www.amagi.

com

Amagi.
Reimagining TV.
Most non-live genre
of TV channels typically
play about eight hours of
unique content per day.
Then, why spend
excessively on a
24x7 satellite feed?

AMAGI | CLOUDPORT EDGE PLAYOUT

Advancements in cloud technologies have caused tectonic

shifts in the way media content is stored, distributed,
consumed, shared, and monitored.
Amagi has been at the forefront of this technology
revolution in the playout services industry. We offer a cloudbased edge playout platform that is disruptive, unique, and
future-ready. Be it launching new channel feeds to niche
geographies or broadcasting non-live genre of content
through a satellite-based broadcast infrastructure with
inherent concerns on RoI, Amagis edge playout platform
offers a realistic and technologically advanced alternative
to traditional TV broadcasting.

CLOUDPORT
Cloud-Based Edge
Playout Platform

CLOUDPORT, Amagis cloud-based edge playout platform

is designed to seamlessly integrate with existing systems
and workflows of TV Networks to power a playout that is
as robust and secure as traditional satellite / fibre models,
but more flexible and cost-effective.
A comprehensive playlist based on ingested content is created
through CLOUDPORTs sophisticated, web-based playout
management suite. The relevant content is then pushed on to
the edge servers installed at various headends, across multiple
geographic regions through a secure cloud network. The edge
servers then play feature-rich graphics, audio and video based
on the playlist, resulting in a 24x7 channel playout. The playout
management suite also enables media management, playlist
controls and monitoring from anywhere across the world.

Features

The CLOUDPORT platform is not capital intensive unlike

the satellite/fibre models of broadcasting. The entire playout
infrastructure can be set up at nearly half the costs of traditional
TV broadcast, and new channel feeds can be launched in less
than two weeks.

Feature-Rich Layout

Workflow Integration

Automated local content transcode and transport system to cloud with the ability
to integrate with broadcast media asset management systems
Programmable interface for local content playlist and as-run logs to be integrated
with existing scheduling systems
Automated workflow integration with subtitle vendors and Ad networks
WAN optimized content transfer
Email alerts

Security

Military-grade AES 256-bit VPN platform-wide encryption

Firewall protected Edge playout servers at headends preventing any
Denial of Services (DoS) attacks
Content stored in encrypted form

Broadcast-grade
Reliability

99.99% SLA for playout

1+1 fail-safe edge playout servers
Geographically mirrored cloud infrastructure
Smart recovery on Internet failures with evergreen playlist and content

Manageability

Advanced and easy-to-use web user interface (UI)

Media management
Playlist scheduling and editing
Playout control/monitoring with MCR-like experience on the web
Live programming switch in/out with the ability to switch in/out remotely

Monitoring

24x7 infrastructure monitoring including video playout, asset and playlist status,
network and devices
24x7 call center support
Configurable alerts on email/phone/escalations

Output Interfaces

HD-SDI, IP, and ASI

HD 1080i 60Hz/50Hz
Dynamic multi-layered graphics
Dolby surround sound
Subtitle support (Open/Closed) DVB, CEA 708/608
Segmented videos/soft-parted videos
Digital Video Effects (DVE)

CLOUDPORT EDGE PLAYOUT | AMAGI

Disaster Recovery

Amagis CLOUDPORT Edge Playout platform provides a

mutually exclusive chain for managing disaster recovery playout
and is hence a highly robust and cost-effective disaster recovery
option.
The platform seamlessly integrates with existing broadcast
workflows to absorb all the necessary elements needed for
channel playout. Further, the cloud infrastructure serves as a
suitable content archive for channel continuity in the near to
mid-term.
Amagi designs disaster recovery architecture with varied
topologies for playouts at a disaster recovery uplink site, or
at headends of important affiliates, or at channel distribution
hubs, or a mix of each. A business Internet connection is all that
is needed by the broadcaster at each site hosting the disaster
recovery playout servers from Amagi.

Support

Amagi also offers a comprehensive support model covering all

aspects from conception to commercialization. The support
model is designed to simplify initial deployment for channel
playout and to offer continued support foron-going operations
management.

Systems and
Workflow Integration

Edge playout requirements detailing

Existing system and workflow review
Systems and workflow customization and integration with
media asset management and scheduling systems

Installation and
Training

Install content preparation systems and train operations team

at TV Networks
Configure cloud-delivery infrastructure
Install playout server and train staff at headends

Ongoing Support

24x7x365 days call center support

Infrastructure monitoring
Infrastructure issue resolution
Onsite support and maintenance
Custom feature development
Product upgrades

Playout
Management
Support

24x7x365 days call center support

Content delivery monitoring
Edge playout management and monitoring
Ad-insertion
Reporting

AMAGI | CLOUDPORT EDGE PLAYOUT

CLOUDPORT
Edge Playout Use Cases
Channels reaching into niche geographies
Using CLOUDPORT, Amagis Edge Playout Platform, a US-based
movie channel catered to audiences in Turkey and Brazil without setting
up separate satellite feeds.
Playout of non-live genre of content
(Movies, music, and entertainment)
A new entrant to the Indian TV broadcasting space set up its entire
movie channel using CLOUDPORT. The channel reaches audiences
across India through an established cable TV network with Amagi edge
servers installed at over 30 headends in the distribution network.
Replacing satellites with cloud-based
broadcasting for RoI benefits
A UK-based equestrian sports channel broadcasts in the UK, Germany
and Benelux region using CLOUDPORT platform at half the costs of
traditional satellite TV broadcasting without compromising on quality
and reliability.
Reliable and cost-effective Disaster
Recovery infrastructure for TV broadcast
The CLOUDPORT platform can seamlessly operate as the alternate
broadcast infrastructure in case of satellite failures or any other
infrastructure down-time in a traditional broadcast setup. It can
deliver 99.99 percent on SLAs and provide broadcast-grade quality at
significantly lower costs.
Live switch in/out for short duration programs
on non-live channels
Amagi enabled live broadcast of Rolex Grand Prix held in Germany on
Horse & Country TV reaching audiences in the UK. Predominantly a
non-live genre channel, Horse & Country TV was able to switch in and
out of live content feeds using CLOUDPORT for the short duration of
the event.

CLOUDPORT EDGE PLAYOUT | AMAGI

About Amagi
Amagi is the worlds largest platform for delivering targeted TV
content and advertising anywhere across the globe. Every month,
Amagi delivers and plays out more than one million advertising
seconds and thousands of hours of content for many leading
broadcasters. Amagis patented core technology delivers new
market access, content localization, and advertising revenue
streams for broadcasters at a fraction of the cost when compared
to existing traditional satellite and fiber based delivery models.

E-Mail Contact

cloudandme@amagi.com