Data Model Guide:
Attributes & Metrics
Summary
This guide provides descriptions of the attributes and metrics that are available for inclusion in Eloqua
Insight reports.
The structure of the document mirrors the folder structure in Eloqua Insight. You can also search this
document for the attribute or metric you wish to use.
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Attributes
Account Folder
Description
Account
Account Name
Address 1
First line of Accounts Address
Address 2
Second line of Accounts Address
Address 3
Third line of Accounts Address
Business Phone
Accounts Business Phone Number
City
Accounts City
Country
Accounts Country
Date Created
Date the Account was Created
State/Province
State or Province of Account's location
Zip/Postal Code
Zip Code or Postal Code in Account's address
Integration Fields:
Fields from different Integration sources
MS CRM Account ID
NetSuite Customer Address ID
NetSuite Customer ID
SalesLogix Account Address ID
SalesLogix Account ID
SFDC Account ID
Siebel OnDemand Account ID
* You can also report on Account Custom Fields . They are in the folders Custom_DateTime,
Custom_Numeric and Custom_Text, depending on the Data Type of the field in Eloqua.
Copyright January 2013 Eloqua.
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If you do not see any attributes in any of these 3 folders, please contact your Eloqua Account Director and
request that they enable your Insight custom fields.
Campaign Folder
Activity Type
Description
Type of Activity that occurred for that campaign, which
includes one of the following options:
Emails Sent
Emails Opened
Email Clickthroughs
Email Bouncebacks
Email Unsubscribe
Email Visitors
Emails Received
Possible Email Forwards
Form Submitted
Landing Page Visits
Note: Clients that upgraded from E9 to E10 may see
some of the following attributes as well:
Print Mail Sends
Call Center Calls
Search Campaign Visits
Online Referral Visits
Batches Sent to Distribution List
Emails Sent to Distribution List
Contact Group Add
Company Group Add
Prospect Group Add
Hypersite Visits
Event Registration
Put on Waiting List
Surveys Sent
Surveys Completed
Fax Send
Hypersite Page Visits
Campaign
Campaign End Date
Campaign Name
End Date of Campaign - The time saved for the
campaign end date is 11:59:59 pm ET. Once the
campaign reaches the end date/time, the campaign is
deactivated. In addition, the standard prompt in
All Rights Reserved.
Page 3
Campaign Product
Contact Folder
Address 1
Address 2
Copyright January 2013 Eloqua.
Description
First line of Contact's address
Second line of Contact's address
All Rights Reserved.
Page 4
Address 3
Business Phone
City
Company
Contact Name
Country
Date/Time Created
Email Address
Email Address Domain
Page 5
SalesLogix LeadAddress ID
SalesLogix Lead ID
SFDC Account ID
SFDC Contact ID
SFDC Email OptOut
SFDC Lead ID
SFDC Lead Rating
Siebel OnDemand Account ID
Siebel OnDemand Contact ID
Siebel OnDemand Email Opt Out
Siebel OnDemand Lead ID
Siebel OnDemand Lead Rating
Siebel OnDemand Province
Siebel OnPremise Account ID
Siebel OnPremise Contact ID
Siebel OnPremise Lead ID
Lead Scoring:
Aspect 1
Aspect 2
Contact Model Definitions
* You can also report on Contact Custom Fields . They are in the folders Custom_DateTime,
Custom_Numeric and Custom_Text, depending on the Data Type of the field in Eloqua.
If you do not see any attributes in any of these 3 folders, please contact your Eloqua Account Director and
request that they enable your Insight custom fields.
Email Folder
Email Batch
Description
A batch is a specific set of emails that are sent out of
the Eloqua system in a group. This field is the name
given to the email batch, and displays the email name
and the date/time by which all the emails in that batch
All Rights Reserved.
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Form Processing
Embedded Email
Note: Only clients that upgraded from E9 to E10 may
see these additional types:
Ongoing Email
Refer a Friend
Email Stress Test
Simple Email
Name of the Email Group
Name of the Email
Date/Time Email was opened
Date/Time Email Batch was scheduled to be sent
<Fill in>
Subject line of the Email
Email Group
Email Name
Email Open Date/Time
Email Scheduled Date/Time
Email Status
Email Subject Line
Bounceback Folder
Bounceback Date/Time
Bounceback From Address
Bounceback Message
Bounceback Type
Page 7
Unsubscribe Folder
Spam Unsubscribe
Spam Unsubscribe Date/Time
Spam Unsubscription Email Address
Spam Unsubscription Email Subject Line
Unsubscribe Date/Time
Form
Field Name
Form Host Type:
Description
Name of the field on the Form
Type of Form Host, which includes one of the following
options:
-Specify a new form to be placed on a website
or to be used in an e-mail campaign
-Integrate with an existing form on a website
-Integrate with an existing form in an Email or
otherwise not publicly accessible
-Use internally in Eloqua as an agent proxy form
Name of the Form
Type of Form Submission, such as Submitted by 3rd
party application
Form Name
Form Submission Type
Copyright January 2013 Eloqua.
