CONSUMER BEHAVIOUR

A. Answer all of the following multiple choice questions:

10*1=10M

1. 1. Behaviour that consumer displays in searching for, purchasing, using,

evaluating and disposing of products and services is called...
a. Perception
b. Consumer evaluation
c. Customer forecasting

d. Consumer behaviour

2. The consumers whose entities include profits and not-for-profit businesses

is called..
a. Domestic consumers
b. Personal consumers
c. Organisation consumers

d. Service consumers

3. To understand a consumer's behavior, we must know about the _____.

a. consumer

b.

c. stimulus object

situation

d. a, b, and c

4. Which of the following is a situation characteristic?

a. product

b.

c. temporal perspective

package
d.

demographics

5. which of the following is NOT an individual characteristic influencing consumer

behavior?
a. culture
c. task definition

b.
d.

attitudes
social class

6. which concept suggests that the consumers may on occasion respond to their
immediate
needs or wants, while
overlooking what is in effect in their own long run best interest.
a. marketing concept
concept
c. sales concept

b. Societal marketing
d. Production concept

7. The concept of 4 ps is called....

a. Product mix
c. marketing mix

b. Promotion mix
d. None

8. The ratio between the customers perceived benefits and the resources used
to obtain those

Benefits is called...
a. Value proposition

b. Customer value

c. customer retention.

d. Customer profitability

9. in which situation do marketers attempt to place their ads in appropriate

media contexts to enhance their effectiveness?
a. communications
c. usage

b.

purchase

d.

disposition

10. Decor, sounds, aromas, lighting, weather, and configurations of merchandise

or other materials surrounding the stimulus object are included in which
situational characteristic?
a. physical surroundings

b. social surroundings

c. temporal perspectives

d. task definition

section b
Fill in the blanks
*1=10M

10

1. The consumers who buys goods and services for his or her own use are
called -------------.
2. The selection of one or more of the segments identified for the company
to pursue is called ------------------.
3. Promotional activities include----------------,--------------------- and
----------------------.
4. The customised products and services, coupled with customised
marketing messages that cater to the specific needs of consumers is
termed as-----------------------------.
5. ----------------------- Tier consists of customers whose spending volume and
profitability donot merit special treatment from the company.
6. consumer .................... helps markerters in identifying the consumers
attitude towards the new and innovative products.
7. ................................ are acquired needs that are learned in response to
ones culture or environment.
8. .......................... is the sum total of learned beliefs, values and customs
that serve to regulate the cb of members of a particular society.
9. consumer behaviour is both a science and .............................
10. consumer behaviour focuses specially on......................................
section c

1.
2.
3.
4.
5.

Answer the following five questions.....

5*3=15M
Explain the theories of personality?
Describe marketing segmentation?
What do you understand by consumer research?
What is the effect of culture on cb?
Explain Maslows hierarchy of needs?
Section d
Answer all the two questions ...

3*15=45M
1. Explain the forces influencing consumer behaviour?
2. Why are marketers forced to reposition their products or services?
Illustrate your answer with examples?
3. Explain the model of consumer decision making?

Section e
Case study:

20m

SUPPLY CHAIN MANAGEMENT

Section A:
1. A supply chain consists of all parties involved directly or indirectly in
fulfilling whose needs?
a. Manufacturer request
b. Supplier request
b. transporters request
d. Customer request.
2. How many principle streams comprise supply chain management?
a. Two
b. Three
c. Four
d. None
3. Supply chain surplus equals
a. Customer value + supply chain cost
b. Customer value and supply chain cost
c. Customer value supply chain cost
d. None
4. Pull view is also known as...
a. Speculative process
b. Reactive process
c. Consumptive process
d. Sourcing.
5. ISCM stands for....
a. Integrated SCM
b. Information SCM
c. International SCM
d. None
B. fill in the blanks....

5*1=5M

1. Push process is also know as-----------------------.

2. All processes that focus on the interface between the firm and its customers is
------------------.
3. value generation in SCM is known as------------------.
4. -------------------- occurs at the interface between two successive stages of
supply chain.
5. supply chain macro process consists of ----------------- and ------------------.
C. answer all the following
1. what are the stages involved in SCM?
2 Explain material management?
3. what is the objective of SCM?
4. explain supply chain design?
5. define cycle view?
D.
1. explain the strategies of SCM?
2. describe the elements of SCM?

5*2=10M

E. Essay question
1. Elaborate the process views of a supply chain?