PROJECT REPORT

ON
EMPLOYEES RETENTION STRATEGIES
IN
RELIANCE RETAIL

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF

THE MASTERS DEGREE IN BUSINESS ADMINISTRATION OF
INDIRA GANDHI NATIONAL OPEN UNIVERSITY

SUPERVISOR:
Mr. PAVAN JAIN
(D.G.M HR)
MBA, Exp. 13-Years

SUBMITTED BY:
POOJA JAIN
Enrollment No. 110170687
Course: MBA/ IVth Semester
Specialization: (OBH)
Study Centre Code: 07175

SESSION: 2010-2014

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

MAIDAN GHARI, NEW DELHI (INDIA)-11006

Employees Retention Strategies in Reliance Retail

CERTIFICATE OF ORIGINALITY
This is to certify that the project titled Employees Retention Strategies
in Reliance Retail. Is an original work of the Student and is being
submitted in partial fulfillment for the award of the Masters Degree in
Business Administration of Indira Gandhi National Open University. This
report has not been submitted earlier either to this university or to any
other university/institution for the fulfillment of the requirement of a
course of study.

SIGNATURE OF SUPERVISOR

SIGNATURE OF STUDENT

Place: Delhi

Place: Delhi

Date:

Date:

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Employees Retention Strategies in Reliance Retail

DECLARATION
I hereby declare that the Project Report entitled Employees Retention
Strategies in Reliance Retail has not been submitted previously from
the basis for award of any degree. This work embodies the result of my
original work conducted under the supervision of Mr. Pavan Jain
(D.G.M HR). The information submitted is true and original to the best
of my knowledge.

Pooja Jain
Enrollment No. 110170687
Study Centre Code: 07175

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Employees Retention Strategies in Reliance Retail

ACKNOWLEDGEMENT
I have prepared this study paper for the Employees Retention Strategies in
Reliance Retail. Quite frankly, I have derived the contents and approach of this
study paper through discussions with colleagues who are also the students of this
course as well as with the help of various Books, Magazines and Newspapers etc.
I would like to give my sincere thanks to a host of friends and the teachers who,
through their guidance, enthusiasm and counseling helped me enormously. As I think
there will always be a need of improvement. Apart from this, I hope this study paper
would stimulate the need of thinking and discussion on the topics like this one.

Pooja Jain
Enrollment No. 110170687

iv

Employees Retention Strategies in Reliance Retail

TABLE OF CONTENTS
Chapterization: Particular Contents

Page No.

Chapter-1 Introduction

1-6

Introduction To The Research Topic

Introduction To Reliance Retail
Company Profile
Reliance Retail
Reliance Retail Retail Ventures:

Chapter-2 Literature Review

7-40

Steps Of Retention In An Organisation

Effective Employee Retention Strategy
Retention Is A Major Challenge For Hr Department Today
The Role Of Compensation
Work Culture
Career Mapping
Ancillary Retention Strategies
Retention Strategies At Reliance Retail
Seven Fundamental Reasons For Employee Disengagement
Leadership Quality
Rewards/Recognition Interventions
Job Enrichment

Chapter-3 Objectives of the study

Aim
Objectives

Chapter-4 Research Methodology

41-42

43-45

Types Of Data
Qualitative Research
Quantitative Research

Chapter-5 Data Analysis

46-58

Chapter-6 Conclusion & Implications

59-63

What To Avoid
Attracting And Hiring Talent

Chapter-7 Recommendations

64-66

Bibliography
Appendix
Questionnaire

67-68
69-71

Employees Retention Strategies in Reliance Retail

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