Page 8
Geography
City (from IP)
Country (from IP)
State/Province (from IP)
Zip/Postal Code (from IP)
Description
City detected from contact's IP address
Country detected from contact's IP address
State or Province detected from contact's IP address
Zip Code or Postal Code detected from contact's IP
address
Landing Page
Landing Page
Description
Name of Landing Page
Lead
Lead
Description
When a contact in Eloqua responds to a campaign (ie.
performs an activity that you have identified as a
response rule), a lead is then created for that contact.
There can only be one lead for a contact. That lead is
then associated to other campaigns if they respond to
the campaign.
Age of lead in days, from creation time to today.
Date/Time Lead was created in Eloqua, by the contact
responding to its first campaign.
Date/time the response was made. If used in
conjunction with the lead and campaign attributes, the
lead's date/time of the response will be displayed.
Opportunity
Opportunity Closed Date/Time
Opportunity Created Date/Time
Opportunity ForecastToCloseDate
Opportunity Name
Opportunity Stage Status
Opportunity Stage Type
Probability of Closing
Description
Date/Time Opportunity was closed pulled from the
CRM
Date/Time Opportunity was created pulled from the
CRM
Date Opportunity is forecast to close pulled from the
CRM
Name of Opportunity
Status of Opportunity Stage
This field is no longer used. It has been replaced by
Funnel Stage Type
The % probability that the Opportunity will close,
pulled from the CRM
Description
Page 9
Segment
Contact List
Description
Date of week
Fiscal Month (based on the Fiscal Start Month you set
up)
All Rights Reserved.
Page 10
Fiscal Quarter
Description
Name of the User in Eloqua
Page 11
Visitor
Browser Type
Company DNS Name
Company From IP
Current Total Pages
Customer Flag
Description
Visitor's Browser Type (e.g. Firefox, Internet Explorer, etc.)
Name of the Company the visitor is from, if it can be
determined from the DNS
Name of the Company that Eloqua derives from visitors IP
address.
Number of pages that visitor visited on last visit
This is a bit flag that is set to true if the visitor record is to be
filtered out by analytics (E9). In E10, this would key off the set
up in Setup | Tracking | IP Filters | Visitors to be filtered from
Analytics.
First campaign that visitor visited
Host Name
IP Address
Last Visit Date/Time
Most Recent Form Submitted
Most Recent Search Query
Visitor Name
Web Tracking
Browser
Description
Name of the browser the visitor used (e.g. IE, Netscape,
Firefox, etc.)
The version of the browser used by the visitor (e.g. Firefox
10.1)
The search query used to get to the Entry Web Page
The first page the visitor viewed in the session tracked by
Eloqua
The last page the visitor viewed before leaving the session
tracked by Eloqua
The individual words used in the search queries
Last page visited in the session tracked by Eloqua
Microsite URL as set up in Eloqua
Page Tags are used to tag web pages so that they can be easily
and quickly shown in reporting. The page tag attribute is the
Browser Version
Entry Search Query
Entry Web Page
Exit Web Page
Keyword
Last Page In Visit
Microsite
Page Tag
Copyright January 2013 Eloqua.
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Source Type
Sub Site
Visit Date/Time
Visitor Click Depth
Web Page
name you gave the page tag when you created it in Eloqua
Page Tag group is a way to group together several page tags
created for reporting purposes
Date/time the page was viewed
Page viewed prior to current page
This allows you to see a set of URLs that contain specific
parameters. You determine if the URLs must contain all or
some of the parameters selected in order to be in the set
This allows you to group together query string groups into a
cluster for reporting purposes
This allows you to group together query string parameters into
a group for reporting purposes
The parameter name you set up in the Query String area
under the Setup menu in Eloqua.
The set of parameters within Query String
The values captured for the query string parameter
URL of web page that referred the visitor to the Eloqua
tracked session
Search query string that was used to enter website
Name of the referring source (e.g. Google, Bing, Linked In,
Facebook, Referrer Website, or a particular Eloqua email)
More detailed information on the source. For example, for
search engines, it can be country-specific information (e.g.
Google (CA) or Google (UK)). For referrer website, its the
actual URL. For Eloqua emails, the source domain is Eloqua
Email
Options include:
Email
No Referrer
Search Engine
Social Media
Website
Name of the subsite set up in Eloqua
Date/Time that a website visit happens
Levels of menu clicks (1-2, 3-5, or more than 5)
URL of the Web Page
-End of Attributes-
Page 13
Metrics
Campaigns Folder
Campaign Count
Campaign Members
Activities and Responses Folder
Average Responses
Inbound Activity Rate
Description
Total number of campaigns
Total number of members in Campaign
Response Rate
Total External Activities
Page 14
Cost/Attributed Revenue
Cost/Influenced Revenue
Cost / Lead
Cost / Response
Cost / Response by New Leads
Cost / Unique Inbound Activity
Cost / Unique Lead
Leads Folder
Lead Age (Avg)
Lead Age (Max)
New Leads
Total Leads
Unique Leads
Revenue, ROI and Opportunities Folder
Attributed Revenue
Attributed Revenue Lost
Attributed Revenue Open
Attributed ROI
Average # of Opportunities
Influenced Revenue
Copyright January 2013 Eloqua.
Page 15
that campaign.
The amount of revenue associated to lost Opportunities based
on the influenced revenue model.
The amount of revenue associated to the open Opportunities
based on the influenced revenue model.
[Influenced Revenue - Actual Cost]/Actual Cost
[Total Revenue Actual Cost] / Actual Cost
Count of all attributed Opportunities for an individual
campaign.
The attributed dollar value of the lost Opportunities
The attributed dollar value of the open Opportunities
The attributed dollar value of the won Opportunities
Count of all influenced Opportunities for an individual
campaign.
The influenced dollar value of the lost Opportunities
The influenced dollar value of the open Opportunities
The influenced dollar value of the won Opportunities
Description
Number of new contacts in the Time Span/Range specified
All Rights Reserved.
Page 16
Total Contacts
Emails Folder
Total Agents Who Sent Batches
Total Batches Sent
Activities Folder
Clicked Sents
Clickthrough Link Count
Clickthrough Rate
Click To Open Rate
Existing Visitor Clickthrough
Description
Total number of unique users who sent batches
Total number of batches sent
Page 17
Total Delivered
Total Email Group Global
Unsubscribes
Total Global Unsubscribes
Total Hard Bouncebacks
Total Personal Sends
Total Sends
Total Soft Bouncebacks
Total Spam Unsubscribes
Total Templated Sends
or soft)
Emails Sent - Hard Bouncebacks - Soft Bouncebacks
Number of Contacts who unsubscribed from Emails in this
Email Group
Number of Emails that were recorded as Hard Bouncebacks.
Number of Emails sent from Eloqua for Microsoft Outlook or
Engage.
Number of Emails that were sent.
Number of Emails that were recorded as Soft Bouncebacks
Total unsubscriptions done via the spam unsubscribe process.
The number of Emails that were sent from Engage or Eloqua
for Microsoft Outlook templates
Forms Folder
% of Fields Complete
% of Fields Incomplete
% of Fields Incomplete by Field
Form Abandonment Rate
Form Completed Fields
Form Conversion Rate
Form Conversion Rate from Email
Form Count
Form Field Number
Form Field Value
Form Submitted Sents
Form Submit to Clickthrough Rate
Form Submit to Delivered Rate
Form Submit to Open Rate
Form Submit to Send Rate
Form Submit to Visitor Rate
Form Total Fields
Total Form Submissions
Total Form Views
Unique Form Submissions
Unique Form Conversion Rate
Unique Form Submissions
Description
Percent of completed fields in a submission
Percent of incomplete fields in a submission
Incomplete Fields/Total Fields
Percent of people who viewed Forms but do not submit them
Number of fields completed on Form
Form submits/Total page views
Number of Form submissions/Total Emails delivered
Number of Forms
Number of fields in the Form
Value of the field on the Form
Number of email sents that had at least one form submission
Number of Form submissions/Clickthroughs
Number of Form submissions/Delivered Emails
Number of Form submissions/Opens
Number of Form submissions/Sends
Number of Form submissions/Visitors
Total number of fields on Form
Total number of Form submissions
Number of times the Form was viewed.
Total form submissions deduplicated by Visitor ID
Unique Form submits/Unique Visitors
Total Form submissions deduplicated by Contact ID
Description
Page 18
Time Folder
First DateHour
Last DateHour
Web Tracking Folder
# of Navigations For a Page
% of Keyword
% of Query String Clusters
% of Query String Parameter
Average Page Time
Average Page Views per Visit
Average Page Views per Visitor
Bounce Rate
Contact Visitors
Count of Search Query
Entry Page Views
Copyright January 2013 Eloqua.
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